{"id":6254,"date":"2020-04-28T11:00:52","date_gmt":"2020-04-28T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6254"},"modified":"2021-01-07T13:17:44","modified_gmt":"2021-01-07T05:17:44","slug":"2020-google-shopping-campaign-tips-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-shopping-campaign-tips-part2\/","title":{"rendered":"\u3010Google \u5de5\u5177\u3011\u8cfc\u7269\u5b63\u5fc5\u5099\uff01Google \u5ee3\u544a\u885d\u523a\u7cbe\u83ef\u653b\u7565 \u2461 \u6536\u670d\u65b0\u5ba2\u7bc7"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u7bc7\u70ba\u300a<\/span>Google <\/span>\u5ee3\u544a\u885d\u523a\u7cbe\u83ef\u653b\u7565\u300b\u4e0b\u96c6\uff0c\u5c07\u4f86\u8b1b\u89e3\u5982\u4f55\u904b\u7528<\/span> Google <\/span>\u5ee3\u544a\u7db2\u7f85\u8cfc\u8cb7\u529b\u9ad8\u7684\u6f5b\u5728\u5ba2\u7fa4\u3002<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\u9664\u4e86\u5275\u9020\u8cfc\u7269\u5b63\u8072\u91cf\uff0c\u6355\u6349\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\u4e5f\u53ef\u70ba\u5546\u5bb6\u5275\u9020\u66f4\u591a\u7684\u92b7\u91cf\uff01\u4ee5\u4e0b\u5c07\u5206\u4eab\u4ee5\u4e0b\u4e94\u7a2e\u5ee3\u544a\uff08\u641c\u5c0b\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u3001\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u4ee5\u53ca<\/span> YouTube <\/span>\u5f71\u97f3\u5ee3\u544a\uff09\u7684\u884c\u92b7\u7b56\u7565\u5efa\u8b70\u3002<\/span><\/p>\n

\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u63a5\u8457\u8b80\u4e0b\u53bb\u5427\uff01<\/span><\/p>\n

 <\/p>\n

Search Ad <\/span>\u641c\u5c0b\u5ee3\u544a<\/span><\/strong><\/span><\/h3>\n

\u904b\u7528\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff08<\/span>Responsive Search Ads, RSA<\/span>\uff09\u5f37\u8abf\u8cfc\u7269\u7bc0\u4e3b\u984c\uff0c\u4e26\u642d\u914d\u95dc\u9375\u5b57\u63d2\u5165\u529f\u80fd\u3001\u9644\u52a0\u8a0a\u606f\uff08\u5982\uff0c\u50f9\u683c\u3001\u4fc3\u92b7\u6d3b\u52d5\uff09\uff0c\u4ee5\u53ca\u5012\u6578\u8a08\u6642\u5ee3\u544a\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u617e\u3002<\/span><\/p>\n

\u51fa\u50f9\u7b56\u7565<\/span><\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460<\/span> \u53d7\u773e\uff1a\u5efa\u8b70\u4f7f\u7528\u300c\u89c0\u5bdf\u9805\u76ee\u300d\u9396\u5b9a\uff08\u589e\u52a0\u5b63\u7bc0\u6027\u76ee\u6a19\u5c0d\u8c61\uff09\uff0c\u627e\u5230\u8cfc\u7269\u5b63\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/span>
\n<\/span>\u2461<\/span> \u51fa\u50f9\uff1a\u5efa\u8b70\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\u81ea\u52d5\u51fa\u50f9\u76ee\u6a19\uff0c\u5c07\u51fa\u50f9\u6a19\u6e96\u964d\u4f4e<\/span> 15-20%<\/span>\uff0c\u53ef\u7372\u5f97\u66f4\u7a4d\u6975\u7684\u8f49\u63db\u3002<\/span><\/p>\n

\u512a\u5316\u7b56\u7565<\/span><\/strong><\/span><\/p>\n

\u4f7f\u7528\u6700\u4f73\u5316\u5206\u6578\uff0c\u5728\u5fd9\u788c\u65fa\u5b63\u53ef\u66f4\u9ad8\u6548\u7684\u63d0\u5347\u5e33\u6236\u7d9c\u5408\u6210\u6548\u3002<\/span><\/p>\n

\ud83d\udc3d <\/span>\u88dc\u5145\u8cc7\u6599<\/span><\/strong><\/span>
\n<\/span><\/p>\n

\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u4ecb\u7d39<\/span><\/a><\/span>\u3001\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u64cd\u4f5c\u6559\u5b78<\/span><\/a>\u3001\u5012\u6578\u8a08\u6642\u5ee3\u544a<\/span><\/a><\/span><\/p>\n

