{"id":6705,"date":"2020-07-21T11:00:11","date_gmt":"2020-07-21T03:00:11","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6705"},"modified":"2021-01-07T13:35:38","modified_gmt":"2021-01-07T05:35:38","slug":"maximize-conversion-value-bidding","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/maximize-conversion-value-bidding\/","title":{"rendered":"\u3010Google \u5de5\u5177\u3011\u7528\u5c0d\u7684\u65b9\u5f0f\u63d0\u5347ROAS\uff01Google \u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s3\">\u672c\u6587\u70ba<\/span><span class=\"s1\"> Gogole <\/span><span class=\"s3\">\u81ea\u52d5\u51fa\u50f9\u7684\u7cfb\u5217\u6587\u7ae0\uff0c\u8b1b\u89e3\u5982\u4f55\u900f\u904e\u51fa\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u51fa\u50f9\u7b56\u7565\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u6709\u6548\u63a8\u52d5<\/span><span class=\"s1\"> ROAS <\/span><span class=\"s3\">\u6210\u9577\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">\u6839\u64da<\/span><span class=\"s2\"> Google <\/span><span class=\"s1\">\u5167\u90e8\u7814\u7a76\u8abf\u67e5\uff0c\u8d85\u904e\u4e03\u6210\u4ee5\u4e0a\u7684\u5ee3\u544a\u4e3b\u6703\u9078\u64c7<\/span><span class=\"s2\"> Google <\/span><span class=\"s1\">\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u3002\u6211\u5011\u4eca\u5929\u60f3\u8981\u63a8\u85a6\u81ea\u52d5\u51fa\u50f9\u4e2d\u7684\u5176\u4e2d\u4e00\u9805\u7b56\u7565<\/span><span class=\"s2\">\u2014\u2014<\/span><span class=\"s1\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/span><span class=\"s2\"> Maximize Conversion Value<\/span><span class=\"s1\">\uff0c\u53ef\u5e6b\u52a9\u5ee3\u544a\u4e3b\u63d0\u5347\u8f49\u63db\u542b\u91d1\u91cf\uff0c\u5c0d\u65bc<\/span><span class=\"s2\"> ROAS <\/span><span class=\"s1\">\u6a19\u6e96\u9084\u4e0d\u592a\u719f\u6089\u7684\u670b\u53cb\uff0c\u4e5f\u53ef\u900f\u904e\u9019\u9805\u7b56\u7565\u9032\u884c\u898f\u5283\u3002<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u5c31\u8acb\u63a5\u8457\u8b80\u4e0b\u53bb\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">Google <\/span><span class=\"s3\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/span><span class=\"s3\">\u4ecb\u7d39<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u51fa\u50f9\u7b56\u7565\u662f\u4f7f\u7528<\/span><span class=\"s2\"> Google <\/span><span class=\"s1\">\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u81ea\u52d5\u8a2d\u5b9a\u8207\u8abf\u6574\u51fa\u50f9\uff0c\u7576\u4f7f\u7528\u8005\u6307\u5b9a\u9810\u7b97\u5f8c\uff08\u900f\u904e\u8f49\u63db\u8ffd\u8e64\u5b9a\u7fa9\u60f3\u63d0\u9ad8\u7684\u50f9\u503c\u3002\u5982\uff0c\u92b7\u552e\u6536\u76ca\u6216\u5229\u6f64\u7387\uff09\uff0c\u7cfb\u7d71\u6703\u5168\u529b\u722d\u53d6\u6700\u9ad8\u7684\u5ee3\u544a\u6d3b\u52d5\u7e3d\u8f49\u63db\u50f9\u503c\uff0c\u4e26\u63d0\u4f9b\u7af6\u50f9\u671f\u9593\u51fa\u50f9\u7684\u670d\u52d9\u3002<\/span><\/p>\n<figure id=\"attachment_6716\" aria-describedby=\"caption-attachment-6716\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6716\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.002.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.002-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.002-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.002-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6716\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ Icons made by <a href=\"https:\/\/www.flaticon.com\/authors\/monkik\" title=\"monkik\">monkik<\/a><\/figcaption><\/figure>\n<blockquote>\n<p class=\"p6\"><span class=\"s1\">\u26a0\ufe0f \u6ce8\u610f\uff1a\u6539\u7528\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u51fa\u50f9\u5f8c\u4e0d\u7528\u79fb\u9664\u73fe\u6709\u7684\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\uff0c\u56e0\u70ba\u7cfb\u7d71\u6703\u6839\u64da\u5373\u6642\u8cc7\u6599\u70ba\u51fa\u50f9\u9032\u884c\u6700\u4f73\u5316\uff0c\u4f46\u4f7f\u7528\u8005\u4ecd\u53ef\u8a2d\u5b9a<\/span><span class=\"s2\"> -100% <\/span><span class=\"s1\">\u7684\u884c\u52d5\u51fa\u50f9\u8abf\u6574\u5e45\u5ea6\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p6\"><strong><span class=\"s9\" style=\"color: #008080;\"><span class=\"s7\">\ud83d\udc16<\/span> \u00a0\u5ef6\u4f38\u95b1\u8b80<\/span><\/strong><\/h3>\n<p