{"id":6059,"date":"2020-03-03T11:00:08","date_gmt":"2020-03-03T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6059"},"modified":"2021-01-07T13:36:11","modified_gmt":"2021-01-07T05:36:11","slug":"google-data-driven-creative-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-data-driven-creative-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u8b93 Google Data Driven Creative \u8c50\u5bcc\u4f60\u7684\u5ee3\u544a\u5275\u610f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Data Driven Creative \u7684\u4ecb\u7d39\u7bc7\uff0c\u6211\u5011\u5c07\u4ecb\u7d39 DDC \u9019\u9805\u5de5\u5177\u7684\u7528\u6cd5\u3001\u512a\u52e2\uff0c\u4ee5\u53ca\u5728\u4f7f\u7528\u6642\u7684\u5efa\u8b70\u4e8b\u9805\u3002\u66f4\u8a73\u7d30\u7684 DDC \u5de5\u4f5c\u6d41\u7a0b\u5efa\u8b70\uff0c\u6211\u5011\u5c07\u5728\u4e0b\u4e00\u5247\u6587\u7ae0\u9032\u884c\u8b1b\u89e3\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u4ec0\u9ebc\u662f Google Data Driven Creative?<\/strong><\/span><\/h3>\n<p>Data Driven Creative\uff08\u4ee5\u6578\u64da\u70ba\u6e96\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u7c21\u7a31 DDC\uff09\u70ba\u4e00\u5957\u53ef\u900f\u904e\u6578\u64da\u5206\u6790\uff0c\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u5feb\u901f\u6253\u9020\u5408\u9069\u7684\u5ee3\u544a\u7d20\u6750\u7684\u5de5\u5177\u3002\u5ee3\u544a\u6295\u653e\u8005\u53ef\u96a8\u6642\u66f4\u63db\u52d5\u614b\u5ee3\u544a\u7d20\u6750\u4e2d\u7684\u4efb\u4f55\u5143\u7d20\uff0c\u5305\u542b\uff0c\u884c\u52d5\u865f\u53ec\u6587\u5b57\u3001\u96e2\u958b\u7db2\u5740\u3001\u5716\u7247&#8230;\u7b49\u3002<\/p>\n<figure id=\"attachment_6071\" aria-describedby=\"caption-attachment-6071\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6071\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-1.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-1.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-1-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-1-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6071\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u2192 \u4f8b\u5b50<\/strong><\/span><\/h3>\n<p>\u6295\u653e\u8005\u53ef\u5206\u5225\u5411 40 \u6b72\u4ee5\u4e0a\u7684\u5ba2\u7fa4\u6295\u905e A \u5ee3\u544a\u7d20\u6750\u8a0a\u606f\uff0c\u540c\u6642\u5c0d 40 \u6b72\u4ee5\u4e0b\u7684\u6d88\u8cbb\u8005\u986f\u793a\u4e0d\u540c\u7684 B \u5ee3\u544a\u7d20\u6750\u8a0a\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Data Driven Creative \u7684\u512a\u52e2<\/strong><\/span><\/h3>\n<figure id=\"attachment_6072\" aria-describedby=\"caption-attachment-6072\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6072\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-2.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-2.