{"id":5893,"date":"2019-11-08T10:00:01","date_gmt":"2019-11-08T02:00:01","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5893"},"modified":"2021-08-30T12:25:10","modified_gmt":"2021-08-30T04:25:10","slug":"google-shopping-ads-q4-2019","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-shopping-ads-q4-2019\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Q4\u8cfc\u7269\u5b63\u8da8\u52e2\u53ca\u8cfc\u7269\u5ee3\u544a\u7b56\u7565"},"content":{"rendered":"<blockquote>\n<p class=\"p1\"><span class=\"s1\">2019 Google<\/span><span class=\"s2\">\u8cfc\u7269\u5ee3\u544a\u7684\u641c\u5c0b\u3001\u66dd\u5149\u3001\u9ede\u64ca\u53ca\u8f49\u63db\u91cf\u5f9e<\/span><span class=\"s1\">99<\/span><span class=\"s2\">\u8cfc\u7269\u7bc0\u7684<\/span><span class=\"s1\">Q3<\/span><span class=\"s2\">\u5b63\u672b\u5c31\u958b\u59cb\u4e0a\u5347\uff0c\u60f3\u8d81\u52e2\u5229\u7528\u8cfc\u7269\u5ee3\u544a\u6293\u4f4f\u9019\u6ce2\u7dda\u4e0a\u5546\u6a5f\u55ce\uff1f\u672c\u7bc7\u6587\u7ae0\u8981\u544a\u8a34\u4f60\u5982\u4f55\u8b93\u8cfc\u7269\u5ee3\u544a\u66f4\u6709\u6548\u7684\u6293\u4f4f\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\u6839\u64da <\/span><span class=\"s1\">2018 <\/span><span class=\"s2\">\u540c\u671f\u8cfc\u7269\u5ee3\u544a\u6578\u64da\u6307\u51fa\uff0c\u8207\u4e5d\u6708\u76f8\u6bd4\u8f03\u6d88\u8cbb\u8005\u617e\u671b\u7bc0\u7bc0\u6500\u5347<\/span><\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u53bb\u5e74\u5ea6\u7684\u6578\u64da\u6307\u51fa\uff0c\u96d9<\/span><span class=\"s1\">11<\/span><span class=\"s2\">\u53ca\u96d9<\/span><span class=\"s1\">12<\/span><span class=\"s2\">\u671f\u9593\u7684\u5ee3\u544a\u66dd\u5149\u91cf\u70ba\u540c\u5e74<\/span><span class=\"s1\">9<\/span><span class=\"s2\">\u6708\u7684 <\/span><span class=\"s1\" style=\"color: #3a8181;\">1.7 <\/span><span class=\"s2\"><span style=\"color: #3a8181;\">\u500d<\/span>\uff0c<\/span><span class=\"s1\">11<\/span><span class=\"s2\">\u6708\u5e95\u7684\u9ed1\u8272\u661f\u671f\u4e94\u4e5f\u90fd\u6709\u660e\u986f\u7684\u8072\u91cf\u63d0\u5347\uff0c\u8b93\u7b2c\u56db\u5b63\u7684\u8cfc\u7269\u641c\u5c0b\u71b1\u529b\u4e0d\u9593\u65b7\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5895 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/11111.001.png\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/11111.001.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/11111.001-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div>Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a> from <a title=\"Flaticon\" href=\"https:\/\/www.flaticon.com\/\">www.flaticon.com<\/a><\/div>\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><strong><span class=\"s2\" style=\"color: #eb7a77;\">\u6d88\u8cbb\u8005\u5c0d\u8cfc\u7269\u5ee3\u544a\u7684\u9700\u6c42\u9010\u5e74\u6210\u9577<\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">2018 <\/span><span class=\"s2\">\u5e74<\/span><span class=\"s1\"> Q4 <\/span><span class=\"s2\">\u8ddf\u524d\u4e00\u5e74\u76f8\u6bd4\uff0c\u8cfc\u7269\u5ee3\u544a\u66dd\u5149\u6210\u9577\u4f86\u5230<\/span><strong><span class=\"s1\" style=\"color: #eb7a77;\"> 280%<\/span><\/strong><span class=\"s2\">\uff0c\u800c<\/span><span class=\"s1\">2019<\/span><span class=\"s2\">\u5e74<\/span><span class=\"s1\">99<\/span><span