{"id":6221,"date":"2020-03-31T11:00:57","date_gmt":"2020-03-31T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6221"},"modified":"2021-01-07T13:17:17","modified_gmt":"2021-01-07T05:17:17","slug":"news-2020-strategy-google-ads-covid19","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-strategy-google-ads-covid19\/","title":{"rendered":"\u30102020 Google \u6700\u65b0\u71df\u990a\u3011\u7528 Google \u5ee3\u544a\u95dc\u61f7\u5305\u4e00\u8d77\u6e21\u904e COVID-19 \u75ab\u60c5\uff01"},"content":{"rendered":"

 <\/p>\n

\u4f60\u7684\u5ee3\u544a\u4e5f\u53d7\u5230\u9019\u6ce2\u75ab\u60c5\u7684\u5f71\u97ff\u4e86\u55ce\uff1f\u90a3\u5c31\u5feb\u4f86\u9818\u53d6\u300eGoogle Ads \u5ee3\u544a\u95dc\u61f7\u5305\u300f\u5427\uff01<\/p><\/blockquote>\n

 <\/p>\n

2020 \u662f\u500b\u52d5\u76ea\u7684\u4e00\u5e74\uff0c\u8a31\u591a\u5ba2\u6236\u90fd\u56e0\u70ba COVID-19 \u75ab\u60c5\u53d7\u5230\u4e86\u4e0d\u5c0f\u7684\u5f71\u97ff…Google \u4e5f\u91dd\u5c0d\u4e86\u9019\u500b\u60c5\u6cc1\u63d0\u4f9b\u4e86\u61c9\u8b8a\u7b56\u7565\uff0c\u4ee5\u53ca\u5728\u9019\u6ce2\u75ab\u60c5\u4e2d\u503c\u5f97\u95dc\u6ce8\u7684\u95dc\u9375\u5b57\u8207\u5546\u6a5f\u8da8\u52e2\u3002\u6211\u5011\u5c07\u4f9d\u5e8f\u5c0d\u300e\u5ee3\u544a\u5c0d\u7b56\u3001\u5e02\u5834\u5c0d\u7b56\u3001\u53f0\u7063\u5e02\u5834\u6d88\u8cbb\u8005\u6d1e\u5bdf\u300f\u7b49\u90e8\u5206\u9032\u884c\u8b1b\u89e3\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u8ddf\u8457\u6211\u5011\u7684\u8173\u6b65\uff0c\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/p>\n

 <\/p>\n

\u91dd\u5c0d\u5ee3\u544a\u63a1\u53d6\u7684\u5c0d\u7b56<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Icons made by Freepik<\/a> \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/div>\n

 <\/p>\n

\u8abf\u6574\u60c5\u5883\u548c\u8a9e\u6c23<\/strong><\/span><\/p>\n

\u67d0\u4e9b\u5b57\u8a5e\u53ef\u80fd\u6703\u542b\u6709\u96d9\u91cd\u610f\u7fa9\uff0c\u5982\uff1a\u4fdd\u8b77\u3001\u6aa2\u67e5\u3001\u9810\u9632\u3001\u75c5\u6bd2…\u7b49\u8a5e\u5f59\uff0c\u53ef\u80fd\u6703\u56e0\u70ba\u76ee\u6a19\u7fa4\u773e\u7684\u4e0d\u540c\u800c\u7522\u751f\u8f03\u654f\u611f\u7684\u5f71\u97ff\u3002\u5982\u679c\u4f60\u7684\u5ee3\u544a\u6d89\u53ca\u8de8\u570b\u6d3b\u52d5\uff0c\u8acb\u6ce8\u610f\u7576\u5730\u5c0d\u65bc COVID-19 \u7684\u76f8\u95dc\u7528\u6cd5\u3002<\/p>\n

