{"id":5455,"date":"2019-06-26T10:00:22","date_gmt":"2019-06-26T02:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5455"},"modified":"2021-11-04T15:53:43","modified_gmt":"2021-11-04T07:53:43","slug":"gtm-cross-subdomain-tracking","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-cross-subdomain-tracking\/","title":{"rendered":"\u3010GTM\u4e0d\u6c42\u4eba\u3011\u5169\u6b65\u9a5f\u8f15\u9b06\u5b8c\u6210 #\u8de8\u5b50\u7db2\u57df \u8ffd\u8e64"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u5982\u4f55\u900f\u904e GTM \u57cb\u8a2d Google Analytics \u4ee3\u78bc\uff0c\u7528\u6700\u7c21\u4fbf\u7684\u65b9\u5f0f\u5b8c\u6210\u300e\u8de8\u5b50\u7db2\u57df\u8ffd\u8e64\u300f\u3002<\/p><\/blockquote>\n<p>&#8211;<\/p>\n<p>\u6211\u5011\u8ddf Hahow \u5408\u4f5c\u958b\u8ab2\u56c9\uff01\u5e36\u4f60\u5f9e\u96f6\u5230\u5b78\u6703GTM\u5efa\u7f6e\u7684\u8d85\u5be6\u7528\u6280\u8853<br \/>\n\u4e00\u8d77\u63d0\u5347\u6578\u4f4d\u884c\u92b7\u529b \ud83d\udc49 <a href=\"https:\/\/hahow.in\/cr\/tagmanager\">https:\/\/hahow.in\/cr\/tagmanager<\/a><\/p>\n<p>&#8211;<\/p>\n<h3><\/h3>\n<p>\u5047\u8a2d\u4f60\u7684\u7db2\u7ad9\u662f\u7531\u591a\u500b\u8f03\u5c0f\u7684\u7db2\u7ad9\u7d44\u6210\uff0c\u901a\u5e38\u6703\u6709\u4e0d\u540c\u7684\u7db2\u57df\u6216\u5b50\u7db2\u57df\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u5982\u679c\u4f60\u7684\u4e3b\u7db2\u7ad9\u662f www.example.com\uff0c\u4f46\u53ef\u80fd\u540c\u6642\u6709\u8ce3\u6771\u897f\u7684\u5546\u57ce\u662f shop.example.com\u3001\u540c\u6642\u6709\u5176\u4ed6\u54c1\u724c\u53eb\u505abrandexample.com\uff0c\u300ewww.example.com\u300f\u70ba\u4e3b\u7db2\u57df\u300eshop.example.com\u300f\u70ba\u5b50\u7db2\u57df\u3001\u300ebrandexample.com\u300f\u4e5f\u662f\u4e3b\u7db2\u57df\uff0c\u4eca\u5929\u6211\u5011\u5148\u4f86\u63a2\u8a0e\u8a72\u5982\u4f55\u8ffd\u8e64\u8de8\u5b50\u7db2\u57df\u7684\u90e8\u5206\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>GTM \u5b50\u7db2\u57df\u8ffd\u8e64\u8a2d\u5b9a<\/strong><\/span><\/h3>\n<p>\u958b\u59cb\u524d\u5148\u63d0\u4e00\u4e0b\uff0c\u5982\u679c\u4f60\u662f\u7528 gtag \u4ee3\u78bc\u76f4\u63a5\u57cb\u8a2d Google Analytics \u5c31\u6703\u986f\u793a\u5982\u4e0b\u5716\u7d05\u6846\uff0c\u4e5f\u5c31\u662f\u4f60\u7684\u7db2\u7ad9\u5df2\u7d93\u6539\u7528\u00a0<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/cross-domain\">analytics.js<\/a>\u00a0\u4f86\u8ffd\u8e64\u7a0b\u5f0f\u78bc\uff0c\u8de8\u5b50\u7db2\u57df\u8ffd\u8e64\u6642\u4e0d\u9700\u8981\u9032\u884c\u984d\u5916\u8a2d\u5b9a\uff08\u53ef\u4ee5\u5229\u7528<a href=\"https:\/\/get.google.com\/tagassistant\/\">Google Tag Assistant<\/a> \u4f86\u67e5\u770b\uff0c\u6703\u986f\u793a\u5982\u4e0b\u5716\u7d05\u6846\uff09\u4f46\u5982\u679c\u662f\u900f\u904e GTM \u57cb\u8a2d Google Analytics \u4ee3\u78bc\uff08\u85cd\u8272\u90a3\u500b\uff09\u5c31\u8981\u5728 GTM \u88e1\u9762\u505a\u4e00\u4e9b\u8a2d\u5b9a\u3002<\/p>\n<figure id=\"attachment_5456\" aria-describedby=\"caption-attachment-5456\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5456\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-1.jpg\" alt=\"\" width=\"768\" height=\"262\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-1.