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-2-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-2-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6072\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIcons made by <a title=\"DinosoftLabs\" href=\"https:\/\/www.flaticon.com\/authors\/dinosoftlabs\">DinosoftLabs<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u2460 \u88fd\u4f5c\u5ee3\u544a\u7d20\u6750\u66f4\u6709\u6548\u7387<\/strong><\/span><\/h3>\n<p>\u53ef\u900f\u904e DDC \u5167\u5efa\u7684\u683c\u5f0f\u5feb\u901f\u88fd\u4f5c\u53d7\u773e\u611f\u8208\u8da3\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u4e14\u53ef\u96a8\u6642\u66f4\u63db\u7d20\u6750\u5167\u5bb9\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u2461 \u7c21\u5316\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750\u6d41\u7a0b<\/span><\/strong><\/h3>\n<p>\u53ea\u9700\u8981\u6295\u653e\u4e00\u500b DDC \u56de\u61c9\u5f0f\u5ee3\u544a\u7d20\u6750\uff0c\u7701\u53bb\u70ba\u500b\u5225\u5ee3\u544a\u88fd\u4f5c\u7d20\u6750\u8207\u8abf\u6574\u683c\u5f0f\u7684\u6642\u9593\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u2462 \u653e\u9001\u53d7\u773e\u6700\u611f\u8208\u8da3\u7684\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u904b\u7528\u52d5\u614b\u898f\u5247\uff0c\u5c0d\u6bcf\u6b21\u5ee3\u544a\u66dd\u5149\u7684\u76ee\u6a19\u5ba2\u7fa4\u6295\u653e\u4ed6\u5011\u6240\u611f\u8208\u8da3\u7684\u7d20\u6750\u5167\u5bb9\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u2463 \u5354\u540c\u4f5c\u696d<\/span><\/strong><\/h3>\n<p>\u5ee3\u544a\u88fd\u4f5c\u4eba\u54e1\u53ef\u5171\u7528\u55ae\u4e00\u7684\u5de5\u4f5c\u7a7a\u9593\uff0c\u53ef\u5728\u9019\u500b\u793e\u7fa4\u5167\u8a0e\u8ad6\u5ee3\u544a\u7d20\u6750\u7684\u88fd\u4f5c\u6d41\u7a0b\u8207\u5275\u610f\u5167\u5bb9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Data Driven Creative \u8868\u73fe\u683c\u5f0f<\/strong><\/span><\/h3>\n<p>DDC \u5206\u70ba\u300c\u5168\u666f\u3001\u63d0\u793a\u5361\u548c\u7a7a\u767d\u63d2\u5165\u756b\u9762\u300d\u4e09\u7a2e\u56de\u61c9\u5f0f\u5ee3\u544a\u7d20\u6750\u683c\u5f0f\uff0c\u5efa\u8b70\u5728\u4f7f\u7528\u524d\u65b0\u589e\u7d20\u6750\u5167\u5bb9\u524d\uff0c\u6839\u64da\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\u8207\u5ee3\u544a\u76ee\u6a19\u88fd\u4f5c\u7279\u5b9a\u683c\u5f0f\u3002<\/p>\n<figure id=\"attachment_6077\" aria-describedby=\"caption-attachment-6077\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6077\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-3.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-3.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-3-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-3-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-intro-3-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6077\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u5168\u666f\uff1a\u5305\u542b 3 \u500b\u5167\u5bb9\u9801\u6846\uff0c\u6d88\u8cbb\u8005\u53ea\u8981\u6ed1\u52d5\u9019\u4e9b\u9801\u6846\u5373\u53ef\u9032\u4e00\u6b65\u77ad\u89e3\u54c1\u724c\u3002<br \/>\n\u2461 \u63d0\u793a\u5361\uff1a\u5305\u542b 3 \u500b\u5411\u4e0b\u6372\u52d5\u7684\u5167\u5bb9\u9801\u6846\uff0c\u53ef\u5f37\u8abf\u7522\u54c1\u8207\u670d\u52d9\u7279\u8272\u3002<br \/>\n\u2462 \u7a7a\u767d\u63d2\u5165\u756b\u9762\uff1a\u662f\u4e00\u500b\u7c21\u55ae\u7684\u5716\u7247\u5ee3\u544a\u7d20\u6750\uff0c\u5167\u542b\u54c1\u724c\u6a19\u8a8c\u3001\u80cc\u666f\u5716\u7247\u3001\u6a19\u984c\u3001\u8aaa\u660e\u548c\u884c\u52d5\u865f\u53ec\u6309\u9215\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2192 \u5ef6\u4f38\u8cc7\u6599\uff1a<a