{"id":4495,"date":"2019-04-29T10:00:24","date_gmt":"2019-04-29T02:00:24","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=4495"},"modified":"2021-01-07T13:15:38","modified_gmt":"2021-01-07T05:15:38","slug":"news-2019-4-facebook","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/","title":{"rendered":"\u3010\u99ac\u514b\u6709\u8a71\u8981\u8aaa\u3011Facebook \u5ee3\u544a\u7522\u54c1\u56db\u6708\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Facebook Ads 4 \u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708 Facebook \u5e36\u4f86\u4e86\u4e94\u9805\u66f4\u65b0\u5167\u5bb9\uff0c\u5305\u542b\u5ee3\u544a\u653f\u7b56\u3001\u512a\u5316\u5de5\u5177\uff0c\u4ee5\u53ca\u8fd1\u671f\u6240\u767c\u5c55\u7684\u91cd\u9ede\u9805\u76ee #Instagram \u548c #Messenger\uff0c\u5feb\u8ddf\u8457\u7de8\u8f2f\u7684\u8173\u6b65\uff0c\u7528\u65e9\u6668\u6642\u5149\u4f86\u88dc\u5145\u793e\u7fa4\u71df\u990a\u5427\u261f\u261f\u261f<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u5ee3\u544a\u6d3b\u52d5]\u00a0 Instagram Story \u65b0\u589e\u7968\u9078\u6d3b\u52d5\u00a0\u00a0<\/strong><\/span><\/h3>\n<p>\u81ea 3\/26 \u8d77\uff0cInstagram \u958b\u653e\u9650\u6642\u52d5\u614b\u4f7f\u7528 #\u4e92\u52d5\u5f0f\u7968\u9078\u6d3b\u52d5\u3002\u53ea\u8981\u65bc\u5ee3\u544a\u5f8c\u53f0\u9078\u64c7\u5ee3\u544a\u7248\u4f4d \u27aa\u00a0 Instagram \u9650\u6642\u52d5\u614b \u27aa \u65b0\u589e\u4e92\u52d5\u5f0f\u7968\u9078\u6d3b\u52d5\uff0c\u5373\u53ef\u70ba Story \u5ee3\u544a\u65b0\u589e\u7968\u9078\u6d3b\u52d5\uff0c\u6709\u6548\u589e\u52a0\u4e92\u52d5\u7387\u3002<\/p>\n<div id='gallery-1' class='gallery galleryid-4495 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-1-168x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-4496\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-1-168x300.png 168w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-1.png 323w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4496'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aInstagram\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-2-168x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-4497\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-2-168x300.png 168w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-2.png 324w\" sizes=\"auto, (max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4497'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aInstagram\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-3-169x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-4498\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-3-169x300.png 169w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-3.png 323w\" sizes=\"auto, (max-width: 85px) 100vw, 85px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4498'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aInstagram\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/business.instagram.com\/blog\/bringing-interactivity-to-instagram-stories-ads\/\">Instagram business blog<\/a>\u00a0;\u00a0<a href=\"https:\/\/business.instagram.com\/a\/interactivity-in-stories-ads\">Facebook business<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u5ee3\u544a\u653f\u7b56] Facebook \u500b\u4eba\u8cc7\u6599\u689d\u6b3e\u66f4\u65b0<\/span><\/strong><\/h3>\n<p>\u81ea 4\/8 \u8d77\uff0cFacebook \u5546\u696d\u5de5\u5177\u4f7f\u7528\u689d\u6b3e\u7684 #\u8207 Facebook \u5206\u4eab\u500b\u4eba\u8cc7\u6599 \u4e2d\u65b0\u589e\u4e00\u689d\u66f4\u65b0\u898f\u5247\u2014\u2014\u540c\u610f Facebook \u5f97\u5728\u7279\u5b9a\u500b\u4eba\u7684\u8981\u6c42\u4e0b\uff0c\u63d0\u4f9b\u5176\u95dc\u65bc\u500b\u4eba\u4e8b\u4ef6\u8cc7\u6599\u7684\u5b58\u53d6\u6b0a\u9650\u6216\u526f\u672c\u2014\u2014\u8a73\u7d30\u8cc7\u8a0a\u53ef\u9ede\u9078\u5ef6\u4f38\u8cc7\u6599\u95b1\u8b80\u3002<\/p>\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.facebook.com\/legal\/terms\/businesstools\">Facebook \u5546\u696d\u5de5\u5177\u4f7f\u7528\u689d\u6b3e<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u63a8\u85a6\u529f\u80fd] Facebook Messenger \u9650\u6642\u52d5\u614b\u5ee3\u544a\u00a0<\/span><\/strong><\/h3>\n<p>\u6839\u64da Facebook \u5b98\u65b9\u7d71\u8a08\u5831\u544a\uff0cFacebook Messenger \u548c Facebook Story \u81ea 2017 \u5e74 3 \u6708\u63a8\u51fa\u4ee5\u4f86\uff0c\u4f7f\u7528\u4eba\u6578\u6301\u7e8c\u589e\u9577\u4e2d\uff0c\u6bcf\u65e5\u6d3b\u8e8d\u6b21\u6578\u66f4\u9ad8\u9054 3 \u5104\u4eba\u6b21\uff01\u5176\u4e2d\u6bcf 10 \u500b\u4f7f\u7528 Facebook Story \u7684\u7528\u6236\u4e2d\uff0c\u6709 4 \u4f4d\u4f7f\u7528\u8005\u6703\u7e7c\u7e8c\u4f7f\u7528 Facebook Messenger Stories\u3002<\/p>\n<div id='gallery-2' class='gallery galleryid-4495 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-4-182x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-4499\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-4-182x300.png 182w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-4.png 505w\" sizes=\"auto, (max-width: 91px) 100vw, 91px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-4499'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aFacebook\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"94\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-5-187x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-4500\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-5-187x300.png 187w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-5.png 506w\" sizes=\"auto, (max-width: 94px) 100vw, 94px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-4500'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aFacebook\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/news-2019-4-facebook\/news-2019-4-facebook-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"150\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-6-169x300.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-4501\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-6-169x300.png 169w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-6.png 507w\" sizes=\"auto, (max-width: 85px) 100vw, 85px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-4501'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aFacebook\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>\u800c\u4fc3\u4f7f\u6d88\u8cbb\u8005\u559c\u611b\u4f7f\u7528 Messenger Stories \u7684\u4e3b\u8981\u539f\u56e0\u70ba\uff1a\u95dc\u6ce8\u7684\u670b\u53cb\u6709\u5728\u4f7f\u7528\u3002Facebook \u770b\u6e96\u9019\u500b #\u9023\u7d50\u5546\u6a5f\uff0c\u6c7a\u5b9a\u65bc 3\/25 \u5ba3\u4f48\u5168\u9762\u63a8\u5ee3 Messenger Stories \u9019\u9805\u529f\u80fd\uff0c\u60f3\u900f\u904e Facebook \u63a8\u5ee3\u5546\u54c1\u7684\u670b\u53cb\u5011\uff0c\u8acb\u6301\u7e8c\u95dc\u6ce8 Messenger Stories \u7684\u5f8c\u7e8c\u8cc7\u8a0a\u5427\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u512a\u5316\u5de5\u5177] \u9810\u8a08\u79fb\u9664\u7684\u8861\u91cf\u6307\u6a19<\/strong><\/span><\/h3>\n<p>\u70ba\u63d0\u5347\u5ee3\u544a\u512a\u5316\u529f\u80fd\uff0cFacebook \u5ba3\u4f48\u65bc 4\/30 \u958b\u59cb\u79fb\u9664\u90e8\u5206\u8861\u91cf\u6307\u6a19\uff0c\u6539\u4ee5\u5be6\u7528\u6578\u64da\u7684\u8861\u91cf\u6307\u6a19\u66ff\u4ee3\u3002\u4ee5\u4e0b\u662f\u5c07\u79fb\u9664\u7684\u6307\u6a19\u4ee5\u53ca\u5efa\u8b70\u66ff\u4ee3\u7684\u6307\u6a19\uff1a<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u512a\u60e0\u5132\u5b58\u4eba\u6578<\/strong><\/span><\/h3>\n<p>\u81ea 3\/12 \u8d77\uff0c\u300e\u512a\u60e0\u5132\u5b58\u4eba\u6578\u300f\u548c\u300e\u6bcf\u4f4d\u512a\u60e0\u5132\u5b58\u4eba\u6578\u6210\u672c\u8861\u91cf\u300f\u6307\u6a19\u5c07\u88ab\u79fb\u9664\uff0c\u6539\u4ee5\u300e\u8cbc\u6587\u5132\u5b58\u6b21\u6578\u300f\u8861\u91cf\u6307\u6a19\u66ff\u4ee3\uff0c\u5176\u4e2d\u8cbc\u6587\u5132\u5b58\u6b21\u6578\u662f\u5f9e 