{"id":5826,"date":"2019-09-23T10:00:44","date_gmt":"2019-09-23T02:00:44","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5826"},"modified":"2021-08-30T12:23:22","modified_gmt":"2021-08-30T04:23:22","slug":"apple-search-ads-bidding","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-bidding\/","title":{"rendered":"\u3010\u860b\u679c\u54ac\u4e00\u53e3\u3011Apple Search Ads \u6295\u653e\u524d\u5fc5\u61c2\u7684\u5169\u5927\u91cd\u9ede"},"content":{"rendered":"

 <\/p>\n

\u672c\u7bc7\u8981\u4f86\u4ecb\u7d39 Apple Search Ads \u6295\u653e\u91cd\u9ede\uff0c\u5fd8\u8a18\u7684\u540c\u5b78\u8acb\u5230\u9019\u88e1<\/a>\u8907\u7fd2\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u5982\u679c\u4f60\u6642\u5e38\u95dc\u6ce8\u6578\u4f4d\u5ee3\u544a\u7684\u8da8\u52e2\uff0c\u4e00\u5b9a\u4e5f\u767c\u73fe\u8d8a\u4f86\u8d8a\u591a App \u5ee0\u5546\u6295\u5165 Apple Store \u5167\u7684\u5ee3\u544a\uff0c\u4e5f\u5c31\u662fApple Search Ads\u3002<\/p>\n

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 <\/p>\n

Apple Search Ads \u7684\u7af6\u50f9\u539f\u7406<\/strong><\/span><\/h3>\n

\u7576\u4f60\u70ba\u4e86\u4e00\u6b3e App \u9078\u64c7\u67d0\u500b\u95dc\u9375\u5b57\u6295\u653e\u5ee3\u544a\uff0c\u7a76\u7adf App \u662f\u5426\u80fd\u5920\u900f\u904e\u8a72\u95dc\u9375\u5b57\u66dd\u5149\u5ee3\u544a\uff0c\u6216\u662f\u5ee3\u544a\u66dd\u5149\u91cf\u7684\u591a\u5be1\u90fd\u6703\u53d7\u5230\u7af6\u50f9\u4fc2\u6578\u7684\u5f71\u97ff\uff0c\u800c\u5f71\u97ff\u7af6\u50f9\u4fc2\u6578\u7684\u56e0\u7d20\u4e3b\u8981\u6709\u5169\u500b\uff0c\u300c\u76f8\u95dc\u6027\u300d\u4ee5\u53ca\u300c\u51fa\u50f9\u300d\uff0c\u53ef\u4ee5\u628a\u9019\u4e09\u8005\u7684\u95dc\u4fc2\u900f\u904e\u4ee5\u4e0b\u516c\u5f0f\u5217\u51fa\uff1a<\/p>\n

\u7af6\u50f9\u4fc2\u6578\uff1d\u76f8\u95dc\u6027\uff38\u51fa\u50f9<\/p><\/blockquote>\n

\u76f8\u95dc\u6027<\/span><\/strong><\/h3>\n

App \u8207\u6295\u653e\u95dc\u9375\u5b57\u7684\u95dc\u806f\u5ea6\uff0c\u4e5f\u4ee3\u8868 search ads \u5c0d\u7528\u6236\u7684\u5438\u5f15\u529b\uff0c\u5f71\u97ff\u76f8\u95dc\u6027\u7684\u4e3b\u8981\u56e0\u7d20\u6709\u5169\u500b\uff1a<\/p>\n

