{"id":6029,"date":"2020-02-21T11:00:28","date_gmt":"2020-02-21T03:00:28","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6029"},"modified":"2021-01-07T13:17:12","modified_gmt":"2021-01-07T05:17:12","slug":"news-2020-1-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-1-google-ads\/","title":{"rendered":"\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads 1\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads 1 \u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u56de\u9867\u4e00\u6708\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1a\u641c\u5c0b\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u8207\u5f71\u97f3\u5ee3\u544a\u3002\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u4e00\u6708\u63a8\u51fa\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u641c\u5c0b\u5ee3\u544a Search Ads<\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>RSA \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n<figure id=\"attachment_6030\" aria-describedby=\"caption-attachment-6030\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6030 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-1.png\" alt=\"\" width=\"700\" height=\"420\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-1.png 700w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-1-300x180.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6030\" class=\"wp-caption-text\">RSA \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u66f4\u65b0 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u5ba3\u5e03\u81ea 2019.10.22 \u958b\u59cb\uff0c\u63a8\u51fa\u5169\u9805\u5168\u65b0\u7684\u8f14\u52a9\u5de5\u5177\u2014\u2014\u300c\u6210\u6548\u300d\u548c\u300c\u5ee3\u544a\u8b8a\u5316\u5f62\u5f0f\u300d\uff0c\u958b\u653e\u7d66\u6240\u6709\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\uff0c\u4e26\u652f\u63f4\u6240\u6709\u8a9e\u8a00\u7248\u672c\uff0c\u4f7f\u7528\u8005\u53ef\u904b\u7528 Google Ads \u7de8\u8f2f\u5668\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\uff0c\u6216\u662f\u900f\u904e API \u4f7f\u7528\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u529f\u80fd\u8aaa\u660e<\/span><\/strong><\/p>\n<p>\u5efa\u8b70\u60a8\u7528\u65b0\u7684\u5ee3\u544a\u6587\u6848\u66ff\u63db\u8a55\u5206\u70ba\u300c\u4f4e\u300d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4ee5\u6539\u5584\u9577\u671f\u6210\u6548\u3002\u4fdd\u7559\u6210\u6548\u300c\u826f\u597d\u300d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u53c3\u8003\u6210\u6548\u300c\u6700\u4f73\u300d\u7684\u7d20\u6750\u8cc7\u6e90\u4f86\u88fd\u4f5c\u65b0\u7684\u5ee3\u544a\u7d20\u6750\u3002<br \/>\n\u2460 \u6210\u6548\uff1a\u53ef\u900f\u904e\u300c\u6210\u6548\u300d\u6b04\u4f4d\u5224\u65b7\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u6709\u52a9\u63d0\u5347\u9ad8\u6d41\u91cf\u5ee3\u544a\u7fa4\u7d44\u7684\u6210\u6548\u3002<br \/>\n\u2192 \u5efa\u8b70\u65b9\u5f0f\uff1a\u66ff\u63db\u8a55\u5206\u70ba\u300c\u4f4e\u300d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4ee5\u6539\u5584\u9577\u671f\u6210\u6548 ; \u4fdd\u7559\u6210\u6548\u986f\u793a\u300c\u826f\u597d\u300d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u53c3\u8003\u6210\u6548\u300c\u6700\u4f73\u300d\u7684\u7d20\u6750\u8cc7\u6e90\u4f86\u88fd\u4f5c\u65b0\u7684\u5ee3\u544a\u7d20\u6750\u3002<br \/>\n\u2461 \u5ee3\u544a\u8b8a\u5316\u5f62\u5f0f\uff1a\u76ee\u524d\u53ef\u652f\u63f4\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff0c\u81ea\u884c\u6e2c\u8a66\u5ee3\u544a\u6587\u6848\uff0c\u4e26\u67e5\u770b\u4e0d\u540c\u8b8a\u5316\u5f62\u5f0f\u7684\u6210\u6548\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u5efa\u8b70\u4f5c\u6cd5<\/span><\/strong><\/p>\n<p>\u5728\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u4e2d\u52a0\u5165\u300c\u81f3\u5c11\u4e00\u5247\u300d\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff0c\u4ee5\u53ca\u5169\u5247\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u3002\u64da\u6578\u64da\u986f\u793a\uff0c\u9019\u6a23\u7684\u505a\u6cd5\u53ef\u5e6b\u52a9\u5ee3\u544a\u5ba2\u6236\u89f8\u53ca\u66f4\u591a\u65b0\u6236\u4e26\u63d0\u5347\u5be6\u969b\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u66f4\u65b0<\/strong><\/span><\/h3>\n<figure id=\"attachment_6031\" aria-describedby=\"caption-attachment-6031\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6031\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-2.png\" alt=\"\" width=\"700\" height=\"341\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-2.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-2-300x146.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-2-768x374.png 768w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6031\" class=\"wp-caption-text\">\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u66f4\u65b0 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u7576\u4f60\u6709\u641c\u5c0b\u65b0\u95dc\u9375\u5b57\u3001\u67e5\u770b\u6b77\u5e74\u6307\u6a19\u6216\u662f\u9810\u6e2c\u672a\u4f86\u6210\u6548\u7b49\u9700\u6c42\u6642\uff0c\u300c\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u300d\u5c31\u662f\u4e00\u9805\u5f97\u529b\u7684\u597d\u52a9\u624b\uff0c\u4f46\u5728\u904e\u53bb\u4f7f\u7528\u4f7f\u7528\u9019\u9805\u5de5\u5177\u6642\uff0c\u5982\u679c\u60f3\u67e5\u770b\u300c\u5171\u540c\u4f7f\u7528\u8005\u300d\u6642\u8f03\u4e0d\u5bb9\u6613\u3002\u800c\u5728\u53bb\u5e74\u5e95\uff0c\u5b98\u65b9\u91dd\u5c0d\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u63a8\u51fa\u4e86\u65b0\u529f\u80fd\u2014\u2014\u591a\u4efd\u4f01\u5283\u66f8\u8207\u5171\u7528\u4f01\u5283\u66f8\uff0c\u672a\u4f86\u53ef\u900f\u904e\u5efa\u7acb\u3001\u5132\u5b58\uff0c\u53ca\u5171\u7528\u4f01\u5283\u66f8\uff0c\u5373\u53ef\u5feb\u901f\u67e5\u770b\u4f01\u5283\u66f8\u7684\u5171\u540c\u4f7f\u7528\u8005\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u529f\u80fd\u8aaa\u660e<\/span><\/strong><\/p>\n<p>\u4ee5\u5f80\u70ba\u4e86\u5171\u7528\u95dc\u9375\u5b57\u4f01\u5283\u66f8\uff0c\u5fc5\u9808\u500b\u5225\u5efa\u7acb\u3001\u4e0b\u8f09\u4e26\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u7684\u65b9\u5f0f\u5bc4\u9001\u4e0d\u540c\u7684\u95dc\u9375\u5b57\u4f01\u5283\u66f8\u3002\u73fe\u5728\u53ef\u4ee5\u70ba\u4e0d\u540c\u7522\u54c1\u5efa\u7acb\u5c08\u5c6c\u7684\u95dc\u9375\u5b57\u898f\u5283\u66f8\uff0c\u4e26\u76f4\u63a5\u8207\u5176\u4ed6\u5925\u4f34\u5171\u7528\u4e26\u9032\u884c\u8a0e\u8ad6\uff0c\u53ef\u900f\u904e\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u76f4\u63a5\u9032\u884c\u5de5\u4f5c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google Display Ads \u591a\u5a92\u9ad4\u5ee3\u544a<\/span><\/strong><\/h3>\n<h3><strong><span style=\"color: #008080;\">\u6700\u4f73\u5316\u5206\u6578 Optimization Score \u66f4\u65b0<\/span><\/strong><\/h3>\n<figure id=\"attachment_6032\" aria-describedby=\"caption-attachment-6032\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6032\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-3.png\" alt=\"\" width=\"700\" height=\"496\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-3.png 700w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-3-300x213.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6032\" class=\"wp-caption-text\">\u6700\u4f73\u5316\u5206\u6578\u66f4\u65b0 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u597d\u7684\u670d\u52d9\u9ad4\u9a57\uff0c\u5b98\u65b9\u5ba3\u4f48\u81ea 2019.12 \u958b\u59cb\u64f4\u5927\u6700\u4f73\u5316\u5206\u6578\u7684\u9069\u7528\u7bc4\u570d\uff0c\u4f7f\u7528\u8005\u5c07\u53ef\u5728\u641c\u5c0b\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u4e2d\u4f7f\u7528\u6700\u4f73\u5316\u5206\u6578\u7684\u670d\u52d9\u3002<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\u529f\u80fd\u8aaa\u660e<\/strong><\/span><\/p>\n<p>\u2460 \u5728 Google Ads \u5ee3\u544a\u5e33\u6236\u4e2d\uff0c\u7cfb\u7d71\u6703\u5206\u5225\u5217\u51fa\u641c\u5c0b\u3001\u8cfc\u7269\u548c\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u7684\u5206\u6578\uff0c\u4e5f\u6703\u5728\u5e33\u6236\u5c64\u7d1a\u4e2d\u986f\u793a\u5176\u7d9c\u5408\u5206\u6578\uff08\u5206\u6578\u4ecb\u65bc 0%-100%\uff0c100% \u8868\u793a\u5ee3\u544a\u6d3b\u52d5\u7684\u8a2d\u5b9a\u53ef\u4ee5\u5e36\u4f86\u6700\u4f73\u6210\u6548\uff09\u3002<br \/>\n\u2461 \u5728\u6700\u4f73\u5316\u5206\u6578\u4e2d\uff0c\u6703\u5217\u51fa\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u5c08\u5c6c\u5efa\u8b70\uff0c\u6bd4\u5982\uff0c\u5efa\u7acb\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u3001\u4f7f\u7528\u64f4\u5145\u6307\u5b9a\u76ee\u6a19\uff0c\u4ee5\u53ca\u65b0\u589e\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a&#8230;\u7b49\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #008080;\">\u4eba\u751f\u5927\u4e8b Life Event \u66f4\u65b0<\/span><\/strong><\/h3>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_6033\" aria-describedby=\"caption-attachment-6033\" style=\"width: 535px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6033\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-4.png\" alt=\"\" width=\"535\" height=\"395\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-4.png 535w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-4-300x221.png 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><figcaption id=\"caption-attachment-6033\" class=\"wp-caption-text\">Life Event \u66f4\u65b0 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u9396\u5b9a\u53d7\u773e\u4eba\u751f\u5927\u4e8b\uff08Life Event\uff09\u529f\u80fd\u76ee\u524d\u53ef\u61c9\u7528\u5728 YouTube \u8207 Gmail \u4e2d\uff0c\u81ea\u5373\u65e5\u8d77\u958b\u653e\u5728\u591a\u5a92\u9ad4\u5ee3\u544a\u4e2d\u4f7f\u7528\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u529f\u80fd\u8aaa\u660e<\/span><\/strong><\/p>\n<p>\u2460 \u4eba\u751f\u5927\u4e8b Life Event \u53ef\u5e6b\u52a9\u5ee3\u544a\u4e3b\u548c\u300c\u8655\u65bc\u4eba\u751f\u95dc\u9375\u6642\u523b\u300d\uff08\u5982\uff0c\u7562\u696d\u3001\u7d50\u5a5a\u3001\u642c\u5bb6\u3001\u5c31\u696d&#8230;\u7b49\u60c5\u6cc1\u3002\uff09\u7684\u53d7\u773e\u9032\u884c\u7cbe\u6e96\u7684\u6e9d\u901a\u3002<br \/>\n\u2461 \u5728\u591a\u5a92\u9ad4\u5ee3\u544a\u4e2d\uff0c\u53ef\u900f\u904e\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u642d\u914d\u4e0d\u540c\u968e\u6bb5\u7684\u4eba\u751f\u5927\u4e8b\u53d7\u773e\uff0c\u4ee5\u63d0\u5347\u4e92\u52d5\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Video Ads \u5f71\u97f3\u5ee3\u544a<\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>YouTube \u520a\u982d\u5ee3\u544a\u66f4\u65b0\uff1a\u589e\u52a0 CPM \u8cfc\u8cb7<\/strong><\/span><\/h3>\n<figure id=\"attachment_6035\" aria-describedby=\"caption-attachment-6035\" style=\"width: 895px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6035\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-5.png\" alt=\"\" width=\"895\" height=\"501\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-5.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-5-300x168.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-5-768x430.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><figcaption id=\"caption-attachment-6035\" class=\"wp-caption-text\">YouTube \u520a\u982d\u5ee3\u544a\u66f4\u65b0\uff1a\u589e\u52a0 CPM \u8cfc\u8cb7 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5728\u7279\u5b9a\u5e02\u5834\u5b8c\u6210\u6e2c\u8a66\u5f8c\uff0c\u5b98\u65b9\u5ba3\u5e03\u5c07\u81ea 2020.2.14 \u8d77\uff0c \u958b\u653e YouTube \u520a\u982d\u5ee3\u544a\u900f\u904e\u5343\u6b21\u66dd\u5149\u51fa\u50f9\uff08YouTube Masthead CPM\uff0c\u7c21\u7a31 MH CPM\uff09\u8cfc\u8cb7\u3002\u520a\u982d\u5ee3\u544a\u7684\u90e8\u5206\u5247\u4ecd\u4fdd\u6301\u300c\u9810\u5b9a\u520a\u767b\u4f4d\u7f6e\u300d\u7684\u8cfc\u8cb7\u65b9\u5f0f\uff0c\u4ee5\u78ba\u4fdd\u54c1\u724c\u5ba2\u6236\u80fd\u5728\u6d3b\u52d5\u6a94\u671f\u7372\u5f97\u671f\u671b\u7684\u66dd\u5149\u6210\u6548\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u8cfc\u8cb7\u8aaa\u660e<\/span><\/strong><\/p>\n<p>MH CPM \u53ef\u8cfc\u8cb7\u5340\u9593\u5ef6\u9577\u70ba\u5f9e\u7576\u5929\u8d77\u7b97 30 \u65e5\u5167\u672a\u88ab MH CPD \u8a02\u8cfc\u7684\u65e5\u671f\uff0c\u66f4\u52a0\u65b9\u4fbf\u5a92\u9ad4\u898f\u5283\u3002<br \/>\n\u2460 \u53ef\u8a2d\u5b9a\u7684 MH CPM \u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a\u7dad\u6301\u4e0d\u8b8a\u3002<br \/>\n\u2461 \u5df2\u958b\u653e\u7d66 MH CPM \u8cfc\u8cb7\u7684\u65e5\u671f\u4e0d\u518d\u958b\u653e MH CPD \u8a02\u8cfc\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/p>\n<p>\u2460 MH CPM \u6d41\u91cf\u8b8a\u52d5\u6027\u9ad8\uff0c\u8cfc\u8cb7\u524d\u52d9\u5fc5\u8aee\u8a62\u5e33\u6236\u6240\u5c6c Google \u696d\u52d9\u3002<br \/>\n\u2461 MH CPM \u4e00\u4f46\u78ba\u8a8d\u8cfc\u8cb7\uff0c\u4e0d\u5f97\u8abf\u6574\u65e5\u671f<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #008080;\">YouTube \u520a\u982d\u5ee3\u544a\u66f4\u65b0\uff1a\u65b0\u589e YouTube \u96fb\u8996\u87a2\u5e55\u520a\u982d\u5ee3\u544a<\/span><\/strong><\/h3>\n<figure id=\"attachment_6038\" aria-describedby=\"caption-attachment-6038\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6038\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-6.png\" alt=\"\" width=\"700\" height=\"406\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-6.png 1168w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-6-300x174.