{"id":5133,"date":"2019-05-24T10:00:36","date_gmt":"2019-05-24T02:00:36","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5133"},"modified":"2021-01-07T13:15:56","modified_gmt":"2021-01-07T05:15:56","slug":"news-2019-google-io","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-google-io\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u30112019 Google I\/O \u91cd\u9ede\u6574\u7406\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u672c\u6587\u70ba<\/span><span class=\"s2\"> Google I\/O 2019 <\/span><span class=\"s1\">\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u672c\u6b21\u5927\u6703\u7684\u91cd\u9ede\u8cc7\u8a0a\u5427<\/span><span class=\"s5\">\ud83d\udc40<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s2\">\u6709\u6e96\u6642\u6536\u770b<\/span><span class=\"s6\"> Google I\/O 2019 <\/span><span class=\"s2\">\u7684\u4f60\uff0c\u9084\u8a18\u5f97\u9019\u6b21\u958b\u767c\u8005\u5927\u6703\u900f\u9732\u7684\u6578\u4f4d\u7522\u54c1\u8a0a\u606f\u55ce\uff1f<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lyRPyRKHO8M\" width=\"1080\" height=\"601\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s2\">\u4ee5\u4e0b\u5c31\u4f86\u70ba\u60a8\u6574\u7406\u6b64\u6b21<\/span><span class=\"s6\"> Google I\/O 2019 <\/span><span class=\"s2\">\u8207<\/span><span class=\"s6\"> Google Ads <\/span><span class=\"s2\">\u76f8\u95dc\u7684\u8a0a\u606f\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u5c31\u7e7c\u7e8c\u5f80\u4e0b\u95b1\u8b80\u5427\uff5e<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">[<\/span><span class=\"s1\">\u51fa\u50f9\u7b56\u7565<\/span><span class=\"s2\">] tROAS <\/span><span class=\"s1\">\u7af6\u50f9\u7b56\u7565<\/span><\/strong><\/span><\/h3>\n<p class=\"p2\"><span class=\"s2\">\u70ba\u4e86\u56e0\u61c9<\/span><span class=\"s6\"> Google App <\/span><span class=\"s2\">\u5ee3\u544a\u7cfb\u5217\uff0c\u5b98\u65b9\u65bc\u8fd1\u65e5\u5ba3\u5e03\u63a8\u51fa\u300e<\/span><span class=\"s6\">tROAS <\/span><span class=\"s2\">\u7af6\u50f9\u7b56\u7565\u300f\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u900f\u904e\u9019\u9805\u51fa\u50f9\u8a2d\u5b9a\uff0c\u81ea\u52d5\u91dd\u5c0d\u542b\u91d1\u91cf\u8f03\u9ad8\u7684\u5ba2\u6236\u6295\u5165\u8f03\u591a\u7684\u5ee3\u544a\u8cbb<\/span><span class=\"s6\"> ; <\/span><span class=\"s2\">\u91dd\u5c0d\u5728\u61c9\u7528\u7a0b\u5f0f\u4e2d\u82b1\u8cbb\u8f03\u5c11\u7684\u4f7f\u7528\u8005\uff0c\u6295\u653e\u66f4\u5c11\u7684\u5ee3\u544a\u8cbb\u7528\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p6\"><strong><span style=\"color: #eb7a77;\"><span class=\"s4\">[<\/span><span class=\"s2\">\u6578\u4f4d\u5ee3\u544a<\/span><\/span><\/strong><span class=\"s4\"><strong><span style=\"color: #eb7a77;\">] Google App Ads<\/span><\/strong><\/span><\/h3>\n<p>\u4f60\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u5e73\u53f0\u6295\u653e\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1a<\/p>\n<h3 class=\"p6\"><strong><span class=\"s6\" style=\"color: #008080;\">YouTube <\/span><\/strong><\/h3>\n<p class=\"p7\"><span class=\"s2\">\u4f60\u53ea\u9700\u8981\u6709\u4e00\u500b\u6a6b\u5411\u5716\u7247\u6216\u662f\u5f71\u7247\uff0c\u5c31\u53ef\u4ee5\u5206\u5225\u5728<\/span><span