{"id":5868,"date":"2019-09-27T10:00:35","date_gmt":"2019-09-27T02:00:35","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5868"},"modified":"2021-08-30T12:23:23","modified_gmt":"2021-08-30T04:23:23","slug":"apple-search-ads-tips","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-tips\/","title":{"rendered":"\u3010\u860b\u679c\u54ac\u4e00\u53e3\u3011Apple Search Ads \u5f8c\u53f0\u64cd\u4f5c\u5b8c\u5168\u653b\u7565"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u5148\u524d\u4ecb\u7d39\u904e\u4e86Apple Search Ads \u7684\u6574\u9ad4<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-intro\/\">\u57fa\u790e\u6982\u5ff5<\/a><\/span>\uff0c\u4eca\u5929\u5c31\u4f86\u9032\u884c\u5f8c\u53f0\u7684\u5be6\u969b\u64cd\u4f5c\uff0c\u4e00\u6b65\u6b65\u770b\u770b\u5982\u4f55\u900f\u904e\u5f8c\u53f0\u8a2d\u5b9a\u4f86\u76e1\u53ef\u80fd\u9054\u5230\u4f60\u5e0c\u671b\u7684\u884c\u92b7\u76ee\u6a19\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5275\u5efa\u5ee3\u544a\u6d3b\u52d5\u7fa4\u7d44 Campaign Group<\/strong><\/span><\/h3>\n<figure id=\"attachment_5869\" aria-describedby=\"caption-attachment-5869\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5869\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-2.png\" alt=\"\" width=\"300\" height=\"246\" \/><figcaption id=\"caption-attachment-5869\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<p>\u9019\u908a\u5c31\u50c5\u4ee5<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/searchads.apple.com\/cn\/advanced\/help\/overview\/\">\u9032\u968e\u7248\u672c<\/a><\/span>\u70ba\u4f8b\uff0c\u56e0\u70ba\u57fa\u790e\u677f\u8a2d\u5b9a\u76f8\u7576\u7c21\u55ae\uff0c\u800c\u9032\u968e\u7248\u76f8\u5c0d\u6709\u6bd4\u8f03\u591a\u8907\u96dc\u7684\u8a2d\u5b9a\u9700\u8981\u89e3\u91cb\u3002\u9996\u5148\u9700\u8981\u5275\u5efa\u5ee3\u544a\u6d3b\u52d5\u7fa4\u7d44\uff0c\u5c6c\u65bc\u5c64\u7d1a\u4e0a\u6700\u9ad8\u7684\uff0c\u6bcf\u500b\u5e33\u6236\u90fd\u53ef\u4ee5\u8a2d\u5b9a\u591a\u500b\u5ee3\u544a\u6d3b\u52d5\u7fa4\u7d44\uff0c\u5206\u985e\u65b9\u6cd5\u53ef\u4ee5\u7528 APP \u4f86\u5340\u5206\uff0c\u4f8b\u5982\uff1a\u4f60\u53ef\u80fd\u5728\u4e00\u500b\u5e33\u6236\u4e0b\u8981\u7ba1\u7406\u591a\u500b APP\uff0c\u5c31\u53ef\u4ee5\u5275\u5efa\u591a\u500b\u5ee3\u544a\u6d3b\u52d5\u7fa4\u7d44\uff0c\u9032\u5230\u5e33\u6236\u5f8c\u9ede\u9078\u5de6\u4e0a\u89d2 Create Campaign Group\uff0c\u9032\u53bb\u5f8c\u53ea\u8981\u8f38\u5165\u4f60\u7684 App \u540d\u7a31\u5373\u53ef\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5275\u5efa\u5ee3\u544a\u6d3b\u52d5 Campaign<\/span><\/strong><\/h3>\n<p>\u63a5\u4e0b\u4f86\u5c31\u662f\u5275\u5efa\u4f60\u7684\u5ee3\u544a\uff0c\u9700\u8981\u5148\u9078\u64c7\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\uff0c\u5982\u679c\u6709\u9806\u5229\u8ddf\u61c9\u7528\u7a0b\u5f0f\u4e32\u63a5\u597d\u53ea\u8981\u9ede\u9078\u6b04\u4f4d\u5c31\u53ef\u4ee5\u76f4\u63a5\u9078\u64c7\u61c9\u7528\u7a0b\u5f0f\uff0c\u4e0b\u65b9\u518d\u9078\u64c7\u9700\u8981\u6295\u905e\u7684\u5730\u5340\u3002<\/p>\n<figure id=\"attachment_5872\" aria-describedby=\"caption-attachment-5872\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5872\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-3.png\" alt=\"\" width=\"1024\" height=\"366\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-3-300x107.