 <\/p>\n

Shopping Ads <\/span>\u8cfc\u7269\u5ee3\u544a<\/span><\/strong><\/span><\/h3>\n

\u51fa\u50f9\u7b56\u7565<\/span><\/strong><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460<\/span> \u53d7\u773e\uff1a\u5728\u4e00\u822c\u8cfc\u7269\u5ee3\u544a\u4e2d\u589e\u52a0\u591a\u6a23\u5316\u53d7\u773e\u76ee\u6a19\uff0c\u4e26\u642d\u914d\u667a\u6167\u51fa\u50f9\u66b8\u89e3\u7528\u6236\u504f\u597d\u548c\u8cfc\u8cb7\u9700\u6c42\u3002
\n<\/span>\u2461<\/span> \u51fa\u50f9\uff1a\u5229\u7528<\/span> sale_price [<\/span>\u7279\u50f9<\/span>] <\/span>\u5c6c\u6027\u53ca<\/span> Merchant Promotion <\/span>\u529f\u80fd\u5c55\u793a\u7522\u54c1\u8ce3\u9ede\u8207\u7db2\u7ad9\u4fc3\u92b7\u8cc7\u8a0a\uff0c\u63d0\u9ad8\u8f49\u55ae\u91cf<\/span> \u2192<\/span> \u6ce8\u610f\uff1a\u514d\u904b\u8cbb\u6d3b\u52d5\u8acb\u8a18\u5f97\u66f4\u65b0\u904b\u8cbb\u8a2d\u7f6e\u3002<\/span><\/p>\n

\ud83d\udc3d <\/span>\u88dc\u5145\u8cc7\u6599<\/span><\/strong><\/span><\/p>\n

Merchant Promotion <\/span>\u8aaa\u660e<\/span><\/a><\/span>\u3001sale_price <\/span>\u8aaa\u660e<\/span><\/a><\/span><\/p>\n

 <\/p>\n

Display Network <\/span>\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2<\/span><\/span><\/strong><\/h3>\n

\u51fa\u50f9\u7b56\u7565<\/span><\/strong><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460<\/span> \u53d7\u773e\uff1a\u9396\u5b9a\u8cfc\u8cb7\u9700\u6c42\u8f03\u9ad8\u7684\u76ee\u6a19\u5c0d\u8c61\u5217\u8868\u3002\u5982\uff0c\u901a\u904e\u81ea\u9078\u95dc\u9375\u5b57<\/span>\/<\/span>\u7db2\u9801<\/span>\/YouTube <\/span>\u983b\u9053\u7b49\u5167\u5bb9\u7684\u6f5b\u5728\u53d7\u773e\u7fa4\u9ad4\u3002
\n<\/span>\u2461<\/span> \u51fa\u50f9\uff1a\u5efa\u8b70\u4f7f\u7528<\/span> tCPA<\/span>\uff08\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\uff09\uff0c\u8b93\u7cfb\u7d71\u512a\u5316\u8f49\u5316\u6210\u672c\uff0c\u53ef\u89f8\u53ca\u66f4\u591a\u542b\u91d1\u91cf\u8f03\u9ad8\u7684\u6d88\u8cbb\u7fa4\u9ad4<\/span> \u2192<\/span> \u518d\u884c\u92b7\u5efa\u8b70\u4f7f\u7528<\/span> tCPA <\/span>\u6216\u8005\u662f<\/span> Max Conversion <\/span>\uff08\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\uff09\uff0c\u7372\u5f97\u66f4\u591a\u8f49\u63db\u3002<\/span><\/p>\n

\u512a\u5316\u7b56\u7565<\/span><\/strong><\/span><\/p>\n

\u5b9a\u671f\u6aa2\u67e5\u7db2\u7ad9\u518d\u884c\u92b7\u5217\u8868\u8a2d\u5b9a\uff0c\u78ba\u4fdd\u5ba2\u7fa4\u6536\u96c6\u6e05\u55ae\u7121\u907a\u6f0f\uff0c\u4e26\u4fdd\u6301\u7d20\u6750\u5167\u5bb9\u7dad\u6301\u5728\u6700\u65b0\u5167\u5bb9\uff08\u5982\uff0c\u7db2\u7ad9\u4fc3\u92b7\u3001\u4e3b\u984c\u6d3b\u52d5\u8cc7\u8a0a\uff09\u3002<\/span><\/p>\n

\ud83d\udc3d <\/span>\u88dc\u5145\u8cc7\u6599<\/span><\/span><\/strong><\/p>\n

\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u8aaa\u660e<\/span><\/a><\/span>\u3001\u81ea\u52d5\u51fa\u50f9\u54c1\u724c\u653b\u7565<\/span><\/a>\u3001\u81ea\u52d5\u51fa\u50f9\u64cd\u4f5c\u6559\u5b78<\/span><\/a>\u3001\u672c\u5730\u52d5\u4f5c\u8f49\u63db<\/span><\/a>\u3001 tCPA <\/span>\u8aaa\u660e<\/span><\/a><\/span><\/p>\n

 <\/p>\n

App Campaigns <\/span>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/span><\/strong><\/span><\/h3>\n

