{"id":6113,"date":"2020-03-24T11:00:50","date_gmt":"2020-03-24T03:00:50","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6113"},"modified":"2020-05-14T10:23:12","modified_gmt":"2020-05-14T02:23:12","slug":"google-local-actions-o20","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-local-actions-o20\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7cbe\u6e96\u638c\u63e1\u53d7\u773e\u7dda\u4e0b\u901a\u8def\u884c\u70ba\uff01Google \u672c\u5730\u52d5\u4f5c\u8f49\u63db\u7279\u8f2f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Gogole Local Actions \u672c\u5730\u52d5\u4f5c\u8f49\u63db\u4ecb\u7d39\uff0c\u8b1b\u89e3\u5982\u4f55\u900f\u904e\u6578\u4f4d\u5ee3\u544a O2O 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width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-1-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-1-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6114\" class=\"wp-caption-text\">\u6d88\u8cbb\u8005 O2O \u6b77\u7a0b \/ Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a><\/figcaption><\/figure>\n<p>Google Local Actions \u672c\u5730\u52d5\u4f5c\u8f49\u63db\u6240\u505a\u7684\uff0c\u5c31\u662f\u5728\u6d88\u8cbb\u8005\u8207\u5ee3\u544a\u4e3b\u6240\u6295\u653e\u7684\u5ee3\u544a\u9032\u884c\u4e92\u52d5\u7684\u7576\u4e0b\/\u6216\u4e4b\u5f8c\uff0c\u5b8c\u6210\u76f8\u95dc\u52d5\u4f5c\uff08\u5982\uff0c\u9ede\u64ca\u300e\u6253\u96fb\u8a71\u3001\u5c0e\u822a\u3001\u8a02\u4f4d&#8230;\u7b49\u300f\u6309\u9215\uff09\u5f8c\uff0c\u7cfb\u7d71\u6703\u5c07\u9019\u4e9b\u8cc7\u8a0a\u8a08\u5165\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u3002\u9019\u4efd\u6578\u64da\u53ef\u4ee5\u5354\u52a9\u5e97\u5bb6\u5206\u6790\u6d88\u8cbb\u8005\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u4e86\u89e3\u9867\u5ba2\u5728\u8cfc\u8cb7\u6c7a\u7b56\u968e\u6bb5\u6240\u9700\u7684\u8cc7\u8a0a\uff0c\u9032\u4e00\u6b65\u63d0\u4f9b\u66f4\u597d\u7684\u6d88\u8cbb\u670d\u52d9\u3002<\/p>\n<figure id=\"attachment_6116\" aria-describedby=\"caption-attachment-6116\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6116 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-3.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-3-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-3-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-3-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6116\" class=\"wp-caption-text\">\u67e5\u770b\u5404\u5bb6\u5e97\u8216\u672c\u5730\u5ee3\u544a\u8f49\u63db\u6578\u64da \/ Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u2192 \u8209\u4f8b<\/strong><\/span><\/h3>\n<p>\u7576 A \u5148\u751f\u9ede\u64ca B \u9910\u5ef3\u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\u986f\u793a\u7684\u4f4d\u7f6e\u984d\u5916\u8cc7\u8a0a\uff0c\u5e97\u5bb6\u53ef\u7372\u5f97\u7684\u8cc7\u8a0a\u70ba\u300e\u6bd4\u8d77\u7dda\u4e0a\u8a02\u9910\uff0c\u6d88\u8cbb\u8005\u66f4\u50be\u5411\u4f7f\u7528\u5be6\u9ad4\u901a\u8def\u7684\u670d\u52d9\u300f\uff0c\u9019\u6642 Google Ads \u6703\u8a18\u9304\u4e00\u500b\u5ee3\u544a\u9ede\u64ca\uff0c\u4e26\u986f\u793a\u4e00\u500b\u6709\u5c0e\u822a\u9700\u6c42\u7684\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u985e\u578b<\/strong><\/span><\/h3>\n<figure id=\"attachment_6115\" aria-describedby=\"caption-attachment-6115\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6115 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-2.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-2-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-2-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/google-local-actions-o20-2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6115\" class=\"wp-caption-text\">\u672c\u5730\u5ee3\u544a\u793a\u610f\u5716 \/ Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a><\/figcaption><\/figure>\n<p>\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u53ef\u8ffd\u8e64\u4ee5\u4e0b\u516d\u7a2e\u52d5\u4f5c\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u901a\u8a71 Calls<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u7684\u300e\u64a5\u6253\u96fb\u8a71\u300f\u6309\u9215\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u5c0e\u822a Directions<\/span><\/strong><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u7684\u300e\u898f\u5283\u8def\u7dda\u300f\u6309\u9215\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2462 \u9020\u8a2a\u7db2\u7ad9 Website visits<\/span><\/strong><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u7684\u7db2\u7ad9\u9023\u7d50\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u5176\u4ed6\u4e92\u52d5 