{"id":5733,"date":"2019-08-30T10:00:11","date_gmt":"2019-08-30T02:00:11","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5733"},"modified":"2020-05-06T11:48:40","modified_gmt":"2020-05-06T03:48:40","slug":"google-dda-optimization","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/","title":{"rendered":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u70ba Google \u6578\u64da\u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537\u2615\ufe0f<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f<\/strong><\/span><\/h3>\n<figure id=\"attachment_5734\" aria-describedby=\"caption-attachment-5734\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5734\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-1.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-1.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-1-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5734\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f<br \/>\n\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a<br \/>\n\u2462 \u9ede\u958b\u300e\u6b78\u56e0\u6a21\u5f0f\u300f\u4e0b\u62c9\u5f0f\u9078\u55ae \u25b8 \u9078\u64c7\u300e\u4ee5\u6578\u64da\u70ba\u6e96\u300f\uff08\u5982\u679c\u8f49\u63db\u4ee3\u78bc\u88dd\u5728 MCC \u5c64\u7d1a\uff0c\u8acb\u81f3 MCC \u8b8a\u66f4\uff09<br \/>\n\u27aa \u82e5\u8cc7\u6599\u91cf\u4e0d\u8db3\uff0c\u53ef\u9078\u64c7\u300e\u6642\u9593\u8870\u9000 Time Decay\u300f\u6216\u975e\u6700\u7d42\u9ede\u64ca\u7684\u6b78\u56e0\u6a21\u5f0f<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u5ef6\u4f38\u8cc7\u6599\uff1a <a style=\"color: #008080;\" href=\"https:\/\/support.google.com\/analytics\/answer\/3264076?hl=zh-Hant\">Analytics \u8aaa\u660e\u4e2d\u5fc3<\/a><\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e8c\u3001\u67e5\u770b\u6578\u64da<\/strong><\/span><\/h3>\n<figure id=\"attachment_5735\" aria-describedby=\"caption-attachment-5735\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5735\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-2.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-2.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-2-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5735\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u9032\u5165\u300e\u5e33\u6236\u300f \u25b8 \u9ede\u9078\u4e0a\u65b9\u7684\u6b04\u4f4d\u7b26\u865f \u220e\u220e\u220e \u25b8 \u6253\u958b\u300e\u6b78\u56e0\u300f\u9078\u55ae<br \/>\n\u2461 \u53ef\u9078\u53d6\u4ee5\u4e0b\u9805\u76ee\uff1a\u8f49\u63db\uff08\u76ee\u524d\u6a21\u5f0f\uff09\u3001\u55ae\u6b21\u8f49\u63db\u8cbb\u7528\uff08\u76ee\u524d\u6a21\u5f0f\uff09\u3001\u8f49\u63db\u7387\uff08\u76ee\u524d\u6a21\u5f0f\uff09\u3001\u55ae\u6b21\u8f49\u63db\u50f9\u503c\uff08\u76ee\u524d\u6a21\u5f0f\uff09\u3001\u8f49\u63db\u50f9\u503c \/ \u8cbb\u7528\uff08\u76ee\u524d\u6a21\u5f0f\uff09<br \/>\n\u2462 \u5728\u66f4\u6539\u8f49\u63db\u52d5\u4f5c\u7684\u300e\u6b78\u5c6c\u6a21\u5f0f\u300f\u8a2d\u5b9a\u6642\uff0c\u6539\u8b8a\u7684\u53ea\u662f\u300e\u8f49\u63db\u300f\u548c\u300e\u6240\u6709\u8f49\u63db\u300f\u6b04\u65e5\u5f8c\u8a08\u7b97\u8f49\u63db\u7684\u65b9\u5f0f \u27aa \u5982\u679c\u60f3\u77ad\u89e3\u904e\u53bb\u7684\u8cc7\u6599\u5728 DDA \u6a21\u5f0f\u4e0b\u7684\u8f49\u63db\u6b78\u5c6c\uff0c\u53ef\u4ee5\u4f7f\u7528\u300e\u76ee\u524d\u6a21\u5f0f\u300f\u6b04\u67e5\u770b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e09\u3001\u975c\u7f6e\u6a5f\u5668\u5b78\u7fd2\u671f\u9593<\/strong><\/span><\/h3>\n<p>\u8acb\u8b93\u6a5f\u5668\u6709\u5145\u8db3\u6642\u9593\u8b93\u667a\u6167\u51fa\u50f9\u5b78\u7fd2\u65b0\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u5728\u6b64\u671f\u9593\u5efa\u8b70\u4e0d\u8981\u66f4\u52d5\u5e33\u6236\u51fa\u50f9\u6216\u662f\u8a2d\u5b9a\uff0c\u907f\u514d\u5f71\u97ff\u6a5f\u5668\u5b78\u7fd2\u904e\u7a0b\u3002<\/p>\n<figure id=\"attachment_5736\" aria-describedby=\"caption-attachment-5736\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5736\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-3.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-3.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-3-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5736\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\">Ouch<\/a><\/figcaption><\/figure>\n<p>\u4f9d\u7167\u5e33\u6236\u7684\u7d93\u9a57\u4f86\u8aaa\uff0c\u6700\u4f73\u5efa\u8b70\u662f\u5b8c\u6574\u7684\u8f49\u63db\u56de\u6eaf\u671f\u9593\u8b93\u6a5f\u5668\u5145\u5206\u5b78\u7fd2\u3002\u8f49\u63db\u56de\u6eaf\u671f\u53ef\u4ee5\u5728\u5e33\u6236\u7684\u8f49\u63db\u8a2d\u5b9a\u4e2d\u67e5\u770b\uff0c\u82e5\u7279\u6b8a\u72c0\u6cc1\u9700\u8981\u67e5\u770b\u6210\u6548\uff0c\u4e5f\u8acb\u81f3\u5c11\u9810\u7559 2 \u9031\u7684\u6642\u9593\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u56db\u3001\u67e5\u770b\u6210\u6548<\/strong><\/span><\/h3>\n<p>\u9664\u4e86\u4ee5\u300e\u6a5f\u5668\u5b78\u7fd2\u975c\u7f6e\u671f\u300f\u53bb\u8861\u91cf\u6210\u6548\uff0c\u4e5f\u8a18\u5f97\u5c07\u300e\u8f49\u63db\u5ef6\u9072\u5929\u6578\u300f\u8003\u91cf\u9032\u53bb\u3002\u56e0\u70ba\u5728 DDA \u6a21\u5f0f\u4e0b\uff0c\u6703\u5c07\u529f\u52de\u512a\u5148\u914d\u7d66\u5148\u524d\u7684\u9ede\u64ca\u6642\u671f\u3002\u6240\u4ee5\u5728\u8861\u91cf\u6210\u6548\u6642\uff0c\u5982\u679c\u50c5\u53c3\u8003\u6700\u8fd1\u7684\u5929\u6578\uff0c\u6703\u7522\u751f\u300e\u6210\u6548\u8b8a\u5dee\u300f\u7684\u932f\u89ba\uff0c\u6b63\u78ba\u7684\u5e33\u6236\u8861\u91cf\u65b9\u5f0f\u70ba\u300e\u6392\u9664\u8f49\u63db\u56de\u6eaf\u671f\u300f\uff0c\u624d\u53ef\u770b\u5230\u66f4\u5168\u9762\u7684\u6574\u9ad4\u6210\u6548\u3002<\/p>\n<figure id=\"attachment_5737\" aria-describedby=\"caption-attachment-5737\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5737\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-4.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-4.