{"id":6444,"date":"2020-05-15T11:00:28","date_gmt":"2020-05-15T03:00:28","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6444"},"modified":"2021-01-07T13:18:06","modified_gmt":"2021-01-07T05:18:06","slug":"news-2020-4-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-4-google-ads\/","title":{"rendered":"\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u56db\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"

 <\/p>\n

\u672c\u6587\u70ba Google Ads \u56db\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n

 <\/p>\n

\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1aGoogle Ads Editor\u3001\u5ee3\u544a\u653f\u7b56\uff0c\u8207 Google Marketing Platform \u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u8cc7\u6599\u3002\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u56db\u6708\u4efd\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427\uff01<\/p>\n

 <\/p>\n

Google Ads \u7de8\u8f2f\u5668\u66f4\u65b0<\/strong><\/span><\/h3>\n

\u65b0\u589e\u652f\u63f4\uff1a\u5171\u7528\u9810\u7b97\u8207\u6700\u4f73\u5316\u5206\u6578<\/strong><\/span><\/h3>\n

Google \u65bc 4\/10 \u63a8\u51fa Google Ads Editor 1.3 \u7248\uff0c\u9019\u500b\u7248\u672c\u5c07\u958b\u653e\u652f\u63f4\u3010\u5171\u7528\u9810\u7b97\u3011\u8207\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\uff0c\u4e26\u91dd\u5c0d\u9762\u677f\u8996\u89ba\u9032\u884c\u512a\u5316\u3002\u73fe\u5728\u53ef\u76f4\u63a5\u900f\u904e\u7de8\u8f2f\u5668\u88e1\u7684\u300e\u5171\u7528\u8cc7\u6599\u5eab\u300f\u5efa\u7acb\u8207\u7de8\u8f2f\u5171\u4eab\u9810\u7b97\u8868\uff0c\u4e26\u900f\u904e\u5e33\u6236\u6a39\u72c0\u5716\u5feb\u901f\u6aa2\u8996\u52a0\u6b0a\u5e73\u5747\u5f8c\u7684\u6700\u4f73\u5316\u5206\u6578\uff0c\u4ee5\u66f4\u5177\u898f\u6a21\u5316\u7684\u65b9\u5f0f\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

\"\"
\u6700\u4f73\u5316\u5206\u6578\uff1a\u5e33\u6236\u6a39\u72c0\u5716\u6aa2\u8996 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u6700\u4f73\u5316\u5206\u6578\u6e9d\u901a\u8981\u9ede<\/strong><\/span><\/h3>\n

\u2460 \u53ef\u5728 Google Ads \u53f3\u4e0a\u89d2\uff0c\u76f4\u63a5\u5c07\u8868\u683c\u8abf\u6574\u70ba\u8868\u683c\u9762\u677f\uff08Table View\uff09
\n\u2461 \u5728\u4f7f\u7528\u6700\u4f73\u5316\u5206\u6578\u6642\uff0c\u6700\u9ad8\u53ef\u652f\u63f4 800 \u500b\u5e33\u6236\u7684\u6aa2\u8996\u8207\u63a8\u85a6
\n\u2462 \u53ef\u5feb\u901f\u7e3d\u89bd\u512a\u5316\u5206\u6578\uff0c\u67e5\u770b\u7cfb\u7d71\u70ba\u696d\u52d9\u76ee\u6a19\u6240\u7d66\u4e88\u7684\u6700\u4f73\u5efa\u8b70
\n\u2463 \u53ef\u5728\u7368\u7acb\u7684\u5f48\u51fa\u5f0f\u8996\u7a97\u4e2d\u986f\u793a\u7de8\u8f2f\u8868\u683c\uff0c\u85c9\u6b64\u8abf\u6574\u8868\u683c\u5927\u5c0f\u548c\u4f4d\u7f6e<\/p>\n

\"\"
\u5c07\u60f3\u4fee\u6539\u7684\u8868\u683c\u62c9\u51fa\u8996\u7a97 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\"\"
\u8abf\u6574\u5b8c\u5167\u5bb9\u5f8c\u53ef\u518d\u653e\u7f6e\u56de\u7e3d\u8868\u683c\u5167 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udc3d \u5ef6\u4f38\u95b1\u8b80\uff1a\u5171\u4eab\u9810\u7b97<\/a>\u3001\u6700\u4f73\u5316\u5206\u6578\u4ecb\u7d39\uff06\u4f7f\u7528\u6559\u5b78<\/a>\u3001\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b<\/a><\/p>\n