class=\"p6\"><span class=\"s9\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=zh-Hant\"><span class=\"s10\">\u667a\u6167\u51fa\u50f9\u8aaa\u660e<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3419241\"><span class=\"s10\">\u8f49\u63db\u50f9\u503c\u4ecb\u7d39<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6095947\"><span class=\"s10\">\u8ffd\u8e64\u4ea4\u6613\u5c08\u5c6c\u8f49\u63db\u50f9\u503c<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722054\"><span class=\"s10\">\u8f49\u63db\u8ffd\u8e64\u65b9\u6cd5<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">Google <\/span><span class=\"s3\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u7684<\/span><span class=\"s11\">\u512a\u52e2<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u4f7f\u7528\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u53ef\u5354\u52a9\u3010\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8cfc\u8cb7\u8003\u91cf\u3001\u8f49\u63db\u8207\u92b7\u552e\u6210\u9577\u3011\u9054\u6210\u4ee5\u4e0b\u6548\u76ca\uff1a<\/span><\/p>\n<figure id=\"attachment_6715\" aria-describedby=\"caption-attachment-6715\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6715\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.001.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.001-300x200.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.001-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020\/06\/max-conversion-value-bidding.001-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6715\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3 class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s1\">\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u63d0\u5347\u5ee3\u544a\u8072\u91cf\u4f54\u6709\u7387\uff08<\/span><span class=\"s2\">SOV<\/span><span class=\"s1\">\uff09\u8207\u66dd\u5149\u91cf<\/span><span class=\"s2\">\/<\/span><span class=\"s1\">\u7387\uff0c\u51fa\u50f9\u7b56\u7565\u5efa\u8b70\u4f7f\u7528<\/span><span class=\"s2\"> Target Impression Share <\/span><span class=\"s1\">\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u51fa\u50f9\u3002<\/span><\/p>\n<h3 class=\"p3\"><strong><span class=\"s1\" style=\"color: #008080;\">\u8cfc\u8cb7\u8003\u91cf<\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u63d0\u5347\u5ee3\u544a\u9ede\u64ca\u8207\u7db2\u7ad9\u6d41\u91cf\uff0c\u51fa\u50f9\u7b56\u7565\u5efa\u8b70\u4f7f\u7528<\/span><span class=\"s2\"> Maximize clicks <\/span><span class=\"s1\">\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u51fa\u50f9\u3002<\/span><\/p>\n<h3 class=\"p3\"><strong><span class=\"s1\" style=\"color: #008080;\"> \u8f49\u63db<\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u63d0\u5347\u7372\u53d6\u540d\u55ae\u8207\u8f49\u63db\u91cf\uff08\u8cfc\u8cb7\u6216\u7279\u5b9a\u884c\u70ba\uff09\uff0c\u51fa\u50f9\u7b56\u7565\u5efa\u8b70\u4f7f\u7528<\/span><span class=\"s2\"> Target CPA <\/span><span class=\"s1\">\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u642d\u914d<\/span><span class=\"s2\"> Maximize clicks \u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u51fa\u50f9<\/span><span class=\"s1\">\u3002<\/span><\/p>\n<h3 class=\"p7\"><strong><span class=\"s3\" style=\"color: #008080;\">\u92b7\u552e\u6210\u9577<\/span><\/strong><\/h3>\n<p class=\"p7\"><span class=\"s3\">\u63d0\u5347<\/span><span class=\"s1\"> ROAS <\/span><span class=\"s3\">\u8207\u71df\u696d\u984d\uff0c\u51fa\u50f9\u7b56\u7565\u5efa\u8b70\u4f7f\u7528<\/span><span class=\"s1\"> Target ROAS <\/span><span class=\"s3\">\u76ee\u6a19\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\u642d\u914d<\/span><span class=\"s1\"> Maximize Conversion Value <\/span><span class=\"s3\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p8\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\uff1a<\/span><span class=\"s1\">\u6700\u4f73\u505a\u6cd5<\/span><\/strong><\/span><\/h3>\n<div class=\"mceTemp\"><\/div>\n<p class=\"p3\"><span class=\"s1\">\u4ee5\u4e0b\u4e5f\u63d0\u4f9b\u56db\u9805\u6700\u4f73\u5316\u505a\u6cd5\uff1a<\/span><\/p>\n<h3 class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s1\">\u4f9d\u7167\u4e0d\u540c\u7684\u5ee3\u544a\u76ee\u6a19\u8abf\u6574\u7b56\u7565<\/span><\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u2460 \u5982\u679c\u4f60\u7684\u76ee\u6a19\u5c0d\u8c61\u70ba\u5f85\u958b\u767c\u5ba2\u6236\uff1a\u5efa\u8b70\u4f7f\u7528\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2998031?hl=zh-Hant\">\u96e2\u7dda\u8f49\u63db\u8ffd\u8e64<\/a>\u3011\uff0c\u76e1\u91cf\u722d\u53d6\u6700\u9069\u5408\u7684\u5ba2\u6236\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2461 \u5982\u679c\u4f60\u7684\u76ee\u6a19\u70ba\u7dda\u4e0a\u92b7\u552e\uff1a\u5efa\u8b70\u532f\u5165\u8f49\u63db\u50f9\u503c\u8cc7\u6599\uff0c\u6703\u66f4\u6709\u52a9\u65bc\u63d0\u5347\u6536\u76ca\u3002<\/span><span class=\"s2\"><br \/>\n\u2462 <\/span><span class=\"s1\">\u5982\u679c\u4f60\u7684\u76ee\u6a19\u70ba\u96e2\u7dda\u92b7\u552e\uff1a\u5efa\u8b70\u5c07\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9462119?hl=zh-Hant\">\u89aa\u81e8\u9580\u5e02\u6307\u6a19\u3011<\/a>\u7d0d\u5165\u300e\u8f49\u63db\u300f\u6b04\uff0c\u76e1\u53ef\u80fd\u63d0\u5347\u5168\u901a\u8def\u7b56\u7565\u7684\u6210\u6548\u3002<\/span><\/p>\n<h3 class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s1\">\u5fc5\u9808\u8ffd\u8e64\u3010\u8f49\u63db\u3011\u548c\u3010\u8f49\u63db\u50f9\u503c\u3011\uff0c\u624d\u80fd\u4f7f\u7528\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u529f\u80fd<\/span><span class=\"s2\"> <span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span><\/span><\/span><\/strong><\/h3>\n<p class=\"p3\"><span class=\"s2\">\u2460 <\/span><span class=\"s1\">\u6709\u7279\u5b9a<\/span><span class=\"s2\"> CPA\/ROAS <\/span><span class=\"s1\">\u76ee\u6a19\uff1a\u8ffd\u8e64<\/span><span class=\"s2\"> Target ROAS<\/span><span class=\"s1\">\uff0c\u4e0d\u8ffd\u8e64<\/span><span class=\"s2\"> Target CPA<\/span><span class=\"s1\">\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u2461 \u6c92\u6709<\/span><span class=\"s2\"> CPA\/ROAS <\/span><span class=\"s1\">\u76ee\u6a19\uff1a\u8ffd\u8e64<\/span><span class=\"s2\"> Maximize Conversion Value<\/span><span class=\"s1\">\uff0c\u4e0d\u8ffd\u8e64<\/span><span class=\"s2\"> Maximize Conversion<\/span><span class=\"s1\">\u3002<\/span><span class=\"s2\"> <span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span><\/span><\/p>\n<h3 class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s1\">\u5728\u904e\u53bb<\/span><span class=\"s2\"> 30 <\/span><span class=\"s1\">\u5929\u5167\u7372\u5f97<\/span><span class=\"s2\"> 30 <\/span><span class=\"s1\">\u6b21\u8f49\u63db<\/span> <\/span><\/strong><\/h3>\n<h3 class=\"p3\"><strong><span style=\"color: #008080;\"><span class=\"s1\">\u66dd\u5149\u6bd4\u91cd\u5efa\u8b70\u4f4e\u65bc<\/span><span class=\"s2\"> 75%<\/span><span class=\"s1\">\uff0c\u8b93\u6f14\u7b97\u6cd5\u6709\u7a7a\u9593\u63d0\u9ad8\u50f9\u503c<\/span><\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p><span class=\"s4\" style=\"font-size: 1rem;\">\ud83e\udde0<\/span><span class=\"s1\" style=\"font-size: 1rem;\"> \u81ea\u52d5\u51fa\u50f9\u8907\u7fd2\u6642\u9593\uff1a<\/span><span class=\"s13\" style=\"font-size: 1rem;\"><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro\/\">\u81ea\u52d5\u51fa\u50f9\u4ecb\u7d39<\/a><\/span><span style=\"font-size: 1rem;\">\u3001 <\/span><span class=\"s13\" style=\"font-size: 1rem;\"><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro-tips\/\">\u81ea\u52d5\u51fa\u50f9\u6559\u5b78<\/a><\/span><span class=\"s13\" style=\"font-size: 1rem;\">\u3001<\/span><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/auto-bidding-for-branding\/\"><span class=\"s13\">\u81ea\u52d5\u51fa\u50f9\u54c1\u724c\u653b\u7565<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span 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class=\"s10\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7528\u667a\u6167\u51fa\u50f9\u6709\u6548\u63d0\u5347\u5ee3\u544a\u696d\u7e3e\ud83d\udcc8<\/p>\n","protected":false},"author":1,"featured_media":6717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[186,4,175,187,376,294,184,182],"class_list":["post-6705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-auto-bidding","tag-google","tag-google-ads","tag-smart-bidding","tag-376","tag-294","tag-184","tag-182"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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