{"id":513,"date":"2018-05-11T10:00:39","date_gmt":"2018-05-11T02:00:39","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=513"},"modified":"2021-01-07T13:30:06","modified_gmt":"2021-01-07T05:30:06","slug":"google-gmail-ad-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-gmail-ad-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u8d0f\u5f97 10 \u5104\u4eba\u5546\u6a5f\uff01Gmail \u5ee3\u544a\u81f4\u52dd\u89e3\u6790"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s2\">\u76ee\u524d Gmail \u6bcf\u500b\u6708\u64c1\u6709\u8fd1 10 \u5104\u4eba\u6b21\u7684\u6d3b\u8e8d\u7528\u6236\uff0c\u4f7f\u7528 Gmail \u6295\u653e\u5ee3\u544a\u53ef\u5354\u52a9\u60a8\u5927\u898f\u6a21\u7684\u63a5\u89f8\u91cd\u8981\u76ee\u6a19\u5c0d\u8c61\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s2\">Gmail \u5ee3\u544a\u7684\u904b\u4f5c\uff0c\u662f\u5728\u6536\u4ef6\u5323\u5206\u9801\u9802\u7aef\uff08\u4fc3\u92b7\u5167\u5bb9\u3001\u793e\u4ea4\u7db2\u8def\uff09\u986f\u793a\u5ba3\u50b3\u8a0a\u606f\uff0c<br \/>\n\u4f7f\u7528\u8005\u5728\u6536\u4fe1\u6642\u6703\u7acb\u5373\u63a5\u89f8\u9019\u4e9b\u8cc7\u8a0a\uff0c\u4f46\u53ea\u6709\u5728\u300c<strong><span style=\"color: #ff0000;\">\u4f7f\u7528\u8005\u9078\u64c7\u8207\u5ee3\u544a\u4e92\u52d5\u4e26\u9ede\u64ca<\/span><\/strong>\u300d\u624d\u9700\u652f\u4ed8\u8cbb\u7528\u3002\u261e Gmail \u5ee3\u544a\uff0c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u7cbe\u6e96\u7684\u8207\u91cd\u8981\u53d7\u773e\u4e92\u52d5\u3002<br \/>\n<\/span><\/p>\n<figure id=\"attachment_1421\" aria-describedby=\"caption-attachment-1421\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1421 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-1-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-1-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-1-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-1-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1421\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"p6\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\u9078\u64c7 Gmail \u7684\u539f\u56e0<\/span><\/strong><\/span><\/h3>\n<p class=\"p6\"><span class=\"s2\">\u50b3\u7d71 EDM \u884c\u92b7\u7684\u6295\u8cc7\u5831\u7387\u96d6\u7136\u4e0d\u932f\uff0c\u4f46\u6839\u64da\u904e\u5f80\u8cc7\u6599\u986f\u793a\uff1a<\/span><span class=\"s3\"><strong><span style=\"color: #ff0000;\">\u6bcf\u4e94\u5c01\u96fb\u5b50\u90f5\u4ef6\u5c31\u6709\u4e00\u5c01\u7121\u6cd5\u9001\u9054<\/span><\/strong>\u3002<\/span><\/p>\n<figure id=\"attachment_1422\" aria-describedby=\"caption-attachment-1422\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1422 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-2-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-2-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-2-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-2-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1422\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<p class=\"p6\"><span class=\"s2\">Gmail \u5ee3\u544a\u70ba\u7b56\u7565\u6027\u901a\u8def\u4e4b\u4e00\uff0c\u53ef\u4ee5\u900f\u904e\u5b83\u518d\u6b21\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\/\u73fe\u6709\u5ba2\u6236\u8207\u958b\u767c\u65b0\u5ba2\u7fa4\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5275\u9020\u51fa\u6709\u8da3\u3001\u5145\u6eff\u4e92\u52d5\u6027\u7684\u5ee3\u544a\uff0c\u4e26\u5728\u4e0d\u540c\u7684\u92b7\u552e\u968e\u6bb5\u5be6\u73fe\u4ee5\u4e0b\u76ee\u6a19\uff1a<\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s2\">\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/li>\n<li