{"id":4954,"date":"2019-05-17T10:00:54","date_gmt":"2019-05-17T02:00:54","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=4954"},"modified":"2021-01-07T13:32:13","modified_gmt":"2021-01-07T05:32:13","slug":"apple-search-ads-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-intro\/","title":{"rendered":"\u3010\u860b\u679c\u54ac\u4e00\u53e3\u3011App\u5927\u6230\u958b\u6253\uff01Apple Search Ads \u5831\u5230\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u8981\u4f86\u4ecb\u7d39 Apple Search Ads \u662f\u4ec0\u9ebc\u3001\u65b9\u6848\u5dee\u7570\u8207\u986f\u793a\u4f4d\u7f6e\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u76ee\u524d\u4f60\u6211\u6240\u719f\u6089\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u591a\u4f86\u81ea Google\u3001Facebook \u548c LINE\uff0c\u4f46\u4f60\u77e5\u9053\uff0c\u624b\u6a5f\u77e5\u540d\u54c1\u724c Apple \u4e5f\u958b\u59cb\u767c\u5c55\u6578\u4f4d\u5ee3\u544a\u7684\u4e8b\u696d\u4e86\u55ce\uff1f\u6709\u8208\u8da3\u7684\u4f60\uff08\u7279\u5225\u662f\u696d\u52d9\u8207 App \u76f8\u95dc\u7684\u670b\u53cb\uff0c\u8acb\u52d9\u5fc5\u95b1\u8b80\u6b64\u7bc7\u6587\u7ae0\uff09\u5feb\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u4e86\u89e3 Apple Search Ads \u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u4ec0\u9ebc\u662f Apple Search Ads<\/strong><\/span><\/h3>\n<figure id=\"attachment_4955\" aria-describedby=\"caption-attachment-4955\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4955 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-1.png\" alt=\"\" width=\"1080\" height=\"586\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-1-300x163.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-1-768x417.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-1-1024x556.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4955\" class=\"wp-caption-text\">Apple Search Ads \u986f\u793a\u756b\u9762 \/ \u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/searchads.apple.com\/\">Apple Search Ads<\/a><\/figcaption><\/figure>\n<p>Apple Search Ads \u6240\u767c\u5c55\u7684\u539f\u56e0\u70ba\uff1aApple \u5b98\u65b9\u5728\u9032\u884c\u6578\u64da\u8abf\u67e5\u6642\uff0c\u767c\u73fe\u6709\u8fd1\u516d\u6210\u7684 App \u4e0b\u8f09\u662f\u4f86\u81ea\u65bc\u641c\u5c0b\u7d50\u679c\u9801\uff0c\u800c\u641c\u5c0b\u5ee3\u544a\u7684\u8f49\u63db\u7387\u7adf\u53ef\u4ee5\u9ad8\u9054 50%\uff01\u56e0\u6b64 Apple \u518d 2016 \u5e74\u6642\u5c31\u5df2\u5148\u63a8\u51fa Apple Search Ads\uff0c\u7d93\u6b77\u4e0d\u65b7\u6e2c\u8a66\u8207\u512a\u5316\u5f8c\uff0c\u7d42\u65bc\u5728\u4eca\u5e74 3\/27 \u6b63\u5f0f\u5c0d\u5168\u7403 46 \u500b\u570b\u5bb6\u958b\u653e Apple Search Ads \u7684\u4f7f\u7528\u3002<\/p>\n<figure id=\"attachment_4956\" aria-describedby=\"caption-attachment-4956\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4956\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-2.png\" alt=\"\" width=\"1080\" height=\"365\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-2-300x101.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-2-768x260.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-2-1024x346.