{"id":6118,"date":"2020-05-05T11:00:12","date_gmt":"2020-05-05T03:00:12","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6118"},"modified":"2020-06-10T09:45:50","modified_gmt":"2020-06-10T01:45:50","slug":"keyword-match-type-strategy","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u904b\u7528\u6bd4\u5c0d\u985e\u578b\uff0c\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u672c\u6587\u70ba<\/span><span class=\"s2\"> <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-intro\/\"><span class=\"s6\">\u6700\u4f73\u5316\u5206\u6578 <\/span><\/a><\/span><span class=\"s1\">\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c<\/span><span class=\"s2\"> Google Ads <\/span><span class=\"s1\">\u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642\uff0c\u7d93\u5e38\u6703\u51fa\u73fe\u6df7\u4e82\u7684\u72c0\u6cc1\uff0c\u6bd4\u5982\uff0c\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u5b8c\u5168\u6bd4\u5c0d\u8a72\u5982\u4f55\u5340\u5206\u3001\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u9700\u8981\u70ba\u8a5e\u7d44\u5efa\u7acb\u5dee\u7570\u7248\u672c<\/span><span class=\"s2\">&#8230;<\/span><span class=\"s1\">\u7b49\u554f\u984c\u3002\u4ee5\u4e0b\u6211\u5011\u4e5f\u5c07\u91dd\u5c0d\u4ee5\u4e0a\u5169\u7a2e\u72c0\u6cc1\u9032\u884c\u89e3\u6790\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u95dc\u9375\u5b57\u7684\u4f5c\u7528\u70ba\u300e\u6307\u5b9a\u300f\u4f7f\u7528\u8005\u7684\u67e5\u8a62\uff0c\u6bd4\u5c0d\u985e\u578b\u5247\u662f\u7528\u4f86\u300e\u63a7\u5236\u300f\u95dc\u9375\u5b57\u7684\u6307\u5b9a\u76ee\u6a19\u908f\u8f2f\u3002\u56e0\u6b64\u5728\u9032\u5165\u6b63\u984c\u524d\uff0c\u6211\u5011\u9700\u8981\u5148\u4f86\u8a8d\u8b58\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u7684\u56db\u7a2e\u8868\u73fe\u5f62\u5f0f\uff1a<\/span><\/p>\n<figure id=\"attachment_6119\" aria-describedby=\"caption-attachment-6119\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6119\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-1.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-1.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-1-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-1-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6119\" class=\"wp-caption-text\">\u56db\u7a2e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\"><span class=\"s7\">\u2460<\/span> <span class=\"s7\">\u5ee3\u6cdb\u6bd4\u5c0d<\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">\u5ee3\u6cdb\u6bd4\u5c0d\u662f\u6240\u6709\u95dc\u9375\u5b57\u7684\u300e\u9810\u8a2d\u300f\u6bd4\u5c0d\u985e\u578b\uff0c\u5305\u542b\u81f3\u5c11\u4e00\u500b\u5b57\u8a5e\u3001\u540c\u7fa9\u5b57\u3001\u932f\u5225\u5b57\u3001\u76f8\u95dc\u641c\u5c0b\u5b57\u8207\u884d\u751f\u8b8a\u9ad4\uff0c\u53ea\u8981\u7b26\u5408\u4e0a\u8ff0\u7684\u4efb\u4f55\u4e00\u7a2e\u60c5\u6cc1\u5c31\u6709\u53ef\u80fd\u5e36\u51fa\u5ee3\u544a\u3002<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s7\">\u2461<\/span> <span class=\"s7\">\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26<\/span> <\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u8207\u5ee3\u6cdb\u6bd4\u5c0d\u76f8\u4f3c\uff0c\u4f46\u5728\u4f7f\u7528<\/span><span class=\"s7\">\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26<\/span><span class=\"s1\">\u6642\uff0c\u641c\u5c0b\u5b57\u8a5e\u524d\u9762\u5fc5\u9808\u5305\u542b\u52a0\u865f\u6216\u662f\u8207\u5176\u76f8\u4f3c\u7684\u8b8a\u9ad4\uff0c\u624d\u80fd\u5e36\u51fa\u5ee3\u544a\u3002<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s9\">\u2462<\/span> <span class=\"s9\">\u8a5e\u7d44\u6bd4\u5c0d<\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u5b57\u8a5e\u7b26\u5408\u4f60\u6240\u6307\u5b9a\u8a5e\u7d44\u6216\u8fd1\u4f3c\u8b8a\u9ad4\uff0c\u4e14\u9806\u5e8f\u76f8\u540c\u6642\uff0c\u5c31\u7b97\u524d\u5f8c\u5305\u542b\u5176\u4ed6\u5b57\u8a5e\uff0c\u5373\u53ef\u900f\u904e\u641c\u5c0b\u5e36\u51fa\u5ee3\u544a\u3002<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s9\">\u2463<\/span> <span