class=\"p6\"><span class=\"s2\">\u5f71\u97ff\u7528\u6236\u6d88\u8cbb\u6c7a\u5b9a<\/span><\/li>\n<li class=\"p6\"><span class=\"s2\">\u63a8\u52d5\u92b7\u552e<\/span><\/li>\n<li class=\"p6\"><span class=\"s2\">\u589e\u9032\u7528\u6236\u5fe0\u8aa0\u5ea6\u548c\u7528\u6236\u9ecf\u5ea6 (retention)<br \/>\n<\/span><\/li>\n<li><span class=\"s2\">\u5c07\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u540d\u55ae\u4e0a\u50b3\u81f3 Adwords\uff0c\u518d\u6b21\u63a5\u89f8\u4f7f\u7528 Gmail \u7684\u73fe\u6709\u6f5b\u5728\u5ba2\u6236<\/span><\/li>\n<\/ul>\n<p><span class=\"s2\">\u27aa \u8cc7\u6599\u4f86\u6e90<\/span><span class=\"s1\">\uff1a<span class=\"s4\"><a href=\"https:\/\/www.zh.advertisercommunity.com\/t5\/%E7%B2%BE%E9%81%B8%E6%96%87%E7%AB%A0\/%E5%AE%98%E6%96%B9%E5%88%86%E4%BA%AB-%E8%B4%8F%E5%BE%979%E5%84%84%E4%BA%BA%E7%BE%A4%E5%95%86%E6%A9%9F-%E5%A6%82%E4%BD%95%E6%AD%A3%E7%A2%BA%E4%BD%BF%E7%94%A8Gmail%E5%BB%A3%E5%91%8A-%E5%BF%85%E5%82%99%E5%9F%BA%E7%A4%8E%E7%AF%87\/ba-p\/24047#\">\u00a0Adwords Community<\/a><\/span><\/span><\/p>\n<h6><\/h6>\n<h3><span class=\"s2\" style=\"color: #eb7a77;\"><strong>\u4ee5\u5d84\u65b0\u7684\u65b9\u5f0f\u8207\u4f7f\u7528\u8005\u4e92\u52d5<\/strong><\/span><\/h3>\n<p><span class=\"s2\">\u65b0\u578b\u614b\u7684 Gmail \u5ee3\u544a\u53ef\u4ee5\u5e6b\u52a9\u4f60\u7ba1\u7406\u548c\u6aa2\u67e5 Gmail \u5ee3\u544a\u8868\u73fe\u4e26\u63d0\u9ad8\u6548\u7387\uff0c\u4e26\u53ef\u7c21\u5316\u5ee3\u544a\u5efa\u7acb\u6d41\u7a0b\uff0c\u8b93\u5ee3\u544a\u5b8c\u7f8e\u5448\u73fe\u65bc\u76ee\u6a19\u5ba2\u7fa4\u7684\u87a2\u5e55\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1423\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-3-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-3-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-3-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-3-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h6><\/h6>\n<h3><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\u900f\u904e Gmail \u5ee3\u544a\u63a5\u89f8\u7406\u60f3\u5ba2\u7fa4<\/span><\/strong><\/span><\/h3>\n<p><span class=\"s2\">Google \u7684\u6578\u64da\u5206\u6790\u80fd\u529b\u53ef\u5e6b\u52a9\u4f60\u66f4\u7cbe\u6e96\u7684\u7784\u6e96\u5ba2\u7fa4\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u5728\u7db2\u8def\u4e0a\u7684\u884c\u70ba\u8a0a\u865f\uff0c<br \/>\n\u63a8\u9001\u7b26\u5408\u4ed6\u76ee\u524d\u751f\u6d3b\u6240\u9700\u7684\u5ee3\u544a\u8a0a\u865f\uff0c\u66f4\u5bb9\u6613\u63d0\u5347\u8f49\u63db\u7387\u3002\u4ee5\u4e0b<strong><span style=\"color: #808000;\">\u4e09\u5927\u9762\u5411<\/span><\/strong>\u53ef\u5e6b\u52a9\u5206\u6790\u6d88\u8cbb\u8005\u884c\u70ba\uff1a<\/span><\/p>\n<p><span class=\"s2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1424\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-4-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-4-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-4-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-intro-4-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/span><\/p>\n<ul>\n<li><span class=\"s3\"><span style=\"color: #008080;\"><strong>\u518d\u884c\u92b7 Remarketing<br \/>\n<\/strong><\/span><\/span>\u5229\u7528 Adwords \u518d\u884c\u92b7\u4ee3\u78bc\u5728 Gmail \u4e2d\u63a5\u89f8\u8fd1\u671f\u8a2a\u554f\u904e\u4f60\u7684\u7db2\u7ad9\u7684\u5ba2\u7fa4\uff0c\u53ef\u4f9d\u64da\u5e74\u9f61\/\u6027\u5225\u3001\u5730\u7406\u5340\u57df\/\u8a9e\u8a00\u3001\u88dd\u7f6e \u3001\u4e3b\u984c\/\u8208\u8da3 (affinity audiences)\u3001\u95dc\u9375\u5b57\/\u7db2\u5740&#8230;\u7b49\u9805\u76ee\u9396\u5b9a\u5ba2\u7fa4\u3002<br \/>\n\u261e \u518d\u884c\u92b7\u529f\u80fd\u53ef\u9396\u5b9a\u5728\u4f60\u7db2\u7ad9\u4e2d\u6c92\u6709\u6d88\u8cbb\u4fbf\u96e2\u958b\u7684\u4f7f\u7528\u8005\uff0c\u7576\u5c0d\u65b9\u5728\u4f7f\u7528\u4e0d\u540c\u88dd\u7f6e\u4e0a\u7db2\u6642\u63a8\u9001\u5ee3\u544a\uff0c\u5438\u5f15\u4ed6\u5011\u56de\u8a2a\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u4eba\u751f\u5927\u4e8b Life Event<br \/>\n<\/span><\/strong>\u63a5\u89f8\u9069\u9022\u4eba\u751f\u91cc\u7a0b\u7891\u7684\u53d7\u773e\u7fa4\u9ad4\uff0c\u6bd4\u5982\u5927\u5b78\u7562\u696d\u3001\u642c\u5bb6\u3001\u7d50\u5a5a&#8230;\u7b49\uff0c\u63a1\u7528\u300c\u4eba\u751f\u91cd\u8981\u968e\u6bb5\u300d\u9396\u5b9a\u76ee\u6a19\u6e9d\u901a\uff0c\u53ef\u5728\u4e8b\u4ef6\u767c\u751f\u524d\u5f8c\u7d04 3 &#8211; 6 \u500b\u6708\u9593\u9032\u884c\u5ba3\u50b3\u63a8\u9001\u3002<br \/>\n\u261e \u6548\u679c<span class=\"s7\" style=\"text-indent: 0em;\">\uff1a<\/span><span class=\"s2\" style=\"text-indent: 0em;\">\u67d0\u96fb\u5668\u54c1\u724c\u4ee5\u6b64\u505a\u6cd5\u9032\u884c\u5ba3\u50b3\u5f8c\uff0c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\u4e0a\u5347\u4e86\u7d04 37%\u3002<\/span><\/li>\n<li><strong><span style=\"color: #008080;\">\u4eba\u751f\u65e5\u5e38 Consumer Patterns<br \/>\n<\/span><\/strong>\u53ef\u9396\u5b9a\u4ee5\u4e0b\u56db\u7a2e\u985e\u578b\u6d88\u8cbb\u8005\uff0c\u63a1\u7528\u300c\u6d88\u8cbb\u8005\u6a21\u5f0f\u300d\u9396\u5b9a\u76ee\u6a19\u5c0d\u8c61\u7cbe\u6e96\u6e9d\u901a\uff1a<br \/>\n\u2460 \u8cfc\u7269\u65cf\uff1a\u7d93\u5e38\u51fa\u6c92\u65bc\u96f6\u552e\u5546\u5e97\u3001\u8cfc\u7269\u5546\u5834\u3001\u767e\u8ca8\u516c\u53f8\u6216\u4fbf\u5229\u5546\u5e97<br \/>\n\u2461 \u5916\u98df\u65cf\uff1a\u7d93\u5e38\u51fa\u5165\u98f2\u98df\u5546\u5e97\uff08\u65e9\u5348\u665a\u9910\uff09\u3001\u4fbf\u5229\u5546\u5e97<br \/>\n\u2462 \u7d93\u5e38\u524d\u5f80\u7f8e\u5bb9\u6c99\u9f8d\uff1a\u7f8e\u7532\u6216\u662f\u5176\u4ed6\u7f8e\u599d\u670d\u52d9<br \/>\n\u2463 \u7d93\u5e38\u53c3\u52a0\u73fe\u5834\u6d3b\u52d5\uff1a\u6f14\u5531\u6703\u3001\u97f3\u6a02\u6703\u6216\u662f\u5176\u4ed6\u9ad4\u80b2\u8cfd\u4e8b<br \/>\n\u261e \u6548\u679c<span style=\"text-indent: 0em;\">\uff1a<\/span><span style=\"text-indent: 0em;\">\u67d0 CPG (\u6d88\u8cbb\u6027\u7522\u54c1) \u54c1\u724c\u4ee5\u6b64\u505a\u6cd5\u9032\u884c\u5ba3\u50b3\u5f8c\uff0c\u92b7\u552e\u91cf\u4e0a\u5347\u4e86 8 \u500d\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5167\u5bb9\u4e3b\u8981\u5728\u8b1b\u89e3 Google Gmail \u5ee3\u544a\u7684\u512a\u9ede\u8207\u5f62\u5f0f\uff0c\u4e0b\u4e00\u7bc7\u6703\u66f4\u8a73\u7d30\u7684\u5e36\u8457\u4f60\u88fd\u4f5c Gmail \u5ee3\u544a\uff0c\u5305\u542b\u7d20\u6750\u898f\u683c\u8207\u81f4\u52dd\u7b56\u7565\u3002\u8acb\u5404\u4f4d\u656c\u8acb\u671f\u5f85\uff0c\u6211\u5011\u4e0b\u6b21\u898b\uff5e<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5ee3\u544a\u65b0\u52e2\u529b\uff01\u4f60\u4e0d\u80fd\u4e0d\u61c2\u7684 Google Gmail 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