class=\"s2\">\u8cfc\u7269\u7bc0\u6253\u982d\u9663\uff0c\u8b93\u4eca\u5e74\u5ea6<\/span><span class=\"s1\">9<\/span><span class=\"s2\">\u6708\u7684\u66dd\u5149\u91cf\u8f03\u53bb\u5e74\u55ae\u6708\u6210\u9577<\/span><strong><span class=\"s1\" style=\"color: #eb7a77;\"> 184%<\/span><\/strong><span class=\"s2\">\uff0c\u5728\u9019\u6bb5\u8cfc\u7269\u71b1\u6f6e\u671f\u9593\uff0c\u66f4\u61c9\u8a72\u638c\u63e1\u7528\u6236\u7684\u9700\u6c42\uff0c\u4e0d\u932f\u904e\u4efb\u4f55\u7684\u7dda\u4e0a\u8f49\u63db\u6a5f\u6703\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><strong><span class=\"s2\" style=\"color: #eb7a77;\">\u8cfc\u7269\u5b63\u8cfc\u7269\u5ee3\u544a\u512a\u5316\u5fc3\u6cd5\u5927\u516c\u958b<\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u9664\u4e86<strong><span style=\"color: #3a8181;\">\u9810\u7b97\u8ddf\u51fa\u50f9\u9700\u8981\u4f9d\u7167\u9700\u6c42\u6210\u9577<\/span><\/strong>\u4e4b\u5916\uff0c\u5ee3\u544a\u5167\u5bb9\u7684\u8abf\u6574\u4e5f\u80fd\u5920\u52a9\u4f60\u7684\u5ee3\u544a\u5728\u773e\u591a\u7684\u7af6\u722d\u8005\u4e2d\uff0c\u7a81\u7834\u91cd\u570d\uff0c\u6293\u4f4f\u6d88\u8cbb\u8005\u7684\u773c\u7403\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5894 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/Blog\u8cfc\u72692.001.png\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/Blog\u8cfc\u72692.001.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/Blog\u8cfc\u72692.001-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div>Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a> from <a title=\"Flaticon\" href=\"https:\/\/www.flaticon.com\/\">www.flaticon.com<\/a><\/div>\n<p>\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/p>\n<h3 class=\"p4\"><span style=\"color: #3a8181;\"><strong><span style=\"color: #3a8181;\"><span class=\"s3\">\u2460 <a style=\"color: #3a8181;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\">\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a<\/a><\/span><span class=\"s2\"> ( SSC ) <\/span><span class=\"s3\">\u52a0\u5165\u6d3b\u52d5<\/span><\/span><span class=\"s2\"><span style=\"color: #3a8181;\">B<\/span>anner<\/span><\/strong><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u5229\u7528\u6d3b\u52d5\u512a\u60e0\u5167\u5bb9\u5438\u5f15\u65b0\u5ba2\u3001\u6436\u4f54\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<h3 class=\"p1\"><strong><span class=\"s2\" style=\"color: #3a8181;\">\u2461 \u6a19\u984c\u65b0\u589e\u6d3b\u52d5\u512a\u60e0\u5b57<\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u5229\u7528\u5ba2\u88fd\u6a19\u7c64\u4fee\u6539\u6a19\u984c\uff0c\u7528\u5c0d\u61c9\u6d3b\u52d5\u5438\u775b\uff0c\u4f8b\u5982<\/span><span class=\"s1\"> [<\/span><span class=\"s2\">\u96d9<\/span><span class=\"s1\">11<\/span><span class=\"s2\">\u9650\u8cfc<\/span><span class=\"s1\">]<\/span><span class=\"s2\">\u3001<\/span><span class=\"s1\">[<\/span><span class=\"s2\">\u96d9<\/span><span class=\"s1\">12<\/span><span class=\"s2\">\u7279\u60e0\u7d44<\/span><span class=\"s1\">]<\/span><\/p>\n<h3 class=\"p1\"><span style=\"color: #3a8181;\"><strong><span class=\"s2\">\u2462 \u51fa\u50f9\u53ca\u9810\u7b97\u8abf\u6574\u9700\u5faa\u5e8f\u6f38\u9032<\/span><\/strong><\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u8b8a\u66f4\u9700\u8981\u4e00\u9031\u7684\u9810\u71b1\u671f\uff0c\u6bcf\u9031\u9010\u6f38\u8abf\u6574\uff0c\u907f\u514d\u8868\u73fe\u5927\u5e45\u9707\u76ea\uff0c\u4e26\u6709\u6548\u6355\u6349\u4f4f\u8cfc\u7269\u5b63\u671f\u9593\u8d85\u904e<\/span><span