class=\"s9\">\u5b8c\u5168\u6bd4\u5c0d<\/span> <\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">\u7576\u4f7f\u7528\u8005\u641c\u5c0b\u7684\u5b57\u8a5e\u5b8c\u5168\u7b26\u5408\u6216\u610f\u7fa9\u8fd1\u4f3c\u4f60\u6240\u6307\u5b9a\u7684\u5b57\u8a5e\u6642\uff0c\u5c31\u53ef\u80fd\u5e36\u51fa\u5ee3\u544a\u3002<\/span><span class=\"s2\"><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s9\">\u26a0\ufe0f \u5c0f\u63d0\u9192<br \/>\n<\/span>\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u9650\u5236\u592a\u591a\u53ef\u80fd\u6703\u9650\u5236\u6d41\u91cf\uff0c\u56e0\u6b64\u8acb\u8b93\u95dc\u9375\u5b57\u7684\u6bd4\u5c0d\u985e\u578b\u76e1\u53ef\u80fd\u7684\u8da8\u5411\u5ee3\u6cdb\uff0c\u4e26\u4f7f\u7528\u667a\u6167\u51fa\u50f9\u5206\u5c64\u7ba1\u7406\uff0c\u4ee5\u5229\u6a5f\u5668\u5b78\u7fd2\u53ef\u4ee5\u512a\u5148\u6311\u9078\u51fa\u6548\u679c\u6700\u597d\u7684\u95dc\u9375\u5b57\uff0c\u800c\u975e\u53d7\u5230\u6bd4\u5c0d\u985e\u578b\u9650\u5236\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s12\" style=\"color: #eb7a77;\">\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u5efa\u8b70\u4f5c\u6cd5<\/span> <\/strong><\/span><\/h3>\n<figure id=\"attachment_6120\" aria-describedby=\"caption-attachment-6120\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6120\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-2.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-2.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-2-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-2-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/keyword-match-type-strategy-2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6120\" class=\"wp-caption-text\">\u95dc\u9375\u5b57\u6bd4\u5c0d\u7bc4\u4f8b \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s9\">\u5982\u4f55\u5340\u5206\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u5b8c\u5168\u6bd4\u5c0d<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u5728\u5c0d\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u6709\u4e86\u521d\u6b65\u7684\u4e86\u89e3\u5f8c\uff0c\u6211\u5011\u7b2c\u4e00\u500b\u8981\u4f86\u91d0\u6e05\u7684\u554f\u984c\uff0c\u5c31\u662f\u6700\u5e38\u8b93\u4f7f\u7528\u8005\u641e\u5f97\u5fc3\u7169\u610f\u4e82\u7684\u554f\u984c\uff1a\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u5b8c\u5168\u6bd4\u5c0d\u7684\u5340\u5206\u554f\u984c\u3002<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u5b8c\u5168\u6bd4\u5c0d\u95dc\u9375\u5b57\u90fd\u4f7f\u7528\u8a9e\u610f\u6bd4\u5c0d\uff0c\u8457\u91cd\u5206\u6790\u4f7f\u7528\u8005\u641c\u5c0b\u5b57\u8a5e\u7684\u610f\u7fa9<\/span><span class=\"s2\"> ; <\/span><span class=\"s1\">\u4f46\u5b8c\u5168\u6bd4\u5c0d\u66f4\u504f\u91cd\u65bc\u641c\u5c0b\u8207\u95dc\u9375\u5b57\u76f8\u7b26\u5408\u7684\u610f\u5716\uff0c\u5ee3\u6cdb\u6bd4\u5c0d\u5247\u504f\u5411\u767c\u6398\u8207\u4f7f\u7528\u8005\u610f\u5716\u76f8\u95dc\u7684\u67e5\u8a62\u3002<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u270f\ufe0f \u91cd\u9ede\u6574\u7406\uff1a\u7528\u300e<\/span><span class=\"s7\">\u5ee3\u6cdb\u6bd4\u5c0d<\/span><span class=\"s1\">\u300f<\/span><span class=\"s7\">\u5438\u5f15\u9577\u5c3e\u67e5\u8a62<\/span><span class=\"s1\">\uff0c\u628a\u300e<\/span><span class=\"s7\">\u5b8c\u5168\u6bd4\u5c0d<\/span><span class=\"s1\">\u300f<\/span><span class=\"s7\">\u7559\u7d66\u6d41\u91cf\u548c\u50f9\u503c\u9ad8\u7684\u95dc\u9375\u5b57<\/span><span class=\"s1\">\u3002<\/span><\/p>\n<h3><\/h3>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s9\">\u53ea\u9700\u8981\u5c0d\u9ad8\u6d41\u91cf<\/span><span class=\"s10\">\/<\/span><span class=\"s9\">\u9ad8\u50f9\u503c\u7684\u67e5\u8a62\u4f7f\u7528\u5b8c\u5168<\/span><span class=\"s10\">\/<\/span><span class=\"s9\">\u8a5e\u7d44\u6bd4\u5c0d<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s12\">\u2460<\/span> <span