{"id":5487,"date":"2019-06-24T10:00:46","date_gmt":"2019-06-24T02:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5487"},"modified":"2020-05-07T09:38:15","modified_gmt":"2020-05-07T01:38:15","slug":"optimization-score-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-intro\/","title":{"rendered":"\u3016Google\u5de5\u5177\u3017\u6709\u6548\u653e\u5927\u5ee3\u544a\u6210\u6548\uff1aOptimization Score \u6700\u4f73\u5316\u5206\u6578"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google \u8fd1\u671f\u5f37\u6253\u7684\u5206\u6790\u5de5\u5177\u2014\u2014Optimization Score \u6700\u4f73\u5316\u5206\u6578\uff0c\u5feb\u8ddf\u8457\u7de8\u8f2f\u8173\u6b65\u4e00\u8d77\u4e86\u89e3\u9019\u9805\u597d\u7269\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Optimization Score \u6700\u4f73\u5316\u5206\u6578\u4ecb\u7d39<\/strong><\/span><\/h3>\n<figure id=\"attachment_5149\" aria-describedby=\"caption-attachment-5149\" style=\"width: 895px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5149 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/news-2019-5-google-ads-4.png\" alt=\"\" width=\"895\" height=\"476\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/news-2019-5-google-ads-4.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/news-2019-5-google-ads-4-300x160.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/news-2019-5-google-ads-4-768x408.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><figcaption id=\"caption-attachment-5149\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u9810\u671f\u6210\u6548\u767e\u5206\u6bd4<\/strong><\/span><\/h3>\n<p>Optimization Score \u6700\u4f73\u5316\u5206\u6578\u70ba Google \u8fd1\u671f\u5927\u529b\u63a8\u52d5\u7684\u6307\u6a19\u5de5\u5177\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u900f\u904e\u9019\u9805\u5de5\u5177\u5206\u6790 Google Ads \u5e33\u6236\u7684\u9810\u671f\u6210\u6548\u3002\u5206\u6578\u4ee5 0%-100% \u70ba\u5340\u9593\uff0c\u5206\u6578\u8d8a\u9ad8\u4ee3\u8868\u5e33\u6236\u6240\u767c\u63ee\u7684\u6548\u76ca\u8d8a\u4f73\uff0c100% \u5247\u4ee3\u8868\u5e33\u6236\u53ef\u767c\u63ee\u6548\u76ca\u6700\u4f73\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u9810\u4f30\u6210\u6548\u5f71\u97ff<\/strong><\/span><\/h3>\n<p>\u9664\u4e86\u900f\u904e\u5206\u6578\u8fa8\u5225\u6210\u6548\uff0cOptimization Score \u6700\u4f73\u5316\u5206\u6578\u9084\u63d0\u4f9b\u300e\u5efa\u8b70\u300f\u5354\u52a9\u4f7f\u7528\u8005\u6700\u4f73\u5316\u6bcf\u4e00\u9805\u5ee3\u544a\u6d3b\u52d5\uff0c\u6bcf\u9805\u5efa\u8b70\u65c1\u6703\u986f\u793a\u4e00\u7d44\u767e\u5206\u6bd4\uff0c\u4ee3\u8868\u63a1\u7d0d\u610f\u898b\u5f8c\u6700\u4f73\u5316\u5206\u6578\u53ef\u4e0a\u5347\u7684\u5e45\u5ea6\u3002\u5e33\u6236\u6574\u9ad4\u6700\u4f73\u5316\u5206\u6578\u6703\u96a8\u8457\u4f7f\u7528\u8005\u300e\u63a1\u7d0d\u5efa\u8b70\u300f\u6216\u662f\u300e\u7565\u904e\u5efa\u8b70\u300f\u7684\u884c\u70ba\u6539\u8b8a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Optimization Score \u6700\u4f73\u5316\u5206\u6578\u512a\u9ede<\/strong><\/span><\/h3>\n<figure id=\"attachment_5491\" aria-describedby=\"caption-attachment-5491\" style=\"width: 1417px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5491\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-1.png\" alt=\"\" width=\"1417\" height=\"788\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-1.png 1417w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-1-300x167.