{"id":6256,"date":"2020-04-07T11:00:53","date_gmt":"2020-04-07T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6256"},"modified":"2021-01-07T13:17:20","modified_gmt":"2021-01-07T05:17:20","slug":"news-2020-3-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-3-google-ads\/","title":{"rendered":"\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e09\u6708\u7522\u54c1\u7279\u8f2f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s2\">\u672c\u6587\u70ba<\/span><span class=\"s3\"> Google Ads <\/span><span class=\"s2\">\u4e09\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s2\">\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1a\u641c\u5c0b\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\uff0c\u8207\u8cfc\u7269\u5ee3\u544a<\/span><span class=\"s6\">\u3002<\/span><span class=\"s2\">\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2<\/span><span class=\"s3\"> Google Ads <\/span><span class=\"s2\">\u6625\u5b63\u7684\u6700\u65b0\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s8\">\u641c\u5c0b\u5ee3\u544a<\/span><span class=\"s9\"> Search Ads<\/span><\/strong><\/span><\/h3>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s7\">Google Ads <\/span><span class=\"s10\">\u5ee3\u544a\u6210\u6548\u5831\u8868\u66f4\u65b0<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">\u904e\u53bb\u5728<\/span><span class=\"s3\"> Google Ads <\/span><span class=\"s2\">\u5f8c\u53f0\u67e5\u770b\u5831\u8868\u8cc7\u8a0a\u6642\uff0c\u5982\u679c\u60f3\u67e5\u8a62\u7279\u5b9a\u6642\u9593\u8b8a\u52d5\u7684\u6578\u64da\uff0c\u53ea\u80fd\u900f\u904e\u8b8a\u66f4\u8a18\u9304\u5831\u8868\u67e5\u8a62\uff0c\u4f46\u9019\u7a2e\u505a\u6cd5\u8f03\u7121\u6cd5\u8b93\u4f7f\u7528\u8005\u66f4\u6e96\u78ba\u638c\u63e1\u6240\u9700\u8cc7\u8a0a\u3002\u5728\u65b0\u7248<\/span><span class=\"s3\"> Google Ads <\/span><span class=\"s2\">\u5f8c\u53f0\u4e2d\uff0c\u4f7f\u7528\u8005\u53ef\u5728\u5e33\u6236\u8b8a\u66f4\u7d00\u9304\u4e2d\u67e5\u770b\u6a19\u8a18\u6642\u9593\u5167\uff0c\u53d7\u5230\u8b8a\u52d5\u7684\u5ee3\u544a\u5728\u6210\u6548\u5716\u8868\u4e2d\u7684\u8b8a\u66f4\u6232\u9805\u3002<\/span><\/p>\n<p><strong>\u66f4\u65b0\u91cd\u9ede<\/strong><\/p>\n<figure id=\"attachment_6282\" aria-describedby=\"caption-attachment-6282\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6282\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-1.png\" alt=\"\" width=\"1080\" height=\"515\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-1-300x143.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-1-768x366.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-1-1024x488.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6282\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\"><span class=\"s2\">\u2460<\/span> <span class=\"s2\">\u5c07\u6ed1\u9f20\u61f8\u505c\u5728\u300e\u8b8a\u66f4\u7d00\u9304\u300f\u7684\u6210\u6548\u5716\u8868\u6a19\u8a18\u4e0a\uff0c\u5373\u53ef\u67e5\u770b\u66f4\u591a\u6642\u9593\u8b8a\u52d5\u7684\u8a73\u7d30\u8a18\u9304\u3002<br \/>\n<\/span><span class=\"s2\">\u2461<\/span> <span class=\"s2\">\u9ede\u9078\u61f8\u6d6e\u8cc7\u8a0a\u5361\u7684\u9023\u7d50\u53ef\u7be9\u9078\u8b8a\u66f4\u7d00\u9304\u8868\u683c\uff0c\u9032\u4e00\u6b65\u67e5\u8a62\u66f4\u591a\u8cc7\u8a0a\u3002<br \/>\n<\/span><span class=\"s11\">\u2192<\/span> <span class=\"s2\">\u6210\u6548\u5716\u8868\u76ee\u524d\u5df2\u53ef\u986f\u793a\uff1a\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u3001\u6700\u4f73\u5316\u76ee\u6a19\u548c\u7d20\u6750\u8cc7\u6e90\uff08\u53ea\u9069\u7528\u65bc\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff09\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><strong><span