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4956\" class=\"wp-caption-text\">\u53f0\u7063\u4e5f\u53ef\u5728\u958b\u653e\u7bc4\u570d\u5537 \/ \u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/searchads.apple.com\/\">Apple Search Ads<\/a><\/figcaption><\/figure>\n<p>\u5ee3\u544a\u4e3b\uff08App \u958b\u767c\u5546\uff09\u53ef\u900f\u904e App Store \u641c\u5c0b\u7d50\u679c\u9801\uff0c\u904b\u7528\u95dc\u9375\u5b57\u3001\u5e74\u9f61\u3001\u5730\u5340\u3001\u6642\u6bb5\u7b49\u689d\u4ef6\u5c0d\u611f\u8208\u8da3\u7684\u53d7\u773e\u6295\u653e\u5ee3\u544a\u3002Apple Search Ads \u5206\u70ba Basic \u548c Advanced\uff0c\u76ee\u524d\u5b98\u65b9\u91dd\u5c0d\u9078\u64c7 Basic \u65b9\u6848\u7684\u958b\u767c\u8005\u7d66\u4e88 100 \u7f8e\u91d1\u7684\u514d\u8cbb\u984d\u5ea6\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u53ef\u8a55\u4f30\u81ea\u8eab\u9700\u6c42\uff0c\u9078\u64c7\u5c0d\u81ea\u5bb6\u54c1\u724c\u6700\u5408\u9069\u7684\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Apple Search Ads \u65b9\u6848\u9078\u64c7<\/strong><\/span><\/h3>\n<figure id=\"attachment_4957\" aria-describedby=\"caption-attachment-4957\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4957\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-3.png\" alt=\"\" width=\"1080\" height=\"665\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-3-300x185.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-3-768x473.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/apple-search-ads-intro-3-1024x631.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4957\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/searchads.apple.com\/\">Apple Search Ads<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>Apple Search Ads Basic<\/strong><\/span><\/h3>\n<p>\u2460 \u8a08\u8cbb\u65b9\u5f0f\uff1aCPI \u8a08\u50f9\uff08\u6309\u7167\u6240\u9078\u64c7\u7684\u8cbb\u7528\u70ba\u5b89\u88dd\u6b21\u6578\u4ed8\u8cbb\uff09<br \/>\n\u2461 \u5ee3\u544a\u53d7\u773e\uff1a\u7cfb\u7d71\u81ea\u52d5\u5339\u914d\uff0c\u7121\u53d7\u773e\u512a\u5316\u529f\u80fd<br \/>\n\u2462 \u81ea\u8a02\u95dc\u9375\u5b57\uff1a\u7121\u6cd5\u81ea\u8a02\u95dc\u9375\u5b57<br \/>\n\u2463 \u6210\u6548\u5831\u544a\uff1a\u53ef\u900f\u904e Dashboard \u8ffd\u8e64\u5ee3\u544a\u6548\u679c<br \/>\n\u2464 API \u4e32\u63a5\uff1a\u6b78\u56e0API\uff0c\u4f46\u6c92\u6709\u95dc\u9375\u5b57\u548c\u5ee3\u544a\u7ba1\u7406 API \u6578\u64da<br \/>\n\u2465 \u6bcf\u6708\u6700\u9ad8\u9810\u7b97\uff1a\u6bcf\u500b App \u6bcf\u6708\u6700\u9ad8 10,000 \u7f8e\u5143<br \/>\n\u2466 App \u63a8\u5ee3\uff1a\u53ef\u63a8\u5ee3\u591a\u9054 50 \u500b App<\/p>\n<h3><strong><span style=\"color: #008080;\">Apple Search Ads Advanced<\/span><\/strong><\/h3>\n<p>\u2460 \u8a08\u8cbb\u65b9\u5f0f\uff1aCPT \u8a08\u50f9\uff08\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u8a08\u50f9\uff09\uff0c\u4ed8\u8cbb\u91d1\u984d\u4e0d\u8d85\u904e\u4f60\u9078\u64c7\u7684\u6700\u9ad8\u50f9\u683c<br \/>\n\u2461 \u5ee3\u544a\u53d7\u773e\uff1a\u53ef\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\uff0c\u4e26\u4f9d\u51fa\u50f9\u91d1\u984d\u5efa\u7acb\u5ee3\u544a\u7fa4\u7d44<br \/>\n\u2462 \u81ea\u8a02\u95dc\u9375\u5b57\uff1a\u53ef\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\uff0c\u6bcf\u7d44\u5ee3\u544a\u53ef\u5305\u542b 1000 \u500b\u95dc\u9375\u5b57<br \/>\n\u2463 \u6210\u6548\u5831\u544a\uff1a\u900f\u904e Dashboard \u8ffd\u8e64\u5ee3\u544a\u6548\u679c\uff0c\u53ef\u8a2a\u554f\u6240\u6709\u95dc\u9375\u6307\u6a19\u8a73\u7d30\u5831\u544a<br \/>\n\u2464 API \u4e32\u63a5\uff1a\u4f7f\u7528 API\u8861\u91cf\u50f9\u503c\uff0c\u8996\u898f\u6a21\u7ba1\u7406\u3002<br \/>\n\u2465 \u6bcf\u6708\u6700\u9ad8\u9810\u7b97\uff1a\u7121\u4e0a\u9650<br \/>\n\u2466 App \u63a8\u5ee3\uff1a\u53ef\u63a8\u5ee3\u4e0d\u9650\u6578\u91cf\u7684 App<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Apple Search Ads \u986f\u793a\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u641c\u5c0b\u7d50\u679c\u9801<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u6703\u51fa\u73fe\u65bc