{"id":5119,"date":"2019-05-20T10:00:23","date_gmt":"2019-05-20T02:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5119"},"modified":"2021-01-07T13:15:50","modified_gmt":"2021-01-07T05:15:50","slug":"news-2019-google-marketing-live","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-google-marketing-live\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Marketing Live 2019 \u5373\u6642\u5831\u5c0e\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u672c\u6587\u70ba<\/span><span class=\"s2\"> Google Marketing Live 2019 <\/span><span class=\"s1\">\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u672c\u6b21\u5927\u6703\u7684\u91cd\u9ede\u8cc7\u8a0a\u5427 \ud83d\udc40<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s2\">\u9084\u8a18\u5f97\u6211\u5011\u66fe\u65bc<\/span><span class=\"s6\"> Google <\/span><span class=\"s2\">\u4e09\u6708\u4efd\u7684\u66f4\u65b0\u5feb\u5831\u4e2d\u63d0\u5230\uff0c\u672c\u6708\u5c07\u6703\u6709\u4e00\u5834\u9686\u91cd\u7684\u6578\u4f4d\u884c\u92b7\u76db\u5178<\/span><span class=\"s6\">\u2014\u2014Google Marketing Live 2019<\/span><span class=\"s3\">\u26a1\ufe0f<\/span><span class=\"s2\">\u5728\u9019\u5834\u884c\u92b7\u5927\u6703\u4e2d\uff0c<\/span><span class=\"s6\">Google <\/span><span class=\"s2\">\u5c07\u5e36\u4f86\u5341\u591a\u9805\u6578\u4f4d\u7522\u54c1\u8207\u8c50\u5bcc\u7684\u4f01\u696d\u6848\u4f8b\uff5e\u4ee5\u4e0b\u6211\u5011\u5c07\u6574\u7406\u5e7e\u9805\u76ee\u524d\u5b98\u65b9\u6240\u516c\u5e03\u7684\u66f4\u65b0\u5167\u5bb9\uff0c\u9084\u4f86\u4e0d\u53ca\u770b\u8ffd\u76f4\u64ad\u7684\u670b\u53cb\u5011\uff0c\u5c31\u5feb\u5f80\u4e0b\u770b\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p6\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">Google Discovery ads<\/span><\/strong><\/span><\/h3>\n<figure id=\"attachment_5124\" aria-describedby=\"caption-attachment-5124\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5124\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-1.png\" alt=\"\" width=\"800\" height=\"470\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-1.png 800w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-1-300x176.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-1-768x451.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5124\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u6839\u64da<\/span><span class=\"s6\"> Google <\/span><span class=\"s2\">\u7684\u6e2c\u9a57\u6578\u64da\u767c\u73fe\uff0c<\/span><span class=\"s6\">76% <\/span><span class=\"s2\">\u7684\u6d88\u8cbb\u8005\u559c\u6b61\u5728\u8cfc\u7269\u904e\u7a0b\u4e2d\u63a2\u7d22\u5230\u5176\u4ed6\u6709\u8208\u8da3\u7684\u5546\u54c1\uff0c\u4e14\u9ad8\u9054<\/span><span class=\"s6\"> 85% <\/span><span class=\"s2\">\u7684\u6d88\u8cbb\u8005\u6703\u5728<\/span><span class=\"s6\"> 24 <\/span><span class=\"s2\">\u5c0f\u6642\u5167\u9032\u884c\u5546\u54c1\u7684\u63a2\u7d22\u6d3b\u52d5\uff08\u5982\uff0c\u5c0b\u627e\u8a55\u50f9\u3001\u6bd4\u8f03\u50f9\u683c\u548c\u8cfc\u8cb7\u5546\u54c1\uff09\uff0c\u900f\u904e\u8c50\u5bcc\u7684\u5716\u7247\u548c\u54c1\u724c\u4ecb\u7d39\u8cc7\u8a0a\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u4e26\u904b\u7528<\/span><span class=\"s6\"> Google <\/span><span class=\"s2\">\u591a\u5143\u7684\u7ba1\u9053\u9032\u884c\u5ee3\u544a\u66dd\u5149\uff0c\u4e0d\u4f46\u80fd\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u597d\u5947\u5fc3\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u76f8\u95dc\u6578\u64da\u5354\u52a9\u5ee3\u544a\u512a\u5316\u3002<\/span><span class=\"s6\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p7\"><strong><span style=\"color: #eb7a77;\"><span class=\"s5\">Google <\/span><span class=\"s1\">\u5716\u5eab\u5ee3\u544a<\/span><\/span><\/strong><\/h3>\n<figure id=\"attachment_5123\" aria-describedby=\"caption-attachment-5123\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5123\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-2.png\" alt=\"\" width=\"800\" height=\"519\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-2.png 800w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-2-300x195.