class=\"s1\">3<\/span><span class=\"s2\">\u500d\u4ee5\u4e0a\u7684\u9700\u6c42\u6210\u9577\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s2\">\u6587\u7ae0\u7684\u6700\u5f8c\u4e5f\u63d0\u9192\u5927\u5bb6\uff0c\u5728\u9762\u5c0d\u4e00\u5e74\u6bd4\u4e00\u5e74\u706b\u71b1\u7684\u8cfc\u7269\u5546\u6a5f\uff0c\u8981\u6293\u4f4f\u6578\u4f4d\u6642\u4ee3\u4e2d<span style=\"color: #eb7a77;\">\u66f4\u5c11\u8010\u5fc3<\/span>\u3001<span style=\"color: #eb7a77;\">\u66f4\u6709\u4e3b\u5c0e\u6027<\/span>\u3001<span style=\"color: #eb7a77;\">\u66f4\u597d\u5947<\/span>\u7684\u6d88\u8cbb\u8005\u5011\uff0c\u9664\u4e86\u8981\u6253\u597d\u57fa\u672c\u529f\uff0c\u66f4\u91cd\u8981\u7684\u662f<span style=\"color: #3a8181;\">\u5efa\u7acb\u54c1\u724c\u7684\u884c\u92b7\u8a08\u756b<\/span>\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u628a\u63e1\u8cc7\u6599\u6d1e\u5bdf\u6293\u4f4f\u6d88\u8cbb\u8005\u610f\u5716\uff0c\u518d\u7d50\u5408\u5404\u7a2e\u5ee3\u544a\u683c\u5f0f\u5728\u5c0d\u7684\u6642\u6a5f\u8207\u76ee\u6a19\u65cf\u7fa4\u6e9d\u901a\uff0c\u8b93\u54c1\u724c\u5728\u8cfc\u7269\u5b63\u80fd\u5920\u812b\u7a4e\u800c\u51fa\u3001\u6436\u5f97\u5148\u6a5f\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s2\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u5982\u679c\u5c0d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><\/p>\n<p class=\"p4\"><span class=\"s4\">\u2706<\/span><span class=\"s2\"> 02-23965819<\/span><\/p>\n<p class=\"p4\"><span class=\"s4\">\u2709\ufe0e<\/span><span class=\"s2\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s5\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u52a9\u4f60\u4e00\u7db2\u6253\u76e1\u8cfc\u7269\u65fa\u5b63\u7684\u6d88\u8cbb\u8005<\/p>\n","protected":false},"author":6,"featured_media":5896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,376,294,97],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-376","tag-294","tag-97"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Q4\u8cfc\u7269\u5b63\u8da8\u52e2\u53ca\u8cfc\u7269\u5ee3\u544a\u7b56\u7565 - iSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"2019 Google\u8cfc\u7269\u5ee3\u544a\u7684\u641c\u5c0b\u3001\u66dd\u5149\u3001\u9ede\u64ca\u53ca\u8f49\u63db\u91cf\u5f9e99\u8cfc\u7269\u7bc0\u7684Q3\u5b63\u672b\u5c31\u958b\u59cb\u4e0a\u5347\uff0c\u60f3\u8d81\u52e2\u5229\u7528\u8cfc\u7269\u5ee3\u544a\u6293\u4f4f\u9019\u6ce2\u7dda\u4e0a\u5546\u6a5f\u55ce\uff1f\u672c\u7bc7\u6587\u7ae0\u8981\u544a\u8a34\u4f60\u5982\u4f55\u4f7f\u7528Google \u8cfc\u7269\u5ee3\u544a\u7b56\u7565 \u66f4\u6709\u6548\u7684\u6293\u4f4f\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-shopping-ads-q4-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-08T02:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-30T04:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/11\/Cover-Q2.001.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1720\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u25ab\ufe0e Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u25ab\ufe0e Michelle\" \/>\n<script type=\"application\/ld+json\" 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