{"id":5568,"date":"2019-08-02T10:00:15","date_gmt":"2019-08-02T02:00:15","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5568"},"modified":"2021-02-05T15:54:15","modified_gmt":"2021-02-05T07:54:15","slug":"news-2019-7-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-7-google-ads\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Ads 7\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6587\u70ba<\/span> Google Ads 7 <\/span>\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\u672c\u6708\u4efd\u65b0\u63a8\u51fa\u7684\u5167\u5bb9\u5305\u542b\u5ee3\u544a\u5e73\u53f0\u3001\u5f71\u97f3\u7522\u54c1\u548c\u512a\u5316\u5de5\u5177\u63a8\u85a6\u3002\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u56de\u9867\u4e03\u6708\u7684<\/span> Google Ads <\/span>\u7522\u54c1\u66f4\u65b0\u5427\uff01<\/span><\/p>\n

 <\/p>\n

[<\/span>\u5f71\u97f3\u5ee3\u544a<\/span>] YouTube BumperAds <\/span>\u51fa\u50f9\u65b9\u5f0f\u81ea\u52d5\u8f49\u63db\u70ba<\/span> tCPM<\/span><\/strong><\/span><\/h3>\n

Google <\/span>\u65bc\u516d\u6708\u4e0b\u65ec\u5ba3\u5e03\uff0c\u5c07\u65bc<\/span> 2019\/9\/1 <\/span>\u5f8c\uff0c\u5c07<\/span> Bumper Ads <\/span>\u51fa\u50f9\u65b9\u5f0f\u7531\u539f\u672c\u7684<\/span> #CPM<\/span>\u6700\u9ad8\u7c3d\u6b21\u66dd\u5149\u51fa\u50f9<\/span> \u6539\u70ba<\/span> #tCPM<\/span>\u76ee\u6a19\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u3002<\/span>tCPM <\/span>\u64c1\u6709\u300c\u70ba\u5ee3\u544a\u722d\u53d6\u6700\u591a\u66dd\u5149\u6b21\u6578\u300d\u7684\u512a\u9ede\uff0c\u6b64\u5916\uff0c\u5728\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u4e2d\uff0c\u6709\u4e9b\u5ee3\u544a\u66dd\u5149\u7684\u82b1\u8cbb\u53ef\u80fd\u6703\u9ad8\u65bc\u6216\u4f4e\u65bc<\/span>tCPM<\/span>\uff0c\u4f46<\/span> Google Ads <\/span>\u6703\u76e1\u91cf\u8b93\u5ee3\u544a\u6d3b\u52d5\u7684\u5e73\u5747\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u7b49\u65bc\u6216\u4f4e\u65bc\u4f60\u6240\u8a2d\u5b9a\u7684<\/span> tCPM<\/span>\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u66f4\u65b0\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/h3>\n

\u2611\ufe0e<\/span> 2019\/7\/15 <\/span>\u5f8c\u7121\u6cd5\u518d\u65b0\u589e\u4e0a\u50b3\/\u8907\u88fd\u8cbc\u4e0a\u4ee5<\/span> CPM <\/span>\u51fa\u50f9\u7684<\/span>\u00a0Bumper Ads <\/span>\u5ee3\u544a\u6d3b\u52d5
\n<\/span>\u2611\ufe0e<\/span>\u00a0Bumper Ads\u00a0<\/span>\u7684<\/span> tCPM <\/span>\u51fa\u50f9\u5ee3\u544a\u6d3b\u52d5\u4e0d\u80fd\u518d\u984d\u5916\u8a2d\u5b9a\u5171\u7528\u9810\u7b97
\n<\/span>\u2611\ufe0e<\/span> Google Ads\/Ediotr\/DV360 <\/span>\u7686\u540c\u6642\u79fb\u8f49<\/span><\/p>\n

 <\/p>\n

[\u5f71\u97f3\u5ee3\u544a] YouTube Masthead \u958b\u653e CPM \u8cfc\u8cb7<\/span><\/strong><\/h3>\n
\"\"
\u5716\u7247\u4f86\u6e90\uff1aOuch<\/a><\/figcaption><\/figure>\n

Google \u5728\u4eca\u5e74\u521d\uff0c\u958b\u653e\u5c11\u90e8\u5206\u6e2c\u8a66\u7528\u6236\u4ee5 #CPM \u70ba\u8a08\u50f9\u65b9\u5f0f\uff0c\u4f86\u8cfc\u8cb7 YouTube Masthead \u9996\u9801\u520a\u982d\u5ee3\u544a\uff0c\u53d7\u8a66\u8005\u53ef\u4ee5\u9078\u64c7\u4ee5\u300e\u6bcf\u65e5\u8cbb\u7528\u70ba\u57fa\u790e\u300f\u8cfc\u8cb7\u5ee3\u544a\uff0c\u5c0d\u6240\u6709\u700f\u89bd YouTube \u9996\u9801\u7684\u4f7f\u7528\u8005\u9032\u884c\u5ee3\u544a\u6295\u653e\u3002<\/p>\n