class=\"s4\"> YouTube homepage <\/span><span class=\"s2\">\u7248\u4f4d\u8207\u63d2\u64ad\u5f71\u7247\u4e2d\u4e0a\u6295\u653e\u4f60\u7684<\/span><span class=\"s4\"> APP<\/span><span class=\"s2\">\uff01<\/span><\/p>\n<h3 class=\"p2\"><span style=\"color: #008080;\"><strong><span class=\"s8\">\u5ee3\u544a\u7fa4\u7d44<\/span><\/strong><\/span><\/h3>\n<p class=\"p2\"><span class=\"s2\">\u5f9e\u4eca\u5e74\u4e94\u6708\u958b\u59cb\uff0c<\/span><span class=\"s4\">Google <\/span><span class=\"s2\">\u6703\u9678\u7e8c\u958b\u653e\u5728\u300e\u540c\u4e00\u5ee3\u544a\u7cfb\u5217\u4e2d\u8a2d\u7f6e\u591a\u500b\u5ee3\u544a\u7d44\u300f\u4e26\u91dd\u5c0d\u4e0d\u540c\u7684\u5ba2\u6236\u6295\u653e\u4e0d\u540c\u7684\u4e3b\u984c\u6216\u6d88\u606f\u3002<\/span><\/p>\n<h3 class=\"p6\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u4ee3\u7406\u5546\u4f19\u4f34<\/span><\/strong><\/span><\/h3>\n<p class=\"p8\"><span class=\"s2\">Google <\/span><span class=\"s1\">\u8a8d\u8b49\u4ee5\u4e0b\u516b\u5bb6\u4ee3\u7406\u5546\uff1a<\/span><span class=\"s2\">Vidmob<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Consumer Acquisition<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Bamboo<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Apptamin<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Webpals<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Creadits<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Kaizen Ad <\/span><span class=\"s1\">\u548c<\/span><span class=\"s2\"> Kuaizi<\/span><span class=\"s1\">\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p8\"><span class=\"s10\">\u26a1\ufe0f<\/span> <span class=\"s1\">\u7de8\u8f2f\u5728\u9019\u88e1\u4e5f\u63a8\u85a6\u6700\u559c\u6b61\u7684\u5ee3\u544a\u4ee3\u7406\u5546<\/span> <span class=\"s11\">\u261e<\/span><span class=\"s2\" style=\"color: #eb7a77;\"> <a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Contact\"><span class=\"s12\">iSPOT Media<\/span><\/a> <\/span><span class=\"s11\">\u261c<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p10\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">[<\/span><span class=\"s1\">\u71df\u5229\u8a08\u5283<\/span><span class=\"s2\">] Open Bidding<\/span><\/strong><\/span><\/h3>\n<figure id=\"attachment_5135\" aria-describedby=\"caption-attachment-5135\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5135\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-2.png\" alt=\"\" width=\"1080\" height=\"786\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-2-300x218.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-2-768x559.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-2-1024x745.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5135\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p2\"><span class=\"s2\">\u70ba\u4e86\u8b93\u7528\u6236\u8207\u4f60\u7684<\/span><span class=\"s4\"> App <\/span><span class=\"s2\">\u4fdd\u6301\u4e92\u52d5\u3001\u6709\u6548\u7684\u5c07\u9019\u6a23\u7684\u884c\u70ba\u9032\u884c\u8ca8\u5e63\u5316\uff0c\u5b98\u65b9\u5ba3\u4f48\u63a8\u51fa\u4e00\u9805\u540d\u70ba\u300e<\/span><span class=\"s4\">Open Bidding<\/span><span