class=\"s12\">\u70ba\u9ad8\u50f9\u503c\u67e5\u8a62\u4fee\u6b63\u6bd4\u5c0d\u985e\u578b<\/span><span class=\"s1\">\uff08\u9078\u64c7\u6027\u63a1\u7528\uff1a\u5982\u679c\u60f3\u63d0\u5347\u5c0d\u5ee3\u544a\u6587\u6848\u7684\u63a7\u5236\u53ef\u4f7f\u7528\uff09<\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">\u4f7f\u7528\u6bd4\u5c0d\u985e\u578b\u4f86\u6307\u5b9a\u67e5\u8a62\uff0c\u53ef\u4ee5\u66f4\u5168\u9762\u5730\u638c\u63a7\u51fa\u50f9\u548c\u5ee3\u544a\u7d20\u6750\uff0c\u4f46\u5982\u679c\u662f\u4ee5\u8a5e\u7d44\u6bd4\u5c0d\u548c\u5b8c\u5168\u6bd4\u5c0d\u505a\u70ba\u5e33\u6236\u7684\u6838\u5fc3\u7b56\u7565\uff0c\u53ef\u80fd\u6703\u8b93\u7ba1\u7406\u7684\u5de5\u4f5c\u66f4\u8907\u96dc\uff0c\u751a\u81f3\u932f\u904e\u5ee3\u6cdb\u6bd4\u5c0d\u5b57\u8a5e\u5e36\u4f86\u7684\u50f9\u503c\u6d41\u91cf\u3002\u56e0\u6b64\u5efa\u8b70\u53ea\u9700\u8981\u91dd\u5c0d\u300e<\/span><span class=\"s9\">\u9ad8\u6d41\u91cf<\/span><span class=\"s10\">\/<\/span><span class=\"s9\">\u9ad8\u50f9\u503c<\/span><span class=\"s1\">\u300f\u7684\u67e5\u8a62\u4f7f\u7528\u5b8c\u5168\u6bd4\u5c0d\u548c\u8a5e\u7d44\u6bd4\u5c0d\uff0c\u624d\u5f97\u4ee5\u66f4\u7cbe\u6e96\u7684\u638c\u63a7\u51fa\u50f9\u548c\u5ee3\u544a\u7d20\u6750\u7684\u512a\u9ede\u3002<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s12\">\u2461<\/span> <span class=\"s12\">\u70ba\u9ad8\u50f9\u503c\u95dc\u9375\u5b57\u64f4\u5c55\u89f8\u53ca<\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">\u5982\u679c\u60f3\u70ba\u9ad8\u50f9\u503c\u95dc\u9375\u5b57\u64f4\u5c55\u6bd4\u5c0d\u985e\u578b\uff0c\u53ef\u6839\u64da\u9ede\u64ca\u3001\u8f49\u63db\u6216\u8f14\u52a9\u8f49\u63db\u91cf\uff0c\u70ba\u300e\u8a5e\u7d44<\/span><span class=\"s2\">\/<\/span><span class=\"s1\">\u5b8c\u5168\u6bd4\u5c0d\u300f\u95dc\u9375\u5b57\u6392\u5e8f\uff0c\u627e\u51fa\u53ea\u63a1\u7528\u300e\u8a5e\u7d44\u6bd4\u5c0d\u300f\u6216\u300e\u5b8c\u5168\u6bd4\u5c0d\u300f\u7684\u9ad8\u6548\u95dc\u9375\u5b57\u5f8c\uff0c\u9078\u64c7\u52a0\u5165\u300e\u5ee3\u6cdb\u6bd4\u5c0d\u300f\u6216\u300e\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u300f\uff0c\u4e26\u900f\u904e<\/span><span class=\"s2\"> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167105?hl=zh-Hant&amp;ref_topic=6167087\"><span class=\"s15\">\u6392\u9664\u95dc\u9375\u5b57<\/span><\/a> <\/span><span class=\"s1\">\u66f4\u7cbe\u6e96\u9396\u5b9a\u95dc\u9375\u5b57\u6e05\u55ae\u7bc4\u570d\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s18\"><span class=\"s1\">\u270f\ufe0f <\/span>\u91cd\u9ede\u6574\u7406\uff1a\u5f9e\u300e\u5ee3\u6cdb\u6bd4\u5c0d\u300f\u6539\u70ba\u300e\u5b8c\u5168\u6bd4\u5c0d\u300f\u53ef\u66f4\u6709\u6548\u7684\u7ba1\u7406\u9ad8\u50f9\u503c\u5b57\u8a5e\u6d41\u91cf\uff0c\u5f9e\u300e\u8a5e\u7d44<\/span><span class=\"s17\">\/<\/span><span class=\"s18\">\u5b8c\u5168\u6bd4\u5c0d\u300f\u6539\u4f7f\u7528\u300e\u5ee3\u6cdb\u6bd4\u5c0d\u300f\u5247\u6709\u5229\u65bc\u589e\u52a0\u6d41\u91cf\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s19\">\u2706<\/span><span class=\"s2\"> 02-23965819<br \/>\n<\/span><span class=\"s19\">\u2709\ufe0e<\/span><span class=\"s2\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s20\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u70ba\u4f60\u7684\u7522\u54c1\u9078\u64c7\u66f4\u9069\u5408\u7684\u9ede\u64ca\u4ed8\u8cbb\u95dc\u9375\u5b57\uff5e<\/p>\n","protected":false},"author":1,"featured_media":6145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,177,400,349],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-177","tag-400","tag-349"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-05T03:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-10T01:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u904b\u7528\u6bd4\u5c0d\u985e\u578b\uff0c\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff01\",\"datePublished\":\"2020-05-05T03:00:12+00:00\",\"dateModified\":\"2020-06-10T01:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/\"},\"wordCount\":30,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png\",\"keywords\":[\"Google\",\"Google