{"id":5064,"date":"2019-06-10T10:00:11","date_gmt":"2019-06-10T02:00:11","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5064"},"modified":"2021-01-07T13:32:22","modified_gmt":"2021-01-07T05:32:22","slug":"google-app-campaigns-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-app-campaigns-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u8f15\u9b06\u653b\u4f54\u884c\u52d5\u7248\u4f4d\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u5c07\u4ecb\u7d39 Google App campaigns \u7684\u904b\u4f5c\u6a21\u5f0f\u3001\u986f\u793a\u4f4d\u7f6e\u8207\u6700\u4f73\u5316\u65b9\u5f0f\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u4f60\u662f\u6709\u5728\u7d93\u71df\u61c9\u7528\u7a0b\u5f0f\u7684\u670b\u53cb\uff0c\u4f60\u662f\u5426\u7d93\u5e38\u601d\u8003\uff0c\u8a72\u7528\u4ec0\u9ebc\u65b9\u5f0f\u624d\u80fd\u89f8\u53ca\u66f4\u591a\u7684\u4f7f\u7528\u8005\uff1f\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66\u770b\u300eGoogle App campaigns\uff08\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff09\u300f\uff0c\u9019\u9805\u5ee3\u544a\u6d3b\u52d5\u53ef\u4ee5\u5e6b\u52a9\u4f60\u900f\u904e Google Search\u3001Google Play\u3001YouTube\u3001Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2&#8230;.\u7b49\u591a\u9805 Google \u8cc7\u6e90\u5ba3\u50b3\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\uff0c\u4e14\u64cd\u4f5c\u65b9\u5f0f\u7c21\u55ae\uff0c\u50c5\u9700\u6e96\u5099\u6587\u6848\u3001\u7d20\u6750\u8207\u8a2d\u5b9a\u51fa\u50f9\u5373\u53ef\u767c\u5e03\u5ee3\u544a\uff5e\u4ee5\u4e0b\u5c31\u4f86\u5206\u9805\u4ecb\u7d39 Google APP Campaigns\uff0c\u6709\u8208\u8da3\u7684\u4f60\u5feb\u8ddf\u8457\u7de8\u8f2f\u7684\u8173\u6b65\u4f86\u5438\u6536\u77e5\u8b58\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p>Google APP Campaigns \u4e0d\u9700\u8981\u500b\u5225\u88fd\u4f5c\u5ee3\u544a\uff0c\u4f7f\u7528\u8005\u50c5\u9700\u4f9d\u6307\u793a\u63d0\u4f9b\u5c11\u91cf\u7684\u8cc7\u6e90\uff0c\u7cfb\u7d71\u5373\u53ef\u81ea\u52d5\u6293\u53d6\u60a8\u6240\u63d0\u4f9b\u7684\u61c9\u7528\u7a0b\u5f0f\u4ee5\u53ca\u7d20\u6750\u8cc7\u6e90\uff0c\u7d44\u5408\u70ba\u591a\u7a2e\u683c\u5f0f\u7684\u5ee3\u544a\uff0c\u4e26\u900f\u904e\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u653e\u9001\u3002\u6b64\u5916\uff0c\u70ba\u4e86\u5c0b\u627e\u5230\u66f4\u6709\u50f9\u503c\u7684\u5ba2\u7fa4\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u6307\u5b9a\u76ee\u6a19\u53ca\u51fa\u50f9\uff0c\u8b93\u6bcf\u6b21\u7684\u4e0b\u8f09\u90fd\u80fd\u70ba\u5ba2\u6236\u5e36\u4f86\u6700\u4f73\u7684\u8f49\u63db\u50f9\u503c\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u25aa\ufe0e \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6e96\u5099\u9805\u76ee<\/strong><\/span><\/h3>\n<figure id=\"attachment_5081\" aria-describedby=\"caption-attachment-5081\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5081\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-4.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-4-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-4-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5081\" class=\"wp-caption-text\">Icon made by\u00a0photo3idea_studio\u00a0from\u00a0Flaticon<\/figcaption><\/figure>\n<p>\u25ab\ufe0e\u00a0\u6587\u6848\u5167\u5bb9<br \/>\n\u25ab\ufe0e\u00a0\u7d20\u6750\u5167\u5bb9<br \/>\n\u25ab\ufe0e\u00a0\u8d77\u59cb\u51fa\u50f9\u548c\u9810\u7b97<br \/>\n\u25ab\ufe0e \u6307\u5b9a\u5ee3\u544a\u7684\u8a9e\u8a00\u8207\u5730\u5340<\/p>\n<p><span