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-6-768x446.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/news-2020-1-google-ads-6-1024x594.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-6038\" class=\"wp-caption-text\">\u65b0\u589e YouTube \u96fb\u8996\u87a2\u5e55\u520a\u982d\u5ee3\u544a \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Google \u5728\u7d93\u6b77\u4e86\u7279\u5b9a\u5e02\u5834\u7684\u6e2c\u8a66\u5f8c\uff0c\u6c7a\u5b9a\u5728\u8fd1\u671f\u63a8\u51fa YouTube Masthead \u520a\u982d\u5ee3\u544a\u5168\u65b0\u529f\u80fd\u2014\u2014YouTube \u96fb\u8996\u87a2\u5e55\u520a\u982d\u5ee3\u544a\uff0c\u4e26\u958b\u653e\u5ee3\u544a\u5ba2\u6236\u900f\u904e\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u4f86\u8cfc\u8cb7\uff0c\u53ef\u9078\u64c7\u8cfc\u8cb7\u7684\u7248\u4f4d\u70ba\uff1a\u8de8\u87a2\u5e55\uff08\u53ef\u5728\u884c\u52d5\u88dd\u7f6e\u3001\u684c\u6a5f\u548c\u96fb\u8996\u87a2\u5e55\u4e0a\u653e\u9001) \u8207\u55ae\u4e00\u87a2\u5e55\uff08\u50c5\u9650\u65bc\u5728\u96fb\u8996\u87a2\u5e55\u4e0a\u653e\u9001\uff09\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u529f\u80fd\u8aaa\u660e<\/span><\/strong><\/p>\n<p>\u2460 \u520a\u982d\u5ee3\u544a\u6703\u65bc\u96fb\u8996\u5c08\u7528\u7684 YT \u61c9\u7528\u7a0b\u5f0f\u9802\u90e8\uff0c\u4ee5\u975c\u97f3\u81ea\u52d5\u81ea\u52d5\u64ad\u653e\u7cbe\u9078\u5f71\u7247\u7684\u65b9\u5f0f\u653e\u9001\uff0c\u9577\u5ea6\u70ba\u6574\u90e8\u5f71\u7247\u7684\u9577\u5ea6\u3002<br \/>\n\u2461\u00a0 \u520a\u982d\u5ee3\u544a\u80fd\u4ee5\u5bec\u87a2\u5e55\u6216 16:9 \u9577\u5bec\u6bd4\u683c\u5f0f\u986f\u793a\u3002\u81ea\u52d5\u64ad\u653e\u7d50\u675f\u5f8c\uff0c\u4e3b\u8981\u5f71\u7247\u5c31\u6703\u56de\u5230\u9810\u8a2d\u7684\u5f71\u7247\u7e2e\u5716\uff0c\u4f7f\u7528\u8005\u9ede\u64ca\u5f71\u7247\u6216\u7e2e\u5716\u5c31\u6703\u524d\u5f80\u5f71\u7247\u7684\u89c0\u8cde\u9801\u9762\uff0c\u4ee5\u5168\u87a2\u5e55\u7684\u6a21\u5f0f\u89c0\u770b\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/p>\n<p>\u2460 \u96fb\u8996\u87a2\u5e55\u4e0a\u520a\u982d\u5ee3\u544a\u53ea\u80fd\u4ee5 CPM \u9032\u884c\u9810\u5b9a\uff0c\u6240\u6709\u6307\u5b9a\u76ee\u6a19\u548c\u5ee3\u544a\u653e\u9001\u7684\u9078\u9805\uff0c\u5747\u8207\u4ee5 CPM \u70ba\u57fa\u790e\u9810\u5b9a\u7684\u5176\u4ed6\u520a\u982d\u5ee3\u544a\u6d3b\u52d5\u76f8\u540c\u3002<br \/>\n\u2461 \u7121\u6cd5\u5728\u96fb\u8996\u87a2\u5e55\u4e0a\u7684\u520a\u982d\u5ee3\u544a\u4e2d\u52a0\u5165\u884c\u52d5\u865f\u53ec\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1a\u641c\u5c0b\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u8207\u5f71\u97f3\u5ee3\u544a\u3002\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u4e00\u6708\u63a8\u51fa\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":6091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[4,175,179,62,181,376,294],"class_list":["post-6029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-179","tag-62","tag-181","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads 1\u6708\u7522\u54c1\u66f4\u65b0\uff5ciSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads 1 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