 <\/p>\n

\u5ee3\u544a\u653f\u7b56 Google Ads Policy<\/span><\/strong><\/h3>\n

\u75ab\u60c5\u671f\u9593\u7684\u5ee3\u544a\u9650\u5236<\/strong><\/span><\/h3>\n

\u6211\u5011\u5728\u4e0a\u500b\u6708\u4efd\u767c\u8868\u4e86\u4e00\u7bc7 Google \u56e0\u61c9 COVID-19 \u6240\u63a8\u51fa\u7684\u5ee3\u544a\u95dc\u61f7\u5305\uff08\u9084\u6c92\u770b\u904e\u7684\u670b\u53cb\u5011\u53ef\u4ee5\u9ede\u64ca\u9023\u7d50<\/a>\u95b1\u8b80\uff09\uff0c\u9019\u88e1\u4e5f\u518d\u6b21\u6574\u7406\u51fa\u5e7e\u9805\u8207\u75ab\u60c5\u76f8\u95dc\u7684\u5ee3\u544a\u9650\u5236\uff1a<\/p>\n

\u2460 \u95dc\u9375\u5b57\u8207\u5ee3\u544a\u7d20\u6750\u9650\u5236<\/strong>
\n\u95dc\u9375\u5b57\u6216\u662f\u5ee3\u544a\u7d20\u6750\u4e2d\u5982\u679c\u6709\u51fa\u73fe\u8207\u75ab\u60c5\u76f8\u95dc\u7684\u8a5e\u5f59\uff08\u5982\uff0c\u4fdd\u8b77\u3001\u6aa2\u67e5\u3001\u9810\u9632\u3001\u75c5\u6bd2\u2026\u7b49\u5b57\u8a5e\uff09\uff0c\u5ee3\u544a\u53ef\u80fd\u6703\u53d7\u5230\u9650\u5236\u6216\u662f\u88ab\u62d2\u767b\u3002\u2192 \u5ee3\u544a\u4e3b\u7684\u300e\u7db2\u7ad9\u300f\u6216\u300e\u5ee3\u544a\u5230\u9054\u9801\u9762\u300f\u76ee\u524d\u4e0d\u53d7\u5230\u6b64\u9650\u5236\u3002<\/p>\n

\u2461 \u654f\u611f\u8a5e\u5f59\u6574\u7406<\/strong>
\n\u76ee\u524d\u5b98\u65b9\u7121\u6cd5\u63d0\u4f9b\u8a73\u7d30\u7684\u9650\u5236\u8a5e\u5f59\u6e05\u55ae\uff0c\u50c5\u80fd\u4ee5\u5be6\u969b\u57f7\u884c\u7d93\u9a57\uff0c\u7d66\u4e88\u4ee5\u4e0b\u5e7e\u9805\u53ef\u80fd\u6703\u88ab\u5224\u5b9a\u70ba\u300e\u654f\u611f\u4e8b\u6027\u300f\u800c\u88ab\u62d2\u767b\u7684\u5b57\u8a5e\u9805\u76ee\uff1a
\n– \u4fdd\u8b77
\n– \u6aa2\u67e5
\n– \u9810\u9632
\n– \u75c5\u6bd2
\n– \u53e3\u7f69\uff08\u8207\u76f8\u95dc\u54c1\u9805\uff09
\n– \u5167\u5bb9\u6d89\u53ca\u300e\u5929\u707d\u3001\u885d\u7a81\u3001\u6b7b\u4ea1\u3001\u516c\u5171\u885b\u751f\u7dca\u6025\u4e8b\u4ef6\u6216\u5176\u4ed6\u4e0d\u5e78\u4e8b\u4ef6\u300f\u7684\u725f\u5229\u884c\u70ba<\/p>\n

\u2462 Google \u4e0d\u5141\u8a31\u5ba3\u50b3\u4e0b\u5217\u5167\u5bb9\uff08\u5373\u4f7f\u8072\u7a31\u5408\u6cd5\uff09<\/strong>
\n\u672a\u7d93\u653f\u5e9c\u8a31\u53ef\u7684\u7522\u54c1\uff0c\u4e14\u5ba3\u50b3\u624b\u6cd5\u6697\u793a\u300e\u53ef\u5b89\u5168\u6216\u6709\u6548\u9810\u9632\u3001\u6cbb\u7652\u6216\u6cbb\u7642\u67d0\u7279\u5b9a\u75be\u75c5\u6216\u75c5\u75c7\u300f\u7684\u91ab\u7642\u5167\u5bb9\u3002<\/p>\n