style=\"color: #eb7a77;\">\u2710 \u5b8c\u6574\u6559\u5b78\u5c07\u6703\u65bc\u4e0b\u4e00\u7bc7\u6587\u7ae0\u516c\u5e03<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e<\/strong><\/span><\/h3>\n<p>\u900f\u904e\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u4f60\u53ef\u4ee5\u5c07\u5ee3\u544a\u986f\u793a\u65bc\u4ee5\u4e0b\u4f4d\u7f6e\uff1a<\/p>\n<figure id=\"attachment_5083\" aria-describedby=\"caption-attachment-5083\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5083\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-5.png\" alt=\"\" width=\"1080\" height=\"610\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-5.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-5-768x434.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-5-1024x578.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5083\" class=\"wp-caption-text\">Icon made by\u00a0photo3idea_studio\u00a0from\u00a0Flaticon<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>Google \u641c\u5c0b\u806f\u64ad\u7db2<\/strong><\/span><\/h3>\n<p>\u7cfb\u7d71\u6703\u900f\u904e\u6bd4\u5c0d\u7684\u65b9\u5f0f\uff0c\u5c07\u900f\u904e\u8207\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\/\u6240\u5c6c\u985e\u5225\u76f8\u95dc\u7684\u641c\u5c0b\u5b57\u8a5e\u5e36\u51fa\u4f60\u7684\u5ee3\u544a\u3002<br \/>\n\u27aa \u986f\u793a\u4f4d\u7f6e\u5305\u548c Google Search \u8207 Google Search Partners\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>Google Play \u61c9\u7528\u7a0b\u5f0f\u5546\u5e97<\/strong><\/span><\/h3>\n<p>\u7cfb\u7d71\u6703\u5728\u4f7f\u7528\u8005\u641c\u5c0b\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u3001\u9020\u8a2a\u540c\u985e\u61c9\u7528\u7a0b\u5f0f\u9801\u9762\uff0c\u6216\u662f\u641c\u5c0b\u8207\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\u76f8\u95dc\u7684\u5b57\u8a5e\u6642\uff0c\u5411\u6d88\u8cbb\u8005\u986f\u793a\uff08\u6bd4\u5982\uff0c\u4f60\u53ef\u80fd\u4e5f\u6703\u559c\u6b61\u7684\u61c9\u7528\u7a0b\u5f0f\/\u985e\u4f3c\u61c9\u7528\u7a0b\u5f0f\/\u70ba\u4f60\u63a8\u85a6\uff09\u4e26\u653e\u9001\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3002<br \/>\n\u27aa \u986f\u793a\u4f4d\u7f6e\u5305\u542b Google Play \u9996\u9801\u3001Google Play \u641c\u5c0b\u7d50\u679c\u3001Google Play \u76f8\u95dc\u61c9\u7528\u7a0b\u5f0f\u5c08\u5340\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">YouTube<\/span><\/strong><\/h3>\n<p>\u7cfb\u7d71\u6703\u900f\u904e YouTube \u4e0a\u7684\u76f8\u95dc\u9801\u9762\u6216\u5167\u5bb9\uff0c\u5f15\u5c0e\u53ef\u80fd\u5c0d\u4f60\u611f\u8208\u8da3\u7684\u53d7\u773e\u53bb\u9ede\u64ca\u3001\u4e0b\u8f09\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2<\/strong><\/span><\/h3>\n<p>\u7cfb\u7d71\u6703\u900f\u904e Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u6216\u5176\u4ed6\u61c9\u7528\u7a0b\u5f0f\uff0c\u5c07\u4f60\u7684\u5ee3\u544a\u986f\u793a\u5728\u76f8\u95dc\u6027\u6700\u9ad8\u7684\u4f4d\u7f6e\uff1b\u4e26\u4e14\u4ee5\u4f60\u6240\u8a2d\u5b9a\u7684\u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3002<br \/>\n\u27aa \u986f\u793a\u4f4d\u7f6e\u5305\u542b Gmail \u5ee3\u544a\u3001Google \u5176\u4ed6\u61c9\u7528\u7a0b\u5f0f\u3001\u884c\u52d5\u65b0\u805e\u7db2\u3001\u7db2\u8a8c\u6216\u5176\u4ed6\u7db2\u9801\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u7b56\u7565<\/strong><\/span><\/h3>\n<figure id=\"attachment_5079\" aria-describedby=\"caption-attachment-5079\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5079\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-2.