{"id":5797,"date":"2019-09-06T10:00:07","date_gmt":"2019-09-06T02:00:07","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5797"},"modified":"2021-01-11T15:05:26","modified_gmt":"2021-01-11T07:05:26","slug":"news-2019-8-google-ads-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2019-8-google-ads-part2\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Ads 8 \u6708\u66f4\u65b0\uff1a\u5ee3\u544a\u7bc7"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6708\u4efd\u65b0\u63a8\u51fa\u7684\u5167\u5bb9\u8f03\u591a\uff0c\u5c07\u5206\u70ba\u4e0a\u4e0b\u5169\u96c6\u767c\u8868\uff0c\u672c\u7bc7\u70ba Google \u5ee3\u544a\u7522\u54c1\u7bc7\u6574\u7406\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u641c\u5c0b\u5ee3\u544a] Google Search \u5716\u7247\u641c\u5c0b\u66f4\u65b0<\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>\u4ecb\u9762\u6539\u7248<\/strong><\/span><\/h3>\n<figure id=\"attachment_5810\" aria-describedby=\"caption-attachment-5810\" style=\"width: 897px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5810\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-1.png\" alt=\"\" width=\"897\" height=\"900\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-1.png 897w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-1-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-1-768x771.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><figcaption id=\"caption-attachment-5810\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"font-size: 1rem; font-style: italic;\">Google \u641c\u5c0b\u8fd1\u671f\u8abf\u6574\u4e86\u300e\u5716\u7247\u641c\u5c0b\u300f\u986f\u793a\u4ecb\u9762\uff0c\u73fe\u5728\u4f7f\u7528 #\u5716\u7247\u641c\u5c0b \u6642\uff0c\u53ea\u8981\u9ede\u9078\u4efb\u4e00\u5f35\u641c\u5c0b\u7d50\u679c\u5716\u7247\uff0c\u8a72\u5f35\u5716\u50cf\u8207\u76f8\u95dc\u8cc7\u8a0a\uff08\u5982\uff0c\u4f86\u6e90\u7db2\u7ad9\u3001\u54c1\u724c\u540d\u7a31\u3001\u552e\u50f9&#8230;\u7b49\u7522\u54c1\u76f8\u95dc\u8cc7\u8a0a\u3002\uff09\u6703\u986f\u793a\u5728\u9801\u9762\u53f3\u5074\uff0c\u800c\u539f\u641c\u5c0b\u7d50\u679c\u7e3d\u89bd\u986f\u793a\u65bc\u5de6\u5074\u3002\u8abf\u6574\u5f8c\u7684\u4ecb\u9762\u66f4\u5bb9\u6613\u9032\u884c\u6bd4\u5c0d\u8cc7\u8a0a\uff0c\u63d0\u5347 Google \u641c\u5c0b\u7684\u4fbf\u5229\u6027\u8207\u6548\u7387\u3002<\/span><\/p>\n<h3><strong><span style=\"color: #008080;\">\u52a0\u5165\u667a\u6167\u93e1\u982d<\/span><\/strong><\/h3>\n<figure id=\"attachment_5813\" aria-describedby=\"caption-attachment-5813\" style=\"width: 897px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5813\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-4.png\" alt=\"\" width=\"897\" height=\"900\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-4.png 897w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-4-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-4-768x771.png 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><figcaption id=\"caption-attachment-5813\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Google \u5c07 #\u667a\u6167\u93e1\u982d \u8207 #AI\u6280\u8853 \u52a0\u5165 Google \u641c\u5c0b\u5167\u3002\u7576\u4f7f\u7528\u8005\u958b\u555f\u641c\u5c0b\u7d50\u679c\u5716\u7247\uff0c\u9ede\u9078\u667a\u6167\u93e1\u982d\u6309\u9215\u5373\u53ef\u53ec\u559a\u51fa\u5c0f\u5713\u9ede\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u9019\u500b\u5713\u9ede\u5708\u9078\u5716\u7247\u4e2d\u611f\u8208\u8da3\u7684\u90e8\u5206\uff0c\u667a\u6167\u7cfb\u7d71\u5373\u6703\u5354\u52a9\u6d88\u8cbb\u8005\u5c55\u958b\u66f4\u591a\u5ef6\u4f38\u8cc7\u8a0a\u3002\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u4e3b\u5e36\u4f86\u66f4\u591a\u5546\u54c1\u7684\u66dd\u5149\u9014\u5f91\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u53ef\u4ee5\u900f\u904e\u5716\u7247\u641c\u5c0b\u5230\u5546\u54c1\u7684\u5167\u5bb9\uff0c\u5982\u540c\u5728 Google \u641c\u5c0b\u4e2d\u88ab\u627e\u5230\u4e00\u6a23 \u27aa \u6ce8\u610f\uff1a\u76ee\u524d\u9019\u9805\u529f\u80fd\u50c5\u9650\u65bc\u5728\u884c\u52d5\u88dd\u7f6e\u4e2d\u4f7f\u7528<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[Google Marketing Platform] DV360 \u5ee3\u544a\u66dd\u5149\u4f4d\u7f6e\u66f4\u65b0<\/strong><\/span><\/h3>\n<figure id=\"attachment_5812\" aria-describedby=\"caption-attachment-5812\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5812\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-3.png\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-3.png 900w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-3-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-3-768x768.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-3-560x560.png 560w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-5812\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u63d2\u5716\u4f86\u6e90\uff1a<a href=\"https:\/\/icons8.com\/ouch\">Ouch<\/a><\/figcaption><\/figure>\n<p>\u70ba\u4e86\u63d0\u5347\u66f4\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0cDV360 \u5373\u5c07\u5728 2019\/8\/26 \u8abf\u6574\u300e\u5ee3\u544a\u66dd\u5149\u74b0\u5883\u300f\u53ca\u300e\u4f4d\u7f6e\u8a2d\u5b9a\u300f\u65b9\u5f0f\uff0c\u8b93\u5ee3\u544a\u4e3b\u672a\u4f86\u5728\u8a2d\u5b9a\u5ee3\u544a\u986f\u793a\u74b0\u5883\u8207\u4f4d\u7f6e\u80fd\u5920\u66f4\u65b9\u4fbf\uff5e<\/p>\n<h3><strong><span style=\"color: #008080;\">\u66f4\u65b0\u5f8c\u7684\u512a\u52e2<\/span><\/strong><\/h3>\n<p>\u2460 \u66f4\u6a21\u7d44\u5316<br \/>\n\u2461 \u7b26\u5408 IAB \u7684 open RTB \u898f\u5b9a<br \/>\n\u2462 \u66f4\u5bb9\u6613\u63a5\u53d7\u5176\u4ed6 exchange \u8a0a\u865f\uff0c\u5e36\u5165\u66f4\u591a\u6d41\u91cf<\/p>\n<h3><strong><span style=\"color: #008080;\">\u4f4d\u7f6e\u8a2d\u5b9a\u8aaa\u660e<\/span><\/strong><\/h3>\n<p>\u4f4d\u7f6e\u8a2d\u5b9a\u5206\u70ba\u300eon screen\u300f\u548c\u300ein content\u300f\u5169\u5927\u985e\uff1a<\/p>\n<p>\u25b8 on screen \u53ef\u9078\u64c7\u7b2c\u4e00\u5c4f\u6216\u975e\u7b2c\u4e00\u5c4f\u7684\u7248\u4f4d\u6d41\u91cf<br \/>\n\u25b8 in content \u53ef\u4f9d\u7167\u7d20\u6750\u985e\u578b\u9078\u64c7\u60f3\u8981\u9396\u5b9a\u7248\u4f4d\u5f62\u5f0f\u7684\u6d41\u91cf<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u5716\u5eab\u5ee3\u544a] \u5716\u5eab\u5ee3\u544a\u63a8\u51fa 11 \u7a2e\u8a9e\u8a00\u7248\u672c<\/strong><\/span><\/h3>\n<figure id=\"attachment_5811\" aria-describedby=\"caption-attachment-5811\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5811\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-2.png\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-2.png 900w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-2-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-2-768x768.