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-3-768x275.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5872\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<p>\u63a5\u4e0b\u4f86\u9700\u8981\u8a2d\u5b9a\u6295\u905e\u7684\u9810\u7b97(Budget)\u8207\u65e5\u9810\u7b97\u4e0a\u9650 Daily Cap\uff0c\u9019\u908a\u8981\u7279\u5225\u6ce8\u610f\u7684\u662f\uff0c\u9810\u7b97\u4e00\u65e6\u8a2d\u5b9a\u5f8c\u5c31\u53ea\u80fd\u5f80\u4e0a\u8abf\u6574\u4e0d\u80fd\u5f80\u4e0b\u8abf\u6574\uff0c\u82e5\u9700\u8981\u5f80\u4e0b\u66f4\u52d5\u5c31\u5efa\u8b70\u518d\u958b\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u65e5\u9810\u7b97\u4e0a\u9650\u5247\u662f\u53ef\u4ee5\u4e0a\u4e0b\u8abf\u6574\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5275\u5efa\u5ee3\u544a\u7fa4\u7d44 Ad Group <\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>\u8a2d\u5b9a\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u4e0a\u9650 Max CPT Bid<\/strong><\/span><\/h3>\n<p>\u63a5\u4e0b\u4f86\u9700\u8981\u5275\u5efa\u5ee3\u544a\u7fa4\u7d44\uff0c\u9019\u90e8\u5206\u9700\u8981\u8a2d\u5b9a\u4f60\u7684\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u4e0a\u9650\uff0c\u56e0\u70ba\u6295\u905e\u6642\u662f\u63a1\u7528\u9ede\u64ca\u8a08\u50f9\uff0c\u4f60\u8a2d\u5b9a\u7684\u4e0a\u9650\u6703\u5f71\u97ff\u5f8c\u7e8c\u5ee3\u544a\u6295\u905e\u6642\u7684\u9810\u7b97\u82b1\u8cbb\u901f\u5ea6\u8207\u6210\u6548\uff0c\u9019\u90e8\u5206\u6211\u6703\u5efa\u8b70\u5728\u4f60\u4e0d\u78ba\u5b9a\u51fa\u591a\u5c11\u50f9\u683c\u6bd4\u8f03\u597d\u6642\uff0c\u5148\u4e0d\u8981\u51fa\u8d85\u904e 1 \u7f8e\u5143\uff0c\u4ee5\u5c11\u91cf\u50f9\u683c\u53bb\u6e2c\u8a66\u80fd\u5426\u85c9\u7531\u4f4e\u50f9\u5c31\u8d0f\u5f97\u66dd\u5149\u8207\u8f49\u63db\uff0c\u524d\u671f\u4e0a\u7dda\u5f8c\u7684\u89c0\u5bdf\u4e5f\u76f8\u7576\u91cd\u8981\uff0c\u5148\u524d\u6709\u63d0\u904e\u6700\u5f8c\u4f60\u53d6\u5f97\u7684\u50f9\u683c\u662f\u63a1\u7528<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/apple-search-ads-bidding\/\">\u6b21\u50f9\u5bc6\u5c01\u7af6\u50f9<\/a>\uff0c\u7c21\u55ae\u4f86\u8aaa\u7af6\u50f9\u7d50\u679c\u6703\u4ecb\u65bc\u7b2c\u4e00\u4f4d\u8207\u7b2c\u4e8c\u4f4d\u4e4b\u9593\uff0c\u56e0\u6b64\u5982\u679c\u60f3\u8d0f\u5f97\u7b2c\u4e00\u4f4d\u6709\u6642\u672a\u5fc5\u8981\u51fa\u5230\u5f88\u9ad8\u7684\u50f9\u683c\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u641c\u5c0b\u914d\u5c0d<\/span><\/strong><\/h3>\n<p>\u9867\u540d\u601d\u7fa9\u6253\u958b\u5f8c\u7cfb\u7d71\u6703\u76e1\u53ef\u80fd\u5e6b\u4f60\u627e\u5c0b\u6b63\u5728\u641c\u5c0b\u8207\u4f60App\u76f8\u95dc\u7684\u4f7f\u7528\u8005\uff0c\u56e0\u6b64\u6703\u66f4\u6709\u6a5f\u6703\u53d6\u5f97\u4e0b\u8f09\uff0c\u6240\u4ee5\u4e5f\u76f8\u7576\u5efa\u8b70\u53ef\u4ee5\u6253\u958b<\/p>\n<figure id=\"attachment_5870\" aria-describedby=\"caption-attachment-5870\" style=\"width: 1002px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5870\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-5.png\" alt=\"\" width=\"1002\" height=\"675\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-5.png 1002w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-5-300x202.