{"id":4943,"date":"2019-05-27T10:00:14","date_gmt":"2019-05-27T02:00:14","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=4943"},"modified":"2021-01-07T13:32:16","modified_gmt":"2021-01-07T05:32:16","slug":"responsive-search-ads-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/responsive-search-ads-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u81ea\u52d5\u751f\u6210\u6700\u4f73\u7248\u4f4d\uff01\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u4ecb\u7d39"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u6703\u5206\u5225\u8aaa\u660e\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u7684\u904b\u4f5c\u65b9\u5f0f\u3001\u512a\u9ede\u3001\u8207\u5ef6\u5c55\u6027\u6587\u5b57\u5ee3\u544a\u7684\u5dee\u7570\uff0c\u4ee5\u53ca\u76f8\u95dc\u6ce8\u610f\u4e8b\u9805\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6211\u5011\u66fe\u5728\u53bb\u5e74\u5341\u6708\u4ecb\u7d39\u904e <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-responsive-display-ads-intro\/\">\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a<\/a>\uff0c\u4e26\u65bc\u8a72\u5247\u6587\u7ae0\u4e2d\u63d0\u5230\uff0c\u9664\u4e86\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u672a\u4f86\u5c07\u8d81\u52dd\u63a8\u51fa\u300e\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u300f&#8230;\u800c\u5728\u4eca\u5e74\uff0cGoogle \u7d42\u65bc\u767c\u4f48\u4e86\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff08\u6e2c\u8a66\u7248\uff09\u7684\u8a0a\u606f\uff0c\u96d6\u7136\u76ee\u524d\u4e26\u672a\u5c0d\u6240\u6709\u54c1\u724c\u958b\u653e\u4f7f\u7528\uff0c\u4f46\u9084\u662f\u8b93\u6211\u5011\u5148\u4f86\u4e86\u89e3\u9019\u9805\u65b0\u8cc7\u8a0a\uff0c\u4e5f\u597d\u70ba\u672a\u4f86\u505a\u597d\u6e96\u5099\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u95dc\u65bc\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6703\u81ea\u884c\u8abf\u6574\u87a2\u5e55\u5bec\u5ea6\uff0c\u904b\u7528\u667a\u6167\u7cfb\u7d71\u6e2c\u8a66\u5ee3\u544a\u7d44\u5408\uff0c\u78ba\u4fdd\u6f5b\u5728\u5ba2\u6236\u80fd\u5920\u770b\u5230\u66f4\u591a\u611f\u8208\u8da3\u7684\u6587\u5b57\u8a0a\u606f\u3002Google Ads \u6703\u5c07\u5167\u5bb9\u8abf\u6574\u70ba\u66f4\u7b26\u5408\u6f5b\u5728\u5ba2\u6236\u611f\u8208\u8da3\u7684\u641c\u5c0b\u5b57\u8a5e\uff0c\u63d0\u5347\u6574\u9ad4\u5ee3\u544a\u6d3b\u52d5\u6548\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u7684\u512a\u9ede<\/span><\/strong><\/h3>\n<figure id=\"attachment_4945\" aria-describedby=\"caption-attachment-4945\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4945\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-2.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-2.png 1440w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-2-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-2-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4945\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Icon made by <a style=\"color: #999999;\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u81ea\u52d5\u8abf\u6574\u87a2\u5e55\u5bec\u5ea6<\/strong><\/span><\/p>\n<p>\u53ef\u914d\u5408\u88dd\u7f6e\u8abf\u6574\u5bec\u5ea6\uff0c\u4ee5\u66f4\u5927\u7684\u7a7a\u9593\u5411\u6f5b\u5728\u5ba2\u6236\u50b3\u905e\u5ee3\u544a\u8a0a\u606f\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u751f\u6210\u6700\u4f73\u5ee3\u544a\u7d44\u5408<\/span><\/strong><\/p>\n<p>\u50c5\u9700\u63d0\u4f9b\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\uff0c\u7cfb\u7d71\u5373\u53ef\u81ea\u52d5\u751f\u6210\u5ee3\u544a\uff0c\u5411\u5ba2\u6236\u5c55\u793a\u6700\u7b26\u5408\u4ed6\u5011\u9700\u6c42\u7684\u7d44\u5408\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u89f8\u53ca\u66f4\u591a\u6f5b\u5728\u5ba2\u6236<\/span><\/strong><\/p>\n<p>\u7cfb\u7d71\u6703\u904b\u7528\u591a\u5247\u5ee3\u544a\u8207\u8aaa\u660e\u9032\u884c\u7af6\u50f9\uff0c\u8207\u66f4\u591a\u67e5\u8a62\u9054\u6210\u6bd4\u5c0d\uff0c\u9032\u800c\u5438\u5f15\u73fe\u6709\u6587\u5b57\u5ee3\u544a\u7121\u6cd5\u722d\u53d6\u5230\u7684\u984d\u5916\u9ede\u64ca\u8207\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n<figure id=\"attachment_4946\" aria-describedby=\"caption-attachment-4946\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4946\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-1.png\" alt=\"\" width=\"1080\" height=\"611\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-1.png 1440w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-1-300x170.