\u8cfc\u7269\u5b63\u524d\u671f<\/span><\/strong><\/span><\/p>\n

\u2460<\/span> \u91dd\u5c0d\u300e\u7559\u5b58\u3001\u6d3b\u8e8d\u3001\u71df\u6536\u300f\u7b49\u884c\u92b7\u76ee\u5730\u4f7f\u7528\u8207\u589e\u52a0<\/span> UAC for action <\/span>\u9810\u7b97\u3002<\/span>
\n<\/span>\u2461<\/span> \u7d9c\u5408<\/span> App Campaigns <\/span>\u6578\u64da\u8981\u6c42\u8207\u4e8b\u4ef6\u767c\u751f\u983b\u7387\u53bb\u9078\u64c7\u512a\u5316\u884c\u70ba\uff0c\u8b93\u7cfb\u7d71\u80fd\u66f4\u5feb\u901f\u9396\u5b9a\u53ef\u5b8c\u6210\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\u6216\u8f49\u63db\u7684\u5ba2\u7fa4\u3002<\/span><\/p>\n

\u8cfc\u7269\u5b63\u671f\u9593<\/span><\/strong><\/p>\n

\u5229\u7528<\/span> ACe <\/span>\u6df1\u5c64\u9023\u7d50\u5ee3\u544a\uff08<\/span>App Campaigns for Engagement<\/span>\uff09\u8207\u61c9\u7528\u7a0b\u5f0f\u52d5\u614b\u518d\u884c\u92b7\uff08<\/span>Dynamic Remarketing for Apps<\/span>\uff09\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u5217\u8868\u548c\u5c0d\u61c9\u884c\u70ba\u7d66\u4e88\u5c08\u5c6c\u7684\u4fc3\u92b7\u8a0a\u606f\u548c\u865f\u53ec\u6587\u6848\u3002<\/span><\/p>\n

\u8cfc\u7269\u5b63\u7d50\u675f\u5f8c<\/span><\/strong><\/span><\/p>\n

\u7dad\u6301<\/span> ACe <\/span>\u548c<\/span> Dynamic Remarketing for Apps <\/span>\u4e00\u5b9a\u7684\u9810\u7b97\u6301\u7e8c\u958b\u555f\u3002<\/span><\/p>\n

\ud83d\udc3d <\/span>\u88dc\u5145\u8cc7\u6599<\/span><\/span><\/strong><\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u4ecb\u7d39<\/span><\/a><\/span>\u3001\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u64cd\u4f5c\u6559\u5b78<\/span><\/a>\u3001\u61c9\u7528\u7a0b\u5f0f\u52d5\u614b\u518d\u884c\u92b7<\/span><\/a>\u3001ACe<\/span><\/a><\/span><\/p>\n

 <\/p>\n

YouTube <\/span>\u5f71\u97f3\u5ee3\u544a<\/span><\/span><\/strong><\/h3>\n

\u51fa\u50f9\u7b56\u7565<\/span><\/strong><\/span><\/p>\n

\u4f7f\u7528<\/span> Trueview for Action<\/span>\uff08<\/span>\u00a0TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\uff09\u8207<\/span> Bumper Ads<\/span>\uff08\u5f71\u7247\u4e32\u5834\u5ee3\u544a\uff09\uff0c\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u627e\u5c0b\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u642d\u914d\u5438\u775b\u7684\u5f71\u97f3\u7d20\u6750\u5f15\u5c0e\u5ba2\u6236\u81f3<\/span> Landing Page <\/span>\u63d0\u5347\u8f49\u63db\u6a5f\u6703\u3002<\/span><\/p>\n

\u7d20\u6750\u5167\u5bb9<\/span><\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u5efa\u8b70\u4f7f\u7528\u300e<\/span>16:9 \/ 1:1 \/ 2:3 \/ 9:16<\/span>\u300f\u56db\u7a2e\u683c\u5f0f\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u5f71\u97f3\u8f49\u63db\u6210\u6548\u3002<\/span><\/p>\n

\ud83d\udc3d <\/span>\u88dc\u5145\u8cc7\u6599<\/span><\/strong><\/span><\/p>\n

Google <\/span>\u5f71\u7247\u5ee3\u544a\u5927\u5168<\/span> (<\/span>\u4e0a<\/span>)<\/span><\/a><\/span>\u3001Google <\/span>\u5f71\u7247\u5ee3\u544a\u5927\u5168<\/span> (<\/span>\u4e0b<\/span>)<\/span><\/a>\u3001 Trueview for Action <\/span>\u8aaa\u660e<\/span><\/a><\/span><\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span>
\n<\/span>\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span>
\n<\/span>\u2706<\/span> 02-23965819
\n<\/span>\u2709\ufe0e<\/span>\u00a0https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Google \u8cfc\u7269\u7bc0\u885d\u523a\u7cbe\u83ef\u7b2c\u4e8c\u96c6\u4f86\u5566\uff01<\/p>\n","protected":false},"author":1,"featured_media":6337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,179,296,62,350,181,376,294,97],"class_list":["post-6254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-179","tag-296","tag-62","tag-350","tag-181","tag-376","tag-294","tag-97"],"yoast_head":"\n\u3010Google \u5de5\u5177\u3011\u8cfc\u7269\u5b63\u5fc5\u5099\uff01Google \u5ee3\u544a\u885d\u523a\u7cbe\u83ef\u653b\u7565 \u2461 \u6536\u670d\u65b0\u5ba2\u7bc7<\/title>\n<meta name=\"description\" content=\"\u672c\u7bc7\u70ba\u300aGoogle 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