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-5-768x517.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><figcaption id=\"caption-attachment-5870\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<h3><strong><span style=\"color: #008080;\">\u65b0\u589e\u95dc\u9375\u5b57<\/span><\/strong><\/h3>\n<p>\u5148\u524d\u6709\u63d0\u5230\u7576\u4f60\u9078\u5b9a\u67d0\u500bApp\u8981\u65b0\u589e\u95dc\u9375\u5b57\u6642\u5b83\u5c31\u6703\u81ea\u52d5\u63a8\u85a6\u4f60\u53ef\u80fd\u9069\u5408\u7684\u5b57\u7d44\u8207\u641c\u5c0b\u71b1\u5ea6\u3002<\/p>\n<figure id=\"attachment_5875\" aria-describedby=\"caption-attachment-5875\" style=\"width: 403px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5875\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-6.png\" alt=\"\" width=\"403\" height=\"418\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-6.png 403w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-6-289x300.png 289w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><figcaption id=\"caption-attachment-5875\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<p>\u65b0\u589e\u9032\u53bb\u5f8c\u4f60\u6703\u770b\u5230\u53f3\u5074\u986f\u793a\u5ee3\u6cdb(Broad)\u3001\u7cbe\u6e96(Exact)\u3001\u57fa\u672c\u4e0a\u5982\u679c\u4f60\u5f88\u80af\u5b9a\u7528\u6236\u53ea\u6703\u641c\u5c0b\u7684\u5b57\u4e5f\u4e0d\u6703\u641c\u5c0b\u5176\u4ed6\u76f8\u95dc\u5b57\u5c31\u7528\u7cbe\u6e96\uff0c\u5176\u9918\u5c31\u7528\u5ee3\u6cdb\uff0c\u8209\u500b\u5be6\u969b\u4f8b\u5b50\uff1a\u54c1\u724c\u5b57\u5efa\u8b70\u5c31\u63a1\u7528\u7cbe\u6e96\u5373\u53ef\uff0c\u907f\u514d\u8dd1\u51fa\u5176\u4ed6\u975e\u76f8\u95dc\u5b57\uff0c\u4f46\u5982\u679c\u662f\u6bd4\u8f03\u5927\u7684\u5b57\uff0c\u50cf\u662f\u96fb\u5f71\u3001\u5c04\u64ca\u904a\u6232\u3001\u52d5\u4f5c\u904a\u6232\u9019\u985e\u5b57\u8a5e\u5efa\u8b70\u5c31\u63a1\u7528\u5ee3\u6cdb\uff0c\u8b93\u521d\u671f\u80fd\u5920\u6709\u6bd4\u8f03\u5927\u7684\u66dd\u5149\u91cf\uff0c\u624d\u6709\u6a5f\u6703\u5e36\u5165\u66f4\u591a\u4e0b\u8f09<\/p>\n<figure id=\"attachment_5874\" aria-describedby=\"caption-attachment-5874\" style=\"width: 867px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5874\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-7.png\" alt=\"\" width=\"867\" height=\"309\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-7.png 867w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-7-300x107.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-7-768x274.