{"id":6175,"date":"2020-06-12T11:00:37","date_gmt":"2020-06-12T03:00:37","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6175"},"modified":"2020-06-08T13:31:36","modified_gmt":"2020-06-08T05:31:36","slug":"facebook-collaborative-ads-set-up","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/facebook-collaborative-ads-set-up\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Facebook \u5354\u4f5c\u5ee3\u544a \u00b7 \u5ee3\u544a\u7ba1\u7406\u54e1\u8a2d\u5b9a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u672c\u6587\u70ba<\/span><span class=\"s2\"> Facebook <\/span><span class=\"s1\">\u5354\u4f5c\u5ee3\u544a\uff08<\/span><span class=\"s2\">Facebook Collaborative Ads<\/span><span class=\"s1\">\uff09\u7684\u64cd\u4f5c\u6559\u5b78\uff0c\u5305\u542b\u64cd\u4f5c\u8a2d\u5b9a\u3001\u5efa\u8b70\u4f5c\u6cd5\u8207\u8ffd\u8e64\u6559\u5b78\u3002\u5c0d\u65bc\u9019\u9805\u7522\u54c1\u9084\u4e0d\u719f\u6089\u7684\u670b\u53cb\uff0c\u53ef\u53c3\u8003<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/facebook-collaborative-ads-intro\/\">\u4e0a\u4e00\u7bc7<\/a>\u4ecb\u7d39\u3002<\/span><span class=\"s4\"><br \/>\n<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><strong><span class=\"s5\" style=\"color: #eb7a77;\">\u5354\u4f5c\u5ee3\u544a\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s6\">\u4ee5\u4e0b\u5c07\u8b1b\u89e3\u5982\u4f55\u900f\u904e\u5ee3\u544a\u7ba1\u7406\u54e1\u5efa\u7acb\u5354\u4f5c\u5ee3\u544a\u3002\u5728\u8ab2\u7a0b\u958b\u59cb\u524d\uff0c\u5efa\u8b70\u5148\u78ba\u8a8d\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/span><\/p>\n<figure id=\"attachment_6203\" aria-describedby=\"caption-attachment-6203\" style=\"width: 1620px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6203 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/facebook-collaborative-ads-6.png\" alt=\"\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/facebook-collaborative-ads-6.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/facebook-collaborative-ads-6-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/facebook-collaborative-ads-6-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/facebook-collaborative-ads-6-1024x683.png 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><figcaption id=\"caption-attachment-6203\" class=\"wp-caption-text\">\u57f7\u884c Facebook \u5354\u4f5c\u5ee3\u544a\u524d\u7684\u6ce8\u610f\u4e8b\u9805 \/ \u8cc7\u6599\u4f86\u6e90\uff1aFacebook \/ Icons made by <a title=\"Freepik\" href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a><\/figcaption><\/figure>\n<p class=\"p3\"><span class=\"s1\">\u2460<\/span> <span class=\"s1\">\u5efa\u7acb\u5354\u4f5c\u5ee3\u544a\u5c08\u7528\u7684\u65b0\u5ee3\u544a\u5e33\u865f\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2461<\/span> <span class=\"s1\">\u524d\u5f80<a href=\"https:\/\/www.facebook.com\/business\/solutions-explorer\/collaborative_ads_merchants\/\"><span class=\"s7\">\u5354\u4f5c\u5ee3\u544a\u5546\u5bb6<\/span><\/a><\/span> <span