\u6a19\u8a18\u904b\u9001\u8cc7\u8a0a<\/span><\/strong><\/p>\n

\u5982\u679c\u4f60\u7684\u5ba2\u6236\u6709\u63d0\u4f9b\u5916\u9001\u7684\u670d\u52d9\uff0c\u5efa\u8b70\u6a19\u8a18\u660e\u78ba\u7684\u904b\u9001\u8cc7\u8a0a\u3002\u5982\uff0c\u904b\u9001\u8a2d\u5099\u3001\u9810\u8a08\u9001\u9054\u6642\u9593…\u7b49\uff0c\u4ee5\u78ba\u4fdd\u5546\u5bb6\u80fd\u5982\u5be6\u63d0\u4f9b\u670d\u52d9\u3002<\/p>\n

\u8abf\u6574\u7d20\u6750\u5167\u5bb9<\/strong><\/span><\/p>\n

\u82e5\u7d20\u6750\u8cc7\u6e90\u4e2d\u6d89\u53ca\u591a\u4eba\u7fa4\u805a\u7b49\u756b\u9762\uff0c\u5efa\u8b70\u8a55\u4f30\u662f\u5426\u5408\u9069\u65bc\u76ee\u524d\u653e\u9001\u3002\u9664\u4e86\u5ee3\u544a\u756b\u9762\uff0c\u4e5f\u5efa\u8b70\u6aa2\u67e5\u5ee3\u544a\u6a19\u53ca\u3001\u8aaa\u660e\u6587\u6848\u548c\u5230\u9054\u9801\u9762\u662f\u5426\u6709\u6d89\u53ca\u654f\u611f\u6027\u8b70\u984c\u3002<\/p>\n

\u5546\u5bb6\u8cc7\u8a0a\u66f4\u65b0<\/span><\/strong><\/p>\n

\u5982\u679c\u71df\u696d\u6642\u9593\u6709\u7570\u52d5\uff0c\u5efa\u8b70\u900f\u904e Google \u5546\u5bb6\u6a94\u6848<\/a> \u66f4\u65b0\u5ee3\u544a\uff0c\u8b93\u6d88\u8cbb\u8005\u80fd\u66f4\u5373\u6642\u7684\u638c\u63e1\u5546\u5bb6\u71df\u696d\u6642\u9593\u3002<\/p>\n

 <\/p>\n

\u91dd\u5c0d\u5e02\u5834\u63a1\u53d6\u7684\u5c0d\u7b56<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Icons made by Freepik<\/a>\u00a0 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/div>\n

 <\/p>\n

\u8ffd\u8e64\u5e02\u5834\u5373\u6642\u8cc7\u8a0a<\/strong><\/span><\/p>\n

\u75ab\u60c5\u8b8a\u5316\u591a\u7aef\uff0c\u6240\u5e36\u4f86\u7684\u5f8c\u7e8c\u5f71\u97ff\u4e5f\u5341\u5206\u6df1\u9060\u3002\u5efa\u8b70\u5b9a\u671f\u900f\u904e Google Trends<\/a> \u4e86\u89e3\u611f\u8208\u8da3\u7684\u5e02\u5834\u60c5\u5f62\u8207\u6d88\u8cbb\u8005\u60f3\u6cd5\u3002<\/p>\n

\u67e5\u770b\u6210\u6548\u6307\u6a19<\/span><\/strong><\/p>\n

\u5efa\u8b70\u5b9a\u671f\u67e5\u770b\u6210\u6548\u6307\u6a19\uff0c\u82e5\u767c\u751f\u8f49\u63db\u7387\u5927\u5e45\u8b8a\u52d5\u7b49\u60c5\u5f62\uff0c\u53ef\u7acb\u5373\u8abf\u6574\u667a\u6167\u51fa\u50f9\u76ee\u6a19\u3002<\/p>\n

