{"id":5721,"date":"2019-09-16T10:00:49","date_gmt":"2019-09-16T02:00:49","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5721"},"modified":"2020-05-06T11:48:35","modified_gmt":"2020-05-06T03:48:35","slug":"2019-google-dda-fqa-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-dda-fqa-part2\/","title":{"rendered":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u3011Google DDA \u8ff7\u601d\u7834\u89e3\uff08\u4e0b\u96c6\uff09"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u70ba Google \u6578\u64da\u9a45\u52d5\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u8ff7\u601d\u89e3\u6790\u4e0b\u534a\u90e8\uff0c\u5c07\u5206\u5225\u5c0d\u5206\u6790\u6e2c\u8a66\u5efa\u8b70\u505a\u6cd5\u3001\u6210\u6548\u8a55\u4f30\uff0c\u8207\u54c1\u724c\u5b57\u554f\u984c\u9032\u884c\u554f\u984c\u89e3\u6790\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001\u6210\u6548\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5676\" aria-describedby=\"caption-attachment-5676\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5676\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-4.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-4.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-4-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5676\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>6. \u5982\u679c\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f\uff0c\u6703\u6539\u8b8a\u5ba2\u6236\u7684\u6210\u6548\u6307\u6a19\u55ce\uff1f<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa <\/span><span class=\"s1\">\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f\u53ea\u662f\u63d0\u4f9b\u4e00\u500b\u300e\u66f4\u5b8c\u6574\u300f\u7684\u9014\u5f91\u5e6b\u52a9\u5ee3\u544a\u4e3b\u8861\u91cf\u95dc\u9375\u5b57\u6210\u6548\uff0c\u4e26\u4e0d\u6703\u6539\u8b8a\u5ba2\u6236\u67e5\u770b\u5a92\u9ad4\u6210\u6548\u7684\u6307\u6a19\u3002\u5efa\u8b70\u53ef\u4ee5\u6301\u7e8c\u4f9d\u7167\u5ba2\u6236\u5148\u524d\u7684\u884c\u92b7\u6307\u6a19\uff0c\u5982\uff0c\u5ba2\u6236\u4e00\u76f4\u4ee5\u4f86\u90fd\u662f\u67e5\u770b<\/span><span class=\"s2\"> ROI<\/span><span class=\"s1\">\uff0c\u4ecd\u53ef\u4ee5\u6301\u7e8c\u4ee5\u9019\u9805\u6307\u6a19\u8861\u91cf\u512a\u5316\u6210\u6548\u3002<\/span><\/p>\n<h3><strong><span style=\"color: #008080;\">7. \u8f49\u63db\u81f3 DDA\uff0c\u5c31\u80fd\u5feb\u901f\u6539\u5584 ROI \u55ce\uff1f<\/span><\/strong><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u4f7f\u7528 DDA \u80fd\u5920\u5e6b\u52a9\u5ee3\u544a\u4e3b\u66f4\u5168\u76e4\u8861\u91cf\u6210\u6548\uff0c\u4f46\u662f\u7d55\u5c0d\u4e0d\u662f\u842c \u00b7 \u9748 \u00b7 \u4e39\u3002\u8f49\u63db\u81f3\u6b63\u78ba\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u4ecd\u9808\u642d\u914d\u76f8\u5c0d\u61c9\u7684\u512a\u5316\u65b9\u5f0f\uff0c\u624d\u80fd\u4f86\u9054\u5230\u6700\u4f73\u512a\u5316\u6548\u679c\u3002\u4ee5\u4e0b\u70ba\u512a\u5316\u5efa\u8b70\uff1a<br \/>\n\u2460 \u4f7f\u7528\u667a\u6167\u51fa\u50f9\u7b56\u7565<br \/>\n\u2461 \u8abf\u6574\u95dc\u9375\u5b57\u51fa\u50f9 \uff0c\u5c24\u5176\u662f\u78ba\u8a8d\u54c1\u724c\u5b57\u7684\u51fa\u50f9\u662f\u5426\u8db3\u5920<br \/>\n\u2462 \u52a0\u5165\u65b0\u5b57\u7d44\u505a\u6e2c\u8a66<br \/>\n\u2463 \u78ba\u8a8d\u9810\u7b97\u6c92\u6709\u88ab\u9650\u5236\u4f4f<br \/>\n\u2464 \u8003\u91cf\u884c\u52d5\u88dd\u7f6e\u7684\u51fa\u50f9\u6bd4\u4f8b<\/p>\n<h3><span style=\"color: #008080;\"><strong>8. \u53ea\u8981\u4f7f\u7528 DDA\uff0c\u4ec0\u9ebc\u90fd\u4e0d\u7528\u505a \uff0c\u6210\u6548\u5c31\u6703\u7acb\u5373\u8b8a\u597d<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u7576\u8f49\u63db\u63d0\u5347\u7684\u540c\u6642\uff0cCPA \u4e5f\u662f\u6709\u53ef\u80fd\u6703\u63d0\u5347\uff0c\u4f46\u64da\u5148\u524d\u7684\u7d93\u9a57\u800c\u8a00\uff0c\u61c9\u8a72\u4e0d\u6703\u9020\u6210\u300e\u592a\u5287\u70c8\u300f\u7684\u5347\u9ad8\u3002\u4e14\u5728\u908a\u969b\u6548\u76ca\u7684\u57fa\u6e96\u4e0b\uff0c\u4e0d\u7ba1\u662f\u63a1\u7528\u54ea\u4e00\u7a2e\u6b78\u56e0\u6a21\u5f0f\uff0c\u5982\u679c\u5e0c\u671b\u7372\u5f97\u300e\u984d\u5916\u300f\u7684\u8f49\u63db\uff0c\u6210\u672c\u90fd\u53ef\u80fd\u76f8\u5c0d\u63d0\u5347\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001\u54c1\u724c\u5b57\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5677\" aria-describedby=\"caption-attachment-5677\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5677\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-5.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-5.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/07\/google-dda-myth-5-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5677\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>9. \u8f49\u63db\u81f3 DDA \u5f8c\uff0c\u6211\u7684\u54c1\u724c\u5b57\u6210\u6548\u6703\u8b8a\u5dee\u55ce\uff1f<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> DDA \u6703\u5c07\u904e\u53bb\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\u4e0b\u592a\u904e\u8457\u91cd\u5728\u300e\u884c\u92b7\u6f0f\u6597\u4e0b\u5c64\u300f\u7684\u5b57\u7d44\uff0c\u9084\u539f\u70ba\u6d88\u8cbb\u8005\u8def\u5f91\u8207\u95dc\u9375\u5b57\u8f49\u63db\u7684\u50f9\u503c\uff0c\u4ee5\u66f4\u516c\u5e73\u7684\u65b9\u5f0f\u5206\u914d\u8f49\u63db\u6578\u3002<\/p>\n<p>DDA \u4e26\u4e0d\u6703\u504f\u91cd\u54c1\u724c\u5b57\u6216\u662f\u901a\u7528\u5b57\uff0c\u53ea\u662f\u76ee\u524d\u51fa\u73fe\u8a31\u591a\u6848\u4f8b\uff0c\u6703\u5c07\u904e\u53bb\u592a\u904e\u504f\u8aa4\u7684\u54c1\u724c\u5b57\u529f\u52de\u5206\u6563\u7d66\u4e5f\u6709\u8f49\u63db\u50f9\u503c\u7684\u901a\u7528\u5b57\u7d44\u4e2d\uff0c\u4f46\u5176\u5be6 DDA \u4e0d\u6703\u5728\u521d\u59cb\u5c31\u8a2d\u5b9a\u529f\u52de\u6b78\u5c6c\uff0c\u800c\u662f\u5be6\u969b\u4f9d\u7167\u6d88\u8cbb\u8005\u9014\u5f91\u4e2d\u7684\u6d1e\u5bdf\u4f86\u505a\u5206\u6790\u8207\u8f49\u63db\u5206\u914d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>DDA \u8ff7\u601d\u3001\u5206\u6790\u6e2c\u8a66\u554f\u984c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5725\" aria-describedby=\"caption-attachment-5725\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5725\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-10.