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-1-768x434.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-1-1024x579.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4946\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Icon made by <a style=\"color: #999999;\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u7576\u4f60\u4f9d\u5e8f\u8f38\u5165\u5ee3\u544a\u6a19\u984c\u8207\u8aaa\u660e\u6587\u5b57\u5f8c\uff0cGoogle Ads 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1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4948\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-3.png\" alt=\"\" width=\"1080\" height=\"611\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-3.png 1440w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-3-300x170.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-3-768x434.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-3-1024x579.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4948\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Icon made by <a style=\"color: #999999;\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\u5ee3\u544a\u6a19\u984c<\/span><\/strong><\/p>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u53ef\u986f\u793a 3 \u5247\u5ee3\u544a\u6a19\u984c\uff0c\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u50c5\u80fd\u986f\u793a 2 \u5247\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u8aaa\u660e\u6b04\u4f4d<\/strong><\/span><\/p>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6700\u591a\u80fd\u5bb9\u7d0d 90 \u500b\u534a\u5f62\u5b57\u5143\uff0c\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u5b57\u6578\u9650\u5236\u70ba\u00a0 80 \u500b\u534a\u5f62\u5b57\u5143\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u53ef\u63d0\u4f9b\u66f4\u591a\u6587\u6848\u9078\u9805<\/strong><\/span><\/p>\n<p>\u6bcf\u5247\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6700\u591a\u53ef\u63d0\u4f9b 15 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loading=\"lazy\" decoding=\"async\" class=\"wp-image-4949\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-4.png\" alt=\"\" width=\"1080\" height=\"610\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-4.png 1439w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-4-768x434.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/responsive-search-ads-intro-4-1024x579.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4949\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Icon made by <a style=\"color: #999999;\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u4fdd\u5bc6\u5b88\u5247<\/strong><\/span><\/p>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u4ecd\u5728\u6e2c\u8a66\u968e\u6bb5\uff0c\u50c5\u63d0\u4f9b\u7d66\u90e8\u5206 Google Ads \u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u3002\u53ef\u4f7f\u7528\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u7684\u4f60\uff0c\u8acb\u52d9\u5fc5\u9075\u5b88 <span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/54818\">Google Ads \u689d\u6b3e\u53ca\u7d30\u5247<\/a> <\/span>\u7684\u76f8\u95dc\u898f\u5b9a\uff0c\u5343\u842c\u8981\u6ce8\u610f\uff1a\u7d55\u5c0d\u8981\u907f\u514d\u63ed\u9732\u4efb\u4f55\u975e\u516c\u958b\u8cc7\u8a0a\u554a\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5b9a\u671f\u76e3\u6e2c\u6210\u6548<\/strong><\/span><\/p>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u662f\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u7cfb\u7d71\u505a\u904b\u7b97\uff0c\u6703\u96a8\u8457\u6642\u9593\u7d2f\u7a4d\u5b78\u7fd2\u800c\u6539\u5584\u6548\u80fd\uff0c\u56e0\u6b64\u8acb\u8a18\u5f97\u5b9a\u671f\u76e3\u63a7\u5ee3\u544a\u7684\u6210\u6548\u548c\u72c0\u614b\u3002<\/p>\n<p><strong><span style=\"color: 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