{"id":552,"date":"2018-05-08T10:00:38","date_gmt":"2018-05-08T02:00:38","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=552"},"modified":"2021-02-09T12:23:16","modified_gmt":"2021-02-09T04:23:16","slug":"intro-gdpr","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/intro-gdpr\/","title":{"rendered":"\u3010\u6578\u4f4d\u5feb\u5831\u3011\u6700\u56b4\u683c\u8cc7\u6599\u4fdd\u8b77\u6cd5\u99d5\u5230\uff5e\u4f60\u4e0d\u53ef\u4e0d\u7684 GDPR !"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s3\">\u904e\u53bb\u4e00\u5e74\u4f86\uff0c Google \u70ba\u4e86\u5411\u4ee3\u7406\u5546\u63a8\u5ee3\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u7684\u898f\u5b9a\u800c\u505a\u7684 <span style=\"color: #eb7a77;\"><strong><a style=\"color: #eb7a77;\" href=\"https:\/\/www.blog.google\/topics\/google-europe\/gdpr-europe-data-protection-rules\/\"><span class=\"s4\">\u524d\u7f6e\u6e96\u5099<\/span><\/a><\/strong><\/span>\uff0c\u5373\u5c07\u5728 2018 \u5e74 5 \u6708 25 \u65e5\u751f\u6548&#8230;<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s3\">\u7121\u8ad6\u4f01\u696d\u662f\u5426\u8a2d\u65bc\u6b50\u6d32\uff0c\u53ea\u8981\u4f7f\u7528\u4e86\u7dda\u4e0a\u5ee3\u544a\u548c\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848\uff0c\u4e14\u81ea\u5bb6\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u53ef\u4f9b\u6b50\u6d32\u7d93\u6fdf\u5340 (<a href=\"http:\/\/www.google.com\/appserve\/mkt\/proof\/p\/AFIPhzVbOQn_-5U1m44fapFV5o0n4xfMdivyGdJ9VMK6BzZQxVc58igXbdYKe6j51A0uLSMuPwkFruDrZmW76uZSE1xRKQ?disableTrackingProofPage=true\">EEA<\/a><\/span><span class=\"s3\">) \u5883\u5167\u4f7f\u7528\u8005\u8a2a\u554f\uff0c\u90fd\u6703\u53d7\u5230 GDPR \u5f71\u97ff\u3002<\/span><span class=\"s3\">\u4ee5\u4e0b\u70ba Google \u65bc 3\/23 \u91dd\u5c0d GDPR \u6240\u505a\u7684\u8aaa\u660e\uff0c\u5167\u5bb9\u5305\u542b\u66f4\u65b0\u300a<a href=\"https:\/\/www.google.com\/about\/company\/consentstaging.html\">\u6b50\u76df\u5730\u5340\u4f7f\u7528 \u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56<\/a>\u300b\u3001\u4fee\u8a02\u5408\u7d04\u689d\u6b3e\u4ee5\u53ca\u8abf\u6574\u7522\u54c1)\uff0c\u8b93\u884c\u92b7\u64cd\u4f5c\u8005\u8207 Google \u96d9\u65b9\u90fd\u80fd\u7b26\u5408\u65b0\u7248\u898f\u5b9a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"p1\"><span class=\"s3\" style=\"color: #eb7a77;\"><strong>\u65b0\u7248\u300a\u6b50\u76df\u5730\u5340\u4f7f\u7528\u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56\u300b<\/strong><\/span><\/h6>\n<p class=\"p3\"><span class=\"s3\">Google \u5df2\u4f9d\u65b0\u7248\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u6cd5\u5f8b\u898f\u5b9a<\/span>\u66f4\u65b0\u4e86\u300a <a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy.html\">\u6b50\u76df\u5730\u5340\u4f7f\u7528\u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56<\/a> \u300b\u3002\u66f4\u65b0\u5f8c\u7684\u689d\u6587\u898f\u5b9a\uff0c\u5ee3\u544a\u6295\u653e\u8005\u6709\u8cac\u4efb\u5411\u6b50\u6d32\u7d93\u6fdf\u5340\u5883\u5167\u7684\u6700\u7d42\u4f7f\u7528\u8005\u62ab\u9732\u76f8\u95dc\u8cc7\u8a0a\u4e26\u53d6\u5f97\u4ed6\u5011\u7684\u540c\u610f\u3002\u4f8b\u5982\uff0c\u5ee3\u544a\u5ba2\u6236\u9700\u4f9d\u653f\u7b56\u898f\u5b9a\u56e0\u61c9\u9069\u7528\u6cd5\u5f8b\u8981\u6c42\u53d6\u5f97\u4f7f\u7528\u8005\u540c\u610f\u624d\u80fd\u8490\u96c6\u8cc7\u8a0a\u7528\u65bc\u500b\u4eba\u5316\u5ee3\u544a (\u5982\u5229\u7528\u518d\u884c\u92b7\u4ee3\u78bc\u532f\u96c6\u76ee\u6a19 \u5c0d\u8c61\u540d\u55ae) \u4ee5\u53ca\u4f7f\u7528 Cookie (\u5982\u8f49\u63db\u6a19\u8a18)\u3002\u9019\u9805\u653f\u7b56\u5df2\u4f75\u5165\u5927\u591a\u6578 Google \u5ee3\u544a\u548c\u6210\u6548\u8a55\u4f30\u7522\u54c1\u5408\u7d04\uff0c \u9069\u7528\u65bc\u4e16\u754c\u5404\u5730\u3002<\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s3\">\u5408\u7d04\u4fee\u8a02\u689d\u6587<\/span><\/strong><\/span><\/h6>\n<p class=\"p3\"><span class=\"s3\">\u81ea\u53bb\u5e74 8 \u6708\u8d77\uff0cGoogle \u5df2\u7d93\u56e0\u61c9\u65b0\u6cd5\u5728\u898f\u7bc4\u4e0b\u7684\u8cc7\u6599\u8655\u7406\u8005\u6216\u63a7\u7ba1\u8005\u8eab\u5206\uff0c\u9678\u7e8c\u66f4\u65b0\u4e86\u8a31\u591a\u7522\u54c1\u7684 \u5408\u7d04\u689d\u6b3e (\u8acb\u53c3\u95b1 <\/span><a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy.html\">\u5ee3\u544a\u7522\u54c1\u5b8c\u6574\u5206\u985e<\/a> <span class=\"s3\">)\u3002\u65b0\u7248\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u689d\u6b3e\u5c07\u7528\u65bc\u88dc\u5145\u60a8\u8207 Google \u7684\u73fe\u6709\u5408\u7d04\uff0c\u4e26\u65bc 2018 \u5e74 5 \u6708 25 \u65e5\u751f\u6548\u3002<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s3\">\u91dd\u5c0d\u5168\u7403 AdWords \u5ba2\u6236\uff0c\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u689d\u6b3e\u5df2\u7d93\u7d0d\u5165\u670d\u52d9\u689d\u6b3e\uff0c\u60a8\u53ef\u4ee5\u5728\u5e33\u6236\u4e2d\u63a5\u53d7(\u5982\u679c\u5c1a\u672a\u9019\u9ebc\u505a)\u3002Google \u5728 AdWords \u5ba2\u6236\u6bd4\u5c0d\u548c\u5546\u5e97\u76f4\u63a5\u92b7\u552e\u529f\u80fd\u4e2d\u64d4\u4efb\u8cc7\u6599\u8655\u7406\u8005\uff0c\u5728\u5176\u9918AdWords \u670d\u52d9\u548c\u529f\u80fd\u4e2d\u5247\u662f\u8cc7\u6599\u63a7\u7ba1\u8005\u3002<br \/>\n<\/span><\/li>\n<li class=\"p3\">\u4f7f\u7528 Double Click \u548c Google Analytics (\u5206\u6790) \u5957\u4ef6\u7684\u5ba2\u6236\uff0c\u53ef\u65bc\u5e33\u6236\u5167\u6aa2\u95b1\u4e26\u63a5\u53d7\u8cc7\u6599\u8655\u7406\u689d\u6b3e\u3002\u5982\u679c\u60a8\u662f\u6b50\u6d32\u7d93\u6fdf\u5340\u5883\u5167\u7684 Google Analytics (\u5206\u6790) \u5ba2\u6236\uff0c\u8cc7\u6599\u8655\u7406\u689d\u6b3e\u8fd1\u671f\u5c31\u6703\u7d0d\u5165\u60a8\u7684\u539f\u6709\u689d\u6b3e\u3002\u81f3\u65bc\u6b50\u6d32\u7d93\u6fdf\u5340\u5883\u5916\u7684 Google Analytics (\u5206\u6790) \u5ba2\u6236\u548c\u6240\u6709 Google Analytics (\u5206\u6790)360 \u5ba2\u6236\uff0c\u5247\u53ef\u76f4\u63a5\u5728 Google Analytics (\u5206\u6790) \u4e2d\u63a5\u53d7\u689d\u6b3e\u3002<\/li>\n<li class=\"p3\">\u5018\u82e5\u60a8\u4e26\u975e\u8207 Google \u7c3d\u8a02\u5408\u7d04\u4f7f\u7528 Google \u7522\u54c1\uff0c\u5247\u61c9\u5fb5\u6c42\u8207\u60a8\u8a02\u7d04\u55ae\u4f4d\u7684\u610f\u898b\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6 class=\"p6\"><span class=\"s3\" style=\"color: #eb7a77;\"><b>\u7522\u54c1\u8abf\u6574<\/b><\/span><\/h6>\n<p class=\"p6\"><span class=\"s3\">\u70ba\u4e86\u9075\u5b88\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u898f\u5b9a\u4e26\u5354\u52a9\u60a8\u9075\u5faa\u8be5\u89c4\u5219\uff0c Google \u5c07\u63a1\u53d6\u4e0b\u5217\u63aa\u65bd<\/span><span class=\"s7\">\uff1a<\/span><\/p>\n<ol>\n<li class=\"p6\"><span class=\"s3\">\u91dd\u5c0d\u53ef\u80fd\u653e\u9001\u60a8\u5ee3\u544a\u7684\u767c\u4f48\u5546\u806f\u64ad\u7db2\u505a\u4e86\u4e00\u4e9b\u8b8a\u66f4\u3002\u8b93\u767c\u4f48\u5546\u80fd\u5920\u653e\u9001\u975e\u500b\u4eba\u5316\u5ee3\u544a\u4e26\u53ef\u6c7a\u5b9a\u8981<\/span><span class=\"s3\">\u7531\u54ea\u4e9b\u7b2c\u4e09\u65b9\u5728\u5176\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u4e0a\u5c0d\u6b50\u6d32\u7d93\u6fdf\u5340\u5883\u5167\u7684\u4f7f\u7528\u8005\u653e\u9001\u5ee3\u544a\u548c\u8a55\u4f30\u6210\u6548\u3002 <\/span><\/li>\n<li class=\"p6\"><span class=\"s3\">\u5c0d\u65bc\u5404\u6703\u54e1\u570b\u5185\u672a\u9054\u300a\u500b\u4eba\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b(GDPR) \u6240\u8a2d\u5408\u6cd5\u540c\u610f\u5e74\u9f61\u7684\u5152\u7ae5\uff0c\u8a2d\u6cd5\u6e1b\u5c11\u8655\u7406\u5176<\/span><span class=\"s3\">\u500b\u4eba\u8cc7\u6599\u3002 <\/span><\/li>\n<li class=\"p6\"><span class=\"s3\">\u7d71\u4e00\u5ee3\u544a\u8cc7\u6599\u4fdd\u5b58\u505a\u6cd5\uff0c\u4e26\u4e14\u91dd\u5c0d Google Analytics (\u5206\u6790) \u5ba2\u6236\u63a8\u51fa\u65b0\u7684\u63a7\u5236\u9805\uff0c\u4ee5\u4fbf\u7ba1\u7406\u8cc7\u6599<\/span><span class=\"s3\">\u53bb\u7559\u3002 <\/span><\/li>\n<li class=\"p6\"><span class=\"s3\"><span