{"id":4134,"date":"2019-03-11T10:00:45","date_gmt":"2019-03-11T02:00:45","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=4134"},"modified":"2021-01-07T13:15:00","modified_gmt":"2021-01-07T05:15:00","slug":"news-2019-2-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-2-google-ads\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u7522\u54c1\u4e8c\u6708\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads 2 \u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u512a\u5316\u5de5\u5177] \u65b0\u589e\u8996\u89ba\u5316\u5716\u8868\u985e\u578b<\/strong><\/span><\/h3>\n<p>\u904e\u53bb\u6211\u5011\u5728\u4f7f\u7528<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6191545\">\u5831\u544a\u7de8\u8f2f\u5668<\/a>\u6642\uff0c\u53ef\u900f\u904e\u591a\u9805\u5716\u5f62\u5de5\u5177\uff0c\u5c07\u6578\u64da\u6574\u7406\u70ba\u7f8e\u89c0\u6e05\u6670\u7684\u8996\u89ba\u756b\u5716\u8868\uff0c\u4ee5\u61c9\u65bc\u63d0\u6848\u6216\u662f\u5404\u7a2e\u958b\u6703\u5834\u5408\u3002\u800c\u81ea\u672c\u6708\u8d77\uff0c\u5716\u8868\u5de5\u5177\u53c8\u6084\u6084\u5730\u65b0\u589e\u4e86\u5169\u9805\u597d\u7528\u7684\u5de5\u5177\uff1aStacked bar chart\uff08\u5806\u7a4d\u67f1\u72c0\u5716\uff09\u548c Bubble chart\uff08\u6ce1\u6ce1\u5716\uff09\uff01<\/p>\n<figure id=\"attachment_4135\" aria-describedby=\"caption-attachment-4135\" style=\"width: 895px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4135\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-1.png\" alt=\"\" width=\"895\" height=\"501\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-1.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-1-300x168.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-1-768x430.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><figcaption id=\"caption-attachment-4135\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u9019\u5169\u9805\u5716\u8868\u53ef\u4ee5\u5e6b\u52a9\u4f60\u66f4\u6709\u7cfb\u7d71\u7684\u6574\u7406\u6578\u64da\uff0c\u6bd4\u5982\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528 Stacked bar chart \u67e5\u770b\u5ee3\u544a\u7d44\u5408\u5728\u4e0d\u540c\u88dd\u7f6e\u6240\u5448\u73fe\u7684\u9ede\u64ca\u6b21\u6578 ; \u6216\u662f\u904b\u7528 Bubble chart \u5206\u6790\u5ee3\u544a\u6d3b\u52d5\u7684\u9ede\u64ca\u6b21\u6578\u3001\u8f49\u63db\u4ee5\u53ca\u8cbb\u7528\uff0c\u7b49\u4e0d\u53ca\u5617\u8a66\u7684\u670b\u53cb\uff0c\u5feb\u9ede\u64ca<a href=\"https:\/\/ads.google.com\/aw\/reporting\/reporteditor\/view\">\u9019\u88e1<\/a>\u8a66\u8a66\u770b\u65b0\u5de5\u5177\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u5ee3\u544a\u6d3b\u52d5] \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u65b0\u589e\u529f\u80fd<\/strong><\/span><\/h3>\n<h3><strong><span style=\"color: #008080;\">\u65b0\u589e\u4e0a\u50b3\u5f71\u7247\u529f\u80fd<\/span><\/strong><\/h3>\n<figure id=\"attachment_4136\" aria-describedby=\"caption-attachment-4136\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4136\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-2.png\" alt=\"\" width=\"1080\" height=\"1069\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-2.png 753w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-2-300x297.png 300w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4136\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u73fe\u4eca\u6709 60% \u7684\u6d88\u8cbb\u8005\u5728\u9032\u884c\u5be6\u969b\u8cfc\u8cb7\u524d\uff0c\u6703\u5148\u900f\u904e\u7db2\u8def\u5f71\u7247\u5c0d\u5546\u54c1\u9032\u884c\u8a55\u4f30\u3002\u70ba\u4e86\u56e0\u61c9\u73fe\u4eca\u7684\u6d88\u8cbb\u6f6e\u6d41\uff0cGoogle \u81ea\u4e8c\u6708\u4e0b\u65ec\u8d77\uff0c\u5c0d\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u9032\u884c\u5347\u7d1a\u2014\u2014\u5ee3\u544a\u4e3b\u53ef\u5f9e\u81ea\u5bb6\u7684 