class=\"s1\">\u78ba\u8a8d\u6240\u5728\u5730\u5340\u6709\u54ea\u4e9b\u5546\u5bb6\u8ca9\u8ce3\u4f60\u7684\u7522\u54c1\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2462<\/span> <span class=\"s1\">\u5982\u679c\u5546\u5bb6\u5408\u4f5c\u5925\u4f34\u540c\u610f\u8207\u4f60\u5206\u4eab\u76ee\u9304\u5b50\u96c6\uff0c\u8acb\u5148\u78ba\u8a8d\u662f\u5426\u6709\u5728\u5e33\u865f\u4e2d\u770b\u5230\u901a\u77e5\uff0c\u8acb\u524d\u5f80\u4e26\u9ede\u9078\u63a5\u53d7\u670d\u52d9\u689d\u6b3e\u8207\u689d\u4ef6\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u5efa\u7acb\u5354\u4f5c\u5ee3\u544a\u6b65\u9a5f<\/span><\/strong><\/span><\/h3>\n<p class=\"p5\"><span class=\"s8\">\u2460<\/span> <span class=\"s10\">\u524d\u5f80<span class=\"s11\">\u5ee3\u544a\u7ba1\u7406\u54e1<\/span>\uff0c<\/span><span class=\"s1\">\u9078\u64c7\u9700\u8981\u5efa\u7acb\u5354\u4f5c\u7684\u5ee3\u544a\u5e33\u865f<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2461<\/span> <span class=\"s1\">\u9ede\u64ca\u300e<b>\u5efa\u7acb\u5ee3\u544a<\/b>\u300f\uff0c\u9078\u64c7<b>\u300e\u76ee\u9304\u92b7\u552e<\/b>\u300f\u76ee\u6a19<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2462<\/span> <span class=\"s1\">\u9078\u64c7\u5546\u5bb6\u5408\u4f5c\u5925\u4f34\u8207\u4f60\u5206\u4eab\u7684\u76ee\u9304\u5b50\u96c6\uff0c\u8acb\u8996\u9700\u6c42\u5efa\u7acb<span class=\"s12\">\u5546\u54c1\u7d44\u5408<\/span>\u548c\u5ee3\u544a\u7d44\u5408<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2463<\/span> <span class=\"s1\">\u9078\u64c7\u9810\u7b97\u3001\u51fa\u50f9\u7b56\u7565\u3001\u5ee3\u544a\u53d7\u773e\u3001\u7248\u4f4d\u4ee5\u53ca\u5ee3\u544a\u683c\u5f0f<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2464<\/span> <span class=\"s1\">\u9078\u64c7\u300e\u518d\u6b21\u9396\u5b9a\u300f\u6216\u300e\u5ee3\u6cdb\u5ee3\u544a\u53d7\u773e\u300f<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2465<\/span> <span class=\"s1\">\u9078\u64c7\u5ee3\u544a\u5275\u610f\u683c\u5f0f\uff08\u8f2a\u64ad\u3001\u55ae\u4e00\u5716\u50cf\u6216\u7cbe\u9078\u96c6\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s13\">\u26a0\ufe0f<\/span><b> <\/b><span class=\"s1\"><b>\u8acb\u6ce8\u610f\uff1a<\/b>\u6240\u6709\u9023\u7d50\u90fd\u9700\u8981\u5c0e\u5411\u300e\u5546\u5bb6\u5408\u4f5c\u5925\u4f34\u7684\u7db2\u7ad9\u300f\u800c\u975e\u4f60\u7684\u7db2\u7ad9<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u5354\u4f5c\u5ee3\u544a\uff1a\u5efa\u8b70\u4f5c\u6cd5<\/span><\/strong><\/span><\/h3>\n<h3 class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s15\">\u5efa\u7acb\u5546\u54c1\u7d44\u5408<\/span><\/strong><\/span><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u2460<\/span> <span class=\"s1\">\u5728\u5ee3\u544a\u7d44\u5408\u5efa\u7acb\u6d41\u7a0b\u4e2d\uff0c\u5efa\u8b70\u900f\u904e\u76ee\u9304\u7ba1\u7406\u5de5\u5177\u5efa\u7acb\u5546\u54c1\u7d44\u5408\uff0c\u4ee5\u6709\u6548\u63a7\u5236\u5ee3\u544a\u76ee\u9304\u4e2d\u7684\u5546\u54c1\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s17\">\u2461<\/span> <span