{"id":6457,"date":"2020-06-30T11:00:46","date_gmt":"2020-06-30T03:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6457"},"modified":"2020-05-21T10:33:37","modified_gmt":"2020-05-21T02:33:37","slug":"optimization-score-recommendations","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-recommendations\/","title":{"rendered":"\u3010Google \u5de5\u5177\u3011\u6700\u4f73\u5316\u5206\u6578\u7279\u8f2f\uff1a\u6301\u7e8c\u512a\u5316\u5e33\u6236\u8f49\u63db\u5bc6\u6280"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google Optimization Score \u6700\u4f73\u5316\u5206\u6578\u7684\u512a\u5316\u4f5c\u6cd5\u3002\u8b1b\u89e3\u5728\u300e\u5be6\u969b\u9032\u5165\u300f\u6700\u4f73\u5316\u5206\u6578\u5de5\u4f5c\u6d41\u7a0b\u5f8c\uff0c\u8a72\u5982\u4f55\u904b\u7528\u66f4\u5b8c\u5584\u7684\u64cd\u4f5c\u65b9\u5f0f\u8b93\u5ee3\u544a\u5e33\u6236\u7372\u5f97\u6301\u7e8c\u7684\u8f49\u63db\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u904e\u53bb\u6211\u5011\u66fe\u4ecb\u7d39\u904e <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-intro\/\">Google Optimization Score<\/a> \u6700\u4f73\u5316\u5206\u6578\u9019\u9805\u597d\u7528\u7684\u5de5\u5177\uff0c\u4eca\u5929\u6211\u5011\u5247\u8981\u4f86\u89e3\u8b1b\uff0c\u5982\u4f55\u900f\u904e\u3010\u51fa\u50f9\u3001\u9810\u7b97\u3001\u4fee\u6b63\u5efa\u8b70\u3001\u95dc\u9375\u5b57\u8207\u81ea\u52d5\u5316\u3011\u7b49\u9762\u5411\u5236\u5b9a\u512a\u5316\u7b56\u7565\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u8ddf\u8457\u77e5\u8b58\u5c0f\u5e6b\u624b\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u9032\u5165\u6700\u4f73\u5316\u5206\u6578\u7684\u4e16\u754c\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6301\u7e8c\u512a\u5316\u5ee3\u544a\u5e33\u6236\u7684\u4e94\u5927\u5efa\u8b70<\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>\u5efa\u8b70\u4e00\u3001\u9810\u7b97\u79fb\u52d5\u5efa\u8b70<\/strong><\/span><\/h3>\n<p>\u6700\u4f73\u5316\u5206\u6578\u6703\u7d66\u4e88\u3010\u79fb\u52d5\u672a\u7528\u5230\u7684\u9810\u7b97\u3011\u7d66\u4e88\u91cd\u65b0\u5206\u914d\u7684\u5efa\u8b70\uff0c\u9810\u7b97\u632a\u52d5\u53ea\u9700\u8981\u8a2d\u5b9a\u4e00\u6b21\u5373\u53ef\u3002\u9019\u9805\u884c\u52d5\u53ef\u4ee5\u5e6b\u52a9\u638c\u63e1\u6f5b\u5728\u5546\u6a5f\uff0c\u66f4\u6709\u6548\u7684\u904b\u7528\u9810\u7b97\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u5efa\u8b70\u4e8c\u3001\u63a1\u7528\u667a\u6167\u51fa\u50f9\u7b56\u7565<\/span><\/strong><\/h3>\n<figure id=\"attachment_6465\" aria-describedby=\"caption-attachment-6465\" style=\"width: 1620px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6465\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.001.png\" alt=\"\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.001.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.001-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.001-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.001-1024x683.png 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><figcaption id=\"caption-attachment-6465\" class=\"wp-caption-text\">\u63a1\u7528\u667a\u6167\u51fa\u50f9\u7b56\u7565\u6ce8\u610f\u4e8b\u9805 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u3011\u8207\u3010\u76ee\u6a19\u6295\u8cc7\u5831\u916c\u7387\u3011\u7684\u8868\u73fe\u5747\u6703\u53d7\u5230\u9810\u7b97\u5f71\u97ff\uff0c\u5728\u57f7\u884c\u667a\u6167\u51fa\u50f9\u7b56\u7565\u6642\uff0c\u5efa\u8b70\u78ba\u8a8d\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/p>\n<p>\u2460 \u8a2d\u5b9a\u9069\u5408\u5ee3\u544a\u5e33\u6236\u7684\u76ee\u6a19<br \/>\n\u2461 \u5efa\u8b70\u642d\u914d\u6700\u4f73\u5316\u5206\u6578\u7684\u9810\u7b97\u5efa\u8b70\uff0c\u4ee5\u78ba\u4fdd\u9810\u7b97\u96a8\u6642\u4fdd\u6301\u5728\u5145\u8db3\u7684\u72c0\u614b\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u5efa\u8b70\u4e09\u3001\u9810\u7b97\u5efa\u8b70<\/span><\/strong><\/h3>\n<p>Google Ads \u6703\u91dd\u5c0d\u300e\u7d93\u5e38\u6d88\u8017\u5b8c\u6bcf\u65e5\u9810\u7b97\u3001\u4f46\u64c1\u6709\u66f4\u591a\u9ede\u64ca\u548c\u66dd\u5149\u300f\u7684\u9ad8\u6f5b\u529b\u5ee3\u544a\u6d3b\u52d5\uff0c\u7d66\u4e88\u9810\u7b97\u5efa\u8b70\uff0c\u9019\u4e9b\u53c3\u8003\u4f5c\u6cd5\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u6d3b\u52d5\u63d0\u9ad8\u66dd\u5149\u91cf\uff0c\u5e36\u4f86\u66f4\u597d\u5730\u8f49\u63db\u6210\u6548\u3002\u4f7f\u7528\u8005\u53ef\u4ee5\u5728\u3010\u6700\u4f73\u5316\u5206\u6578\u9801\u9762\u3011\u627e\u5230\u76f8\u95dc\u5efa\u8b70\uff0c\u4e5f\u53ef\u900f\u904e\u3010\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u3011\u627e\u5230\u9810\u7b97\u53d7\u9650\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u9ede\u9078\u3010limited by budget\u3011\u65c1\u7684\u5716\u793a\u5373\u53ef\u7372\u5f97\u9810\u7b97\u5efa\u8b70\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u5efa\u8b70\u56db\u3001\u8abf\u6574\u9810\u7b97<\/strong><\/span><\/h3>\n<figure id=\"attachment_6464\" aria-describedby=\"caption-attachment-6464\" style=\"width: 1620px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6464\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.002.png\" alt=\"\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.002.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.002-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.002-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.002-1024x683.png 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><figcaption id=\"caption-attachment-6464\" class=\"wp-caption-text\">\u91dd\u5c0d\u6d41\u91cf\u9ad8\u5cf0\u671f\u8abf\u6574\u5ee3\u544a\u9810\u7b97 \/ \u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u9632\u6b62\u7cfb\u7d71\u5728\u6d41\u91cf\u9ad8\u5cf0\u671f\u505c\u6b62\u5ee3\u544a\u653e\u9001\uff0c\u5efa\u8b70\u91dd\u5c0d\u3010\u5373\u5c07\u589e\u52a0\u6d41\u91cf\uff08\u5982\uff0c\u5b63\u7bc0\u6027\u8b8a\u52d5\uff09\u3011\u7684\u6642\u671f\u8abf\u9ad8\u9810\u7b97\uff0c\u4ee5\u514d\u932f\u5931\u6f5b\u5728\u5ba2\u7fa4\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u5efa\u8b70\u4e94\u3001\u65b0\u589e Google DSA<\/strong><\/span><\/h3>\n<p>\u900f\u904e Google DSA \u52d5\u614b\u641c\u5c0b\u5ee3\u544a\uff0c\u904b\u7528\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u5728\u5c0d\u7684\u6642\u9593\u89f8\u53ca\u4f60\u7684\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google DSA \u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u88dc\u5145<\/strong><\/span><\/h3>\n<h3><strong><span style=\"color: #008080;\">\u63a1\u7528 Google DSA \u7684\u512a\u52e2<\/span><\/strong><\/h3>\n<p>\u6839\u64da Google \u5167\u90e8\u7d71\u8a08\u8cc7\u6599\u986f\u793a\uff0c\u4f7f\u7528 Google DSA \u7684\u5e33\u6236\uff0c\u6703\u8f03\u672a\u4f7f\u7528 DSA \u7684\u5ee3\u544a\u5e33\u6236\u64c1\u6709\u66f4\u597d\u7684\u8f49\u63db\u6578\u64da\uff08\u5305\u542b\uff1a\u900f\u904e\u589e\u52a0\u95dc\u9375\u5b57\u8986\u84cb\u63d0\u5347 15% \u7684\u9ede\u64ca\u6578\u3001\u904b\u7528\u512a\u5316\u5f8c\u7684\u6a19\u984c\u8207\u5230\u9054\u7db2\u9801\u63d0\u5347 35% \u7684\u9ede\u64ca\u7387 ; \u4e26\u53ef\u6709\u6548\u63d0\u5347\u975e\u54c1\u724c\u5b57\u7684\u8868\u73fe\u6210\u6548\uff0c\u964d\u4f4e 30% \u7684\u8f49\u63db\u6210\u672c\uff09\uff0c\u9084\u53ef\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u81ea\u52d5\u89f8\u53ca\u66f4\u5ee3\u6cdb\u7684\u65b0\u5ba2\u7fa4\uff1a<\/p>\n<figure id=\"attachment_6463\" aria-describedby=\"caption-attachment-6463\" style=\"width: 