YouTube \u983b\u9053\u4e0a\u50b3\u9ad8\u9054\u4e94\u90e8\u5f71\u7247\u7d20\u6750\uff0c\u4e14\u7cfb\u7d71\u6703\u81ea\u52d5\u9032\u884c\u6e2c\u8a66\u4e26\u751f\u6210\u591a\u9805\u5ee3\u544a\u7d44\u5408\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u9054\u5230\u66f4\u597d\u7684\u6210\u6548<\/p>\n<h3><strong><span style=\"color: #008080;\">\u65b0\u589e\u5ee3\u544a\u7d20\u6750\u6d1e\u5bdf\u529f\u80fd<\/span><\/strong><\/h3>\n<figure id=\"attachment_4137\" aria-describedby=\"caption-attachment-4137\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4137\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-3.png\" alt=\"\" width=\"1080\" height=\"500\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-3.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-3-300x139.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-3-768x355.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4137\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u65b0\u63a8\u51fa\u7684\u5ee3\u544a\u7d20\u6750\u6d1e\u5bdf\u6700\u5927\u7684\u512a\u9ede\u662f\uff1a\u4ee5\u6392\u540d\u7684\u65b9\u5f0f\u5448\u73fe\u4e0d\u540c\u7d20\u6750\u7d44\u5408\u7684\u6548\u679c\u26a1\ufe0f\u5ee3\u544a\u7d20\u6750\u6d1e\u5bdf\u4ee5\u5ee3\u544a\u7684\u5716\u7247\u3001\u6587\u6848\u3001\u52d5\u614b\u994b\u7d66\u548c\u5f71\u7247\u70ba\u5206\u985e\uff0c\u53ea\u8981\u9ede\u9078\u4efb\u4e00\u7d20\u6750\uff0c\u5373\u53ef\u67e5\u770b\u5b83\u5728\u5176\u4ed6\u985e\u5225\u7684\u6210\u6548\u8868\u73fe<\/p>\n<h3><strong><span style=\"color: #008080;\">\u65b0\u589e\u5ee3\u544a\u5f37\u5ea6\u8a08\u5206\u5361<\/span><\/strong><\/h3>\n<figure id=\"attachment_4138\" aria-describedby=\"caption-attachment-4138\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4138\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-4.png\" alt=\"\" width=\"1080\" height=\"634\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-4.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-4-300x176.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-4-768x451.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4138\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u9664\u4e86\u4e0a\u50b3\u5f71\u7247\u548c\u5ee3\u544a\u7d20\u6750\u6d1e\u5bdf\u5169\u9805\u529f\u80fd\uff0c\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u9084\u65b0\u589e\u4e86\u4e00\u9805\u597d\u7528\u7684\u8a55\u4f30\u5de5\u5177\u2014\u2014\u5ee3\u544a\u5f37\u5ea6\u8a08\u5206\u5361\uff08ad strength scorecard\uff09\uff0c\u4f60\u53ef\u4ee5\u900f\u904e\u9019\u9805\u5de5\u5177\u78ba\u8a8d\u5ee3\u544a\u5728\u516c\u958b\u5c55\u793a\u524d\u662f\u5426\u80fd\u4ee5\u6700\u4f73\u7684\u65b9\u5f0f\u904b\u884c\uff0c\u7cfb\u7d71\u6703\u5047\u8336\u5ee3\u544a\u7684\u6a19\u984c\u3001\u5716\u7247\u548c\u8aaa\u660e\u6587\u5b57\uff0c\u4e26\u7d66\u4e88\u6539\u5584\u5efa\u8b70\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u5ee3\u544a\u6d3b\u52d5] \u901a\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u66f4\u540d\u70ba\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/h3>\n<figure id=\"attachment_4139\" aria-describedby=\"caption-attachment-4139\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4139\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-5.png\" alt=\"\" width=\"1080\" height=\"121\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-5.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-5-300x34.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-5-768x86.