style=\"color: #008080;\" href=\"https:\/\/support.google.com\/displayvideo\/answer\/7575782?hl=zh-Hant&amp;ref_topic=9038396\">DDC \u7d20\u6750\u683c\u5f0f\u8aaa\u660e<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u4f7f\u7528 Data Driven Creative \u5fc5\u5099\u601d\u7dad<\/strong><\/span><\/h3>\n<p>\u4f7f\u7528 DDC \u88fd\u4f5c\u7d20\u6750\u96d6\u7136\u53ef\u4ee5\u63d0\u6607\u5ee3\u544a\u6d3b\u52d5\u7684\u6295\u653e\u6548\u76ca\uff0c\u4f46\u5728\u9032\u884c\u9019\u9805\u5de5\u4f5c\u524d\uff0c\u5efa\u8b70\u5148\u8abf\u6574\u4ee5\u4e0b\u4e09\u7a2e\u601d\u7dad\uff0c\u53ef\u5e6b\u52a9\u6574\u5408\u8cc7\u6599\u8207\u5354\u8abf\u5ee3\u544a\u9593\u7684\u5c0d\u61c9\u95dc\u4fc2\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u2460 \u591a\u5617\u8a66 Google \u6240\u63d0\u4f9b\u7684\u8a0a\u865f\u5de5\u5177<\/strong><\/span><\/h3>\n<p>\u5ee3\u544a\u6295\u905e\u8005\u5728\u9032\u884c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u6216\u80cc\u666f\u7814\u7a76\u8abf\u67e5\u6642\uff0c\u591a\u504f\u5411\u512a\u5148\u4f7f\u7528\u820a\u6709\u7684\u8cc7\u6599\u9032\u884c\u63a8\u5ee3\u3002\u4f46\u5176\u5be6 Google \u672c\u8eab\u4e5f\u63d0\u4f9b\u4e86\u8a31\u591a\u597d\u7528\u7684\u8cc7\u6599\u8a0a\u865f\u5de5\u5177\uff0c\u9019\u4e9b\u5de5\u5177\u662f\u900f\u904e\u516c\u53f8\u5167\u90e8\u8cc7\u6599\u3001\u7b2c\u4e09\u65b9\u5c0d\u8c61\u8cc7\u6599\uff0c\u8207\u4f7f\u7528\u8005\u8f38\u5165\u6240\u6536\u96c6\u7684\u88dd\u7f6e\/\u5730\u5340\/\u5a92\u9ad4\u985e\u578b\u7b49\u8cc7\u6599\u9032\u884c\u5206\u6790\u3002\u5efa\u8b70\u4f7f\u7528\u8005\u5728\u9032\u884c\u5206\u6790\u5de5\u4f5c\u524d\uff0c\u53ef\u591a\u5617\u8a66 Display &amp; Video 360 \u548c Google Marketing Platform \u7b49\u591a\u9805\u7522\u54c1\u5c0b\u627e\u4f60\u6240\u611f\u8208\u8da3\u7684\u8cc7\u6599\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u2461 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style=\"color: #008080;\"><strong>\u2462 \u8207\u6240\u6709\u88fd\u4f5c\u4eba\u54e1\u9032\u884c\u6574\u5408\u6703\u8b70\u8a0e\u8ad6<\/strong><\/span><\/h3>\n<p>\u76ee\u524d\u5927\u90e8\u5206\u7684\u5ee3\u544a\u6d3b\u52d5\u88fd\u4f5c\u7a0b\u5e8f\u6703\u504f\u5411\u5c08\u696d\u5206\u5de5\uff0c\u8b93\u8a72\u6b65\u9a5f\u7684\u4eba\u54e1\u5404\u81ea\u8655\u7406\u4efd\u5167\u7684\u5167\u5bb9\u5f8c\uff0c\u518d\u4f9d\u5e8f\u8f49\u63a5\u7d66\u5f8c\u7e8c\u7684\u8ca0\u8cac\u4eba\u3002\u4f46\u9019\u6a23\u7684\u4f5c\u696d\u6a21\u5f0f\u53ef\u80fd\u6703\u7522\u751f\u300c\u5a92\u9ad4\u8207\u5ee3\u544a\u7d20\u6750\u300d\u7684\u8cc7\u8a0a\u65b7\u5c64\uff0c\u5c0e\u81f4\u6e9d\u901a\u554f\u984c\u3002\u5efa\u8b70\u5728\u88fd\u4f5c\u5ee3\u544a\u6d3b\u52d5\u7a0b\u5e8f\u6642\uff0c\u53ef\u8b93\u6240\u6709\u53c3\u8207\u8005\uff08\u884c\u92b7\u7a97\u53e3\u3001\u5ee3\u544a\u7d20\u6750\u88fd\u4f5c\u8005\uff09\u5171\u540c\u9032\u884c\u8cc7\u6599\u7684\u6574\u5408\u8207\u8a0e\u8ad6\uff0c\u9664\u4e86\u53ef\u6d88\u5f4c\u8cc7\u8a0a\u843d\u5dee\u6240\u5e36\u4f86\u7684\u6e9d\u901a\u554f\u984c\u5916\uff0c\u4e5f\u53ef\u63d0\u5347\u5ee3\u544a\u76ee\u6a19\u7684\u9054\u6210\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br 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