Ads\",\"\u6700\u4f73\u5316\u5206\u6578\",\"\u6bd4\u5c0d\u985e\u578b\",\"\u95dc\u9375\u5b57\"],\"articleSection\":[\"\u6578\u4f4d\u5ee3\u544a\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/\",\"name\":\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png\",\"datePublished\":\"2020-05-05T03:00:12+00:00\",\"dateModified\":\"2020-06-10T01:45:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png\",\"width\":1440,\"height\":727,\"caption\":\"\u5716\u7247\u4f86\u6e90\uff1aOuch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/keyword-match-type-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u904b\u7528\u6bd4\u5c0d\u985e\u578b\uff0c\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff01\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks","description":"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks","og_description":"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2020-05-05T03:00:12+00:00","article_modified_time":"2020-06-10T01:45:50+00:00","og_image":[{"width":1440,"height":727,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_title":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks","twitter_description":"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u904b\u7528\u6bd4\u5c0d\u985e\u578b\uff0c\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff01","datePublished":"2020-05-05T03:00:12+00:00","dateModified":"2020-06-10T01:45:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/"},"wordCount":30,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png","keywords":["Google","Google Ads","\u6700\u4f73\u5316\u5206\u6578","\u6bd4\u5c0d\u985e\u578b","\u95dc\u9375\u5b57"],"articleSection":["\u6578\u4f4d\u5ee3\u544a"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/","name":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u7528\u6bd4\u5c0d\u985e\u578b\u8b93\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff5ciSPOT x Talks","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png","datePublished":"2020-05-05T03:00:12+00:00","dateModified":"2020-06-10T01:45:50+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u672c\u6587\u70ba\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u7684\u5ef6\u4f38\u7bc7\uff0c\u6211\u5011\u5c07\u8b1b\u89e3\u5982\u4f55\u914d\u5408\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\uff0c\u4ee5\u53ca\u5bb9\u6613\u88ab\u6df7\u6dc6\u7684\u89c0\u5ff5\u89e3\u6790\u3002\u6700\u4f73\u5316\u5206\u6578\u81ea\u53bb\u5e74\u4e94\u6708\u4efd\u6b63\u5f0f\u767b\u5165\u53f0\u7063\u5f8c\uff0c\u64cd\u4f5c Google Ads \u7684\u5925\u4f34\u5011\u53ef\u904b\u7528\u66f4\u6709\u5373\u6642\u5feb\u901f\u7684\u65b9\u5f0f\u4e14\u9054\u5230\u512a\u5316\u5e33\u6236\u7684\u76ee\u7684\u3002\u4f46\u5728\u4f7f\u7528\u300e\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u300f\u6642...","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/02\/\u6bd4\u5c0d\u985e\u578b\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41.png","width":1440,"height":727,"caption":"\u5716\u7247\u4f86\u6e90\uff1aOuch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u904b\u7528\u6bd4\u5c0d\u985e\u578b\uff0c\u5e6b\u52a9\u4f60\u7684\u6d41\u91cf\u6649\u5347\u4e0a\u6d41\uff01"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/6118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=6118"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/6118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/6145"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=6118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=6118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=6118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}