{"id":5915,"date":"2019-11-22T11:00:46","date_gmt":"2019-11-22T03:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=5915"},"modified":"2021-08-30T12:24:54","modified_gmt":"2021-08-30T04:24:54","slug":"brand-lift-survey-2-0-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/brand-lift-survey-2-0-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011YouTube \u54c1\u724c\u63d0\u5347\u8abf\u67e5 BLS 2.0 \u6539\u7248\u518d\u9032\u5316"},"content":{"rendered":"

\u5ee3\u544a\u5149\u662f\u89f8\u53ca\u76ee\u6a19\u5c0d\u8c61\u662f\u4e0d\u5920\u7684\uff0c\u6211\u5011\u5fc5\u9808\u78ba\u5b9a\u4f7f\u7528\u8005\u77e5\u9053\u54c1\u724c\u4e26\u7559\u4e0b\u5370\u8c61\u30022014\u5e74 Google \u63a8\u51fa\u7684 Brand Lift Survey\u300c\u54c1\u724c\u63d0\u5347\u300d\u89e3\u6c7a\u65b9\u6848\uff0c\u5e6b\u52a9\u8a55\u4f30\u54c1\u724c\u610f\u8b58\u548c\u5ee3\u544a\u5370\u8c61\uff0cGoogle \u57282019\u5e749\u6708\u63a8\u51fa\u65b0\u4e00\u4ee3\u7684\u54c1\u724c\u63d0\u5347\u8a55\u4f30\u7522\u54c1\u300c\u54c1\u724c\u63d0\u5347\u8abf\u67e5 2.0\u300d\uff0c\u672c\u6587\u5c07\u4ecb\u7d39\u9019\u6b21\u6539\u7248\u5f8c\u7684\u7d30\u9805\uff0c\u4e5f\u8907\u7fd2\u54c1\u724c\u63d0\u5347\u8abf\u67e5\u7684\u8d85\u5f37\u529f\u80fd\uff01<\/p><\/blockquote>\n

 <\/p>\n

Brand Lift Survey \u54c1\u724c\u63d0\u5347\u8abf\u67e5\u5831\u544a<\/strong><\/span><\/h3>\n

\u5927\u5bb6\u5728 YouTube \u5f71\u7247\u958b\u59cb\u524d\uff0c\u90fd\u6709\u53ef\u80fd\u770b\u904e\u300c\u60a8\u6703\u8003\u616e\u8cfc\u8cb7\u5176\u4e2d\u54ea\u500b\u54c1\u724c\uff1f\u300d\u7684\u554f\u5377\uff0c\u9019\u5c31\u662f Google \u7684\u300c\u54c1\u724c\u63d0\u5347\u8abf\u67e5\u300d\uff0c\u53ef\u4ee5\u5206\u6790\u5ee3\u544a\u5c0d\u6d88\u8cbb\u8005\u54c1\u724c\u8a8d\u77e5\u7684\u6210\u6548\uff0c\u4ee5\u53ca\u6d88\u8cbb\u8005\u662f\u5426\u80fd\u8a18\u5f97\u60a8\u7684\u5ee3\u544a\u3002<\/p>\n

\u5229\u7528\u770b\u904e\u5ee3\u544a\u5be6\u9a57\u7d44\u53ca\u7121\u6cd5\u770b\u5230\u60a8\u5ee3\u544a\u7684\u63a7\u5236\u7d44\uff0c\u8a62\u554f\u5169\u7d44\u4eba\u76f8\u540c\u7684\u554f\u984c\uff0c\u85c9\u6b64\u5224\u65b7\u60a8\u7684\u5ee3\u544a\u6d3b\u52d5\u5c0d\u65bc\u54c1\u724c\u63d0\u5347\u7684\u6210\u6548\u3002<\/p>\n