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-1-768x427.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-1-1024x569.png 1024w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" \/><figcaption id=\"caption-attachment-5491\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u63d2\u5716\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a><\/figcaption><\/figure>\n<p>1. \u5feb\u901f\u638c\u63e1\u6210\u6548\uff1a\u5feb\u901f\u986f\u793a\u6210\u6548\uff0c\u4ee5\u6e05\u6670\u660e\u77ad\u7684\u65b9\u5f0f\u50b3\u9054\u5ee3\u544a\u5efa\u8b70\u8207\u6a5f\u6703\u9ede\u3002<br \/>\n2. \u9ad8\u5ea6\u5ba2\u88fd\u5316\uff1a\u4f9d\u64da\u5ee3\u544a\u5e33\u6236\u7684\u884c\u92b7\u76ee\u6a19\u53ca\u8a2d\u5b9a\u751f\u6210\u9ad8\u5ea6\u5ba2\u88fd\u5316\u7684\u5efa\u8b70\u3002<br \/>\n3. \u64cd\u4f5c\u7c21\u6613\uff1a\u53ef\u900f\u904e\u300e\u5ee3\u544a\u6d3b\u52d5\u3001\u5e33\u6236\u548c\u7ba1\u7406\u54e1\u5e33\u6236\u300f\u4e09\u500b\u5e33\u6236\u5c64\u7d1a\u67e5\u770b\u3002<br \/>\n4. \u6210\u6548\u5206\u6790\uff1a\u53ef\u6839\u64da\u4e0d\u540c\u5efa\u8b70\u9810\u4f30\u63a1\u7528\u5f8c\u5c0d\u6210\u6548\u7684\u5f71\u97ff\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Optimization Score \u6700\u4f73\u5316\u5206\u6578\u79d8\u8a23<\/strong><\/span><\/h3>\n<p>\u63a1\u7d0d\u512a\u5148\u7d1a\u5225\u8a0a\u865f\uff0c\u5c08\u6ce8\u5728\u60f3\u63d0\u5347\u6210\u6548\u8868\u73fe\u7684\u5340\u584a\uff0c\u5305\u542b\u4ee5\u4e0b\u5169\u9805\uff1a<\/p>\n<p>\u2460 \u56db\u5927\u5340\u584a\u7684\u5efa\u8b70\u53ca\u7e3d\u89bd\uff1a\u6e05\u695a\u6a19\u793a\u6bcf\u500b\u5340\u584a\u7684\u6f5b\u5728\u5206\u6578\u53ef\u63d0\u5347\u6a5f\u6703\uff0c\u4f5c\u70ba\u512a\u5316\u884c\u52d5\u7684\u63a1\u7528\u9806\u5e8f\u53c3\u8003\u3002<br \/>\n\u2461 \u512a\u5148\u7d1a\u5225\u8a0a\u865f\uff1a\u9810\u4f30\u6700\u4f73\u5316\u5206\u6578\u7e3d\u5206\u53ef\u80fd\u63d0\u5347\u7684\u767e\u5206\u9ede\uff0c\u4e5f\u53ef\u4ee5\u4ee5\u5404\u7a2e\u63a8\u85a6\u985e\u578b\u7684\u5206\u6578\u63d0\u5347\u6a5f\u6703\u9032\u884c\u512a\u5148\u6392\u5e8f\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>Optimization Score \u6700\u4f73\u5316\u5206\u6578\u5efa\u8b70<\/strong><\/span><\/h3>\n<p>\u7121\u8ad6\u662f MCC \u5c64\u7d1a\u3001\u5e33\u6236\u5c64\u7d1a\u3001\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff0c\u90fd\u80fd\u5feb\u901f\u5c07\u6240\u6709\u7684\u5efa\u8b70\u4e0b\u8f09\u6210 Excel.csv\uff08\u7de8\u8f2f\u5668\u76f8\u5bb9\u7684\u6392\u7248\uff09\u6216\u662f\u55ae\u7d14 Excel \u8a66\u7b97\u8868\u683c\u5f0f\uff0c\u65b9\u4fbf\u63d0\u4f9b\u7d66\u5ba2\u6236\u700f\u89bd\u8207\u78ba\u8a8d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Optimization Score \u6700\u4f73\u5316\u5206\u6578\u4f7f\u7528\u65b9\u5f0f<\/span><\/strong><\/h3>\n<figure id=\"attachment_5492\" aria-describedby=\"caption-attachment-5492\" style=\"width: 1417px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5492\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-2.png\" alt=\"\" width=\"1417\" height=\"788\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-2.png 1417w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-2-300x167.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-2-768x427.