\u7d93\u6b77\u4e86\u6578\u500b\u6708\u7684\u6e2c\u8a66\u5f8c\uff0cGoogle \u7d42\u65bc\u5728 2019\/7\/23 \u6b63\u5f0f\u5c0d\u5916\u958b\u653e YouTube Masthead \u9996\u9801\u520a\u982d\u5ee3\u544a\u53ef\u4ee5 CPM \u7684\u65b9\u5f0f\u4f86\u8cfc\u8cb7\uff0c\u5e6b\u52a9\u66f4\u591a\u5ee3\u544a\u4e3b\u80fd\u6709\u6a5f\u6703\u5728 YouTube \u9996\u9801\u4e0a\u722d\u53d6\u6700\u4f73\u7684\u5ee3\u544a\u7248\u4f4d\uff0c\u6709\u6548\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff01<\/p>\n

 <\/p>\n

[<\/span>\u5ee3\u544a\u5e73\u53f0<\/span>] Display & Video 360 <\/span>\u958b\u653e\u8cfc\u8cb7<\/span> Gmail Ads <\/span>\u7248\u4f4d<\/span><\/span><\/strong><\/h3>\n

\u5f9e<\/span> 2019\/05\/15 <\/span>\u958b\u59cb\uff0c\u53ef\u5728<\/span> DV360 <\/span>\u4e2d\u8cfc\u8cb7<\/span> Gmail Ads <\/span>\u7248\u4f4d\u3002\u4f60\u6240\u8cfc\u8cb7\u7684<\/span> Gmail Ads <\/span>\u6703\u51fa\u73fe\u5728<\/span> Promotions<\/span>\uff08\u4fc3\u92b7\u5167\u5bb9\uff09\u6216<\/span> Social<\/span>\uff08\u793e\u4ea4\u7db2\u8def\uff09\u5206\u9801\u7684\u90f5\u4ef6\u4e0a\u65b9\uff0c\u6b64\u529f\u80fd\u6536\u8cbb\u6a21\u5f0f\u70ba<\/span> CPE<\/span>\uff08<\/span>Cost per Engagement, <\/span>\u6bcf\u6b21\u4e92\u52d5\u8a08\u50f9\uff09\uff0c\u65bc\u96fb\u8166\u7248\u3001\u884c\u52d5\u7db2\u9801\u7248\u8207\u61c9\u7528\u7a0b\u5f0f\u5747\u9069\u7528\u3002<\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u76ee\u524d\u53ef\u4f7f\u7528\u7684\u53d7\u773e\u9396\u5b9a\u985e\u578b<\/span><\/strong><\/span><\/h3>\n

\u2611\ufe0e<\/span> Affinity Audiences
\n<\/span>\u2611\ufe0e<\/span> In-market Audiences
\n<\/span>\u2611\ufe0e<\/span> Keywords, Basic Demographics<\/span><\/p>\n

\u66ab\u4e0d\u652f\u63f4<\/span><\/strong><\/h3>\n

\u2611\ufe0e<\/span> Life Events
\n<\/span>\u2611\ufe0e<\/span> Custom Intend
\n<\/span>\u2611\ufe0e<\/span> Detailed Demo
\n<\/span>\u2611\ufe0e<\/span> Customer Match
\n<\/span>\u2611\ufe0e<\/span> Third party list(ie. Blue Kai)
\n<\/span>\u2611\ufe0e<\/span> DMP Audiences list<\/span><\/p>\n

\u25b8<\/span>\u00a0<\/span>\u5982\u8981\u4f7f\u7528<\/span> floodlight <\/span>\u6536\u96c6\u7684\u7b2c\u4e00\u65b9\u540d\u55ae\uff0c\u9700\u8981\u984d\u5916\u7533\u8acb<\/span><\/p>\n

 <\/p>\n

[\u5ee3\u544a\u5de5\u5177] Google Display \u5c07\u81ea 2017\/7\/31 \u8d77\u5f37\u5236\u555f\u7528\u4e26\u884c\u8ffd\u8e64<\/span><\/strong><\/h3>\n

