{"id":5671,"date":"2019-09-12T10:00:45","date_gmt":"2019-09-12T02:00:45","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5671"},"modified":"2020-05-06T11:48:38","modified_gmt":"2020-05-06T03:48:38","slug":"2019-google-dda-fqa-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-dda-fqa-part1\/","title":{"rendered":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u3011Google DDA \u8ff7\u601d\u7834\u89e3\uff08\u4e0a\u96c6\uff09"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u70ba Google \u6578\u64da\u9a45\u52d5\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u8ff7\u601d\u89e3\u6790\u4e0a\u534a\u90e8\uff0c\u5c07\u5206\u5225\u5c0d\u4f7f\u7528\u4e0a\u7684\u5efa\u8b70\u6a21\u5f0f\u3001\u8f49\u63db\u6578\uff0c\u8207 MCC \u5e33\u6236\u5c64\u7d1a\u554f\u984c\u9032\u884c\u554f\u984c\u89e3\u6790\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001\u5efa\u8b70\u9078\u64c7\u6a21\u5f0f<\/strong><\/span><\/h3>\n<figure id=\"attachment_5673\" aria-describedby=\"caption-attachment-5673\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5673\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-1.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-1.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-1-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5673\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>1. \u5982\u679c\u6211\u7684\u5e33\u6236\u5167\u6c92\u6709 DDA \u9078\u9805\uff0c\u9078\u64c7\u300e\u6700\u7d42\u9ede\u64ca\u300f\u662f\u6700\u597d\u7684\u65b9\u6cd5\u3002<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u5efa\u8b70\u8df3\u812b\u50c5\u8861\u91cf\u55ae\u4e00\u9ede\u64ca\u7684\u300e\u6700\u7d42\u9ede\u64ca Last Click\u300f\u6a21\u5f0f\uff0c\u4f7f\u7528\u300e\u6642\u9593\u8870\u9000 Time Decay\u300f\u6216\u5176\u4ed6\u300e\u975e\u6700\u7d42\u9ede\u64ca\u300f\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u5982\u6b64\u4e00\u4f86\u5c07\u53ef\u4ee5\u770b\u5230\u66f4\u8c50\u5bcc\u7684\u6d88\u8cbb\u8005\u9014\u5f91 \u27aa \u4f46\u662f DDA \u4ecd\u662f\u5b98\u65b9\u6700\u5efa\u8b70\u4f7f\u7528\u7684\u6a21\u5f0f\uff0c\u56e0\u6b64\u5982\u679c\u5e33\u6236\u8cc7\u6599\u91cf\u8db3\u5920\uff0c\u8acb\u9078\u64c7\u8f49\u63db\u81f3 DDA\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">2. \u76ee\u524d DDA \u53ea\u9069\u7528\u5728\u641c\u5c0b\uff0c\u5982\u679c\u5ba2\u6236\u5a92\u9ad4\u898f\u5283\u6709\u5f71\u97f3\u6216 Display\uff0c\u4e0d\u8f49\u4e5f\u6c92\u95dc\u4fc2\u3002<\/span><\/strong><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> Google Ads \u548c SA360 \u76ee\u524d\u5df2\u958b\u653e\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u4f7f\u7528\u5b8c\u6574\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u76f4\u63a5\u9023\u7d50\u51fa\u50f9\u7cfb\u7d71\u9032\u884c\u512a\u5316\u3002\u5982\u679c\u5ba2\u6236\u540c\u6642\u4e5f\u6709\u898f\u5283\u5f71\u97f3\u8207\u5716\u50cf\u5ee3\u544a\uff0c\u5efa\u8b70\u53ef\u4ee5\u5148\u5f9e\u300e\u641c\u5c0b\u300f\u958b\u59cb\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u95dc\u9375\u5b57\u9ede\u64ca\u8def\u5f91 \u27aa \u5982\u679c\u60f3\u67e5\u770b\u8de8\u6e20\u9053\u7684\u8f49\u63db\u529f\u52de\uff0c\u5efa\u8b70\u900f\u904e Google Analytics \u6216\u662f Campaign Manager \u67e5\u770b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001\u8f49\u63db\u6578\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5674\" aria-describedby=\"caption-attachment-5674\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5674\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-2.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-2.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-2-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5674\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>3. \u6211\u7684\u5e33\u6236\u5728\u4e00\u9031\u5167\u5df2\u9054\u5230 600 \u7b46\u8f49\u63db\u4e86\uff0c\u4f46\u70ba\u4ec0\u9ebc\u9084\u662f\u7121\u6cd5\u4f7f\u7528 DDA\uff1f<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> DDA \u9700\u8981\u8db3\u5920\u8cc7\u6599\u91cf\u4f86\u5efa\u7acb\u5c6c\u65bc\u5ba2\u6236\u7684\u6b78\u56e0\u6a21\u578b\uff0c\u56e0\u6b64\u9664\u4e86\u8f49\u63db\u6578\u5916\uff0c\u9084\u9700\u8981\u6709\u8db3\u5920\u7684\u5ee3\u544a\u9ede \u64ca\u6578\u3002\u6b64\u5916\uff0c\u5373\u4f7f\u5ba2\u6236\u5728\u300e\u4e0d\u5230 30 \u5929\u5167\u300f\u5c31\u9054\u5230\u9580\u6abb\uff0cDDA \u4e5f\u4e0d\u4e00\u5b9a\u6703\u7acb\u5373\u7b26\u5408\u8cc7\u683c\uff0c\u9019\u662f\u56e0\u70baDDA \u7684\u6a21\u578b\u9700\u8981\u4e00\u6bb5\u9577\u671f\u4e14\u7a69\u5b9a\u7684\u8cc7\u6599\u91cf\u5efa\u69cb\u671f\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">4. \u6211\u7684\u5e33\u6236\u8b8a\u66f4\u81f3 DDA \u5f8c\uff0c\u8f49\u63db\u6578\u5c31\u4e0b\u964d\u4e86\uff1f\uff01<\/span><\/strong><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u521d\u8f49\u7de9\u70ba\u898f\u56e0\u6a21\u5f0f\u6642\uff0c\u67e5\u770b\u5e33\u6236\u6210\u6548\u6642\u8acb\u6ce8\u610f\u662f\u5426\u6709\u8003\u91cf\u5230\u300e\u8f49\u63db\u56de\u6eaf\u671f\uff08conversion windo\uff09\u300f\u4ee5\u53ca\u662f\u5426\u6709\u4ee5\u300e\u8f49\u63db\uff08\u76ee\u524d\u8f49\u63db\uff09\u300f\u6a21\u5f0f\u6b04\u4f4d\u67e5\u770b\u6578\u64da\u3002<\/p>\n<figure id=\"attachment_5723\" aria-describedby=\"caption-attachment-5723\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5723\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-8.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-8.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-8-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-8-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5723\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5728\u5b8c\u6574\u7684 30 \u5929\u8f49\u63db\u56de\u6eaf\u5176\uff0c\u6d88\u8cbb\u8005\u7684\u8f49\u63db\u7e3d\u6578\u4e0d\u8b8a\uff0c\u7686\u70ba 10 \u500b\u8f49\u63db\uff0c\u5728\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\u4e0b\uff0c\u5982\u679c\u5ba2\u6236\u67e5\u770b\u904e\u53bb 7 \u5929\u7684\u5e33\u6236\u6578\u64da\uff0c\u56e0\u70ba\u5168\u90e8\u6b78\u56e0\u5728\u6700\u5f8c\u4e00\u500b\u767c\u751f\u7684\u9ede\u64ca\uff0c\u6703\u770b\u5230\u6574\u500b\u8f49\u63db\u671f\u6240\u767c\u751f\u7684 10 \u500b\u9ede\u64ca\u3002<\/p>\n<p>\u4f46\u5728 DDA \u6a21\u5f0f\u6642\uff0c\u7531\u65bc\u7cfb\u7d71\u6703\u7528\u66f4\u5168\u9762\u7684\u65b9\u5f0f\u5be9\u8996\u5404\u500b\u5ee3\u544a\u9ede\u64ca\u7684\u50f9\u503c\uff0c\u5206\u914d\u529f\u52de\u7d66\u66f4\u5177\u5f71\u97ff\u529b\u7684\u9ede\u500b\uff0c\u90e8\u4efd\u6b78\u52de\u53ef\u80fd\u6703\u6b78\u5c6c\u5230\u66f4\u65e9\u7684\u56de\u6eaf\u671f\uff0c\u5982\u679c\u5ba2\u6236\u50c5\u770b\u5230 7 \u5929\u6578\u64da\uff0c\u975e\u5e38\u53ef\u80fd\u8aa4\u4ee5\u70ba\u8f49\u63db\u6578\u6ef4\uff0c\u4f46\u53ef\u80fd\u53ea\u662f\u6c92\u6709\u5c07\u8f49\u63db\u5ef6\u9072\u56e0\u7d20\u7d0d\u5165\u8003\u91cf\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001MCC \u5e33\u6236\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5722\" aria-describedby=\"caption-attachment-5722\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5722\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-7.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-7.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-7-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5722\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>5. \u5982\u679c\u6211\u5e33\u6236\u8f49\u63db\u8ffd\u8e64\u662f\u8a2d\u5b9a\u5728 MCC \u5c64\u7d1a\uff0c\u8f49\u63db\u81f3 DDA \u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa <\/span>\u5982\u679c\u5e33\u6236\u8f49\u63db\u8ffd\u8e64\u662f\u8a2d\u5b9a\u5728 MCC \u5c64\u7d1a\uff0c\u9700\u8981\u300eMCC \u5c64\u7d1a\u6b78\u56e0\u8f49\u63db\u6a21\u5f0f\u300f\uff0c\u4e00\u65e6\u8f49\u63db\u81f3 DDA \u5f8c\uff0c\u5e95\u4e0b\u7684\u5b50\u5e33\u6236\u90fd\u6703\u958b\u59cb\u4ee5 DDA \u65b9\u5f0f\u8861\u91cf\u6d88\u8cbb\u8005\u6b77\u7a0b\u4e2d\u7684\u5ee3\u544a\u9ede\u64ca\u50f9\u503c\uff0c\u5982\u679c\u5e33\u6236\u67b6\u69cb\u5c07\u54c1\u724c\u5b57\u8207\u901a\u7528\u5b57\u8a2d\u5b9a\u5728\u4e0d\u540c\u5e33\u6236\uff0c\u6709\u53ef\u80fd\u770b\u5230\u8f49\u63db\u6578\u5728\u5e33\u6236\u9593\u7684\u91cd\u65b0\u5b89\u6392\uff0c\u9019\u6a23\u7684\u60c5\u6cc1\u5c31\u9700\u8981\u6ce8\u610f\u5230\u5e33\u6236\u9810\u7b97\u7684\u914d\u7f6e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f7f\u7528 DDA \u6642\u78b0\u5230\u8a31\u591a\u7591\u60d1\u55ce\uff1f\u90a3\u5c31\u8b93 iSPOT \u4f86\u5e6b\u4f60\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":5728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[219,377,4,175],"class_list":["post-5671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-attribution-models","tag-dda","tag-google","tag-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u3011Google DDA \u8ff7\u601d\u7834\u89e3\u7bc7\uff08\u4e0a\u96c6\uff09 \u0131 iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u7bc7\u70ba Google 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