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-4-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5737\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u8209\u4f8b\uff0c\u4eca\u5929\u662f 8\/19\uff0c\u5e33\u6236\u8f49\u63db\u671f\u70ba 14 \u5929\uff1a<\/p>\n<p>\u25b8 \u6b63\u78ba\u7684\u67e5\u770b\u6210\u6548\u671f\u9593\uff08\u6210\u6548\u8a55\u4f30\u57fa\u6e96\u671f\uff09\u4e0d\u80fd\u8d85\u904e 8\/5<br \/>\n\u25b8 \u5982\u679c\u672a\u6392\u9664\u8f49\u63db\u56de\u6eaf\u671f\uff0c\u76f4\u63a5\u67e5\u770b\u5e33\u6236\u904e\u53bb 7 \u5929\u7684\u6210\u6548\uff088\/12-18\uff09\uff0c\u7531\u65bc\u9019\u4e4b\u4e2d\u9084\u5b58\u5728\u8457\u5c1a\u672a\u5b8c\u6210\u8f49\u63db\u7684\u9ede\u64ca\uff0c\u6240\u4ee5\u9019\u9805\u4f5c\u6cd5\u6703\u4f4e\u4f30\u5728\u8f49\u63db\u56de\u6eaf\u671f\u9593\u7684\u6210\u6548\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u9019\u88e1\u4e5f\u63d0\u4f9b\u8a55\u4f30\u6210\u6548\u6642\u7684\u6ce8\u610f\u4e8b\u9805\uff1a<\/strong><\/span><\/h3>\n<p>\u2460 \u5728 DDA \u6a21\u5f0f\u4e0b\uff0c\u90e8\u5206\u529f\u52de\u6709\u53ef\u80fd\u6703\u6b78\u5c6c\u5230\u66f4\u65e9\u7684\u56de\u6eaf\u671f\uff0c\u9700\u6ce8\u610f\u662f\u5426\u5c07\u8f49\u63db\u5ef6\u9072\u56e0\u7d20\u7d0d\u5165\u8003\u91cf<br \/>\n\u2461 \u82e5\u53ea\u770b\u90e8\u5206\u5929\u6578\u800c\u6c92\u6709\u8003\u91cf\u5b8c\u6574\u8f49\u63db\u5ef6\u9072\uff0c\u53ef\u80fd\u6703\u8aa4\u4ee5\u70ba\u8f49\u63db\u81f3 DDA \u5f8c\u8f49\u63db\u6578\u964d\u4f4e<br \/>\n\u2462 DDA \u6703\u5c07\u8f49\u63db\u7684\u529f\u52de\u5206\u914d\u81f3\u5148\u524d\u7684\u9ede\u64ca\u6642\u671f\uff0c\u96a8\u8457\u6642\u9593\u63a8\u79fb\uff0cDDA \u529f\u52de\u6b78\u5c6c\u770b\u8d77\u4f86\u6703\u66f4\u63a5\u8fd1\u6700\u7d42\u9ede\u64ca\u6a21\u5f0f\u3002<br \/>\n\u2463 \u5efa\u8b70\u7b49\u5f85\u5b8c\u6574\u8f49\u63db\u56de\u6eaf\u671f\u7d50\u675f\uff0c\u67e5\u770b\u66f4\u7cbe\u78ba\u7684\u8f49\u63db\u6578\u64da \u27aa \u5982\u679c\u771f\u7684\u7b49\u4e0d\u53ca\uff0c\u53ef\u4ee5\u4f9d\u7167\u6642\u9593\u8017\u6642\u5831\u8868\u5929\u6578\u505a\u6392\u9664\uff0c\u4f46\u8acb\u6ce8\u610f\uff1a\u9019\u9805\u5e73\u5747\u503c\u4ecd\u6709\u53ef\u80fd\u4f4e\u4f30 DDA \u7684\u8f49\u63db\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e94\u3001\u512a\u5316\u8abf\u6574<\/strong><\/span><\/h3>\n<p>\u300e\u512a\u5316\u300f\u662f\u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\u4e2d\u6700\u91cd\u8981\u7684\u74b0\u7bc0\uff0c\u4ee5\u4e0b\u5c07\u4ecb\u7d39\u512a\u5316\u8abf\u6574\u7684\u56db\u500b\u6b65\u9a5f\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5738\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-5.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-5.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-5-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<div>Icons made by <a title=\"monkik\" href=\"https:\/\/www.flaticon.com\/authors\/monkik\">monkik<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u2460 \u95dc\u9375\u5b57\u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/h3>\n<p>\u95dc\u9375\u5b57\u51fa\u50f9\u7b56\u7565\u53ef\u6839\u64da\u65b0\u7684\u6b78\u56e0\u6a21\u5f0f\u5236\u5b9a\u51fa\u50f9\u7b56\u7565\uff0c\u4e26\u6ce8\u610f\u54c1\u724c\u5b57\u7d44\u662f\u5426\u53d7\u5230\u51fa\u50f9\u9650\u5236\uff0c\u4ee5\u4e0b\u4e5f\u63d0\u4f9b\u51fa\u50f9\u7b56\u7565\u7684\u4e09\u500b\u5c0f\u6280\u5de7\uff1a<\/p>\n<p>\u25b8 \u5efa\u8b70\u6263\u9664\u300e\u8f49\u63db\u56de\u6eaf\u671f\u300f\u907f\u514d\u5f71\u97ff\u51fa\u50f9\u6c7a\u7b56\u7684\u5224\u65b7<br \/>\n\u25b8 \u5982\u679c\u5ee3\u544a\u7fa4\u7d44\u904e\u591a\uff0c\u53ef\u4ee5\u5148\u512a\u5316\u300e\u5dee\u7570&gt;10%\u300f\u7684\u5ee3\u544a\u6d3b\u52d5\u6216\u662f\u7fa4\u7d44<br \/>\n\u25b8 \u8a18\u5f97\u67e5\u770b\u300e\u76ee\u524d\u6a21\u5f0f\u300f\u7684\u6b04\u4f4d<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u2461 \u65b0\u589e\u95dc\u9375\u5b57 <\/strong><\/span><\/h3>\n<p>\u91dd\u5c0d\u6210\u6548\u8f03\u597d\u7684\u95dc\u9375\u5b57\u64f4\u589e\u5b57\u7d44\uff0c\u6216\u662f\u65b0\u589e\u65b0\u7684\u5b57\u7d44\u6301\u7e8c\u505a\u6e2c\u8a66\uff0c\u53ef\u63a1\u7528\u7684\u5efa\u8b70\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n<p>\u25b8 \u900f\u904e\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\uff08search term\uff09\u65b0\u589e\u5c1a\u672a\u52a0\u5230\u5e33\u6236\u4e2d\u7684\u5b57\u7d44<br \/>\n\u25b8 \u65b0\u589e\u901a\u7528\u5b57<br \/>\n\u25b8 \u63a1\u7528\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\uff08DSA\uff09<\/p>\n<h3><strong><span style=\"color: #008080;\">\u2462 \u884c\u52d5\u88dd\u7f6e\u51fa\u50f9\u7b56\u7565 <\/span><\/strong><\/h3>\n<p>\u9664\u4e86\u95dc\u9375\u5b57\u51fa\u50f9\uff0c\u4e5f\u5efa\u8b70\u8abf\u6574\u884c\u52d5\u88dd\u7f6e\u51fa\u50f9\u7b56\u7565\uff1a<\/p>\n<p>\u25b8 \u5982\u679c\u884c\u52d5\u88dd\u7f6e\u5e36\u4f86\u7684\u8f49\u63db\u6b78\u56e0\u6548\u679c\u4e0d\u932f\uff0c\u53ef\u4ee5\u589e\u52a0\u5176\u51fa\u50f9\u6bd4\u91cd\uff08\u9019\u500b\u90e8\u5206\u4e0d\u9700\u8981\u53c3\u8003\u5148\u524d\u6b78\u56e0\u6a21\u5f0f\u7684\u6578\u64da\uff0c\u50c5\u4ee5\u65b0\u66f4\u63db\u7684\u6b78\u56e0\u6a21\u5f0f\u6578\u64da\u5373\u53ef\uff09<br \/>\n\u25b8 \u4f7f\u7528 tCPA \u4ee5\u53ca tROAS \u7684\u5e33\u6236\uff0c\u4e0d\u9700\u8981\u53e6\u5916\u8abf\u6574\uff0c\u7cfb\u7d71\u6703\u6839\u64da\u5e33\u6236\u5be6\u969b\u6210\u6548\u4e00\u4f75\u512a\u5316\u88dd\u7f6e\u7684\u6bd4\u91cd<\/p>\n<h3><strong><span style=\"color: #008080;\">\u2463 \u9810\u7b97\u6bd4\u91cd <\/span><\/strong><\/h3>\n<p>\u6839\u64da\u65b0\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u5efa\u8b70\u67e5\u770b\u5404\u500b\u5ee3\u543f\u6d3b\u52d5\u6210\u6548\u5f8c\uff0c\u91dd\u5c0d\u512a\u5316\u65b9\u5411\u8207\u9810\u7b97\u914d\u7f6e\u91cd\u65b0\u8abf\u6574\uff1a<\/p>\n<p>\u25b8 \u91dd\u5c0d\u6210\u6548\u597d\u7684\u5ee3\u544a\u6d3b\u52d5\u63d0\u9ad8\u9810\u7b97\u6295\u653e\u3001\u653e\u5bec\u9810\u7b97\u9650\u5236<br \/>\n\u25b8 \u91dd\u5c0d\u300e\u53d7\u5230\u9810\u7b97\u9650\u5236\u300f\u7684\u5ee3\u544a\u6216\u52d5\uff0c\u6253\u958b\u9810\u7b97\u4e0a\u9650 \u27aa Google Ads \u6709\u63d0\u4f9b\u9810\u6e2c\u529f\u80fd\uff0c \u53ef\u9ede\u64ca\u5716\u793a\u77ad\u89e3\u589e\u52a0\u9810\u7b97\u5e36\u4f86\u7684\u984d\u5916\u8f49\u63db\u6210\u6548<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u516d\u3001\u9577\u671f\u512a\u5316<\/strong><\/span><\/h3>\n<figure id=\"attachment_5739\" aria-describedby=\"caption-attachment-5739\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5739\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-6.png\" alt=\"\" width=\"960\" height=\"721\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-6.png 960w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/dda-optimization-6-768x577.