Google \u81ea\u53bb\u5e74\u5341\u6708\u958b\u59cb\uff0c\u4fbf\u6301\u7e8c\u5ba3\u5c0e\u5ee3\u544a\u4e3b\u555f\u52d5\u300e\u4e26\u884c\u8ffd\u8e64\u300f\uff0c\u9019\u9805\u529f\u80fd\u53ef\u6709\u6548\u7e2e\u77ed\u7db2\u9801\u8f09\u5165\u901f\u5ea6\uff0c\u5e36\u7d66\u4f7f\u7528\u8005\u66f4\u68d2\u7684\u9ad4\u9a57\u3001\u70ba\u5546\u5bb6\u5e36\u4f86\u66f4\u591a\u7684\u8f49\u63db\uff08\u6839\u64da\u5b98\u65b9\u7d71\u8a08\uff0c\u555f\u7528\u300e\u4e26\u884c\u8ffd\u8e64\u300f\u5f8c\u7684\u9801\u9762\u8f09\u5165\u901f\u5ea6\u5e73\u5747\u53ef\u7e2e\u77ed\u7d04\u4e94\u79d2\uff09\uff01<\/p>\n

\u70ba\u4e86\u66f4\u5168\u9762\u7684\u63a8\u5ee3\u9019\u9805\u529f\u80fd\uff0c\u5b98\u65b9\u5ba3\u4f48\u81ea 2019\/7\/31 \u8d77\uff0c\u300e\u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u300f\u5ee3\u544a\u9808\u4f7f\u7528\u4e26\u884c\u8ffd\u8e64\uff0c\u5426\u5247\u76f8\u95dc\u7684\u9ede\u64ca\u6e2c\u91cf\u7cfb\u7d71\u5c07\u6703\u88ab\u4e2d\u65b7\uff08\u5f71\u7247\u5ee3\u544a\u7684\u4e26\u884c\u8ffd\u8e64\u5f37\u5236\u63a8\u884c\u6642\u9593\u5247\u5c1a\u672a\u516c\u5e03\uff09\u9084\u4e0d\u4e86\u89e3\u8a72\u5982\u4f55\u8a2d\u5b9a\u7684\u4f60\uff0c\u53ef\u53c3\u8003\u6211\u5011\u7684\u64cd\u4f5c\u6559\u5b78<\/a><\/span><\/strong>\u5537~<\/p>\n

 <\/p>\n

[<\/span>\u63a8\u85a6\u5de5\u5177<\/span>] <\/span>Google <\/span>\u88dc\u5145\u52d5\u614b\u994b\u7d66<\/span><\/strong><\/span><\/h3>\n

\u5982\u679c\u60f3\u9032\u884c\u77ed\u671f\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\uff0c\u53ef\u4ee5\u4f7f\u7528<\/span> Google <\/span>\u4e0b\u5b63\u4e3b\u6253\u7684<\/span> #<\/span>\u88dc\u5145\u994b\u7d66<\/span> \u653e\u5728<\/span> Custom label<\/span>\uff0c\u9019\u9805\u529f\u80fd\u4e0d\u4f46\u80fd\u61c9\u7528\u5728<\/span> #<\/span>\u9810\u7b97\u8ddf<\/span> #<\/span>\u51fa\u50f9<\/span> \u7684\u6295\u653e\u7b56\u7565\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5c07\u994b\u7d66\u898f\u5247\u653e\u9032\u6a19\u984c\uff0c\u4e0d\u7528\u70ba\u4e86\u77ed\u671f\u6d3b\u52d5\u5c0b\u6c42\u5de5\u7a0b\u4eba\u54e1\u7684\u5354\u52a9\uff0c\u63d0\u5347\u6574\u9ad4\u6210\u6548\uff5e<\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u88dc\u5145\u52d5\u614b\u994b\u7d66\u6574\u7406<\/span><\/strong><\/h3>\n

\u2611\ufe0e<\/span> \u53ef\u900f\u904e\u300c\u5546\u54c1<\/span> ID <\/span>\u6bd4\u5c0d\u300d\u5c07\u5176\u4ed6\u6b04\u4f4d\u8986\u84cb\u5728\u4e3b\u8981\u994b\u7d66\u4e0a<\/span>
\n<\/span>\u2611\ufe0e<\/span> \u53ef\u8a2d\u5b9a\u5230\u671f\u6642\u9593
\n<\/span>\u2611\ufe0e<\/span> \u53ef\u5c07\u6d3b\u52d5\u6a19\u984c\u653e\u9032<\/span> Custom label <\/span>\u6b04\u4f4d<\/span><\/p>\n