class=\"s2\">\u300f\u8ca8\u5e63\u5316\u6a21\u5f0f\uff0c\u5354\u52a9\u958b\u767c\u4eba\u54e1\u5c07\u6bcf\u6b21\u66dd\u5149\u7684\u50f9\u503c\u81ea\u52d5\u6975\u5927\u5316\uff0c\u63d0\u4f9b\u66f4\u51fa\u8272\u7684\u7528\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p6\"><strong><span style=\"color: #eb7a77;\"><span class=\"s4\">[<\/span><span class=\"s2\">\u96b1\u79c1\u653f\u7b56<\/span><span class=\"s4\">] <\/span><span class=\"s2\">\u8cc7\u8a0a\u900f\u660e\u5316\u5de5\u5177<\/span><\/span><\/strong><\/h3>\n<figure id=\"attachment_5134\" aria-describedby=\"caption-attachment-5134\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5134\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-1.png\" alt=\"\" width=\"1080\" height=\"685\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-1-300x190.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-1-768x487.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-1-1024x649.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5134\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p2\"><span class=\"s2\">\u5ee3\u544a\u4e3b\u53ef\u4ee5\u900f\u904e\u8cc7\u6599\u5b89\u5168\u5de5\u5177\uff08\u5982\uff0c\u8cc7\u8a0a\u4e3b\u9801\u3001\u6211\u7684\u6d3b\u52d5\uff09\u6df1\u5165\u4e86\u89e3\u5ba2\u88fd\u5316\u5ee3\u544a\u6240\u5448\u73fe\u7684\u8cc7\u6599\u3002\u9084\u53ef\u4ee5\u900f\u904e<\/span><span class=\"s6\"> Google <\/span><span class=\"s2\">\u5e33\u6236\u9801\u9762\u4e2d\u7684\u300e\u6d3b\u52d5\u63a7\u5236\u9805\u300f\u6216\u300e\u5ee3\u544a\u8a2d\u5b9a\u300f\u8a2d\u5b9a\u63a5\u6536\u8cc7\u6599\u7684\u7a0b\u5e8f\uff0c\u4e26\u4e00\u504f\u597d\u6307\u5b9a\u670d\u52d9\u9805\u76ee\u3002<\/span><\/p>\n<p class=\"p11\"><span class=\"s2\" style=\"color: #008080;\">\u274f \u88dc\u5145\u8cc7\u6599\uff1a<a style=\"color: #008080;\" href=\"https:\/\/safety.google\/privacy\/privacy-controls\/\"><span class=\"s13\">Google <\/span><span class=\"s14\">\u5b89\u5168\u4e2d\u5fc3<\/span><\/a>\u3001<a style=\"color: #008080;\" href=\"https:\/\/blog.google\/products\/ads\/transparency-choice-and-control-digital-advertising\/?_ga=2.240849987.1373324989.1557242664-217116427.1522733623\"><span class=\"s14\">\u5168\u65b0\u8cc7\u8a0a\u900f\u660e\u5316\u5de5\u5177<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p10\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">[<\/span><span class=\"s1\">\u512a\u5316\u5de5\u5177<\/span><span class=\"s2\">] Google AdMob<\/span><\/strong><\/span><\/h3>\n<p class=\"p7\"><span class=\"s2\">\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u958b\u767c\u8005\u66f4\u5feb\u901f\u5730\u53d6\u5f97\u6307\u6a19\uff0c<\/span><span class=\"s4\">Google <\/span><span class=\"s2\">\u91dd\u5c0d\u63a7\u5236\u529f\u80fd\u9032\u884c\u5347\u7d1a\uff0c\u63a8\u51fa\u300e<\/span><span class=\"s4\">AdMob<\/span><span class=\"s2\">\u300f\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u5229\u7528<\/span><span class=\"s4\"> AdMob <\/span><span class=\"s2\">\u5feb\u901f\u8b58\u5225\u4e26\u79fb\u9664\u4e0d\u826f\u5ee3\u544a\u3002<\/span><\/p>\n<figure id=\"attachment_5136\" aria-describedby=\"caption-attachment-5136\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5136\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-3.png\" alt=\"\" width=\"1080\" height=\"700\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-3-300x194.