1620px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6463\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.003.png\" alt=\"\" width=\"1620\" height=\"1080\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.003.png 1620w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.003-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.003-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/optimization-score-recommendations.003-1024x683.png 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><figcaption id=\"caption-attachment-6463\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Icons made by <a title=\"monkik\" href=\"https:\/\/www.flaticon.com\/authors\/monkik\">monkik<\/a><\/figcaption><\/figure>\n<p>\u2460 \u984d\u5916\u89f8\u53ca\uff1a\u900f\u904e\u638c\u63e1\u65b0\u6d41\u91cf\u8207\u65e2\u6709\u95dc\u9375\u5b57\u7684\u7ba1\u7406\u65b9\u5f0f\uff0c\u4ee5\u6700\u5927\u5316\u8986\u84cb\u7387\u89f8\u53ca<br \/>\n\u2461 \u81ea\u52d5\u5316\u7ba1\u7406\u9577\u5c3e\u5b57\uff1aDSA \u7cfb\u7d71\u53ef\u81ea\u52d5\u5316\u7d93\u71df\u9577\u5c3e\u5b57\uff0c\u4e26\u4fdd\u6301\u7af6\u50f9\u6642\u7684\u8868\u73fe<br \/>\n\u2462 \u5168\u9762\u81ea\u52d5\u5316\uff1a\u6e1b\u5c11\u5ee3\u544a\u57f7\u884c\u7684\u5de5\u4f5c\u91cf\uff0c\u540c\u6642\u7e2e\u5c0f\u8986\u84cb\u7bc4\u570d\u7684\u5dee\u8ddd<\/p>\n<h3><strong><span style=\"color: #008080;\">Google DSA \u8a2d\u5b9a\u5efa\u8b70<\/span><\/strong><\/h3>\n<p>\u5728\u4f7f\u7528 Google DSA \u6642\uff0c\u4e5f\u5efa\u8b70\u53c3\u8003\u4ee5\u4e0b\u6b65\u9a5f\uff0c\u4ee5\u66f4\u6709\u6548\u7684\u9054\u6210\u8f49\u63db\u76ee\u6a19\uff1a<\/p>\n<p>Step1. \u8a2d\u5b9a DSA \u6642\uff0c\u8acb\u5148\u5b9a\u7fa9\u54ea\u500b\u3010\u5230\u9054\u9801\u9762\u3011\u61c9\u512a\u5148\u63a1\u7528 DSA<br \/>\nStep2. \u4f9d\u5e8f\u8a2d\u5b9a\u9801\u9762\u8cc7\u8a0a\uff0c\u4e26\u4ee5\u3010\u624b\u52d5\u3011\u7684\u65b9\u5f0f\u65b0\u589e\u63cf\u8ff0\u81f3 DSA \u5ee3\u544a\u7fa4\u7d44<br \/>\nStep3. \u900f\u904e Google \u6383\u63cf\u4e86\u89e3\u7db2\u9801\u7684\u5167\u5bb9\u7d30\u7bc0<br \/>\nStep4. \u904b\u7528\u6d88\u8cbb\u8005\u641c\u5c0b\u95dc\u9375\u5b57\u3002\u627e\u51fa\u662f\u5426\u5b58\u5728\u3010\u96d6\u7136\u4e0d\u662f\u900f\u904e\u5e33\u6236\u8cfc\u8cb7\uff0c\u4f46\u662f\u8207\u7522\u54c1\u6216\u662f\u670d\u52d9\u64c1\u6709\u9ad8\u5ea6\u76f8\u95dc\u3011\u7684\u95dc\u9375\u5b57\u8a5e\u3002<br \/>\nStep5. \u5c07\u95dc\u9375\u5b57\u8207\u4f60\u6240\u8a2d\u5b9a\u7684\u7db2\u9801\u9032\u884c\u5a92\u5408<br \/>\nStep6. \u5c07\u6bcf\u500b\u95dc\u9375\u5b57\u5a92\u5408\u7db2\u9801\u7684\u6a19\u984c\u4f5c\u70ba\u5ee3\u544a\u6a19\u984c\uff0c\u642d\u914d\u539f\u5148\u624b\u52d5\u8a2d\u5b9a\u7684\u63cf\u8ff0\u7d44\u6210\u5b8c\u6574\u6587\u6848<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\ud83e\udd66 DSA \u8907\u7fd2\u6642\u9593\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dynamic-search-ads-intro\/\">Google DSA \u4ecb\u7d39 <\/a>\u2192 <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dynamic-search-ads-tips\/\">Google DSA \u6559\u5b78 <\/a>\u2192 <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-dsa-qa\/\">Google DSA \u7591\u5718\u7834\u89e3<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7528\u5c0d\u7684\u65b9\u5f0f\uff0c\u8b93\u4f60\u7684\u5e33\u6236\u7372\u5f97\u7a69\u5b9a\u6210\u9577\uff01<\/p>\n","protected":false},"author":1,"featured_media":6462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[353],"tags":[4,175,296,177],"class_list":["post-6457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-google","tag-google-ads","tag-296","tag-177"],"yoast_head":"<!-- This site is optimized with the 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