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><figcaption id=\"caption-attachment-5874\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<h3><strong><span style=\"color: #008080;\">\u8a2d\u5b9a\u53d7\u773e\u8f2a\u5ed3<\/span><\/strong><\/h3>\n<p>\u9019\u908a\u80fd\u5920\u8a2d\u5b9a\u7684\u4e5f\u4e0d\u5c11\uff0c\u5305\u542b\u5e38\u898b\u7684\u6027\u5225\u3001\u5e74\u9f61\u3001\u3001\u88dd\u7f6e\u3001\u5730\u5340\u3001\u6642\u6bb5\u3001\u7528\u6236\u985e\u578b\uff0c\u9019\u908a\u8981\u7279\u5225\u63d0\u4e00\u4e0b\u7528\u6236\u985e\u578b\uff0c\u5206\u70ba\u56db\u7a2e\uff1a<\/p>\n<figure id=\"attachment_5873\" aria-describedby=\"caption-attachment-5873\" style=\"width: 929px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5873\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-8.png\" alt=\"\" width=\"929\" height=\"316\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-8.png 929w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-8-300x102.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/08\/apple-search-ads-tips-8-768x261.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><figcaption id=\"caption-attachment-5873\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aApple<\/figcaption><\/figure>\n<h3><strong>\u2460 \u65b0\u7528\u6236 New users<\/strong><\/h3>\n<p>\u6307\u7684\u662f\u904e\u5f80\u6c92\u6709\u4e0b\u8f09\u904e\u8a72 App \u7684\u7528\u6236\uff0c\u4e00\u822c\u4f86\u8aaa\u91dd\u5c0d\u6b64\u985e\u578b\u6295\u905e\u6bd4\u8f03\u80fd\u7372\u5f97\u4f4e\u6210\u672c\u7684\u4e0b\u8f09<\/p>\n<h3><strong>\u2461 \u56de\u8a2a\u7528\u6236 Returning users<\/strong><\/h3>\n<p>\u6307\u904e\u5f80\u66fe\u7d93\u4e0b\u8f09\u904e App \u4f46\u5f8c\u4f86\u5378\u8f09\u7684\u7528\u6236\uff0c\u5982\u679c App \u6709\u505a\u91cd\u5927\u512a\u5316\u6216\u6539\u8b8a\u53ef\u4ee5\u91dd\u5c0d\u6b64\u7528\u6236\u518d\u8a66\u8a66\uff0c\u4f46\u56e0\u7528\u6236\u66fe\u7d93\u5378\u8f09\u904e\uff0c\u6240\u4ee5\u6210\u672c\u53d6\u5f97\u6703\u8f03\u9ad8\u4e9b<\/p>\n<h3><strong>\u2462 \u6709\u4f7f\u7528\u4f60\u5176\u4ed6 App \u7684\u7528\u6236 User of my other apps<\/strong><\/h3>\n<p>\u7576\u4f60\u7684\u5ee3\u544a\u5e33\u6236\u8207 App Store \u4e32\u9023\u5728\u4e00\u8d77\uff0c\u5982\u679c\u4f60\u540c\u6642\u64c1\u6709\u591a\u500b App\uff0c\u5c31\u53ef\u4ee5\u91dd\u5c0d\u5176\u4ed6\u6709\u4e0b\u8f09\u4f60 App \u7684\u7528\u6236\u6295\u905e\u5ee3\u544a<\/p>\n<h3><strong>\u2463 \u6240\u6709\u4f7f\u7528\u8005 All users<\/strong><\/h3>\n<p>\u4ee5\u4e0a\u7684\u6240\u6709\u4f7f\u7528\u8005<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u65b0\u589e\u5ee3\u544a\u7d20\u6750<\/strong><\/span><\/h3>\n<p>\u6700\u5f8c\u53ef\u4ee5\u65b0\u589e\u5ee3\u544a\u7d20\u6750\uff0c\u7cfb\u7d71\u6703\u76f4\u63a5\u986f\u793a\u4f60\u53ef\u4ee5\u7528\u7684\u7d20\u6750\u6709\u54ea\u4e9b\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u6293\u4f60\u5728 App Store \u88e1\u9762\u6703\u51fa\u73fe\u7684\u7522\u54c1\u5716\u7247\u3001\u4e5f\u6703\u5206\u4e0d\u540c iphone \u6216 ipad \u5c3a\u5bf8\u7d20\u6750\u53ef\u9078\u64c7\uff0c\u4f46\u9019\u90e8\u5206\u73fe\u968e\u6bb5\u770b\u8d77\u4f86\u662f\u4e0d\u80fd\u81ea\u5df1\u4e0a\u50b3\u7d20\u6750\u7684\uff0c\u5982\u679c\u60f3\u66ff\u63db\u5c31\u8981\u5728 App Store \u88e1\u9762\u5148\u66ff\u63db\u56c9\uff01<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u539f\u59cb\u89c0\u9ede\u8f49\u81ea\u00a0<a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c0d Apple Search Ads 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