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-2-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-2-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5079\" class=\"wp-caption-text\">Icon made by photo3idea_studio from Flaticon<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u7b56\u7565\u4e00\u3001\u722d\u53d6\u66f4\u591a\u5b89\u88dd<\/strong><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u60f3\u5438\u5f15\u66f4\u591a\u4f7f\u7528\u8005\uff0c\u4f60\u53ef\u4ee5\u900f\u904e\u51fa\u50f9\u8a2d\u5b9a\u300e\u6bcf\u6b21\u6709\u4eba\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u6642\uff0c\u4f60\u6240\u9858\u610f\u652f\u4ed8\u7684\u5e73\u5747\u91d1\u984d\u300f\uff0c\u4ee5\u53ca\u9032\u968e\u9078\u9805\u9396\u5b9a\u53ef\u80fd\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u4e26\u5b8c\u6210\u4f60\u6240\u6307\u5b9a\u52d5\u4f5c\u7684\u53d7\u773e\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u7b56\u7565\u4e8c\u3001\u5f15\u5c0e\u4f7f\u7528\u8005\u5b8c\u6210\u6307\u5b9a\u52d5\u4f5c<\/strong><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u60f3\u627e\u5230\u66f4\u6709\u50f9\u503c\u7684\u4f7f\u7528\u8005\uff0c\u4e14\u5df2\u5c07\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u8a2d\u70ba\u8f49\u63db\u4e8b\u4ef6\uff0c\u4f60\u5c31\u53ef\u4ee5\u4f7f\u7528\u300e\u8457\u91cd\u5438\u5f15\u4f7f\u7528\u8005\u5b8c\u6210\u6307\u5b9a\u7684\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u300f\u9019\u500b\u9078\u9805\uff0c\u8b93 Google Ads \u5354\u52a9\u4f60\u627e\u5c0b\u6700\u53ef\u80fd\u5b8c\u6210\u52d5\u4f5c\u7684\u5ba2\u7fa4\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u7b56\u7565\u4e09\u3001\u63d0\u5347\u4f7f\u7528\u8005\u52d5\u4f5c\u50f9\u503c<\/strong><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u63d0\u5347\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u6240\u5275\u9020\u7684\u50f9\u503c\uff0c\u4f60\u6240\u8a2d\u5b9a\u7684\u51fa\u50f9\uff0c\u61c9\u8a72\u53cd\u6620\u4f60\u671f\u671b\u6bcf 1 \u584a\u9322\u5ee3\u544a\u8cbb\u7528\u80fd\u5920\u5275\u9020\u7684\u5e73\u5747\u8f49\u63db\/\u6536\u76ca\u50f9\u503c\uff08\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u3002\u8209\u4f8b\u800c\u8a00\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u78ba\u4fdd\u8f49\u63db\u671f\u9593\u5167\u6bcf\u584a\u9322\u7684\u5ee3\u544a\u8cbb\u7528\u80fd\u63db\u4f86\u4f7f\u7528\u8005 0.5 \u5143\u7684\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\uff0c\u90a3\u9ebc\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5c31\u61c9\u8a72\u8981\u8a2d\u70ba 50%\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u26a0\ufe0e UAC\uff08\u901a\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff09\u5df2\u65bc 2019 \u5e74 2 \u6708\u5df2\u6b63\u5f0f\u66f4\u540d\u70ba APP Campaigns\uff08\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff09<\/p>\n<figure id=\"attachment_5080\" aria-describedby=\"caption-attachment-5080\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5080\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-3.png\" alt=\"\" width=\"1080\" height=\"611\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-3-300x170.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-3-768x434.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/app-campaigns-intro-3-1024x579.png 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