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-1-300x102.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-5456\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2019\/05\/31\/gtm-cross-subdomain-tracking\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<p>\u9996\u5148\u9032\u5230 GTM \u5f8c\u53f0\u8a2d\u5b9a Google Analytics \u8b8a\u6578\u7684\u5730\u65b9\uff0c\u586b\u4e0a\u4f60\u7684 Google Analytics <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9207621?authuser=2#ga_id\">\u8ffd\u8e64\u7de8\u865f<\/a>\uff0c\u4e0b\u65b9 Cookie \u7db2\u57df\u7684\u90e8\u5206\u9810\u8a2d\u6703\u662f auto \u4e0d\u9700\u8981\u66f4\u6539\uff0c\u5b83\u4ee3\u8868\u7684\u662f\u7576\u4f60\u6709 www.example.com\u3001<a href=\"http:\/\/shop.example.com\">shop.example.com<\/a> \u548c <a href=\"http:\/\/pay.example.com\">pay.example.com<\/a> \u6642\uff0c\u5728 <a href=\"http:\/\/example.com\">example.com<\/a> \u4e0a\u8a2d\u5b9a\u7684 GA cookie \u6703\u9069\u7528\u65bc\u9019\u4e9b\u7db2\u7ad9\uff0c\u4e5f\u5c31\u662f\u8aac\u7121\u8ad6\u7528\u6236\u9032\u5230\u54ea\u500b\u5b50\u7db2\u57df\uff0cGoogle Analytics \u90fd\u80fd\u5920\u7e7c\u7e8c\u8ffd\u8e64\u8a72\u7528\u6236\u7684\u884c\u70ba\u3002<\/p>\n<figure id=\"attachment_5457\" aria-describedby=\"caption-attachment-5457\" style=\"width: 804px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5457\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-2.png\" alt=\"\" width=\"804\" height=\"298\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-2.png 804w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-2-300x111.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-2-768x285.png 768w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption id=\"caption-attachment-5457\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2019\/05\/31\/gtm-cross-subdomain-tracking\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<p>\u63a5\u4e0b\u4f86\u5728\u4e0b\u65b9\u66f4\u591a\u8a2d\u5b9a\u7684\u5730\u65b9\u65b0\u589e cookieDomain \u7684\u6b04\u4f4d\uff0c\u7d30\u7bc0\u53ef<a href=\"https:\/\/www.clickinsight.ca\/blog\/cross-domain-subdomain-tracking-gtm\">\u53c3\u8003<\/a>\uff0c\u5b8c\u6210\u5f8c\u5728 GTM \u88e1\u9762\u7684\u8a2d\u5b9a\u5c31\u5b8c\u6210\u4e86\u3002<\/p>\n<figure id=\"attachment_5458\" aria-describedby=\"caption-attachment-5458\" style=\"width: 793px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5458\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-4.png\" alt=\"\" width=\"793\" height=\"193\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-4.png 793w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-4-300x73.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-4-768x187.png 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><figcaption id=\"caption-attachment-5458\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2019\/05\/31\/gtm-cross-subdomain-tracking\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google Analytics \u65b0\u589e\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6392\u9664\u6e05\u55ae<\/span><\/strong><\/h3>\n<p>\u4ec0\u9ebc\u662f<a