 <\/p>\n

[\u5176\u4ed6\u5de5\u5177] Google Map \u63a8\u51fa\u5171\u4eab\u55ae\u8eca\u5730\u5716<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u6839\u64da\u7d71\u8a08\u6578\u64da\uff0c\u5168\u7403\u5404\u5927\u57ce\u5e02\u7684\u5171\u4eab\u55ae\u8eca\u7cfb\u7d71\u5df2\u7d2f\u8a08 1,600 \u5957\u3001\u55ae\u8eca\u6578\u91cf\u66f4\u5df2\u7a81\u7834 1,800 \u842c\u8f1b\uff01\u70ba\u4e86\u8b93\u66f4\u591a\u904a\u5ba2\u6216\u662f\u901a\u52e4\u4eba\u58eb\u66f4\u65b9\u4fbf\u5730\u5c0b\u627e\u5230\u55ae\u8eca\u64da\u9ede\uff0cGoogle \u65bc\u4eca\u5e74\u4e03\u6708\u5728 Google Map \u61c9\u7528\u7a0b\u5f0f\u7248\u4e2d\u63a8\u51fa\u4e86\u300e\u5171\u4eab\u55ae\u8eca\u5730\u5716\u300f\u9019\u9805\u65b0\u529f\u80fd\uff5e<\/p>\n

\u4f7f\u7528\u8005\u53ef\u900f\u904e Google Map\uff0c\u5373\u6642\u67e5\u8a62\u7ad9\u9ede\u4f4d\u7f6e\u3001\u5404\u7ad9\u9ede\u53ef\u79df\u8cc3\u8f1b\u6578\uff0c\u4ee5\u53ca\u9644\u8fd1\u662f\u5426\u6709\u7a7a\u4f4d\u53ef\u9084\u8eca\u3002\u76ee\u524d\u9019\u9805\u529f\u80fd\u5148\u8a66\u884c\u65bc\u4ee5\u4e0b 16 \u500b\u570b\u5bb6\uff08 24 \u500b\u57ce\u5e02\uff09\u4e2d\uff0c\u76ee\u524d\u53f0\u7063\u5df2\u63a8\u52d5\u7684\u57ce\u5e02\u70ba #\u65b0\u5317\u5e02 \u8207 #\u9ad8\u96c4\uff0c\u672a\u4f86\u9084\u6703\u9678\u7e8c\u958b\u653e\u66f4\u591a\u57ce\u5e02\uff0c\u5e38\u4f7f\u7528\u5171\u4eab\u55ae\u8eca\u7684\u670b\u53cb\u5011\u8acb\u518d\u7b49\u5f85\u4e00\u4e0b\uff5e<\/p>\n

#\u5171\u4eab\u55ae\u8eca\u5730\u5716\u958b\u653e\u57ce\u5e02<\/strong><\/span><\/h3>\n

\u5df4\u585e\u9686\u7d0d\u3001\u67cf\u6797\u3001\u5e03\u9b6f\u585e\u723e\u3001\u5e03\u9054\u4f69\u65af\u3001\u829d\u52a0\u54e5\u3001\u90fd\u67cf\u6797\u3001\u6f22\u5821\u3001\u8d6b\u723e\u8f9b\u57fa\u3001\u9ad8\u96c4\u3001\u502b\u6566\u3001\u6d1b\u6749\u78ef\u3001\u91cc\u6602\u3001\u99ac\u5fb7\u91cc\u3001\u58a8\u897f\u54e5\u5e02\u3001\u8499\u7279\u5a41\u3001\u65b0\u5317\u5e02\u3001\u7d10\u7d04\u5e02\u3001\u91cc\u7d04\u71b1\u5167\u76e7\u3001\u820a\u91d1\u5c71\u7063\u5340\u3001\u8056\u4fdd\u7f85\u3001\u591a\u502b\u591a\u3001\u7dad\u4e5f\u7d0d\u3001\u83ef\u6c99\u3001\u8607\u9ece\u4e16\u3002<\/p>\n

<\/div>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002
\n<\/span>\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002
\n<\/span>\u2706<\/span> 02-23965819
\n<\/span>\u2709\ufe0e<\/span>\u00a0https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e03\u6708\u4efd\u7684 Google Ads \u66f4\u65b0\u5feb\u5831\u4f86\u5566\u2728<\/p>\n","protected":false},"author":1,"featured_media":5569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[111,4,175,93,488,376,294],"class_list":["post-5568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-bumper-ads","tag-google","tag-google-ads","tag-youtube","tag-488","tag-376","tag-294"],"yoast_head":"\n\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Ads 7\u6708\u7522\u54c1\u66f4\u65b0 \u0131 iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads 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