style=\"color: #eb7a77;\"><span class=\"s1\">\u5f71\u97f3\u5ee3\u544a<\/span><span class=\"s2\"> Video Ads<\/span><\/span><\/strong><\/h3>\n<h3 class=\"p4\"><span style=\"color: #008080;\"><strong><span class=\"s2\">YouTube Masthead CPM <\/span><span class=\"s1\">\u66f4\u65b0<\/span><\/strong><\/span><\/h3>\n<p class=\"p7\"><span class=\"s1\">\u81ea<\/span><span class=\"s2\"> 2020\/2\/14 <\/span><span class=\"s1\">\u8d77\uff0c<\/span><span class=\"s2\">YouTube Masthead CPM <\/span><span class=\"s1\">\u8cfc\u958b\u653e\u70ba<\/span><span class=\"s2\"> 30 <\/span><span class=\"s1\">\u5929\u5167\u5c1a\u672a\u88ab<\/span><span class=\"s2\"> MH CPD <\/span><span class=\"s1\">\u8a02\u8cfc\u7684\u65e5\u671f\uff0c\u4ee5\u66f4\u65b9\u4fbf\u4f7f\u7528\u8005\u9032\u884c\u5a92\u9ad4\u898f\u5283\u3002<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s8\">\u66f4\u65b0\u91cd\u9ede<\/span><\/strong><\/p>\n<figure id=\"attachment_6283\" aria-describedby=\"caption-attachment-6283\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6283\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-2.png\" alt=\"\" width=\"1080\" height=\"605\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-2-300x168.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-2-768x430.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-2-1024x574.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6283\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\"><span class=\"s2\">\u2460<\/span><span class=\"s3\"> MH CPM <\/span><span class=\"s2\">\u53ef\u8cfc\u8cb7\u5340\u9593\u5ef6\u9577\u70ba\u300e\u5f9e\u7576\u5929\u8d77\u7b97<\/span><span class=\"s3\"> 30 <\/span><span class=\"s2\">\u65e5\u5167\u300f\u672a\u88ab<\/span><span class=\"s3\"> MH CPD <\/span><span class=\"s2\">\u8a02\u8cfc\u7684\u65e5\u671f\u3002<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">\u2461<\/span> <span class=\"s2\">\u53ef\u8a2d\u5b9a\u7684<\/span><span class=\"s3\"> MH CPM <\/span><span class=\"s2\">\u76ee\u6a19\u5c0d\u8c61\u8a2d\u5b9a\u7dad\u6301\u4e0d\u8b8a\u3002<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">\u2462<\/span> <span class=\"s2\">\u5df2\u958b\u653e\u7d66<\/span><span class=\"s3\"> MH CPM <\/span><span class=\"s2\">\u8cfc\u8cb7\u7684\u65e5\u671f\uff0c\u5c07\u4e0d\u5728\u958b\u653e\u7d66<\/span><span class=\"s3\"> MH CPD <\/span><span class=\"s2\">\u8a02\u8cfc\u3002<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s12\">\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">MH CPM <\/span><span class=\"s2\">\u6d41\u52d5\u8b8a\u6027\u9ad8\uff0c\u8cfc\u8cb7\u524d\u8acb\u52d9\u5fc5\u5148\u8aee\u8a62\u5e33\u6236\u6240\u5c6c<\/span><span class=\"s3\"> Google <\/span><span class=\"s2\">\u696d\u52d9\u806f\u7d61\u4eba\uff0c\u4e00\u65e6\u78ba\u8a8d\u8cfc\u8cb7\uff0c\u5247\u4e0d\u5f97\u8abf\u6574\u65e5\u671f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u63a1\u7528\u4e26\u884c\u8ffd\u8e64\u7684\u671f\u9650\u5ef6\u5f8c<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s2\">\u7531\u65bc\u8fd1\u671f\u75ab\u60c5\u8513\u5ef6\uff0c\u5b98\u65b9\u6c7a\u5b9a\u5c07\u70ba\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u63a1\u7528\u4e26\u884c\u8ffd\u8e64\u7684\u671f\u9650\u5ef6\u5f8c\u81f3<\/span><span class=\"s3\"> 2020\/6\/15<\/span><span class=\"s2\">\uff0c\u4ee5\u65b9\u4fbf\u4f7f\u7528\u8005\u80fd\u6709\u5145\u8db3\u7684\u6642\u9593\u70ba\u5ee3\u544a\u9032\u884c\u8f49\u63db\u3002\u4f46\u9808\u6ce8\u610f\u7684\u662f\uff0c\u7531\u65bc\u76ee\u524d\u60c5\u52e2\u672a\u660e\uff0c\u56e0\u6b64\u5b98\u65b9\u4e5f\u6703\u8996\u60c5\u6cc1\u8abf\u6574\u78ba\u5207\u65e5\u671f\uff0c\u56e0\u6b64\u4e5f\u5efa\u8b70\u5404\u4f4d\u5ee3\u544a\u6295\u624b\u95dc\u6ce8<a