\u2460 \u7522\u54c1\u9801\u9762\u8a0a\u606f<\/span><\/strong><\/p>\n

App \u540d\u7a31\u3001\u526f\u6a19\u984c\u3001\u95dc\u9375\u5b57\u3001\u5167\u5bb9\u63cf\u8ff0\u7b49\u90fd\u6703\u5f71\u97ff App \u8207\u95dc\u9375\u5b57\u7684\u95dc\u806f\u6027\uff0c\u5982\u679c\u7522\u54c1\u9801\u9762\u5167\u8986\u84cb\u4e86\u67d0\u500b\u95dc\u9375\u8a5e\uff0c\u90a3\u9ebc\u6295\u653e\u8a72\u95dc\u9375\u8a5e\u6210\u529f\u6a5f\u7387\u66f4\u9ad8\uff0c\u4f46\u9019\u8ddf ASO<\/a> \u6bd4\u8f03\u6709\u95dc\uff0c\u9019\u908a\u66ab\u6642\u5148\u4e0d\u591a\u505a\u89e3\u91cb\u3002<\/p>\n

\u2461 \u7528\u6236\u53cd\u994b<\/span><\/strong><\/p>\n

App \u5728\u7279\u5b9a\u95dc\u9375\u8a5e\u4e0b\u7684\u5ee3\u544a\u5f9e\u66dd\u5149\u5230\u9ede\u64ca\u3001\u518d\u5f9e\u9ede\u64ca\u5230\u4e0b\u8f09\u7684\u8f49\u63db\u7387\u8d8a\u9ad8\uff0c\u76f8\u95dc\u6027\u5c31\u8d8a\u5f37\uff0c\u860b\u679c\u641c\u5c0b\u5ee3\u544a\u5c31\u6703\u628a\u66f4\u591a\u6d41\u91cf\u5206\u914d\u7d66\u9019\u6b3e App\u3002<\/p>\n

\u51fa\u50f9<\/strong><\/span><\/h3>\n

Apple Search Ads \u63a1\u7528\u9ede\u64ca\u8a08\u50f9\uff08\u9032\u968e\u7248\uff09\uff0c\u4e5f\u5c31\u662f\u7576\u7528\u6236\u9ede\u64ca\u624d\u9700\u8981\u4ed8\u8cbb\uff0c\u51fa\u50f9\u90e8\u5206\u6709\u5169\u9ede\u6ce8\u610f\uff1a<\/p>\n

\u2460 \u63a1\u7528\u6b21\u50f9\u5bc6\u5c01\u7af6\u50f9<\/a> Second price auction<\/span><\/strong><\/p>\n

\u6bcf\u6b21\u9ede\u64ca\u5be6\u969b\u6240\u9700\u82b1\u8cbb\u7684\u50f9\u683c\uff0c\u662f\u6839\u64da\u6295\u653e\u8a72 App \u4f7f\u7528\u8005\u7684\u51fa\u50f9\u548c\u50c5\u6b21\u65bc\u8a72\u51fa\u50f9\u7684\u7af6\u722d\u5c0d\u624b\u51fa\u50f9\u8a08\u7b97\u5f97\u51fa\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u5982\u679c\u4f60\u51fa\u50f93\u7f8e\u91d1\uff0c\u50c5\u6b21\u65bc\u4f60\u51fa\u50f9\u7684\u7af6\u722d\u8005\u51fa\u50f91\u7f8e\u91d1\uff0c\u6700\u5f8c\u6210\u4ea4\u7684\u50f9\u683c\u6703\u9ad8\u65bc 1 \u7f8e\u91d1\u800c\u4f4e\u65bc 3 \u7f8e\u91d1\u3002<\/p>\n

\u2461 \u540c\u4e00\u500b\u95dc\u9375\u5b57\u53ef\u4ee5\u6709\u591a\u6b3e App \u540c\u6642\u7af6\u50f9\u6210\u529f<\/strong><\/span><\/p>\n

\u4e0d\u540c\u7528\u6236\u6216\u540c\u4e00\u7528\u6236\u5728\u4e0d\u540c\u6642\u6bb5\u5167\u53ef\u80fd\u641c\u7d22\u5230\u7684\u5ee3\u544a\u4e0d\u540c\uff0c\u9019\u4ee3\u8868\u5047\u8a2d\u5728\u76f8\u95dc\u5ea6\u5dee\u4e0d\u591a\u7684\u60c5\u6cc1\u4e0b\uff0c\u51fa\u50f9\u9ad8\u4f4e\u6703\u76f4\u63a5\u5f71\u97ff\u5ee3\u544a\u66dd\u5149\u91cf\u3002<\/p>\n