Other engagements<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u5176\u4ed6\u300e\u5df2\u8ffd\u8e64\u300f\u7684\u4f7f\u7528\u8005\u52d5\u4f5c\u3002\u4f8b\u5982\uff0c\u5206\u4eab\u4f4d\u7f6e\u8cc7\u8a0a\u3001\u5132\u5b58&#8230;\u7b49\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2464 \u8a02\u8cfc Orders \/ \u4f9d\u7522\u696d\u5225\u800c\u5b9a<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u7684\u300e\u8a02\u55ae\u300f\u6309\u9215\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2465 \u67e5\u770b\u9078\u55ae Menu views \/ \u4f9d\u7522\u696d\u5225\u800c\u5b9a<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u9ede\u64ca Google \u5730\u5340\u5ee3\u544a\u6216\u670d\u52d9\u4e0a\u7684\u9078\u55ae\u9023\u7d50\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u67e5\u770b\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u6578\u64da<\/strong><\/span><\/h3>\n<p>\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u662f\u900f\u904e Google \u7522\u54c1\u548c\u670d\u52d9\u904b\u4f5c\uff08\u5982\uff0cGoogle \u5730\u5716\uff09\uff0c\u56e0\u6b64\u53ef\u7d93\u7531 Google Ads \u81ea\u52d5\u5b9a\u7fa9\u3002\u5982\u679c\u60f3\u555f\u52d5\u672c\u5730\u5ee3\u544a\u8f49\u63db\u5831\u8868\uff0c\u5247\u9808\u7b26\u5408\u4ee5\u4e0b\u689d\u4ef6\uff1a<\/p>\n<p>\u2460 \u78ba\u4fdd\u5e33\u6236\u7684\u5ee3\u544a\u6709\u958b\u555f\u300e\u4f4d\u7f6e\u984d\u5916\u8cc7\u8a0a\u300f<\/p>\n<p>\u2461 \u9078\u64c7\u300e\u6240\u6709\u8f49\u63db\u6b04\u4f4d\u300f\u5373\u53ef\u986f\u793a\u672c\u5730\u5ee3\u544a\u5831\u8868\uff0c\u4e26\u900f\u904e\u300e\u8f49\u63db\u52d5\u4f5c\u5340\u9694\u300f\u5728\u6240\u6709\u8f49\u63db\u6b04\u4f4d\u4e2d\u67e5\u770b\u500b\u5225\u7684\u8f49\u63db\u884c\u70ba\u3002<br \/>\n<strong><span style=\"color: #008080;\">\u2192 \u6ce8\u610f\uff1a\u4e00\u822c\u7684\u8f49\u63db\u6b04\u4e26\u6c92\u6709\u5305\u542b\u672c\u5730\u5ee3\u544a\u7684\u76f8\u95dc\u8f49\u63db\u6578\u64da\u3002<\/span><\/strong><\/p>\n<p>\u2462 \u6bcf\u500b\u672c\u5730\u5ee3\u544a\u7684\u8f49\u63db\u9700\u81f3\u5c11\u9054\u5230\u4e00\u500b\u9ede\u64ca<\/p>\n<p>\u2463 \u672c\u5730\u5ee3\u544a\u50c5\u9069\u7528\u7279\u5b9a\u5ee3\u544a\u5ba2\u6236\uff0c\u6703\u6709\u4e00\u6bb5\u8cc7\u683c\u5be9\u67e5\u671f\uff0c\u7576\u901a\u904e\u5be9\u67e5\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u751f\u6210\u672c\u5730\u5ee3\u544a\u7684\u8f49\u63db\uff0c\u4e0d\u9700\u518d\u984d\u5916\u8a2d\u5b9a\u3002<br \/>\n<strong><span style=\"color: #008080;\">\u2192 \u4e0d\u9069\u7528\u7522\u696d\uff1a\u91ab\u7642\u7167\u8b77\u3001\u5b97\u6559\u3001\u6210\u4eba\u5167\u5bb9\u548c\u5152\u7ae5\u7b49\u654f\u611f\u5730\u9ede\u985e\u5225\u7684\u5ee3\u544a\u5ba2\u6236\u3002<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5169\u6b65\u9a5f\u5feb\u901f\u555f\u52d5\u672c\u5730\u5ee3\u544a\u8f49\u63db\u5831\u8868<\/strong><\/span><\/h3>\n<p>\u2460 \u9032\u5165 Google Ads \u5f8c\u53f0\uff0c\u9078\u53d6\u5de6\u5074\u5ee3\u544a\u6d3b\u52d5\uff0c\u9ede\u9078\u300e\u6240\u6709\u8f49\u63db\u300f<\/p>\n<p>\u2461 \u9078\u64c7\u300e\u8f49\u63db\u300f\u27aa\u300e\u8f49\u63db\u884c\u70ba\u300f\u5373\u53ef\u770b\u5230\u5404\u5225\u7684\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u6578\u64da\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u88dc\u5145\uff1a\u672c\u5730\u52d5\u4f5c\u5ee3\u544a\u6d3b\u52d5 Local campaigns<\/strong><\/span><\/h3>\n<p>\u672c\u5730\u52d5\u4f5c\u5ee3\u544a\u70ba\u4e00\u9805\u7c21\u5316\u7684\u5ee3\u544a\u653e\u9001\u6d41\u7a0b\uff0c\u53ea\u9700\u8981\u63d0\u4f9b\u5546\u5e97\u4f4d\u7f6e\u3001\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\uff0c\u8207\u7d20\u6750\u8cc7\u6e90\uff0c\u5373\u53ef\u900f\u904e Google \u7cfb\u7d71\u81ea\u52d5\u8abf\u6574\u51fa\u50f9\u3001\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u548c\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\uff0c\u4e14\u53ef\u904b\u7528 Google \u8cc7\u6e90\uff08\u641c\u5c0b\u806f\u64ad\u7db2\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001Google \u5730\u5716\u548c YouTube\uff09\u5ba3\u50b3\u5be6\u9ad4\u5e97\u92ea\u3002<\/p>\n<p>\u8a2d\u5b9a\u7684\u65b9\u5f0f\u53ef\u53c3\u8003 Google Ads \u7684\u6559\u5b78\u5f71\u7247\uff1a<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/t1fDo0VyeEo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" 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