href=\"https:\/\/support.google.com\/google-ads#topic=7456157\"><span class=\"s15\">\u8aaa\u660e\u4e2d\u5fc3<\/span><\/a>\u6240\u91cb\u51fa\u7684\u5373\u6642\u8cc7\u8a0a\u3002<br \/>\n<\/span><\/p>\n<p>\ud83d\udc3d \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-parallel-tracking-tips\/\">\u4e26\u884c\u8ffd\u8e64\u6559\u5b78<\/a><\/p>\n<p class=\"p3\"><span class=\"s2\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p6\"><strong><span style=\"color: #eb7a77;\"><span class=\"s1\">\u8cfc\u7269\u5ee3\u544a<\/span><span class=\"s2\"> Shopping Ads<\/span><\/span><\/strong><\/h3>\n<h3 class=\"p9\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u6700\u4f73\u5316\u5206\u6578\u66f4\u65b0<\/span><\/strong><\/span><\/h3>\n<figure id=\"attachment_6284\" aria-describedby=\"caption-attachment-6284\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6284\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-3.png\" alt=\"\" width=\"1080\" height=\"739\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-3-300x205.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-3-768x526.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/03\/news-2020-3-google-ads-3-1024x701.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6284\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\"><span class=\"s2\">\u6700\u4f73\u5316\u5206\u6578\uff08<\/span><span class=\"s3\">Opti-Score<\/span><span class=\"s2\">\uff09\u5f9e<\/span><span class=\"s3\"> 2019 <\/span><span class=\"s2\">\u5e74\u7b2c\u4e09\u5b63\u4ee5\u4f86\u4e00\u8def\u5347\u7d1a\uff0c\u5728<\/span><span class=\"s3\"> 2020 <\/span><span class=\"s2\">\u6700\u65b0\u7248\u7684\u529f\u80fd\u4e2d\uff0c\u9664\u4e86\u53ef\u4ee5\u6aa2\u67e5\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u662f\u5426\u4f9d\u7167\u512a\u5316\u5efa\u8b70\u7684\u8a2d\u5b9a\u5916\uff0c\u4e5f\u53ef\u4ee5\u5373\u6642\u6aa2\u9a57<\/span><span class=\"s3\"> GMC<\/span><span class=\"s2\">\uff08<\/span><span class=\"s3\">Google Merchant Center<\/span><span class=\"s2\">\uff09\u4e2d\u7684\u7522\u54c1\u994b\u7d66\u662f\u5426\u6709\u554f\u984c\u9700\u8981\u6392\u9664\u3002<\/span><\/p>\n<p class=\"p10\"><strong><span class=\"s2\">\u66f4\u65b0\u91cd\u9ede<\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2460<\/span> <span class=\"s2\">\u4f7f\u7528\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">\u2461<\/span> <span class=\"s2\">\u4f7f\u7528\u81ea\u52d5\u5316\u51fa\u50f9\u4e26\u8a2d\u5b9a\u53d7\u773e\u540d\u55ae\u70ba\u89c0\u5bdf\u5c0d\u8c61<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">\u2462<\/span> <span class=\"s2\">\u78ba\u4fdd\u5ee3\u544a\u6d3b\u52d5\u53ca\u52d5\u614b\u994b\u7d66\u6b63\u5e38\u904b\u4f5c<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2192 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3416396?hl=zh-Hant\"><span class=\"s15\">\u904b\u7528\u5efa\u8b70\u63d0\u5347\u5e33\u6236\u6210\u6548<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s2\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s2\">\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s16\">\u2706<\/span><span class=\"s3\"> 02-23965819<br \/>\n<\/span><span class=\"s16\">\u2709\ufe0e<\/span><span class=\"s3\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s17\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e09\u6708\u4efd\u7684 Google 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