App Store \u641c\u7d22\u7d50\u679c\u9801\u7684\u6700\u4e0a\u65b9<\/p>\n<p><strong><span style=\"color: #008080;\">\u8a3b\u660e\u5ee3\u544a<\/span><\/strong><\/p>\n<p>\u5ee3\u544a\u7d71\u4e00\u4ee5\u85cd\u5e95\u70ba\u80cc\u666f\uff0c\u65c1\u908a\u6703\u8a3b\u660e\u300e\u5ee3\u544a\u300f\u5b57\u6a23\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u5ee3\u544a\u6a23\u5f0f<\/span><\/strong><\/p>\n<p>\u5ee3\u544a\u683c\u5f0f\u53d6\u6c7a\u65bc\u7528\u6236\u4f7f\u7528\u7684\u8a2d\u5099\uff0c\u60f3\u67e5\u770b\u66f4\u8a73\u7d30\u7684\u5ee3\u544a\u5916\u89c0\uff0c\u53ef\u524d\u5f80 Creative Sets \u5100\u9336\u76e4\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">App \u8cc7\u8a0a<\/span><\/strong><\/p>\n<p>icon\u3001\u540d\u7a31\u3001\u526f\u6a19\u984c\u3001\u5373\u6642\u8a55\u5206\u3001\u552e\u50f9\u91d1 or \u53d6\u5f97\uff08\u514d\u8cbb\uff09<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\u274f\u00a0\u88dc\u5145\u8cc7\u6599<br \/>\n<\/strong><\/span>\u9019\u88e1\u5949\u4e0a\u4e00\u4efd Apple Search Ads \u7684\u4ecb\u7d39\u7c21\u5831 <a href=\"https:\/\/devstreaming-cdn.apple.com\/videos\/wwdc\/2018\/304o1mulfeyvd4wd\/304\/304_whats_new_in_search_ads.pdf?dl=1\"><span style=\"color: #eb7a77;\">Presentation Slides (PDF)<\/span><\/a>\uff0c\u60f3\u77e5\u9053\u66f4\u8a73\u7d30\u7684\u8cc7\u8a0a\uff0c\u53ef\u900f\u904e<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/searchads.apple.com\/\">\u5b98\u65b9\u7db2\u5740<\/a><\/span>\u4e86\u89e3\u66f4\u591a\u5594<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u638c\u63e1 App \u5546\u6a5f\uff5e\u860b\u679c\u4e5f\u4f86\u9032\u653b\u641c\u5c0b\u5ee3\u544a\u5566\uff01<\/p>\n","protected":false},"author":1,"featured_media":4958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[402,343,350,181,376,294],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-app","tag-apple","tag-350","tag-181","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App\u5927\u6230\u958b\u6253\uff01Apple Search Ads \u5831\u5230\uff01 l iSPOT Media x Talks<\/title>\n<meta name=\"description\" content=\"Apple \u767c\u73fe\u6709\u8fd1\u516d\u6210\u7684 App \u4e0b\u8f09\u662f\u4f86\u81ea\u65bc\u641c\u5c0b\u7d50\u679c\u9801\uff0c\u800c\u641c\u5c0b\u5ee3\u544a\u7684\u8f49\u63db\u7387\u7adf\u53ef\u4ee5\u9ad8\u9054 50%\uff01\u56e0\u6b64 Apple \u518d 2016 \u5e74\u6642\u5c31\u5df2\u5148\u63a8\u51fa Apple Search Ads\uff0c\u7d93\u6b77\u4e0d\u65b7\u6e2c\u8a66\u8207\u512a\u5316\u5f8c\uff0c\u7d42\u65bc\u5728\u4eca\u5e74 3\/27 \u6b63\u5f0f\u5c0d\u5168\u7403 46 \u500b\u570b\u5bb6\u958b\u653e Apple Search Ads \u7684\u4f7f\u7528\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-intro\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App\u5927\u6230\u958b\u6253\uff01Apple Search Ads \u5831\u5230\uff01 l iSPOT Media x Talks\" \/>\n<meta property=\"og:description\" content=\"Apple \u767c\u73fe\u6709\u8fd1\u516d\u6210\u7684 App \u4e0b\u8f09\u662f\u4f86\u81ea\u65bc\u641c\u5c0b\u7d50\u679c\u9801\uff0c\u800c\u641c\u5c0b\u5ee3\u544a\u7684\u8f49\u63db\u7387\u7adf\u53ef\u4ee5\u9ad8\u9054 50%\uff01\u56e0\u6b64 Apple \u518d 2016 \u5e74\u6642\u5c31\u5df2\u5148\u63a8\u51fa Apple Search Ads\uff0c\u7d93\u6b77\u4e0d\u65b7\u6e2c\u8a66\u8207\u512a\u5316\u5f8c\uff0c\u7d42\u65bc\u5728\u4eca\u5e74 3\/27 \u6b63\u5f0f\u5c0d\u5168\u7403 46 \u500b\u570b\u5bb6\u958b\u653e Apple Search Ads \u7684\u4f7f\u7528\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-intro\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" 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