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-2-560x560.png 560w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-5811\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Google \u5728 #GoogleMarketingLive \u66fe\u63d0\u5230\u5c07\u9678\u7e8c\u63a8\u5ee3\u300e\u5716\u5eab\u5ee3\u544a\u300f\uff0c\u800c\u5728 2019\/8\/5\uff0c\u5b98\u65b9\u5ba3\u5e03\u5c07\u70ba\u5716\u5eab\u5ee3\u544a\u63a8\u51fa 11 \u7a2e\u8a9e\u8a00\u7248\u672c\uff0c\u5305\u542b\uff0c\u82f1\u8a9e\u3001\u5fb7\u8a9e\u3001\u65e5\u8a9e\u3001\u6cd5\u8a9e\u3001\u897f\u73ed\u7259\u8a9e\u3001\u8377\u862d\u8a9e\u3001\u8461\u8404\u7259\u8a9e\u3001\u7fa9\u5927\u5229\u8a9e\u3001\u4fc4\u8a9e\u3001\u745e\u5178\u8a9e\u548c\u6ce2\u862d\u8a9e\u3002<\/p>\n<p>\u5716\u5eab\u5ee3\u544a\u76ee\u524d\u4ecd\u70ba\u6e2c\u8a66\u7248\uff0c\u672a\u4f86\u5c07\u9678\u7e8c\u958b\u767c\u66f4\u591a\u7a2e\u8a9e\u8a00\u7248\u672c\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u8acb\u518d\u8010\u5fc3\u7b49\u5f85\uff5e<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u8907\u7fd2\u6642\u9593<\/strong><\/span><\/h3>\n<p>\u5716\u5eab\u5ee3\u544a\u662f\u7d50\u5408 Google \u641c\u5c0b\u5716\u7247\u548c\u63a2\u7d22\u5ee3\u544a\u529f\u80fd\uff0c\u540c\u6642\u904b\u7528\u8a0a\u606f\u6d41\u548c Youtube \u5f71\u7247\u5ee3\u544a\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u9032\u5165\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3002\u7531\u65bc\u5716\u5eab\u5ee3\u544a\u53ef\u4ee5\u767c\u63ee\u5982\u96dc\u8a8c\u822c\u7cbe\u7f8e\u7684\u8996\u89ba\u6548\u679c\uff0c\u53ef\u4ee5\u66f4\u6709\u6548\u7684\u50b3\u9054\u54c1\u724c\/\u7522\u54c1\u8cc7\u8a0a\uff0c\u4fc3\u4f7f\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u884c\u70ba<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u7cbe\u9078\u6458\u8981] \u7cbe\u9078\u6458\u8981\u529f\u80fd\u66f4\u65b0<\/span><\/strong><\/h3>\n<figure id=\"attachment_5814\" aria-describedby=\"caption-attachment-5814\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5814\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-5.png\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-5.png 900w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-5-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-5-768x768.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/09\/news-2019-8-google-ads-part2-5-560x560.png 560w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-5814\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5728\u4f7f\u7528 Google \u641c\u5c0b\u6642\uff0c\u641c\u5c0b\u7d50\u679c\u9801\u6700\u4e0a\u65b9\u6703\u986f\u793a\u5b98\u65b9\u9078\u51fa\u7684\u300e\u7cbe\u9078\u6458\u8981\u300f\u8cc7\u8a0a\u3002\u800c\u5728\u4eca\u5e74\u516b\u6708\u4e0a\u65ec\uff0cGoogle \u91dd\u5c0d #\u7cbe\u9078\u6458\u8981 \u7684\u5167\u5bb9\u4f5c\u51fa\u7684\u8abf\u6574\uff1a\u672a\u4f86\u6458\u8981\u5167\u5bb9\u5c07\u6703\u6839\u64da\u65e5\u671f\u505a\u8abf\u6574\u3002\u6bd4\u5982\uff0c\u5728 2018 \u5e74\u7d0d\u7a05\u671f\u9593\u641c\u5c0b\u300e\u6536\u5165\u7b49\u7d1a\u300f\u6703\u5f97\u5230\u8a72\u5e74\u5ea6\u7684\u7a05\u6536\u8cc7\u8a0a ; 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\/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u516b\u6708\u4efd\u7684 Google \u66f4\u65b0\u5feb\u5831\u4f86\u5566\u2728<\/p>\n","protected":false},"author":1,"featured_media":5815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[388,4,175,389,181,376,294,390],"class_list":["post-5797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-dv360","tag-google","tag-google-ads","tag-389","tag-181","tag-376","tag-294","tag-390"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102019 Google 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