\"\"\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/<\/p>\n

Icons made by Freepik<\/a> from www.flaticon.com<\/a><\/div>\n

 <\/p>\n

\u6b64\u670d\u52d9\u5b8c\u5168\u4e0d\u984d\u5916\u6536\u53d6\u8abf\u67e5\u8cbb\u7528\uff0c\u5c0d\u54c1\u724c\u4f86\u8aaa\u6bd4\u8d77\u81ea\u884c\u8abf\u67e5\uff0cGoogle \u66f4\u53ef\u9032\u884c\u5927\u898f\u6a21\u7684\u62bd\u6a23\uff0c\u63d0\u5347\u5831\u544a\u672c\u8eab\u7684\u7cbe\u6e96\u5ea6\u548c\u53ef\u4fe1\u5ea6\uff0c\u5831\u544a\u63d0\u4f9b\u4e5f\u66f4\u5feb\u901f\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

BLS 1.0 \u8ddf 2.0 \u6709\u4f55\u4e0d\u540c\uff1f<\/span><\/strong><\/h3>\n

\u274f \u8abf\u67e5\u6307\u6a19\u90fd\u76f8\u540c<\/span><\/strong><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle Ads\u5f8c\u53f0<\/figcaption><\/figure>\n
<\/div>\n

 <\/p>\n

Google \u54c1\u724c\u63d0\u5347\u554f\u5377\u8abf\u67e5\u529f\u80fd\u6539\u7248\u4e4b\u5f8c\u7d0d\u5165\u4e86\u4e00\u7cfb\u5217\u5168\u65b0\u529f\u80fd\uff0c\u5305\u542b\uff1a<\/p>\n

\u274f \u53ef\u81ea\u884c\u8a2d\u5b9a\u54c1\u724c\u63d0\u5347\u7814\u7a76\u8a2d\u5b9a\u548c\u67e5\u770b\u5831\u8868\u529f\u80fd<\/span><\/strong><\/h3>\n

\u54c1\u724c\u63d0\u5347 1.0 \u53ea\u80fd\u7531 Google \u7a97\u53e3\u5354\u52a9\u8a2d\u5b9a\uff0c\u54c1\u724c\u63d0\u5347 2.0 \u53ef\u8b93\u4f7f\u7528\u8005\u5728\u5ee3\u544a\u5f8c\u53f0\u4e2d\u81ea\u884c\u8a2d\u5b9a\u7814\u7a76\u8abf\u67e5\uff0c\u4ee5\u53ca\u53d6\u5f97\u5831\u544a\u6578\u64da\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle Ads\u5f8c\u53f0<\/figcaption><\/figure>\n

<\/h3>\n

\u274f \u5728\u54c1\u724c\u6216\u7522\u54c1\u5c64\u7d1a\u88fd\u4f5c\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u7684\u5831\u8868<\/span><\/strong><\/h3>\n

\u2460 \u6309\u7167\u9700\u6c42\u5206\u7d44
\n\u5c07\u7528\u4f86\u8a55\u4f30\u76f8\u540c\u7522\u54c1\u6216\u54c1\u724c\u7684\u76f8\u95dc\u5ee3\u544a\u6d3b\u52d5\u5206\u5728\u540c\u4e00\u985e\u3002<\/p>\n

\u2461 \u532f\u7e3d\u5831\u8868
\n\u53ef\u532f\u7e3d\u5831\u8868\uff0c\u4e5f\u53ef\u6309\u7167\u5ee3\u544a\u6d3b\u52d5\u88fd\u4f5c\u500b\u5225\u5831\u8868\uff0c\u4e5f\u53ef\u67e5\u770b\u66f4\u7cbe\u7d30\u7684\u5340\u9694\u8cc7\u6599\uff08\u4f8b\u5982\uff1a\u5e74\u9f61\u5c64\u3001\u5ba2\u5c64\uff09<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle Ads\u5f8c\u53f0<\/figcaption><\/figure>\n

 <\/p>\n

\u274f \u65b0\u5831\u8868<\/span><\/strong><\/h3>\n

– \u7522\u751f\u986f\u8457\u63d0\u5347\u7684\u53d7\u773e\u6578\u91cf Lifted Users
\n– \u6bcf\u4f4d\u986f\u8457\u63d0\u5347\u7684\u53d7\u773e\u6210\u672c Cost Per Lifted User | CPLU\u5831\u8868<\/p>\n