class=\"s1\">\u5728\u8a2d\u5b9a\u7be9\u9078\u689d\u4ef6\u9078\u9805\u6642\uff0c\u5efa\u8b70\u4f7f\u7528\u300e\u54c1\u724c\u6216\u7522\u54c1\u540d\u7a31\u300f\uff0c\u907f\u514d\u4f7f\u7528\u7de8\u865f\u4f5c\u70ba\u7be9\u9078\u689d\u4ef6\u9078\u9805\uff0c\u4ee5\u514d\u9032\u884c\u8b8a\u66f4\u6642\u5f71\u97ff\u5546\u54c1\u7d44\u5408\u4e2d\u7684\u7522\u54c1\u3002<\/span><\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #008080;\"><span class=\"s15\">\u4f7f\u7528<\/span><span class=\"s18\">\u5ee3\u6cdb\u5ee3\u544a\u53d7\u773e<\/span><\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s17\">\u5982\u679c\u60f3\u8981\u958b\u767c\u5ba2\u7fa4\uff0c\u8acb\u907f\u514d\u4f7f\u7528\u300e\u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u300f\uff0c\u9019\u9805\u4f5c\u6cd5\u6703\u8b93\u53d7\u773e\u898f\u6a21\u7522\u751f\u53d7\u9650\u4e26\u5f71\u97ff\u5ee3\u544a\u520a\u767b\u60c5\u5f62\u3002\u5efa\u8b70\u4f7f\u7528\u300e\u5ee3\u6cdb\u5ee3\u544a\u53d7\u773e<b>\u300f<\/b>\uff0c\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u70ba\u5546\u5bb6\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u89f8\u53ca\u66f4\u5ee3\u544a\u53d7\u773e\uff0c\u66f4\u6709\u5229\u65bc\u5ba2\u7fa4\u958b\u767c\u3002<\/span><\/p>\n<h3 class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s15\">\u4f7f\u7528\u518d\u6b21\u9396\u5b9a<\/span><\/strong><\/span><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u518d\u6b21\u9396\u5b9a\u53ef\u91dd\u5c0d\u66fe\u5728\u4f60\u7684\u7db2\u7ad9\u6216\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u700f\u89bd\u904e\u5546\u54c1\u3001\u4f46\u5c1a\u672a\u9032\u884c\u8cfc\u8cb7\u7684\u7528\u6236\uff0c\u518d\u6b21\u9032\u884c\u63d0\u9192\u8207\u986f\u793a\u5546\u54c1\uff08\u6216\u662f\u985e\u4f3c\u7522\u54c1\uff09\u7684\u529f\u80fd\u3002<\/span><\/p>\n<h3 class=\"p5\"><strong><span class=\"s15\" style=\"color: #008080;\">\u4f7f\u7528\u81ea\u52d5\u7248\u4f4d<\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s17\">\u5efa\u8b70<\/span><span class=\"s1\">\u9078\u64c7\u6240\u6709\u53ef\u7528\u7248\u4f4d\uff08\u52d5\u614b\u3001<\/span><span class=\"s2\">Instagram<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">Audience Network <\/span><span class=\"s1\">\u548c<\/span><span class=\"s2\"> Messenger<\/span><span class=\"s1\">\uff09<\/span><span class=\"s17\">\u4ee5\u5229\u65bc\u5354\u4f5c\u767c\u63ee\u6700\u5927\u7684\u6548\u7528\u3002<\/span><\/p>\n<h3 class=\"p3\"><strong><span class=\"s18\" style=\"color: #008080;\">\u8f49\u63db\u6700\u4f73\u5316<\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u91dd\u5c0d\u8cfc\u8cb7\u4eba\u6578\uff08\u9ede\u64ca\u5f8c<\/span><span class=\"s2\"> 7 <\/span><span class=\"s1\">\u5929\uff0c\u700f\u89bd\u5f8c<\/span><span class=\"s2\"> 1 <\/span><span class=\"s1\">\u5929\uff09\u9032\u884c\u5ee3\u544a\u7d44\u5408\u898f\u5283\uff0c\u4e26\u6839\u64da\u6bcf\u6b21\u884c\u52d5\u6210\u672c\u76ee\u6a19<\/span><span class=\"s17\"><b>\u8a2d\u5b9a\u51fa\u50f9\u4e0a\u9650<\/b><\/span><span class=\"s1\">\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p3\"><strong><span class=\"s19\" style=\"color: #eb7a77;\">\u2192 <\/span><\/strong><span class=\"s5\"><strong><span