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4139\" class=\"wp-caption-text\">Google Ads \u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u5b8c\u6574\u6e05\u55ae \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u904e\u53bb\u6211\u5011\u6240\u719f\u6089\u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6247380\">\u901a\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5<\/a>\uff0c\u5c07\u65bc\u4e09\u6708\u4efd\u6b63\u5f0f\u66f4\u540d\u70ba\u300e\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u300f\uff0c\u66f4\u540d\u5f8c\u4e0d\u6703\u5f71\u97ff\u76ee\u524d\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u9084\u53ef\u4ee5\u5728 Google Ads \u9802\u5c64\u5ee3\u544a\u6d3b\u52d5\u4e2d\u66f4\u8f15\u9b06\u7684\u627e\u5230\u300e\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u300f\u9019\u9805\u529f\u80fd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u512a\u5316\u5de5\u5177] \u591a\u5a92\u9ad4\u3001\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u5c07\u63a8\u51fa\u4e26\u884c\u8ffd\u8e64\u529f\u80fd<\/span><\/strong><\/h3>\n<p>\u6839\u64da Google \u7d71\u8a08\uff0c\u6709 53% \u7684\u8a2a\u5ba2\u6703\u56e0\u70ba\u8f09\u5165\u6642\u9593\u8d85\u904e 3 \u79d2\u800c\u653e\u68c4\u700f\u89bd\u3002\u56e0\u6b64 Google \u81ea\u53bb\u5e74\u5ba3\u5e03\u641c\u5c0b\u5ee3\u544a\u8207\u8cfc\u7269\u5ee3\u544a\u65b0\u589e\u4e26\u884c\u8ffd\u8e64\u529f\u80fd\uff0c\u800c\u4eca\u5e74\u4e8c\u6708\u66f4\u516c\u544a\u300e\u591a\u5a92\u9ad4\u5ee3\u544a\u300f\u548c\u300e\u5f71\u7247\u5ee3\u544a\u300f\u4e5f\u5c07\u8ddf\u9032\u63a1\u7528\uff0c\u9810\u8a08\u65bc 2019 \u5e74 5 \u6708 1 \u65e5\u8d77\u63a8\u51fa\u4e26\u884c\u8ffd\u8e64\u529f\u80fd\u3002<\/p>\n<p>\u5728\u6b64\u4e5f\u8acb\u6ce8\u610f\uff1a\u81ea 2019 \u5e74 7 \u6708 31 \u65e5\u8d77\uff0c\u6240\u6709\u591a\u5a92\u9ad4\u548c\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u5c07\u958b\u59cb\u5f37\u5236\u63a1\u7528\u4e26\u884c\u8ffd\u8e64\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u6709\u66f4\u63db\u5ee3\u544a\u7db2\u5740\u7684\u9700\u6c42\uff0c\u5c31\u5fc5\u9808\u91cd\u65b0\u9032\u884c\u5ee3\u544a\u5be9\u67e5\u3002\u5be9\u6838\u671f\u9593\u7d04\u4e00\u65e5\u5de6\u53f3\uff0c\u4f46\u9084\u662f\u5efa\u8b70\u60a8\u5118\u65e9\u505a\u597d\u57f7\u884c\u6e96\u5099\uff0c\u5df2\u8b93\u5f8c\u7e8c\u7684\u5ee3\u544a\u5de5\u4f5c\u5f97\u4ee5\u66f4\u6d41\u66a2\u7684\u57f7\u884c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u512a\u5316\u5de5\u5177] \u5230\u9054\u7db2\u9801\uff1a\u884c\u52d5\u7db2\u9801\u8f09\u5165\u901f\u5ea6\u5206\u6578\u529f\u80fd\u66f4\u65b0<\/span><\/strong><\/h3>\n<figure id=\"attachment_4140\" aria-describedby=\"caption-attachment-4140\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4140\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-6.png\" alt=\"\" width=\"1080\" height=\"300\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-6.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-6-300x83.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-2-google-ads-6-768x214.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4140\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Google \u65bc\u53bb\u5e74\u4e03\u6708\u63a8\u51fa\u4e86\u300e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9069088\">\u884c\u52d5\u88dd\u7f6e\u8f09\u5165\u901f\u5ea6\u5206\u6578<\/a>\u300f\uff0c\u4ee5\u78ba\u4fdd\u7db2\u9801\u662f\u5426\u80fd\u6d41\u66a2\u904b\u884c\uff0c\u6e1b\u4f4e\u8a2a\u5ba2\u56e0\u8f09\u5165\u901f\u5ea6\u592a\u4e45\u800c\u6d41\u5931\u7684\u72c0\u6cc1\u3002\u800c\u5728\u4eca\u5e74\u4e8c\u6708\uff0cGoogle \u91dd\u5c0d\u6b64\u529f\u80fd\u9032\u884c\u6f14\u7b97\u6cd5\u7684\u5347\u7d1a\uff0c\u672a\u4f86\u53ef\u4f7f\u7528\u66f4\u5c11\u7684\u9ede\u64ca\u6578\u53bb\u8a08\u7b97\u5206\u6578\uff0c\u5206\u6578\u7bc4\u570d\u70ba 1-10\uff0c\u5206\u6578\u8d8a\u4f4e\u8d8a\u6162\uff0c\u8d8a\u9ad8\u5247\u4ee3\u8868\u8f09\u5165\u901f\u5ea6\u8d8a\u5feb\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br 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