{"id":521,"date":"2018-05-14T10:00:47","date_gmt":"2018-05-14T02:00:47","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=521"},"modified":"2020-05-14T10:16:37","modified_gmt":"2020-05-14T02:16:37","slug":"google-gmail-ad-teach","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-gmail-ad-teach\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google Gmail Ads \u8a2d\u5b9a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s2\">\u518d\u7d93\u904e Gmail \u5ee3\u544a\u89c0\u5ff5\u7684\u6696\u8eab\u5f8c\uff0c\u4eca\u5929<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/%E5%BB%A3%E5%91%8A%E6%95%99%E5%AD%B8\/\"> #<span class=\"s1\">\u4e00\u5206\u9418\u6559\u5ba4<\/span><\/a>\u00a0\u8981\u4f86\u8b1b\u89e3 Gmail \u5ee3\u544a\u7684\u8a2d\u5b9a\u898f\u5247\u3001\u6b65\u9a5f\u6559\u5b78\uff0c\u4ee5\u53ca\u4e00\u4e9b\u512a\u5316\u6280\u5de7\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h6 class=\"p4\"><span class=\"s2\" style=\"color: #eb7a77;\"><strong>\u8a2d\u5b9a\u6559\u5b78<\/strong><\/span><\/h6>\n<p class=\"p4\"><span class=\"s2\"><span style=\"color: #ff0000;\"><span style=\"color: #000000;\">Gmail \u5ee3\u544a\u8a2d\u5b9a\u4f4d\u65bc Adwords \u7684\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\u5340\uff0c\u4f9d\u4ee5\u4e0b\u6307\u793a\u64cd\u4f5c\u5373\u53ef\u8f15\u9b06\u88fd\u4f5c Gmail \u5ee3\u544a\u3002<\/span><\/span><\/span><\/p>\n<p><strong><span class=\"s2\" style=\"color: #008080;\">Step1.<\/span><span class=\"s2\" style=\"color: #808000;\"><span style=\"color: #008080;\"> \u9078\u64c7\u300c\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5\u300d<\/span><\/span><\/strong><\/p>\n<figure id=\"attachment_1427\" aria-describedby=\"caption-attachment-1427\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1427 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-1-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-1-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-1-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-1-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1427\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p class=\"p4\"><span style=\"color: #008080;\"><strong><span class=\"s2\">Step2. \u9078\u64c7 Adwords \u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u4e0b\u7684\u300c\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u300d\u4e26\u9ede\u9078\u300cGmail \u5ee3\u544a\u6d3b\u52d5\u300d<\/span><\/strong><\/span><\/p>\n<figure id=\"attachment_1428\" aria-describedby=\"caption-attachment-1428\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1428 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-2-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-2-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-2-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-2-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1428\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong><span class=\"s2\">Step3. \u9078\u64c7\u4e26\u5728\u300c\u8a2d\u7f6e\u300d\u5340\u6dfb\u52a0\u6307\u5b9a\u76ee\u6a19\u4f86\u512a\u5316\u76ee\u6a19\u5c0d\u8c61<\/span><\/strong><\/span><\/p>\n<figure id=\"attachment_1429\" aria-describedby=\"caption-attachment-1429\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1429 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-3-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-3-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-3-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-3-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1429\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><span class=\"s2\">\u261e \u5728\u5168\u65b0\u7684 