style=\"color: #eb7a77;\">\u88dc\u5145\u8aaa\u660e<\/span><\/strong><br \/>\n<a href=\"https:\/\/www.facebook.com\/business\/help\/620275848114281?id=725943027795860\"><span class=\"s20\">\u5efa\u7acb\u5546\u54c1\u7d44\u5408<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/274706343234703?id=1913105122334058\"><span class=\"s20\">\u518d\u6b21\u9396\u5b9a\u52d5\u614b\u5ee3\u544a\u7684\u6700\u4f73\u4f5c\u6cd5<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/378093516274697?id=1913105122334058\"><span class=\"s20\">\u70ba\u52d5\u614b\u5ee3\u544a\u9078\u64c7\u5927\u7bc4\u570d\u7684\u5ee3\u544a\u53d7\u773e<\/span><\/a><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p8\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u5354\u4f5c\u5ee3\u544a\uff1a\u8ffd\u8e64\u6210\u6548<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u5982\u679c\u60f3\u900f\u904e\u5ee3\u544a\u8861\u91cf\u6307\u6a19\uff08\u5982\uff0c\u89f8\u53ca\u4eba\u6578\u3001\u66dd\u5149\u6b21\u6578\u3001\u9ede\u64ca\u6b21\u6578\u3001\u8f49\u63db\u6b21\u6578\u3001\u9000\u8ca8\uff09\u4f86\u8a55\u4f30\u5354\u4f5c\u5ee3\u544a\u7684\u5ba3\u50b3\u6210\u6548\uff0c\u53ef\u900f\u904e\u4ee5\u4e0b\u5169\u7a2e\u65b9\u5f0f\u9032\u884c\uff1a<\/span><\/p>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s15\">\u5ee3\u544a\u7ba1\u7406\u54e1<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u9032\u5165\u5ee3\u544a\u7ba1\u7406\u54e1\u5f8c\u53f0\uff0c\u9078\u64c7<b>\u300e\u5e33\u865f\u7e3d\u89bd<\/b>\u300f\uff0c\u9ede\u64ca<b>\u300e\u5ee3\u544a\u5275\u610f\u5206\u6790\u5831\u544a<\/b>\u300f\uff0c\u9078\u64c7\u4e0b\u62c9\u5f0f\u529f\u80fd\u8868\u7684<b>\u300e\u76f4\u6b04\uff1a\u6210\u6548<\/b>\u300f\uff0c\u5373\u53ef\u67e5\u770b\u60f3\u8ffd\u8e64\u7684\u8861\u91cf\u6307\u6a19\u3002<\/span><\/p>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s22\">\u5546\u54c1\u5c64\u7d1a\u5206\u6790\u5831\u544a<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s24\">\u9032\u5165<a href=\"https:\/\/www.facebook.com\/ads\/manager\/collaborative_ads\/reporting\/\"><span class=\"s25\">\u5546\u54c1\u5c64\u7d1a\u5206\u6790\u5831\u544a<\/span><\/a>\uff0c\u8f38\u5165\u5ee3\u544a\u5e33\u865f\u7de8\u865f\u5373\u53ef\u53d6\u5f97\u884c\u92b7\u6d3b\u52d5\u7684\u5206\u6790\u6578\u64da\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s26\">\u2706<\/span><span class=\"s2\"> 02-23965819<br \/>\n<\/span><span class=\"s26\">\u2709\ufe0e<\/span><span class=\"s2\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s27\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u7bc7\u6587\u7ae0\u737b\u7d66\u60f3\u958b\u555f\u5354\u4f5c\u5ee3\u544a\u4e16\u754c\u7684\u4f60\uff5e<\/p>\n","protected":false},"author":1,"featured_media":6197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[28,138,161,406,404],"class_list":["post-6175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-facebook","tag-instagram","tag-161","tag-406","tag-404"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u4e00\u5206\u9418\u6559\u5ba4] Facebook 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