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-2-768x498.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5123\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u900f\u904e<\/span><span class=\"s6\"> Google Search image <\/span><span class=\"s2\">\u548c<\/span><span class=\"s6\"> Discovery<\/span><span class=\"s2\">\uff0c\u53ef\u4ee5\u540c\u6642\u904b\u7528\u8a0a\u606f\u6d41\u548c<\/span><span class=\"s6\"> Youtube <\/span><span class=\"s2\">\u5f71\u7247\u5ee3\u544a\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9032\u5165\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3002\u7531\u65bc\u5716\u5eab\u5ee3\u544a\u53ef\u4ee5\u767c\u63ee\u5982\u96dc\u8a8c\u822c\u7cbe\u7f8e\u7684\u8996\u89ba\u6548\u679c\uff0c\u53ef\u4ee5\u66f4\u6709\u6548\u7684\u50b3\u9054\u54c1\u724c<\/span><span class=\"s6\">\/<\/span><span class=\"s2\">\u7522\u54c1\u8cc7\u8a0a\uff0c\u4fc3\u4f7f\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u884c\u70ba<\/span> <span class=\"s7\">\u27aa<\/span> <span class=\"s2\">\u4f9d\u64da<\/span><span class=\"s6\"> Google <\/span><span class=\"s2\">\u8fd1\u5e74\u6240\u505a\u7684\u6e2c\u8a66\uff0c<\/span><span class=\"s6\">Google Gallery ads <\/span><span class=\"s2\">\u53ef\u6709\u6548<\/span> <span class=\"s2\">\u63d0\u5347<\/span><span class=\"s6\">25<\/span><span class=\"s2\">\uff05<\/span> <span class=\"s2\">\u7684\u4e92\u52d5\u4ed8\u8cbb\u9ede\u64ca\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p9\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">Google <\/span><span class=\"s1\">\u8cfc\u7269\u5ee3\u544a\u66f4\u65b0<\/span><\/span><\/strong><\/h3>\n<figure id=\"attachment_5122\" aria-describedby=\"caption-attachment-5122\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5122\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-3.png\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-3.png 800w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-3-768x433.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5122\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u5728\u6b64\u6b21\u767c\u8868\u6703\u4e0a\uff0c<\/span><span class=\"s6\">Google <\/span><span class=\"s2\">\u4e5f\u5ba3\u5e03\u63a8\u51fa\u4e86\u5347\u7d1a\u7248\u7684\u8cfc\u7269\u5ee3\u544a<\/span><span class=\"s3\">\u2728<\/span><span class=\"s2\">\u5347\u7d1a\u7248\u7684<\/span><span class=\"s6\"> Google Shopping Ads <\/span><span class=\"s2\">\u5c07\u65b0\u589e<\/span><span class=\"s6\"> <a href=\"http:\/\/shopping.google.com\/\"><span class=\"s8\">\u500b\u4eba\u4e3b\u9801<\/span><\/a><\/span><span class=\"s2\">\uff08\u76ee\u524d\u5c1a\u672a\u5b8c\u5168\u5c0d\u5916\u516c\u5e03\uff09\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u4f9d\u64da\u559c\u597d\u8a2d\u5b9a\u529f\u80fd\u3001\u54c1\u724c\u7be9\u9078\u3001\u95b1\u8b80\u8a55\u8ad6\uff0c\u4ee5\u53ca\u89c0\u770b\u8207\u7522\u54c1\u76f8\u95dc\u7684\u5f71\u7247\uff0c\u9084\u53ef\u4ee5\u900f\u904e\u8cfc\u7269\u8eca\u5716\u793a\u4e86\u89e3\u7522\u54c1\u76f8\u95dc\u554f\u984c\uff08\u5982\uff0c\u9000<\/span><span class=\"s6\">\/<\/span><span class=\"s2\">\u63db\u8ca8\u3001\u9000\u6b3e\u554f\u984c\u3001\u8a02\u55ae\u8ffd\u8e64<\/span><span class=\"s6\">&#8230;<\/span><span class=\"s2\">\u7b49\u8cc7\u8a0a<\/span><span class=\"s5\">\uff09\u3002<\/span><\/p>\n<h3 class=\"p10\"><span style=\"color: #008080;\"><strong><span class=\"s9\">\u274f<\/span> <span class=\"s11\">\u6ce8\u610f<\/span><\/strong><\/span><\/h3>\n<p class=\"p10\"><span class=\"s1\">\u5982\u679c\u4f60\u672c\u8eab\u64c1\u6709<\/span><span class=\"s2\"> <a href=\"https:\/\/www.google.com\/retail\/shoppingactions\/\"><span class=\"s12\">Shopping Actions merchant<\/span><\/a> <\/span><span class=\"s1\">\u7684\u8eab\u4efd\uff0c\u60a8\u7684\u7522\u54c1\u5ee3\u544a\u5c07\u81ea\u52d5\u5347\u7d1a\u70ba\u6700\u65b0\u7684<\/span><span class=\"s2\"> Google Shopping Ads<\/span><span class=\"s1\">\uff01\u9019\u9805\u529f\u80fd\u4e5f\u6703\u9678\u7e8c\u5728<\/span><span class=\"s2\"> YouTube <\/span><span class=\"s1\">\u548c<\/span><span class=\"s2\"> Google <\/span><span class=\"s1\">\u5716\u7247\u4e2d\u63a8\u51fa\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p12\"><span style=\"color: #eb7a77;\"><strong><span class=\"s5\">\u61c9\u7528\u7a0b\u5f0f\u6df1\u5ea6\u9023\u7d50\uff1a\u66f4\u5168\u65b9\u4f4d\u7684\u8cfc\u8cb7<\/span><span class=\"s2\">\u9ad4\u9a57\uff01<\/span><\/strong><\/span><\/h3>\n<figure id=\"attachment_5120\" aria-describedby=\"caption-attachment-5120\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5120\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-4.png\" alt=\"\" width=\"800\" height=\"781\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-4.png 800w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-4-300x293.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/gml2019-4-768x750.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5120\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u672a\u4f86\u5e7e\u5468\u5167\uff0c<\/span><span class=\"s6\">Google <\/span><span class=\"s2\">\u5c07\u63a8\u51fa\u61c9\u7528\u7a0b\u5f0f\u6df1\u5ea6\u9023\u7d50\uff0c\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u63d0\u5347\u66f4\u597d\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u4e14\u6839\u64da\u5b98\u65b9\u7684\u6e2c\u8a66\u7d50\u679c\uff0c\u61c9\u7528\u7a0b\u5f0f\u6df1\u5ea6\u9023\u7d50\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u6d3b\u52d5\u63d0\u5347\u9ad8\u9054<\/span><span class=\"s6\"> 2 <\/span><span class=\"s2\">\u500d\u7684\u8f49\u63db\uff01\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5f15\u5c0e\u4f7f\u7528\u8005\u900f\u904e\u641c\u5c0b\u3001\u63a5\u6536\u5c55\u793a\u8cfc\u7269\u5ee3\u544a\u5f8c\uff0c\u76f4\u63a5\u9032\u5165\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\uff08\u6216\u662f\u884c\u52d5\u88dd\u7f6e\u76f8\u95dc\u9801\u9762\uff09\uff0c\u5e36\u7d66\u4f7f\u7528\u8005\u66f4\u7c21\u55ae\u3001\u8212\u9069\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u4e26\u70ba\u60a8\u7684\u54c1\u724c\u5e36\u4f86\u66f4\u9ad8\u7684\u8a55\u50f9\uff5e<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s2\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s6\"><br \/>\n<\/span><span class=\"s2\">\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s6\"><br \/>\n<\/span><span class=\"s7\">\u2706<\/span><span class=\"s6\"> 02-23965819<br \/>\n<\/span><span class=\"s7\">\u2709\ufe0e<\/span><span class=\"s6\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s13\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u70ba\u6d88\u8cbb\u8005\u6253\u9020\u5168\u65b0\u7684\u8cfc\u7269\u65c5\u7a0b\ud83d\udecd<\/p>\n","protected":false},"author":1,"featured_media":5121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,331,350,376,294,97],"class_list":["post-5119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-marketing-live","tag-350","tag-376","tag-294","tag-97"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u6578\u4f4d\u5feb\u5831] Google Marketing Live 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