\"\"\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/<\/p>\n

Icons made by Freepik<\/a> from www.flaticon.com<\/a><\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Brand Lift Survey 2.0 \u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u57f7\u884c\u898f\u6a21\u5efa\u8b70<\/span><\/strong><\/h3>\n

BLS \u9700\u8981\u5f97\u5230\u8db3\u5920\u6a23\u672c\u6578\u624d\u80fd\u5efa\u7acb\u6709\u6548\u7684\u7684\u8abf\u67e5\u6210\u679c\u3002
\n\u984c\u578b\uff1a\u5ee3\u544a\u5370\u8c61\u3001\u54c1\u724c\u610f\u8b58\u3001\u8003\u616e\u89c0\u671b\u3001\u597d\u611f\u5ea6\u548c\u8cfc\u8cb7\u610f\u9858<\/span><\/p>\n

\u274f \u5728\u5ee3\u544a\u6d3b\u52d5\u958b\u59cb\u5f8c\u7684\u524d 7\u5929\u8a62\u554f1\u500b\u554f\u984c
\n\u5efa\u8b70\u9810\u7b97\uff1aTWD $350,000<\/p>\n

\u274f \u5728\u5ee3\u544a\u6d3b\u52d5\u958b\u59cb\u5f8c\u7684\u524d 7\u5929\u8a62\u554f2\u500b\u554f\u984c
\n\u5efa\u8b70\u9810\u7b97\uff1aTWD $700,000<\/p>\n

\u274f \u5728\u5ee3\u544a\u6d3b\u52d5\u958b\u59cb\u5f8c\u7684\u524d 7\u5929\u8a62\u554f3\u500b\u554f\u984c
\n\u5efa\u8b70\u9810\u7b97\uff1aTWD $2,000,000<\/p>\n

\uff0a \u82e5\u662f\u6210\u6548\u826f\u597d\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u6bcf\u500b\u5347\u5e45\u6307\u6a19\u6536\u5230 2,800 \u4efd\u56de\u8986\u6642\uff0c\u61c9\u8a72\u5c31\u80fd\u5075\u6e2c\u5230\u5347\u5e45\u3002
\n\uff0a \u5982\u679c\u5ee3\u544a\u6d3b\u52d5\u5728\u9054\u5230\u6bcf\u500b\u6307\u6a19 18,000 \u4efd\u56de\u8986\u5f8c\u4ecd\u672a\u986f\u793a\u4efb\u4f55\u5347\u5e45\uff0c\u8868\u793a\u53ef\u80fd\u7121\u6cd5\u5075\u6e2c\u5230\u5347\u5e45\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

BLS 2.0 \u66ab\u4e0d\u652f\u63f4\u7684\u9805\u76ee<\/strong><\/span><\/h3>\n

\u2460 Vedio Ad Sequence (VAS) \u6545\u4e8b\u5e8f\u5217
\n\u2461 Viewer and Skipper
\n\u2462 \u5404\u6307\u6a19\u7684Benchmark
\n\u2463 Brand Interest \u54c1\u724c\u8208\u8da3\u8abf\u67e5\u5c1a\u7121\u6cd5\u81ea\u884c\u65bc\u5f8c\u53f0\u8a2d\u5b9a\uff0c\u8acb\u6d3d Google \u696d\u52d9\u7a97\u53e3\u5354\u52a9\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002
\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002
\n\u2706 02-23965819
\n\u2709\ufe0e https:\/\/pse.is\/ispot<\/p>\n","protected":false},"excerpt":{"rendered":"

\u54c1\u724c\u63d0\u5347\u8abf\u67e5\u53ef\u4ee5\u81ea\u884c\u8a2d\u5b9a\u56c9\ud83d\ude0e<\/p>\n","protected":false},"author":6,"featured_media":5927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[394,175,94,93,376,294],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-brand-lift-survey","tag-google-ads","tag-trueview","tag-youtube","tag-376","tag-294"],"yoast_head":"\n\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011YouTube \u54c1\u724c\u63d0\u5347\u8abf\u67e5 BLS 2.0 \u6539\u7248\u518d\u9032\u5316 -<\/title>\n<meta name=\"description\" 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