Adwords \u9ad4\u9a57\u4e2d\u6709\u591a\u7a2e\u65b0\u7684\u6307\u5b9a\u76ee\u6a19\u9078\u9805\uff0c\u5305\u62ec\uff1a\u5728\u884c\u92b7\u3001\u5bb6\u5ead\u6536\u5165\u3001\u4eba\u751f\u5927\u4e8b\u4ee5\u53ca\u65b0\u7684\u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61\uff08\u904e\u53bb\u7a31\u70ba\u6d88\u8cbb\u8005\u6a21\u5f0f\uff09\uff0c\u4ee5\u4fbf\u6839\u64da\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6a21\u5f0f\u9032\u884c\u63a5\u89f8<\/span><\/p>\n<p><span class=\"s2\"><span style=\"color: #008080;\"><strong>Step4. \u9ede\u64ca\u300c+\u65b0\u5ee3\u544a\u300d\u4e0a\u50b3\u7d20\u6750\u8cc7\u6e90\u6216\u56fa\u5b9a\u5ee3\u544a<\/strong><\/span><\/span><\/p>\n<p><span class=\"s2\">\u9078\u64c7+Gmail \u5ee3\u544a\u4f86\u6e2c\u8a66\u7d20\u6750\u8cc7\u6e90\u7684\u65b0\u589e\u6d41\u7a0b\uff08\u985e\u4f3c\u56de\u61c9\u5f0f\u5ee3\u544a\uff09\uff0c\u6216\u9078\u64c7\u300c\u4e0a\u50b3 Gmail \u5ee3\u544a\u300d\u4e0a\u50b3\u55ae\u4e00\u5716\u7247\u6216\u81ea\u8a02HTML\uff0c\u55ae\u4e00\u4fc3\u92b7\uff0c\u591a\u7522\u54c1\u548c\u76ee\u9304\u5448\u73fe\u90fd\u53ef\u4ee5\u65b0\u7684 AWN \u4ecb\u9762\u8a2d\u5b9a\uff0c\u56e0\u70ba\u7121\u9700\u4e0a\u50b3\u8a2d\u5b9a\u6a21\u677f\u3002<\/span><\/p>\n<figure id=\"attachment_1430\" aria-describedby=\"caption-attachment-1430\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1430 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-4-0706.png\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-4-0706.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-4-0706-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/gmail-ad-tips-4-0706-375x250.png 375w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1430\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h6 class=\"p4\"><span class=\"s2\" style=\"color: #eb7a77;\"><strong>\u6240\u9700\u7684\u7d20\u6750\u8cc7\u6e90<\/strong><\/span><\/h6>\n<ul>\n<li class=\"p4\"><span class=\"s2\">\u5546\u5bb6\u540d\u7a31\uff1a\u6700\u591a 20 \u500b\u534a\u5f62\u5b57\u5143<\/span><\/li>\n<li class=\"p4\"><span class=\"s2\">\u5ee3\u544a\u6a19\u984c\uff1a\u6700\u591a 25 \u500b\u534a\u5f62\u5b57\u5143<\/span><\/li>\n<li class=\"p4\"><span class=\"s2\">\u8aaa\u660e\uff1a\u6700\u591a 90 \u500b\u534a\u5f62\u5b57\u5143<\/span><\/li>\n<li class=\"p4\"><span class=\"s2\">\u5546\u6a19\u5c3a\u5bf8\uff1a1200&#215;1200\uff08\u6b63\u65b9\u5f62\uff09\uff0c\u6700\u5c0f\u5c3a\u5bf8\u70ba 144&#215;144<\/span><\/li>\n<li class=\"p4\"><span class=\"s2\">\u884c\u92b7\u5716\u7247\/\u53ef\u63a5\u53d7\u5f71\u7247\uff1a<br \/>\n\u2460 \u98a8\u666f\u6a21\u5f0f\uff081.91:1\uff09\uff1a1200&#215;628\uff0c\u6700\u5c0f\u5c3a\u5bf8\u70ba600&#215;314<br \/>\n<\/span><span class=\"s2\">\u2461 \u6b63\u65b9\u5f62\uff1a1200&#215;1200\uff0c\u6700\u5c0f\u5c3a\u5bf8\u70ba 300&#215;300<br \/>\n<\/span><span class=\"s2\">\u2462 \u6a94\u6848\u5927\u5c0f\u4e0a\u9650\uff1a1 MB<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #008080;\">\u53ef\u9078\u64c7\u7684\u7d20\u6750<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s2\">\u7522\u54c1\u76ee\u9304\u5716\u7247\uff1a\u6b63\u65b9\u5f62 600&#215;600\uff0c\u6700\u5c0f\u5c3a\u5bf8 300&#215;300\uff0c\u6a94\u6848\u5927\u5c0f 150 KB<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u81ea\u8a02\u9810\u544a\uff1a\u6a19\u984c\u6700\u591a 25 \u500b\u534a\u578b\u5b57\u5143\uff0c\u8aaa\u660e\u6700\u591a 90 \u500b\u534a\u578b\u5b57\u5143<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u884c\u92b7\u5f71\u7247\uff1a\u52a0\u5165 Youtube \u5f71\u7247\u9023\u7d50\u66ff\u4ee3\u884c\u92b7\u5716\u7247<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u884c\u52d5\u865f\u53ec\u6309\u9215\uff1a15 \u500b\u534a\u578b\u5b57\u5143<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u984f\u8272\u9078\u64c7\uff1a\u9078\u64c7\u81ea\u8a02\u884c\u52d5\u865f\u62db\u6309\u9215\u984f\u8272<\/span><span class=\"s4\">Gmail \u5ee3\u544a\u81f4\u52dd\u7b56\u7565<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6 class=\"p2\"><span style=\"color: #eb7a77;\"><strong>Gmail \u5ee3\u544a\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h6>\n<p class=\"p2\"><span class=\"s3\">\u8981\u4f7f Gmail \u5ee3\u544a \u767c\u63ee\u66f4\u597d\u7684\u6548\u7528, \u4f60\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u5169\u500b\u65b9\u5411\u4e2d\u8457\u624b\uff0c\u5206\u5225\u662f\u300c\u884c\u52d5\u5ba2\u7fa4\u9700\u6c42\u300d\u548c\u300c\u51fa\u50f9\u7b56\u7565\u300d\u3002<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #008080;\"><b>\u884c\u52d5\u5ba2\u7fa4\u9700\u6c42<br \/>\n<\/b><\/span><span class=\"s2\">75% \u4f7f\u7528\u8005\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528 Gmail\uff0c\u5efa\u8b70\u518d\u6295\u653e Gmail \u5ee3\u544a\u6642\uff1a<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s2\">\u5148\u70ba\u884c\u52d5\u548c\u684c\u6a5f\u5ee3\u544a\u6d3b\u52d5\u63a1\u7528\u76f8\u540c\u7684\u51fa\u50f9\uff0c\u4e4b\u5f8c\u518d\u6839\u64da\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u9f13\u52f5\u4f7f\u7528\u8005\u6309\u4e0b\u661f\u865f\u5132\u5b58\u60a8\u7684\u5c55\u958b\u5f0f\u5ee3\u544a\uff0c\u4ee5\u5229\u65e5\u5f8c\u56de\u982d\u5b8c\u6210\u8f49\u63db<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s2\"><span style=\"color: #008080;\"><strong>\u6839\u64da\u76ee\u6a19\u9078\u7528\u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u662f Gmail \u5ee3\u544a\u5e38\u7528\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u4f46\u7121\u6cd5\u7528\u4f86\u9054\u6210\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u6216\u8f49\u63db\u76ee\u6a19\uff0cGmail \u5ee3\u544a\u5df2\u6574\u5408 Adwords \u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u529f\u80fd\uff1a<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s2\">\u70ba\u8a2d\u6709\u8f49\u63db\u76ee\u6a19\u7684\u5ee3\u544a\u6d3b\u52d5\u63a1\u7528\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u5982\u679c\u5ee3\u544a\u6d3b\u52d5\u8a2d\u6709\u660e\u78ba\u7684\u9810\u7b97\u76ee\u6a19\uff0c\u5efa\u8b70\u63a1\u7528\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u7b56\u7565<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\">\u5982\u679c\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u662f\u70ba\u7db2\u7ad9\u5438\u5f15\u4eba\u6f6e\uff0c\u5efa\u8b70\u4f7f\u7528\u300c\u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71\u300d\u7372\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span class=\"s2\">\u4ee5\u4e0a\u5c31\u662f Gmail \u5ee3\u544a\u7684\u5206\u4eab\uff0c\u5e0c\u671b\u80fd\u5e6b\u52a9\u6709\u9700\u8981\u9032\u884c Gmail \u5ee3\u544a\u6295\u653e\u7684\u4f60\uff5e<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0d\u85cf\u79c1\u516c\u958b \u261e Gmail \u5ee3\u544a\u624b\u628a\u624b\u6559\u5b78\uff01<\/p>\n","protected":false},"author":1,"featured_media":1431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[74,70,4,175,161],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-gdn-ad","tag-gmail","tag-google","tag-google-ads","tag-161"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u4e00\u5206\u9418\u6559\u5ba4] Gmail \u5ee3\u544a\u8a2d\u5b9a\u6559\u5b78 l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u9032\u884c Gmail 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