2019 \u5e74 2\/4 \u958b\u59cb\u7d2f\u8a08\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u76f8\u95dc\u6027\u5206\u6578<\/span><\/strong><\/h3>\n<p>\u81ea 3\/19 \u8d77\uff0c\u300e\u76f8\u95dc\u6027\u5206\u6578\u8861\u91cf\u300f\u5c07\u88ab\u79fb\u9664\uff0c\u6539\u4ee5\u5168\u65b0\u7684\u5ee3\u544a\u76f8\u95dc\u6027\u554f\u984c\u8a3a\u65b7\u529f\u80fd\u66ff\u4ee3\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u8a0a\u606f\u56de\u8986\u6b21\u6578\u548c\u6bcf\u6b21\u8a0a\u606f\u56de\u8986\u6210\u672c<\/span><\/strong><\/h3>\n<p>Facebook \u5c07\u79fb\u9664\u300e\u8a0a\u606f\u56de\u8986\u6b21\u6578\u300f\u548c\u300e\u6bcf\u6b21\u8a0a\u606f\u56de\u8986\u6210\u672c\u300f\uff0c\u6539\u4ee5\u300e\u65b0\u589e\u70ba\u8a0a\u606f\u806f\u7e6b\u5c0d\u8c61\u7684\u4eba\u6578\u300f\u548c\u300e\u8a0a\u606f\u5c0d\u8a71\u958b\u59cb\u6b21\u6578\u300f\u66ff\u4ee3\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u6574\u5408\u8cfc\u8cb7 ROAS \u7ba1\u9053<\/span><\/strong><\/h3>\n<p>\u904e\u53bb\u8cfc\u8cb7 ROAS \u7684\u7ba1\u9053\u5341\u5206\u591a\u5143\uff08\u884c\u52d5\u88dd\u7f6e\u3001\u7db2\u7ad9\u3001Facebook \u7ad9\u5167\uff09\uff0c\u672a\u4f86 Facebook \u5c07\u6574\u5408\u4e0d\u540c\u7ba1\u9053\u7684\u300e\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u300f\u8861\u91cf\u6307\u6a19\uff0c\u4ee5\u66f4\u5168\u65b9\u4f4d\u7684\u65b9\u5f0f\u63d0\u4f9b\u8cfc\u8cb7\u7ba1\u9053\u3002<\/p>\n<p>\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/1695754927158071\">facebook business<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u512a\u5316\u5de5\u5177] Facebook \u81ea\u52d5\u9032\u968e\u914d\u5c0d<\/strong><\/span><\/h3>\n<p>Facebook \u53ef\u4ee5\u900f\u904e\u81ea\u52d5\u9032\u968e\u914d\u5c0d\u64f7\u53d6\u7db2\u7ad9\u900f\u904e\u7d50\u5e33\u3001\u767b\u5165\u5e33\u865f\u6216\u8a3b\u518a\u7b49\u7a0b\u5e8f\u6536\u96c6\u7684\u300e<a href=\"https:\/\/www.facebook.com\/business\/help\/112061095610075?helpref=faq_content\">\u96dc\u6e4a\u9867\u5ba2\u8cc7\u6599<\/a>\u300f\uff08\u96dc\u6e4a\u662f\u6307 Facebook \u57fa\u65bc\u5b89\u5168\u7406\u7531\u6240\u9032\u884c\u7684\u8cc7\u6599\u8f49\u63db\u6d41\u7a0b\uff09\u63a5\u8457\u904b\u7528\u96dc\u6e4a\u8b58\u5225\u78bc\u5c0d\u7db2\u7ad9\u8a2a\u5ba2\u548c Facebook \u7528\u6236\u9032\u884c\u914d\u5c0d\uff0c\u8fd1\u4e00\u6b65\u9810\u6e2c Facebook \u884c\u92b7\u6d3b\u52d5\u7684\u8f49\u63db\u539f\u56e0\u3001\u64f4\u5927\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\u7684\u898f\u6a21\u3002<\/p>\n<figure id=\"attachment_4502\" aria-describedby=\"caption-attachment-4502\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4502\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-7.png\" alt=\"\" width=\"600\" height=\"412\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-7.png 617w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/news-2019-4-facebook-7-300x206.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-4502\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/611774685654668\">facebook business<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u8a2d\u5b9a Facebook 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href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u56db\u6708\u4efd\u71b1\u9a30\u9a30\u7684\u66f4\u65b0\u5feb\u5831\u4f86\u5566\ud83d\uddde<\/p>\n","protected":false},"author":1,"featured_media":4503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[28,138,241,323,376,294,196],"class_list":["post-4495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-facebook","tag-instagram","tag-facebook-messenger","tag-323","tag-376","tag-294","tag-196"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u6578\u4f4d\u5feb\u5831] 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