\u2463 \u5ee3\u544a\u62d2\u767b\u63aa\u65bd<\/strong>
\n\u5982\u679c\u5ee3\u544a\u4e0d\u5e78\u88ab\u62d2\u767b\u4e86\uff0c\u8acb\u53c3\u7167\u62d2\u767b\u5ee3\u544a\u8aaa\u660e<\/a>\u9032\u884c\u4fee\u6b63\uff0c\u6216\u662f\u900f\u904e\u5ee3\u544a\u653f\u7b56\u7ba1\u7406\u5de5\u5177<\/a>\u5feb\u901f\u67e5\u770b\u5ee3\u544a\u4fee\u6b63\u5efa\u8b70\u3002<\/p>\n

\"\"
\u5728 Google Ads \u4e2d\u5b58\u53d6\u653f\u7b56\u7ba1\u7406\u5de5\u5177\uff0c\u9ede\u9078\u3010\u5de5\u5177\u8868 \u2192 \u8a2d\u5b9a \u2192 \u653f\u7b56\u7ba1\u7406\u5de5\u5177\u3011\u5373\u53ef\u67e5\u770b\u4fee\u6b63\u5efa\u8b70 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udc3d \u5ef6\u4f38\u95b1\u8b80\uff1a\u4e0d\u7576\u5167\u5bb9<\/a>\u3001\u91ab\u7642\u7167\u8b77\u548c\u85e5\u54c1<\/a>\u3001\u653f\u7b56\u898f\u5b9a<\/a>\u3001COVID-19 \u6642\u671f\u7684\u5ee3\u544a\u7b56\u7565<\/a><\/p>\n

 <\/p>\n

Google Marketing Platform<\/strong><\/span><\/h3>\n

DV360 \u958b\u59cb\u652f\u63f4 Customer Match\u00a0\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d<\/span><\/strong><\/h3>\n

Google \u81ea 2\/20 \u8d77\u5ba3\u5e03\uff1aCustomer Match \u9664\u4e86\u53ef\u4f7f\u7528\u65bc YouTube Trueview \u5916\uff0c\u958b\u653e\u652f\u63f4\u65bc\u4e0b\u5217 DV360 \u6d41\u91cf\u4e2d\uff0c\u5305\u542b\uff1aGmail\u3001YouTube \u548c Display & Video on DV360\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u66f4\u65b0\u91cd\u9ede<\/span><\/strong><\/h3>\n

\u2460 Customer Match \u6e05\u55ae\u4e0d\u53ef\u4f5c\u70ba Audience Analysis feature \u7684 Seed List
\n\u2461 Customer Match \u6e05\u55ae\u53ef\u4f5c\u70ba Similar Audience \u7684 Seed List
\n\u2462 Customer Match \u7684\u9396\u5b9a\u65b9\u5f0f\u4e0d\u652f\u63f4\u5176\u4ed6\u7b2c\u4e09\u65b9\u8ffd\u8e64\u6216\u662f\u7b2c\u4e09\u65b9\u5ee3\u544a\u905e\u9001\uff08Campaign Manager \u4e0d\u5728\u6b64\u9650\u5236\u5167\uff09<\/p>\n

\ud83d\udc3d \u5ef6\u4f38\u95b1\u8b80\uff1aGoogle Marketing Platform \u5982\u4f55\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u8cc7\u6599<\/a><\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002
\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002
\n\u2706 02-23965819
\n\u2709\ufe0e\u00a0https:\/\/pse.is\/ispot<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u56db\u6708\u4efd\u7684 Google \u66f4\u65b0\u5feb\u5831\u4f86\u5566\u2728<\/p>\n","protected":false},"author":1,"featured_media":6453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[388,411,175,323,181,376,294,349],"class_list":["post-6444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-dv360","tag-gmp","tag-google-ads","tag-323","tag-181","tag-376","tag-294","tag-349"],"yoast_head":"\n\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u56db\u6708\u7522\u54c1\u66f4\u65b0\uff5ciSPOT xTalks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google Ads 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property=\"og:description\" content=\"\u672c\u6587\u70ba Google Ads \u56db\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1aGoogle Ads Editor\u3001\u5ee3\u544a\u653f\u7b56\uff0c\u8207 Google Marketing Platform \u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u8cc7\u6599\u3002\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Google Ads \u56db\u6708\u4efd\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-4-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T03:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T05:18:06+00:00\" 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