{"id":4162,"date":"2019-03-25T10:00:13","date_gmt":"2019-03-25T02:00:13","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=4162"},"modified":"2021-01-07T13:15:23","modified_gmt":"2021-01-07T05:15:23","slug":"news-2019-3-facebook","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-3-facebook\/","title":{"rendered":"\u3010\u99ac\u514b\u6709\u8a71\u8981\u8aaa\u3011Facebook \u5ee3\u544a\u7522\u54c1\u4e09\u6708\u66f4\u65b0"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4e00\u8d77\u7528\u65e9\u6668\u6642\u5149\u8907\u7fd2 Facebook 3 \u6708\u4efd\u7684\u66f4\u65b0\u4e8b\u9805\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u5ee3\u544a\u653f\u7b56] \u7121\u6b67\u8996\u653f\u7b56<\/strong><\/span><\/h3>\n<p>Facebook \u65bc\u4e09\u6708\u4efd\u5728\u300a\u5ee3\u544a\u520a\u767b\u653f\u7b56\u300b\u4e2d\u5ba3\u5e03\uff0c\u5c07\u660e\u6587\u7981\u6b62\u6b67\u8996\u500b\u4eba\u6216\u7279\u5b9a\u7fa4\u9ad4\u7684\u5ee3\u544a\u5167\u5bb9\uff08\u5ee3\u544a\u5167\u5bb9\u4e0d\u5f97\u56e0\u7a2e\u65cf\u3001\u6c11\u65cf\u3001\u819a\u8272\u3001\u570b\u7c4d&#8230;\u7b49\u4eba\u683c\u7279\u8cea\u800c\u6b67\u8996\u6216\u9f13\u52f5\u6b67\u8996\u500b\u4eba\uff09\u3002\u70ba\u6709\u6548\u843d\u5be6\u653f\u7b56\uff0c\u5b98\u65b9\u6703\u900f\u904e\u5bc4\u9001\u901a\u77e5 E-mail \u8207\u5ee3\u544a\u7ba1\u7406\u54e1\u901a\u77e5\u5217\u51fa\u7121\u6b67\u8996\u653f\u7b56\uff0c\u4e26\u8981\u6c42\u5ee3\u544a\u4e3b\u6aa2\u8996\u4e26\u52fe\u9078\u540c\u610f\u653f\u7b56\u3002<\/p>\n<figure id=\"attachment_4164\" aria-describedby=\"caption-attachment-4164\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4164\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-1.png\" alt=\"\" width=\"1080\" height=\"1063\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-1.png 698w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-1-300x295.png 300w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4164\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/136164207100893?fbclid=IwAR20-wDf6SKYuBdWv7d-SphT2-w6H54C_HTvmOag69kdNcvcUBuzHQ2KBB0\">Facebook<\/a><\/figcaption><\/figure>\n<p>\u5728\u6b64\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1aFacebook \u6703\u65bc 4\/1 \u767c\u9001\u653f\u7b56\u901a\u77e5\uff0c\u8acb\u5ee3\u544a\u4e3b\u5011\u65bc 4\/15 \u524d\u95b1\u8b80\u5b8c\u653f\u7b56\u4e26\u52fe\u9078\u540c\u610f\uff0c\u5426\u5247\u5efa\u7acb\u5ee3\u544a\u7684\u529f\u80fd\u5c07\u6703\u88ab\u5b98\u65b9\u9396\u5b9a\uff0c\u76f4\u5230\u5b8c\u6210\u540c\u610f\u5f8c\u624d\u80fd\u91cd\u65b0\u958b\u555f\u3002<\/p>\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.facebook.com\/certification\/nondiscrimination?fbclid=IwAR0zgnbKwAQRtgzlP1n-WL1C-O83HYpQI0YvbVKwZ0QzN7jCxqYYto3RmxA\">\u7121\u6b67\u8996\u653f\u7b56<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/136164207100893?fbclid=IwAR20-wDf6SKYuBdWv7d-SphT2-w6H54C_HTvmOag69kdNcvcUBuzHQ2KBB0\">\u8aaa\u660e<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u5ee3\u544a\u6d3b\u52d5] \u5f37\u5236\u555f\u52d5\u884c\u92b7\u6d3b\u52d5\u9810\u7b97\u6700\u4f73\u5316<\/strong><\/span><\/h3>\n<figure id=\"attachment_4165\" aria-describedby=\"caption-attachment-4165\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4165\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-2.png\" alt=\"\" width=\"1080\" height=\"607\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-2.png 1439w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-2-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-2-1024x576.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4165\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/136164207100893?fbclid=IwAR20-wDf6SKYuBdWv7d-SphT2-w6H54C_HTvmOag69kdNcvcUBuzHQ2KBB0\">Facebook<\/a><\/figcaption><\/figure>\n<p>\u81ea\u4eca\u5e74\u4e5d\u6708\u4efd\u8d77\uff0c\u4e0d\u8ad6\u662f\u539f\u6709\u6216\u65b0\u5efa\u7acb\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u90fd\u5c07\u88ab\u7cfb\u7d71\u5f37\u5236\u555f\u52d5\u300e\u884c\u92b7\u6d3b\u52d5\u9810\u7b97\u6700\u4f73\u5316(CBO)\u300f\uff0c\u4e14\u7121\u6cd5\u95dc\u9589\uff08\u27aa CBO \u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u6839\u64da\u6240\u8a2d\u5b9a\u7684\u884c\u92b7\u6d3b\u52d5\u9810\u7b97\uff0c\u66f4\u6709\u6548\u7684\u5206\u914d\u9810\u7b97\u7d66\u6bcf\u500b\u5ee3\u544a\u7d44\u5408\uff09\u5728\u555f\u52d5 CBO \u5f8c\uff0c\u5ee3\u544a\u4e3b\u5c07\u6539\u70ba\u5728\u884c\u92b7\u6d3b\u52d5\u5c64\u7d1a\u9032\u884c\u6d3b\u52d5\u9810\u7b97\u3001\u51fa\u50f9\u7b56\u7565\u7b49\u8a2d\u5b9a\uff1b\u82e5\u5ee3\u544a\u4e3b\u5c0d\u5ee3\u544a\u7d44\u5408\u6709\u7279\u5b9a\u7684\u9810\u7b97\u9700\u6c42\uff0c\u5247\u53ef\u65bc\u5ee3\u544a\u7d44\u5408\u5c64\u7d1a\u4e2d\uff0c\u8a2d\u5b9a\u6bcf\u500b\u5ee3\u544a\u7d44\u5408\u7684\u82b1\u8cbb\u4e0a\u9650\u3001\u4e0b\u9650\uff0c\u505a\u66f4\u591a\u7684\u638c\u63a7\u3002<\/p>\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/campaign-budget-optimization\">CBO\u8aaa\u660e<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/153514848493595\">\u95dc\u65bcCBO<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/258714594633281\">\u5206\u6790\u5831\u544a<\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/bidding-and-optimization\">\u5ee3\u544a\u8cfc\u8cb7\u8207\u6700\u4f73\u5316<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/299600627522144\">\u6e2c\u8a66\u8207\u5b78\u7fd2<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u63a8\u85a6\u529f\u80fd] \u81ea\u8a02\u5ee3\u544a\u53d7\u773e\u529f\u80fd<\/strong><\/span><\/h3>\n<figure id=\"attachment_4163\" aria-describedby=\"caption-attachment-4163\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4163\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-3.png\" alt=\"\" width=\"1080\" height=\"458\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-3.png 962w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-3-300x127.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-3-768x326.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4163\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/onbehalfof\">Facebook<\/a><\/figcaption><\/figure>\n<p>\u8a31\u591a\u5ee3\u544a\u4e3b\u7684\u5ee3\u544a\u5e33\u865f\u90fd\u662f\u7531\u4ee3\u7406\u5546\u3001Facebook \u884c\u92b7\u5408\u4f5c\u5925\u4f34\uff08FMP\uff09\u6216\u5408\u4f5c\u5925\u4f34\u6240\u64c1\u6709\uff0c\u4ed6\u5011\u901a\u5e38\u63e1\u6709\u591a\u7a2e\u7ba1\u7406\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u7684\u6b0a\u9650\u5c64\u7d1a\uff0c\u4f7f\u7528\u81ea\u5b9a\u7fa9\u53d7\u773e\uff08Custom Audience\uff09\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u4ee3\u7406\u5546\u3001FMP \u548c\u5408\u4f5c\u5925\u4f34\u9078\u64c7\u4ed6\u5011\u60f3\u4f7f\u7528\u54ea\u4e9b\u5e33\u865f\uff0c\u4ee5\u4ee3\u8868\u5176\u4ed6\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u3002<\/p>\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/onbehalfof\">\u6307\u5b9a\u4ee3\u8868\u520a\u767b\u5ee3\u544a<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u71b1\u9a30\u9a30\u7684 Facebook \u66f4\u65b0\u5feb\u5831\u4f86\u56c9\ud83d\uddde<\/p>\n","protected":false},"author":1,"featured_media":4166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[28,138,323,376,294],"class_list":["post-4162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-facebook","tag-instagram","tag-323","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u6578\u4f4d\u5feb\u5831] Facebook 3 \u6708\u529f\u80fd\u8da8\u52e2\u6574\u7406 l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"Facebook 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content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u6578\u4f4d\u5feb\u5831] Facebook 3 \u6708\u529f\u80fd\u8da8\u52e2\u6574\u7406 l iSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"Facebook \u65bc\u4e09\u6708\u4efd\u5728\u300a\u5ee3\u544a\u520a\u767b\u653f\u7b56\u300b\u4e2d\u5ba3\u5e03\uff0c\u5c07\u660e\u6587\u7981\u6b62\u6b67\u8996\u500b\u4eba\u6216\u7279\u5b9a\u7fa4\u9ad4\u7684\u5ee3\u544a\u5167\u5bb9\uff08\u5ee3\u544a\u5167\u5bb9\u4e0d\u5f97\u56e0\u7a2e\u65cf\u3001\u6c11\u65cf\u3001\u819a\u8272\u3001\u570b\u7c4d...\u7b49\u4eba\u683c\u7279\u8cea\u800c\u6b67\u8996\u6216\u9f13\u52f5\u6b67\u8996\u500b\u4eba\uff09\u3002\u70ba\u6709\u6548\u843d\u5be6\u653f\u7b56\uff0c\u5b98\u65b9\u6703\u900f\u904e\u5bc4\u9001\u901a\u77e5 E-mail \u8207\u5ee3\u544a\u7ba1\u7406\u54e1\u901a\u77e5\u5217\u51fa\u7121\u6b67\u8996\u653f\u7b56\uff0c\u4e26\u8981\u6c42\u5ee3\u544a\u4e3b\u6aa2\u8996\u4e26\u52fe\u9078\u540c\u610f\u653f\u7b56\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-3-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T02:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T05:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/News-2019-3-Facebook-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1719\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT 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