 <\/p>\n

\u5982\u4f55\u9078\u64c7\u95dc\u9375\u5b57<\/strong><\/span><\/h3>\n

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\u76f8\u95dc\u6027<\/strong><\/span><\/h3>\n

\u2460 \u60f3\u7528\u6236\u6240\u60f3<\/strong><\/span><\/p>\n

\u5f88\u7c21\u55ae\uff0c\u628a\u81ea\u5df1\u7576\u4f5c\u7528\u6236\uff0c\u60f3\u60f3\u770b\u7576\u4f60\u8981\u627e\u985e\u4f3c App \u6642\u6703\u641c\u5c0b\u4ec0\u9ebc\u6a23\u7684\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\uff1a\u4f60\u60f3\u627e\u80fd\u5920\u62cd\u7167\u6642\u5c31\u5e6b\u4f60\u4fee\u5716\u7684 App\uff0c\u4f60\u53ef\u80fd\u6703\u4f48\u5c40\u300c\u6ffe\u93e1\u76f8\u6a5f\u300d\u3001\u300c\u7f8e\u808c\u76f8\u6a5f\u300d\u7b49\u95dc\u9375\u5b57\uff0c\u5c31\u975e\u5e38\u6709\u6a5f\u6703\u5438\u5f15\u7528\u6236\u9ede\u64ca\u9032\u800c\u4e0b\u8f09\u3002<\/p>\n

\u2461 \u63a1\u7528\u884c\u696d\u5b57(\u7522\u54c1\u5b57)\u6216\u662f\u9577\u5c3e\u5b57<\/span><\/strong><\/p>\n

\u4f7f\u7528\u884c\u696d\u5b57\uff08\u7522\u54c1\u5b57\uff09\u80fd\u5920\u76f4\u63a5\u5438\u5f15\u5927\u7bc4\u570d\u7684\u53d7\u773e\uff0c\u4f46\u4e5f\u53ef\u80fd\u9810\u7b97\u6d88\u8017\u8f03\u5feb\uff0c\u8209\u4f8b\u4f86\u8aaa\uff1a\u91dd\u5c0d\u7d00\u9304\u6162\u8dd1\u91cc\u7a0b\u6578\u7684 App\uff0c\u4f60\u53ef\u80fd\u6703\u52a0\u5165\u300c\u6162\u8dd1\u300d\u76f8\u95dc\u5b57\uff0c\u4f46\u7af6\u722d\u7a0b\u5ea6\u9ad8\uff0c\u6240\u4ee5\u51fa\u50f9\u53ef\u80fd\u4e5f\u6703\u8f03\u9ad8\u624d\u6709\u8fa6\u6cd5\u722d\u53d6\u66dd\u5149\uff0c\u81f3\u65bc\u9577\u5c3e\u5b57\u5247\u662f\u76f4\u63a5\u4f48\u5c40\u5177\u9ad4\u7684\u95dc\u9375\u5b57\uff0c\u4f46\u53ef\u80fd\u6703\u9047\u5230\u7684\u554f\u984c\u662f\u8a72\u5b57\u8a5e\u53ef\u80fd\u53d7\u773e\u6bcd\u9ad4\u91cf\u975e\u5e38\u5c0f\uff0c\u96d6\u7136\u8f49\u63db\u7387\u9ad8\u4f46\u6c92\u8fa6\u6cd5\u63a5\u89f8\u5230\u5176\u4ed6\u6f5b\u5728\u7528\u6236\u7fa4\u3002<\/p>\n

\u2462 \u7368\u7acb\u8868\u73fe\u597d\u7684\u95dc\u9375\u5b57<\/span><\/strong><\/p>\n