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/06\/optimization-score-intro-2-1024x569.png 1024w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" \/><figcaption id=\"caption-attachment-5492\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u770b\u4e86\u90a3\u9ebc\u591a\u6700\u4f73\u5316\u5206\u6578\u7684\u512a\u9ede\uff0c\u5df2\u7d93\u958b\u59cb\u5c0d\u9019\u9805\u5de5\u5177\u7522\u751f\u6fc3\u70c8\u8208\u8da3\u4e86\u55ce\uff1f\u4f60\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u958b\u555f\u6700\u4f73\u5316\u5206\u6578\uff1a<\/p>\n<p>\u2460 \u53ef\u5f9e\u5e33\u6236\u5c64\u7d1a\u67e5\u770b\uff0c\u9010\u9805\u700f\u89bd\u4e26\u5957\u7528\u5efa\u8b70<br \/>\n\u2461 \u9078\u5b9a\u7279\u5b9a\u5ee3\u544a\u6d3b\u52d5\uff0c \u5f9e\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u9010\u9805\u700f\u89bd\u4e26\u5957\u7528\u5efa\u8b70<\/p>\n<p>\u76ee\u524d\u6700\u4f73\u5316\u5206\u6578\u7684\u8a55\u4f30\u5c0d\u8c61\u50c5\u9650\u65bc\u641c\u5c0b\uff0c\u4e14\u5728\u5ee3\u544a\u6d3b\u52d5\u3001\u5e33\u6236\u3001\u8207\u7ba1\u7406\u54e1\u5e33\u6236\u5c64\u7d1a\u7686\u6709\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7684\u5206\u6578\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u4f7f\u7528\u6700\u4f73\u5316\u5206\u6578\u6642\u8acb\u6ce8\u610f<\/strong><\/span><\/h3>\n<p>Google Ads \u53ea\u6703\u91dd\u5c0d\u6709\u6548\u7684\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u986f\u793a\u6700\u4f73\u5316\u5206\u6578\uff0c\u300c\u54c1\u8cea\u5206\u6578\u300d\u548c\u300c\u5ee3\u544a\u8a55\u7d1a\u300d\u4e26\u4e0d\u6703\u63a1\u8a08\u5728\u6700\u4f73\u5316\u5206\u6578\u5167\u3002\u6b64\u5916\u5728\u512a\u5316\u6700\u4f73\u5316\u5206\u6578\u6642\uff0c\u8acb\u76e1\u529b\u5c07\u5206\u6578\u63d0\u9ad8\u81f3\u6eff\u5206\uff0c\u624d\u80fd\u767c\u63ee\u6700\u4f73\u7684\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u884c\u92b7\u6848\u4f8b\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff5e\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\uff01<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5584\u7528\u6700\u4f73\u5316\u5206\u6578\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u6210\u6548\u982d\u597d\u58ef\u58ef\uff01<\/p>\n","protected":false},"author":1,"featured_media":5512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[353],"tags":[4,175,296,177],"class_list":["post-5487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-google","tag-google-ads","tag-296","tag-177"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6709\u6548\u653e\u5927\u5ee3\u544a\u6210\u6548\uff1aOptimization Score \u6700\u4f73\u5316\u5206\u6578 \u0131 iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"Optimization Score \u6700\u4f73\u5316\u5206\u6578\u70ba Google \u8fd1\u671f\u5927\u529b\u63a8\u52d5\u7684\u6307\u6a19\u5de5\u5177\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u900f\u904e\u9019\u9805\u5de5\u5177\u5206\u6790 Google Ads \u5e33\u6236\u7684\u9810\u671f\u6210\u6548\u3002\u5206\u6578\u4ee5 0%-100% \u70ba\u5340\u9593\uff0c\u5206\u6578\u8d8a\u9ad8\u4ee3\u8868\u5e33\u6236\u6240\u767c\u63ee\u7684\u6548\u76ca\u8d8a\u4f73\uff0c100% \u5247\u4ee3\u8868\u5e33\u6236\u53ef\u767c\u63ee\u6548\u76ca\u6700\u4f73\u3002\u6b64\u5916\uff0c\u6700\u4f73\u5316\u5206\u6578\u9084\u63d0\u4f9b\u5ee3\u544a\u5efa\u8b70...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-intro\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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