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-10.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-10-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-10-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5725\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>10. \u53ea\u8981\u4f7f\u7528 DDA\uff0c\u5c31\u53ef\u4ee5\u6311\u5e7e\u500b\u5ee3\u544a\u6d3b\u52d5\u4f86\u505a\u5be6\u9a57\u6e2c\u8a66\u3002<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u5728 Google Ads \u4e2d\uff0c\u6240\u6709\u7684\u6b78\u56e0\u6a21\u5f0f\u90fd\u662f\u4f9d\u64da\u300e\u8f49\u63db\u52d5\u4f5c\uff08conversion action\uff09\u300f\u4f86\u505a\u8abf\u6574\u7684\uff0c\u56e0\u6b64\u8f49\u63db\u4e4b\u5f8c\uff0c\u5c07\u6703\u904b\u4f5c\u5728\u300e\u6240\u6709\u5957\u7528\u8a72\u8f49\u63db\u52d5\u4f5c\u300f\u7684\u5ee3\u544a\u6d3b\u52d5\u4e2d\u3002\u5982\u679c\u662f\u5efa\u7acb\u5728 MCC \u5c64\u7d1a\u7684\u8f49\u63db\u52d5\u4f5c\uff0c\u5247\u6703\u5957\u7528\u5728\u6240\u6709\u5c0d\u61c9\u7684\u300e\u5b50\u5e33\u6236\u300f\u4e2d\uff0c\u6240\u4ee5\u662f\u6c92\u6709\u8fa6\u6cd5\u505a\u5be6\u9a57\u6e2c\u8a66\u7684\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>11. \u5ba2\u6236\u60f3\u505a\u66f4\u63db DDA \u6a21\u5f0f\u7684\u524d\u5f8c\u5206\u6790\u6bd4\u8f03\uff0c\u8acb\u554f\u6709\u6c92\u6709\u4ec0\u9ebc\u5efa\u8b70\u7684\u4f5c\u6cd5\uff1f<\/strong><\/span><\/h3>\n<p><span style=\"color: #eb7a77;\">\u27aa<\/span> \u826f\u597d\u7684\u512a\u5316\u53ef\u4ee5\u70ba DDA \u5e36\u4f86\u66f4\u597d\u7684\u8f49\u63db\u6548\u679c\uff0c\u56e0\u6b64\u4e0d\u5efa\u8b70\u5ba2\u6236\u5728\u66f4\u63db\u81f3 DDA \u5f8c\u300e\u518d\u300f\u8f49\u56de\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\uff0c\u800c\u662f\u91dd\u5c0d DDA \u6a21\u5f0f\u7684\u6578\u64da\u52a0\u4ee5\u512a\u5316\u3002<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5efa\u8b70\u53c3\u7167\u4ee5\u4e0b\u6642\u9593\u8868\u6aa2\u67e5<\/strong><\/span><\/h3>\n<figure id=\"attachment_5724\" aria-describedby=\"caption-attachment-5724\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5724\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-9.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-9.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-9-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-myth-9-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5724\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u7b2c 1-3 \u9031\uff1a\u524d\u671f\u6210\u6548\uff08control\uff09<br \/>\n\u2461 \u7b2c 4-7 \u9031\uff1a\u6a5f\u5668\u5b78\u7fd2\u671f<br \/>\n\u2462 \u7b2c 8-10 \u9031\uff1a\u5f8c\u671f\u6210\u6548\uff08Test\uff09<br \/>\n\u2463 \u7b2c 11-14 \u9031\uff1a\u6392\u9664\u8f49\u63db\u56de\u6eaf\u671f<br \/>\n\u2464 \u7b2c 15 \u9031\uff1a\u6210\u6548\u8861\u91cf<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f7f\u7528 DDA 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