\u66ab\u505c\u5ee3\u544a\u7fa4\u7d44\u6216\u5ee3\u544a<\/span><\/strong><\/p>\n

\u5efa\u8b70\u67e5\u770b\u53d7\u5230\u6b64\u6ce2\u75ab\u60c5\u6240\u5f71\u97ff\u7684\u7522\u54c1\u548c\u670d\u52d9\uff0c\u9032\u4e00\u6b65\u9032\u884c\u8abf\u6574\uff0c\u82e5\u6709\u5fc5\u8981\u8acb\u66ab\u505c\u5ee3\u544a\u7fa4\u7d44\u8207\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u82e5\u7121\u6cd5\u78ba\u5b9a\u6d3b\u6e90\u4f9b\u61c9\u662f\u5426\u5145\u8db3\uff0c\u5efa\u8b70\u5c07\u901a\u8def\u7684\u7dda\u4e0a\u6216\u7576\u5730\u7522\u54c1\u6a19\u793a\u70ba\u300c\u7f3a\u8ca8\u300d\u3002<\/p>\n

\u2192 \u5ef6\u4f38\u95b1\u8b80\uff1a\u9762\u5c0dCOVID-19\uff1a Google \u5982\u4f55\u5354\u52a9\u53f0\u7063\uff1f<\/a><\/p><\/blockquote>\n

 <\/p>\n

\u75ab\u60c5\u521d\u671f\u7684\u53f0\u7063\u5e02\u5834\u6d88\u8cbb\u8005\u6d1e\u5bdf<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

Icons made by itim2101<\/a> from www.flaticon.com<\/a><\/div>\n

\/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/p>\n

\u8b39\u614e\u898f\u5283\uff0c\u990a\u8eab\u4fdd\u5065\u70ba\u9996\u8981\u4efb\u52d9<\/strong><\/span><\/p>\n

\u6d88\u8cbb\u8005\u5c0d\u65bc\u751f\u547d\u64c1\u6709\u5d84\u65b0\u7684\u898f\u5283\u614b\u5ea6\uff0c\u958b\u59cb\u6ce8\u91cd\u990a\u8eab\u76f8\u95dc\u7684\u5167\u5bb9\u3002\u71b1\u9580\u95dc\u9375\u5b57\u5305\u542b\uff1a\u8207\u5065\u8eab\u8b70\u984c\u76f8\u95dc\u7684\u300e\u8dd1\u6b65\u6a5f\u3001\u5065\u8eab\u74b0\u3001\u69d3\u9234\u300f; \u8207\u4fdd\u5065\u76f8\u95dc\u7684\u300e\u5927\u849c\u3001\u8702\u81a0\u3001\u76ca\u751f\u83cc\u3001\u5065\u5eb7\u300f\u3002\u5176\u4e2d\u300e\u7dad\u4ed6\u547dC\u3001\u5927\u849c\u3001\u76ca\u751f\u83cc\u3001\u5065\u8eab\u300f\u70ba\u8fd1\u671f\u8072\u91cf\u5927\u5e45\u63d0\u5347\u7684\u95dc\u9375\u5b57\uff0c\u76f8\u8f03\u65bc\u53bb\u5e74\u7684\u641c\u5c0b\u91cf\u63d0\u9ad8\u4e86 1.4~1.7 \u500d\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGogole<\/figcaption><\/figure>\n

\u6d3b\u5728\u7576\u4e0b\uff0c\u7dad\u6301\u5fc3\u9748\u7684\u5bcc\u8db3<\/strong><\/span><\/p>\n