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-5739\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u8f49\u63db\u81f3 DDA \u6a21\u5f0f\u5f8c\uff0c\u771f\u6b63\u7684\u6311\u6230\u624d\u8981\u958b\u59cb\uff01\u60f3\u8981\u6253\u4e00\u5834\u6f02\u4eae\u7684\u6210\u6548\u6230\u5f79\uff0c\u9700\u8981\u501a\u9760\u7684\u662f\u300e\u6301\u7e8c\u89c0\u5bdf\u300f\u5e33\u6236\uff0c\u4e26\u9069\u6642\u7684\u7d66\u4e88\u512a\u5316\u8abf\u6574\uff0c\u624d\u80fd\u5c07 DDA \u6210\u6548\u767c\u63ee\u5230\u6700\u597d\u3002\u9019\u88e1\u4e5f\u63d0\u4f9b\u9577\u671f\u512a\u5316\u7684\u4e09\u9805\u79d8\u8a23\uff1a<\/p>\n<p>\u2460 DDA \u6703\u6839\u64da\u5e33\u6236\u672c\u8eab\u7684\u6578\u64da\u8207\u6d88\u8cbb\u8005\u8def\u5f91\u7684\u8b8a\u5316\uff0c\u7d66\u4e88\u7d66\u500b\u95dc\u9375\u5b57\u66f4\u6b63\u78ba\u7684\u6b78\u56e0\uff0c\u56e0\u6b64\u4f60\u7684\u300e\u512a\u5316\u6307\u6a19\u300f\u548c\u904e\u53bb\u5e33\u6236\u7684\u300e\u6210\u6548\u6307\u6a19\u300f\u9700\u4e00\u81f4\uff0c\u624d\u80fd\u8b93\u7cfb\u7d71\u6709\u6548\u7684\u57f7\u884c\u3002<br \/>\n\u2461 \u8b8a\u66f4\u6b78\u56e0\u6a21\u5f0f\u4e0d\u6703\u6539\u8b8a\u5e33\u6236\u7684\u76ee\u6a19\uff0c\u5efa\u8b70\u6301\u7e8c\u4f9d\u5faa\u6b65\u9a5f\u4e94\u7684\u512a\u5316\u5de5\u4f5c\uff0c\u5373\u53ef\u8b93 DDA \u767c\u63ee\u66f4\u6b63\u5411\u7684\u6548\u679c\u3002<br \/>\n\u2462 \u8acb\u6ce8\u610f\u662f\u5426\u300e\u6392\u9664\u8f49\u63db\u56de\u6eaf\u5929\u6578\u300f\uff0c\u78ba\u4fdd\u512a\u5316\u6578\u503c\u4e0d\u6703\u56e0\u70ba\u8f49\u63db\u5ef6\u9072\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9084\u4e0d\u6703\u64cd\u4f5c DDA \u55ce\uff1f\u90a3\u5c31\u4f86 DDA \u885d\u523a\u73ed\u4e0a\u8ab2\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":5740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[219,377,4,175,104],"class_list":["post-5733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-attribution-models","tag-dda","tag-google","tag-google-ads","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-30T02:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-06T03:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1720\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b\",\"datePublished\":\"2019-08-30T02:00:11+00:00\",\"dateModified\":\"2020-05-06T03:48:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/\"},\"wordCount\":92,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/google-dda-optimization-cover.png\",\"keywords\":[\"Attribution Models\",\"DDA\",\"Google\",\"Google Ads\",\"Google Analytics\"],\"articleSection\":[\"\u5ee3\u544a\u6559\u5b78\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/\",\"name\":\"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/google-dda-optimization-cover.png\",\"datePublished\":\"2019-08-30T02:00:11+00:00\",\"dateModified\":\"2020-05-06T03:48:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/google-dda-optimization-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/google-dda-optimization-cover.png\",\"width\":1720,\"height\":865,\"caption\":\"\u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk from Icons8\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-dda-optimization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks","description":"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks","og_description":"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2019-08-30T02:00:11+00:00","article_modified_time":"2020-05-06T03:48:40+00:00","og_image":[{"width":1720,"height":865,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_title":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks","twitter_description":"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...","twitter_image":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b","datePublished":"2019-08-30T02:00:11+00:00","dateModified":"2020-05-06T03:48:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/"},"wordCount":92,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","keywords":["Attribution Models","DDA","Google","Google Ads","Google Analytics"],"articleSection":["\u5ee3\u544a\u6559\u5b78"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/","name":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b \u0131 iSPOT x Talks","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","datePublished":"2019-08-30T02:00:11+00:00","dateModified":"2020-05-06T03:48:40+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u672c\u7bc7\u70ba Google \u8f49\u63db\u6b78\u56e0\u6a21\u5f0f\uff08DDA\uff0cData-driven attribution\uff09\u64cd\u4f5c\u8207\u512a\u5316\u6e96\u5247\u8b1b\u89e3\u3002\u8ab2\u7a0b\u5167\u5bb9\u8f03\u7cbe\u5be6\uff0c\u8acb\u8a18\u5f97\u5148\u559d\u676f\u5496\u5561\u63d0\u63d0\u795e\u5537...\u6b65\u9a5f\u4e00\u3001\u6539\u8b8a\u6b78\u56e0\u6a21\u5f0f \u2460 \u9032\u5165 Google Ads \u4e3b\u9078\u55ae\uff0c\u9ede\u64ca\u6700\u4e0a\u65b9\u9f52\u8f2a\u72c0\u7b26\u865f\u9032\u5165\u300e\u5de5\u5177\u8207\u8a2d\u5b9a\u300f\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u25b8 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u25b8 \u7de8\u8f2f\u8a2d\u5b9a...","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/google-dda-optimization-cover.png","width":1720,"height":865,"caption":"\u5716\u7247\u4f86\u6e90\uff1aIllustration by Natasha Remarchuk from Icons8"},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-dda-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010DDA \u6210\u6548\u885d\u523a\u73ed\u30116 \u6b65\u9a5f\u6559\u4f60\u6210\u70ba DDA \u512a\u5316\u5927\u5e2b"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/5733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=5733"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/5733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/5740"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=5733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=5733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=5733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}