\u5728\u5ee3\u544a\u66dd\u5149\u7684\u904e\u7a0b\u4e2d\uff0c\u6703\u6709\u4e00\u4e9b\u5728\u7fa4\u7d44\u88e1\u7684\u641c\u5c0b\u5b57\u8a5e\u9ede\u95b1\u7387\u6216\u662f\u8f49\u63db\u7387\u7279\u5225\u597d\uff0c\u56e0\u6b64\u53ef\u4ee5\u628a\u8a72\u5b57\u8a5e\u52a0\u5165\u4f60\u7684\u8a5e\u7d44\u5167\u6216\u662f\u7368\u7acb\u76f8\u95dc\u7684\u5ee3\u544a\u7fa4\u7d44
\n\u6d41\u884c\u5ea6\u3002<\/p>\n

\u4e5f\u5c31\u662f\u7576\u4e0b\u7528\u6236\u5728\u7cfb\u7d71\u5167\u641c\u5c0b\u76f8\u95dc\u5b57\u7684\u71b1\u9580\u7a0b\u5ea6\uff0c\u8209\u4f8b\uff1a\u7576\u4f60\u8981\u627e\u5065\u5eb7\u76f8\u95dc\u7684\u5b57\u8a5e\uff0c\u7cfb\u7d71\u6703\u986f\u793a\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u71b1\u5ea6\u5982\u4f55\uff0c\u85cd\u8272\u5708\u5708\u8d8a\u591a\u4ee3\u8868\u71b1\u5ea6\u8d8a\u9ad8
\n\u7af6\u722d\u5ea6\u7af6\u722d\u5ea6\u662f\u6307\u95dc\u9375\u5b57\u7684\u7af6\u722d\u7a0b\u5ea6\uff0c\u9019\u500b\u7121\u6cd5\u76f4\u63a5\u900f\u904e\u7cfb\u7d71\u5f8c\u53f0\u5f97\u77e5\uff0c\u4f46\u53ef\u4ee5\u900f\u904e\u7b2c\u4e09\u65b9\u5e73\u53f0\u67e5\u8a62\u7af6\u722d\u7a0b\u5ea6\u6578\u64da\uff0cEX\uff1aAppBi<\/a>\uff0c\u6709\u6a5f\u6703\u518d\u4f86\u8ac7\u8ac7\u9019\u500b\u7b2c\u4e09\u65b9\u5de5\u5177\u3002<\/p>\n

 <\/p>\n

\u5c0f\u7d50<\/strong><\/span><\/h3>\n

\u2460 \u860b\u679c\u641c\u5c0b\u5ee3\u544a\u66dd\u5149\u53d7\u5230\u7af6\u50f9\u4fc2\u6578\u5f71\u97ff\uff0c\u800c\u7af6\u50f9\u4fc2\u6578\uff1d\u76f8\u95dc\u6027 x \u51fa\u50f9
\n\u2461 \u7576 App \u8207\u95dc\u9375\u5b57\u76f8\u95dc\u6027\u6975\u4f4e\uff0c\u51fa\u591a\u9ad8\u50f9\u90fd\u4e0d\u6703\u986f\u793a\u5ee3\u544a ; \u7576\u76f8\u95dc\u6027\u76f8\u540c\u3001\u512a\u5148\u66dd\u5149\u51fa\u50f9\u9ad8\u7684 ; \u51fa\u50f9\u4e00\u6a23\u3001\u512a\u5148\u986f\u793a\u76f8\u95dc\u9ad8\u7684
\n\u2462 \u95dc\u9375\u5b57\u9078\u64c7\u662f\u6295\u653e\u7684\u57fa\u790e\u4e5f\u6538\u95dc\u6210\u6557\uff0c\u53ef\u4ee5\u5f9e\u76f8\u95dc\u6027\u3001\u6d41\u884c\u5ea6\u3001\u7af6\u722d\u7a0b\u5ea6\u4e09\u500b\u9762\u5411\u4f86\u4e0b\u624b<\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u6587\u7ae0\u539f\u59cb\u89c0\u9ede\u8f49\u81ea\u00a0Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n

 <\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002
\n\u2706 02-23965819
\n\u2709\ufe0e\u00a0https:\/\/pse.is\/ispot<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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