\u9664\u4e86\u7dad\u6301\u8089\u9ad4\u7684\u5065\u5eb7\uff0c\u6c11\u773e\u4e5f\u4e0d\u5fd8\u4fdd\u6301\u6b63\u5411\u7684\u5fc3\u9748\u614b\u5ea6\uff0c\u958b\u59cb\u641c\u5c0b\u80fd\u653e\u9b06\u60c5\u7dd2\u7684\u95dc\u9375\u5b57\uff0c\u5305\u542b\uff1a\u6f2b\u756b\u3001\u97d3\u5287\u3001\u6236\u5916 \u666f\u9ede\u3002\u5176\u4e2d\u300e\u6236\u5916 \u666f\u9ede\u300f\u8f03\u53bb\u5e74\u540c\u671f\u641c\u5c0b\u91cf\u63d0\u5347\u4e86 2.1 \u500d\u3001\u5728\u4e8c\u6708\u4e2d\u4e0a\u65ec\u66f4\u4e0a\u5347\u4e86 4.4 \u500d ; \u300e\u6f2b\u756b\u300f\u8207\u300e\u97d3\u5287\u300f\u5247\u8f03\u53bb\u5e74\u540c\u671f\u4e0a\u5347\u4e86 1.1~1.6 \u500d\u3002<\/p>\n

\u5ef6\u9072\u525b\u6027\u9700\u6c42\uff0c\u65c5\u884c\u4ec0\u9ebc\u7684\u901a\u901a\u518d\u898b\u4e86<\/span><\/strong><\/p>\n

\u5728\u9019\u6ce2\u75ab\u60c5\u4e2d\uff0c\u6d88\u8cbb\u8005\u4e5f\u5ef6\u9072\u4e86\u525b\u6027\u9700\u6c42\uff0c\u300e\u6a5f\u7968 \u53d6\u6d88\u300f\u8f03\u53bb\u5e74\u540c\u671f\u8072\u91cf\u63d0\u5347\u4e86 4.8 \u500d\u3001\u5728\u4e8c\u6708\u4e2d\u4e0a\u65ec\u4e0a\u5347\u4e86 5.3 \u500d ; \u300e\u5ef6\u671f\u300f\u8f03\u53bb\u5e74\u540c\u671f\u8072\u91cf\u63d0\u5347\u4e86 10.3 \u500d\u3001\u5728\u4e8c\u6708\u4e2d\u4e0a\u65ec\u4e0a\u5347\u4e86 6.7 \u500d\u3002<\/p>\n

\u2192 \u6ce8\u610f\uff1a2003 \u5e74 SARS \u671f\u9593\uff0c\u53f0\u7063\u51fa\u5883\u65c5\u904a\u4eba\u6b21\u5728\u75ab\u60c5\u7d50\u675f\u5f8c\uff082004\uff09\u5927\u5e45\u6210\u9577\uff0c\u5373\u4f7f\u76ee\u524d\u525b\u6027\u9700\u6c42\u504f\u4f4e\uff0c\u4ecd\u8981\u6709\u9810\u671f\u905e\u5ef6\u767c\u751f\u7684\u5fc3\u7406\u6e96\u5099\u3002<\/p><\/blockquote>\n

\u6539\u8b8a\u6d88\u8cbb\u7fd2\u6163\uff0c\u7dda\u4e0a\u8cfc\u7269\u9700\u6c42\u63d0\u5347<\/strong><\/span><\/p>\n

\u7531\u65bc\u75ab\u60c5\u671f\u9593\u5ba3\u5c0e\u300e\u76e1\u91cf\u5c11\u53bb\u4eba\u591a\u7684\u5730\u65b9\u300f\u4ee5\u514d\u7522\u751f\u7fa4\u805a\u611f\u67d3\uff0c\u6d88\u8cbb\u9700\u6c42\u4e5f\u6f38\u6f38\u5f9e\u5be6\u9ad4\u8f49\u70ba\u7dda\u4e0a\u3002\u71b1\u9580\u95dc\u9375\u5b57\u5305\u542b\uff1a\u5916\u9001\u5e73\u53f0\u3001\u7dda\u4e0a\u8cfc\u7269\u3002\u5176\u4e2d\u300e\u7db2\u8def\u8cfc\u7269\u300f\u5728\u4e8c\u6708\u4e2d\u4e0a\u65ec\u4e0a\u5347\u4e86 1.6 \u500d ;\u300e\u7dda\u4e0a\u8ab2\u7a0b\u300f\u8f03\u53bb\u5e74\u540c\u671f\u641c\u5c0b\u91cf\u63d0\u5347\u4e86 1.8 \u500d\u3001\u5728\u4e8c\u6708\u4e2d\u4e0a\u65ec\u4e0a\u5347\u4e86 1.5 \u500d\u3002<\/p>\n