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-3-768x498.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/05\/news-2019-google-io-3-1024x664.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-5136\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p7\"><span class=\"s2\">\u6b64\u5916\uff0c\u4f60\u9084\u53ef\u4ee5\u900f\u904e<\/span><span class=\"s4\"> AdMob <\/span><span class=\"s2\">\u63d0\u4f9b\u7684\u4ee5\u4e0b\u529f\u80fd\u63d0\u9ad8\u6574\u9ad4\u6548\u76ca\uff1a<\/span><\/p>\n<h3 class=\"p11\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u5716\u7247\u641c\u5c0b<\/span><\/strong><\/span><\/h3>\n<p class=\"p7\"><span class=\"s2\">\u4f60\u53ea\u9700\u8981\u63d0\u4f9b\u87a2\u5e55\u622a\u5716\uff0c\u5373\u53ef\u5feb\u901f\u8fa8\u5225\u5404\u7a2e\u5c3a\u5bf8\uff0c\u522a\u9664\u5ee3\u544a<\/span><span class=\"s4\">\/<\/span><span class=\"s2\">\u8f2a\u64ad\u7cfb\u5217\u4e2d\u7684\u4e0d\u826f\u5ee3\u544a\u3002<\/span><\/p>\n<h3 class=\"p11\"><strong><span class=\"s2\" style=\"color: #008080;\">\u6700\u9ad8\u5ee3\u544a\u5167\u5bb9\u8a55\u7d1a<\/span><\/strong><\/h3>\n<p class=\"p7\"><span class=\"s2\">\u4f60\u53ef\u4ee5\u900f\u904e\u9019\u9805\u529f\u80fd\u9810\u9632\u5e74\u8f15\u7528\u6236\u63a5\u6536\u5230\u5167\u5bb9\u4e0d\u9069\u7576\u7684\u5ee3\u544a\u3002<\/span><\/p>\n<h3 class=\"p11\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u7528\u6236\u6307\u6a19<\/span><\/strong><\/span><\/h3>\n<p class=\"p7\"><span class=\"s2\">\u5b98\u65b9\u6703\u65bc\u8fd1\u671f\u63a8\u51fa\u300e\u6bcf\u65e5\u6709\u6548\u7528\u6236\u300f\u3001\u300e\u5e73\u5747\u6703\u8a71\u6642\u9593\u300f<\/span><span class=\"s4\">&#8230;<\/span><span class=\"s2\">\u7b49\u6307\u6a19\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u9019\u4e9b\u529f\u80fd\u512a\u5316\u4f60\u7684\u7372\u5229\u7b56\u7565\uff0c\u8abf\u6574\u7528\u6236\u6240\u53c3\u8207\u7684\u95dc\u9375\u6307\u6a19\u3002<\/span><\/p>\n<p class=\"p12\"><span class=\"s1\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/admob.google.com\/home\/\"><span class=\"s15\">Google AdMob<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p11\"><span class=\"s2\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s4\"><br \/>\n<\/span><span class=\"s10\">\u2706<\/span><span class=\"s4\"> 02-23965819<br \/>\n<\/span><span class=\"s10\">\u2709\ufe0e<\/span><span class=\"s4\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s16\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u4e0d\u53ef\u932f\u904e\u7684 Google Ads \u7cbe\u83ef\uff01<\/p>\n","protected":false},"author":1,"featured_media":5137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,351,93,376,294],"class_list":["post-5133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-google-i-o","tag-youtube","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u6578\u4f4d\u5feb\u5831] 2019 Google I\/O \u91cd\u9ede\u6574\u7406\uff01\u0131 iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google I\/O 2019 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