class=\"s3\">\u7814\u7a76\u767c\u4f48\u5546\u9069\u7528\u7684\u540c\u610f\u89e3\u6c7a\u65b9\u6848\uff0c\u5305\u62ec\u8207\u6b50\u6d32\u4e92\u52d5\u5ee3\u544a\u5c40 (IAB Europe) \u7b49\u696d\u754c\u5718\u9ad4\u5408\u4f5c\u3002<\/span><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<hr \/>\n<p class=\"p6\"><span class=\"s3\">\u82e5\u60f3\u66b8\u89e3\u66f4\u591a Google \u7684\u8cc7\u6599\u96b1\u79c1\u6b0a\u653f\u7b56\uff0c\u53ef\u53c3\u95b1<\/span> <a href=\"https:\/\/privacy.google.com\/businesses\/\">\u4f01\u696d\u8207\u8cc7\u6599<\/a> \u4e26\u700f\u89bd <a href=\"https:\/\/privacy.google.com\/businesses\/processorterms\/\">\u8cc7\u6599\u8655\u7406\u689d\u6b3e<\/a> \u548c <a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/\">\u8cc7\u6599\u63a7\u7ba1\u689d\u6b3e<\/a> <span class=\"s3\">\u9801\u9762\u3002<\/span><span class=\"s1\">\u672a\u4f86\u5e7e\u9031\u5167 <\/span><span class=\"s3\">\u00a0\uff0cGoogle \u9084\u6703\u518d\u9032\u4e00\u6b65\u8aaa\u660e\u8cc7\u6599\u653f\u7b56\u7684\u8a73\u7d30\u898f\u5283\uff0c\u6211\u5011\u4e5f\u6703\u9678\u7e8c\u5c07\u8cc7\u6599\u5f59\u6574\u4e0a\u50b3\u3002\u6709\u9700\u8981\u7684\u670b\u53cb\u8acb\u6301\u7e8c\u8ffd\u8e64 iSPOTxTalks \u7684\u52d5\u614b\uff5e<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53ea\u8981\u8eab\u8655\u6578\u4f4d\u7522\u696d\uff0c\u4f60\u5c31\u7121\u6cd5\u7f6e\u8eab\u4e8b\u5916&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[75,4,175,376,294,484],"class_list":["post-552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-gdpr","tag-google","tag-google-ads","tag-376","tag-294","tag-484"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6700\u56b4\u683c\u8cc7\u6599\u4fdd\u8b77\u6cd5\uff0cGDPR \u99d5\u5230 l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u904e\u53bb\u4e00\u5e74\u4f86\uff0c Google \u70ba\u4e86\u5411\u4ee3\u7406\u5546\u63a8\u5ee3\u300a\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247\u300b\u7684\u898f\u5b9a\u800c\u505a\u7684 \u524d\u7f6e\u6e96\u5099\uff0c\u5373\u5c07\u5728 2018 \u5e74 5 \u6708 25 \u65e5\u751f\u6548...\u7121\u8ad6\u4f01\u696d\u662f\u5426\u8a2d\u65bc\u6b50\u6d32\uff0c\u53ea\u8981\u4f7f\u7528\u4e86\u7dda\u4e0a\u5ee3\u544a\u548c\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848\uff0c\u4e14\u81ea\u5bb6\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u53ef\u4f9b\u6b50\u6d32\u7d93\u6fdf\u5340 ( EEA ) \u5883\u5167\u4f7f\u7528\u8005\u8a2a\u554f\uff0c\u90fd\u6703\u53d7\u5230 GDPR \u5f71\u97ff\u3002\u4ee5\u4e0b\u70ba Google \u65bc 3\/23 \u91dd\u5c0d GDPR \u6240\u505a\u7684\u8aaa\u660e\uff0c\u5167\u5bb9\u5305\u542b \u66f4\u65b0\u300a\u6b50\u76df\u5730\u5340\u4f7f\u7528 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