href=\"https:\/\/support.google.com\/analytics\/answer\/2795830?hl=zh-Hant\">\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6392\u9664\u6e05\u55ae<\/a>\uff0c\u6307\u7684\u662f\u7d93\u7531\u5176\u4ed6\u4f86\u6e90\uff08\u4f8b\u5982\u900f\u904e\u9023\u7d50\u6216\u5176\u4ed6\u7db2\u57df\uff09\u4f86\u5230\u60a8\u7db2\u7ad9\u7684\u6d41\u91cf\u5340\u9694\u3002Google Analytics \u6703\u81ea\u52d5\u8fa8\u8b58\u51fa\u9019\u4e9b\u6d41\u91cf\u4f86\u81ea\u54ea\u88e1\uff0c\u4e26\u5728\u5831\u8868\u4e2d\u5c07\u9019\u4e9b\u7db2\u7ad9\u7684\u7db2\u57df\u540d\u7a31\u5217\u70ba\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6d41\u91cf\u300e\u4f86\u6e90\u300f\u3002<\/p>\n<p>\u5728\u5229\u7528GTM\u8ffd\u8e64\u8de8\u5b50\u7db2\u57df\u6642\uff0c\u6709\u5169\u7a2e\u5728 Google Analytics \u5167\u6392\u9664\u53c3\u7167\u9023\u7d50\u7db2\u5740\u7684\u65b9\u6cd5\uff1a<\/p>\n<p>\u2460 \u6392\u9664\u4e3b\u7db2\u57df\u540d\uff0c\u6b63\u5e38\u4f86\u8aaa\u9810\u8a2d\u61c9\u8a72\u90fd\u6703\u6392\u9664\u6389\u4e0d\u9700\u8981\u518d\u505a\u4fee\u6539\uff0c\u4f8b\u5982\uff1a\u7528\u4e0a\u9762\u7684\u4f8b\u5b50\u4f86\u8aaa\u5c31\u662f\u6392\u9664 example.com<\/p>\n<figure id=\"attachment_5459\" aria-describedby=\"caption-attachment-5459\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5459\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/gtm-cross-subdomain-tracking-5.png\" alt=\"\" width=\"300\" height=\"142\" \/><figcaption id=\"caption-attachment-5459\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2019\/05\/31\/gtm-cross-subdomain-tracking\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<p>\u26a1\ufe0f\u7ba1\u7406 \u27aa \u8cc7\u6e90 \u27aa \u8ffd\u8e64\u8cc7\u8a0a \u27aa \u53c3\u7167\u9023\u7d50\u7db2\u5740\u6392\u9664\u6e05\u55ae<\/p>\n<p>\u2461 \u6216\u662f\u4f60\u4e5f\u53ef\u4ee5\u628a\u6bcf\u500b\u5b50\u7db2\u57df\u90fd\u65b0\u589e\u4e0a\u53bb\uff0c\u4f8b\u5982\uff1ashop.example.com\u3001pay.example.com<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7d50\u8ad6<\/span><\/strong><\/h3>\n<p>\u904b\u7528 GTM \u4f86\u4f48\u5c40\u8de8\u5b50\u7db2\u57df\u8ffd\u8e64\u5728\u9084\u6c92\u5617\u8a66\u524d\u807d\u8d77\u4f86\u5f88\u56f0\u96e3\uff0c\u4f46\u5be6\u969b\u4e0a\u5176\u5be6\u76f8\u7576\u7c21\u55ae\uff0c\u53ea\u9700\u8981\u5169\u500b\u6b65\u9a5f\u5373\u53ef\u5b8c\u6210\uff1a<\/p>\n<p>\u2460 \u8a2d\u5b9acookieDomain<br \/>\n\u2461 \u66f4\u65b0\u53c3\u7167\u9023\u7d50\u7db2\u5740\u6392\u9664\u6e05\u55ae<\/p>\n<p>\u8b80\u5b8c\u9019\u7bc7\u6587\u7ae0\uff0c\u4e0d\u59a8\u4e5f\u627e\u6a5f\u6703\u4f86\u5be6\u4f5c\u770b\u770b\u5427\uff5e<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u539f\u59cb\u89c0\u9ede\u8f49\u81ea\u00a0<a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u5e36\u8457\u4f60\u8f15\u9b06\u900f\u904e GTM \u5b8c\u6210\u5b50\u7db2\u57df\u8ffd\u8e64<\/p>\n","protected":false},"author":1,"featured_media":5460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[564,7],"tags":[4,104,251,355],"class_list":["post-5455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","category-marketing-tips","tag-google","tag-google-analytics","tag-gtm","tag-355"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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