{"id":6064,"date":"2020-03-10T11:00:43","date_gmt":"2020-03-10T03:00:43","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6064"},"modified":"2020-05-14T10:23:14","modified_gmt":"2020-05-14T02:23:14","slug":"google-data-driven-creative-tips","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-data-driven-creative-tips\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Data Driven Creative \u5de5\u4f5c\u6d41\u7a0b\u5efa\u8b70"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Data Driven Creative \u7684\u5de5\u4f5c\u6d41\u7a0b\u5efa\u8b70\u7bc7\uff0c\u5c0d\u65bc DDC \u9084\u4e0d\u719f\u6089\u7684\u670b\u53cb\u5011\uff0c\u53ef\u5148\u53c3\u8003<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/?p=6059&amp;preview=true\">\u4ecb\u7d39\u7bc7<\/a>\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u5728\u4e0a\u4e00\u7bc7\u5927\u81f4\u4e86\u89e3 Google Data Driven Creative 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-1-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-1-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6069\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u8cc7\u6599\u4f86\u6e90\u662f\u6240\u6709\u53c3\u8207\u4eba\u54e1\uff08\u5305\u62ec\uff0c\u884c\u92b7\u3001\u7522\u54c1\u3001\u8cc7\u6599\u5206\u6790\u4eba\u54e1\u3001\u4ee3\u7406\u5546\u5925\u4f34\uff09\u548c\u900f\u904e\u5831\u8868\u8207\u6b78\u56e0\u5de5\u5177\uff08Display &amp; Video 360\uff09\u8207\u5206\u6790\u5de5\u5177\uff08Analytics 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aria-describedby=\"caption-attachment-6070\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6070\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-2.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-2.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-2-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-2-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-data-driven-creative-tips-2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6070\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u8207\u6240\u6709\u6709\u53c3\u8207\u5ee3\u544a\u88fd\u4f5c\u6d41\u7a0b\u7684\u5925\u4f34\u9032\u884c\u8a0e\u8ad6\uff0c\u5171\u540c\u5236\u5b9a\u6578\u4f4d\u5ee3\u544a\u898f\u5283\uff0c\u5efa\u8b70\u8a0e\u8ad6\u7684\u4e8b\u9805\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u900f\u904e\u6b65\u9a5f\u4e00\u6240\u6536\u96c6\u7684\u8cc7\u6599\u6df1\u5165\u5206\u6790\uff0c\u4e26\u6c7a\u5b9a\u8981\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u63a1\u7528\u54ea\u4e9b\u8cc7\u8a0a\u3002<\/strong><\/span><br \/>\n<span style=\"color: #008080;\"><strong>\u2461 \u78ba\u4fdd\u8cc7\u6599\u4fe1\u865f\u8207\u696d\u52d9\u76ee\u6a19\u76f8\u7b26\u5408<\/strong><\/span><br \/>\n<span style=\"color: #008080;\"><strong>\u2462 \u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5 KPI \u8207\u8a55\u4f30\u65b9\u5f0f<\/strong><\/span><br \/>\n<span style=\"color: #008080;\"><strong>\u2463 \u898f\u5283\u4e3b\u8981\u7684\u7b56\u7565\u548c\u6642\u7a0b\u8868<\/strong><\/span><\/p>\n<p>\u5efa\u8b70\u5728\u6574\u500b\u6d88\u8cbb\u8005\u6d41\u7a0b\u958b\u59cb\u524d\uff0c\u601d\u8003\u4f60\u6240\u5e0c\u671b\u6295\u905e\u5ee3\u544a\u7684\u5c0d\u8c61\u6703\u5728\u7279\u5b9a\u968e\u6bb5\u300c\u5f9e\u4e8b\u4ec0\u9ebc\u6d3b\u52d5\u300d\u6216\u300c\u7522\u751f\u4ec0\u9ebc\u60f3\u6cd5\u300d\uff0c\u4e26\u5617\u8a66\u5c07\u5404\u7a2e\u4e0d\u540c\u7684\u5ba2\u5c64\u5957\u5165\u601d\u8003\u9019\u9805\u7a0b\u5e8f\u4e2d\uff0c\u4ee5\u767c\u5c55\u66f4\u5b8c\u6574\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e09\u3001\u88fd\u4f5c\u9069\u7528\u65bc\u5ee3\u544a\u756b\u5e03\u7684\u683c\u5f0f<\/strong><\/span><\/h3>\n<p>\u5728\u4f7f\u7528 Google Display &amp; Video 360 \u5efa\u7acb DDC \u683c\u5f0f\u6642\uff0c\u8acb\u5148\u6c7a\u5b9a\u300c\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u5167\u5bb9\u8981\u6839\u64da\u8cc7\u6599\u4fe1\u865f\u8b8a\u66f4\u300d\uff0c\u9019\u9805\u6c7a\u5b9a\u662f\u7528\u4f86\u5354\u52a9\u8a2d\u8a08\u4eba\u54e1\u80fd\u5728\u88fd\u4f5c\u5ee3\u544a\u7d20\u6750\u5167\u5bb9\u6642\uff0c\u4ee5\u66f4\u5feb\u7684\u65b9\u5f0f\u5c07\u5167\u5bb9\u6e96\u5099\u5b8c\u6210\u3001\u9806\u5229\u9032\u5165\u4e0b\u4e00\u500b\u6b65\u9a5f\u2014\u2014\u5efa\u7acb\u8b8a\u5316\u7248\u672c\u548c\u52d5\u614b\u898f\u5247\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u2192 \u5efa\u8b70<\/strong><\/span><\/h3>\n<p>\u53ef\u900f\u904e\u6df1\u5165\u5206\u6790\u63d0\u4f9b\u7684\u8cc7\u6599\u4fe1\u865f\u4f86\u8a2d\u5b9a\u5143\u7d20\u7684\u512a\u5148\u9806\u5e8f\u3001\u53ef\u512a\u5148\u900f\u904e\u52d5\u614b\u8b8a\u66f4\u7684\u65b9\u5f0f\u7372\u5f97\u6700\u4f73\u6210\u6548\u3002\u5efa\u8b70\u53ef\u5148\u5f9e\u7c21\u55ae\u7684\u8a2d\u5b9a\u958b\u59cb\uff0c\u518d\u4f9d\u5e8f\u589e\u52a0\u6574\u9ad4\u7684\u8907\u96dc\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u56db\u3001\u5efa\u7acb\u8b8a\u5316\u7248\u672c\u548c\u52d5\u614b\u898f\u5247<\/strong><\/span><\/h3>\n<p>\u2460 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