 <\/p>\n

\u5354\u52a9\u5de5\u5177\u5305<\/strong><\/span><\/h3>\n

Google \u8aaa\u660e\u4e2d\u5fc3<\/span><\/strong><\/p>\n

\u67e5\u770b Google \u91dd\u5c0d COVID-19 \u75ab\u60c5\u6240\u767c\u4f48\u7684\u6700\u65b0\u5ee3\u544a\u61c9\u8b8a\u516c\u544a \u2192\u00a0 \u9023\u7d50<\/span><\/a><\/p>\n

Google Ads APP<\/span><\/strong><\/p>\n

Google Ads \u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u53ef\u96a8\u6642\u96a8\u638c\u63e1\u5ee3\u544a\u6d3b\u52d5\u7684\u60c5\u6cc1 \u2192\u00a0\u8f09\u9ede\uff1a<\/span>iOS \u7248<\/span><\/a>\u3001<\/span>Android<\/span> \u7248<\/span><\/a><\/p>\n

Google Ads \u8aaa\u660e\u793e\u7fa4<\/span><\/strong><\/p>\n

Google Ads \u8aaa\u660e\u793e\u7fa4\u662f\u7531 Google Ads \u7528\u6236\u6240\u7d44\u6210\u7684\u5168\u7403\u8ad6\u58c7\uff0c\u82e5\u6709\u4efb\u4f55\u7591\u554f\uff08\u4f46\u5728\u8aaa\u660e\u4e2d\u5fc3\u67e5\u8a62\u4e0d\u5230\u76f8\u95dc\u8cc7\u8a0a\uff09\u53ef\u900f\u904e\u9019\u500b\u5e73\u53f0\u63d0\u554f\uff0c\u5229\u7528\u793e\u7fa4\u7684\u529b\u91cf\u589e\u9577\u5ee3\u544a\u667a\u5eab \u2192 \u9023\u7d50<\/span><\/a><\/p>\n

\u8207 Google \u806f\u7e6b<\/strong><\/span><\/p>\n

\u5982\u679c\u524d\u5e7e\u9805\u65b9\u6cd5\u90fd\u7121\u6cd5\u89e3\u6c7a\u4f60\u7684\u554f\u984c\uff0c\u4e5f\u53ef\u900f\u904e\u9019\u9805\u8868\u55ae<\/a><\/span>\u8207 Google \u806f\u7e6b\u3002<\/p>\n

 <\/p>\n

\u26a0\ufe0f \u75ab\u60c5\u671f\u9593\u53ef\u80fd\u9020\u6210\u67d0\u4e9b\u5ee3\u544a\u7522\u54c1\u5ef6\u9072\u6216\u662f\u4e0d\u53ef\u4f7f\u7528\uff0c\u5982\u6709\u4efb\u4f55\u7591\u616e\u5efa\u8b70\u806f\u7d61\u8ca0\u8cac\u7684\u696d\u52d9\u7a97\u53e3\uff0c\u6211\u5011\u4e5f\u6703\u52aa\u529b\u50b3\u9054\u5373\u6642\u8cc7\u8a0a\u3002\u795d\u798f\u6240\u6709\u5925\u4f34\u80fd\u5728\u9019\u5834\u8271\u56f0\u7684\u6230\u5f79\u4e2d\u5e73\u5b89\uff0cStay Healthy\uff01<\/p><\/blockquote>\n

 <\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002
\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002
\n\u2706 02-23965819
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