{"id":6851,"date":"2020-08-18T11:00:04","date_gmt":"2020-08-18T03:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6851"},"modified":"2021-01-25T13:41:02","modified_gmt":"2021-01-25T05:41:02","slug":"google-local-campaigns-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-local-campaigns-intro\/","title":{"rendered":"\u6709\u6548\u9054\u6210 O2O \u76ee\u6a19\uff01Google \u5728\u5730\u5ee3\u544a\u6d3b\u52d5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google \u5728\u5730\u5ee3\u544a\u6d3b\u52d5\uff08Google Local Campaigns\uff09\u4ecb\u7d39\uff0c\u8b1b\u89e3\u5982\u4f55\u900f\u904e\u55ae\u4e00\u5ee3\u544a\u9054\u6210\u6975\u5927\u5316\u89f8\u53ca\uff0c\u8f15\u9b06\u6536\u7a6b O2O \u76ee\u6a19\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6839\u64da Google \u7814\u7a76\u6307\u51fa\uff0c\u8d85\u904e\u4e03\u6210\u7684\u6d88\u8cbb\u8005\u5728\u524d\u5f80\u5be6\u9ad4\u5546\u5e97\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u524d\uff0c\u6703\u5148\u900f\u904e\u6578\u4f4d\u5a92\u9ad4\u9032\u884c\u8cfc\u7269\u6c7a\u7b56\u3002\u5982\u679c\u60f3\u5c07\u3010\u7dda\u4e0a\u5230\u7dda\u4e0b\u3011\u7684\u884c\u92b7\u7b56\u7565\u9032\u884c\u6709\u6548\u6574\u5408\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66 Google \u5728\u5730\u5ee3\u544a\u6d3b\u52d5\uff08Google Local Campaigns\uff09\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5728\u5730\u5ee3\u544a\u4ecb\u7d39<\/span><\/strong><\/h3>\n<p>Google \u5728\u5730\u5ee3\u544a\uff08Local Campaigns \uff09\u4e0d\u540c\u65bc\u300e\u50b3\u7d71\u5f0f\u300f\u7684\u6578\u4f4d\u5ee3\u544a\uff0c\u5c07\u884c\u92b7\u4e3b\u8ef8\u5c08\u6ce8\u65bc\u512a\u5316\u6578\u4f4d\u6307\u6a19\u3002\u800c\u662f\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u6253\u9020\u51fa\u66f4\u9069\u5408\u9023\u7d50\u7dda\u4e0b\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u4e26\u7d50\u5408 Google \u5730\u5716\u7684\u3010\u5c0e\u822a\u3011\u8207\u3010\u4f86\u96fb\u3011\u529f\u80fd\u5f15\u5c0e\u7dda\u4e0a\u6d88\u8cbb\u8005\u524d\u5f80\u5be6\u9ad4\u901a\u8def\u9032\u884c\u6d88\u8cbb\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5728\u5730\u5ee3\u544a\u512a\u52e2<\/span><\/strong><\/h3>\n<p>\u2460 \u6975\u5927\u5316\u89f8\u53ca\uff1a\u900f\u904e\u8c50\u5bcc\u7684 Google \u7ba1\u9053\uff08\u641c\u5c0b\/GDN\/\u5730\u5716\/YouTube\uff09\u89f8\u53ca\u9f90\u5927\u6f5b\u5728\u5ba2\u7fa4\u3002<br \/>\n\u2461 \u5168\u81ea\u52d5\u512a\u5316\uff1a\u5728\u5730\u5ee3\u544a\u662f\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u7cfb\u7d71\u6703\u6301\u7e8c\u512a\u5316\u653e\u5927\u672c\u5730\u52d5\u4f5c\u76ee\u6a19\u3002<br \/>\n\u2462 \u64cd\u4f5c\u7c21\u6613\uff1a\u4f7f\u7528\u8005\u50c5\u9700\u63d0\u4f9b\u57fa\u672c\u7d20\u6750\uff08\u5716\u7247\u3001\u6587\u6848\u3001\u5f71\u7247&#8230;\u7b49\u3002\uff09\uff0c\u7cfb\u7d71\u5373\u6703\u81ea\u52d5\u751f\u6210\u7b26\u5408\u5404\u5e73\u53f0\u7684\u5ee3\u544a\u5167\u5bb9\u3002<\/p>\n<blockquote><p>\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u5728\u5730\u5ee3\u544a\u76ee\u524d\u50c5\u958b\u653e\u5728 Google Ads \u4e2d\u8a2d\u5b9a\uff0c\u4e14\u9700\u8981\u5148\u9023\u7d50\u00a0Google \u6211\u7684\u5546\u5bb6\u5e33\u6236\u6216\u9078\u64c7\u7d93\u92b7\u9ede\u3002<\/p><\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5728\u5730\u5ee3\u544a\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/h3>\n<p>\u4f7f\u7528\u8005\u53ea\u9700\u63d0\u4f9b\u7c21\u55ae\u7684\u7d20\u6750\uff08\u6a19\u984c\u3001\u6587\u5b57\u6558\u8ff0\u3001Call to Action&#8230;\u7b49\u3002\uff09\u5373\u53ef\u6295\u905e\u5ee3\u544a\uff0c\u5f85\u5be9\u6838\u6210\u529f\u5f8c\uff0cGoogle \u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u5c31\u6703\u81ea\u52d5\u8abf\u6574\u51fa\u50f9\u3001\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u8207\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\uff0c\u76e1\u91cf\u722d\u53d6\u89aa\u81e8\u9580\u5e02\u4eba\u6578\uff0c\u4e26\u900f\u904e\u591a\u5143\u7684 Google \u7ba1\u9053\u5ba3\u50b3\u5546\u5bb6\u8cc7\u8a0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83e\udd58\u00a0 \u5ef6\u4f38\u95b1\u8b80<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-my-business-tips\/\">Google \u5546\u5bb6\uff1a\u64cd\u4f5c\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-my-business-tips\/\">Google \u5546\u5bb6\uff1a\u7d93\u71df\u79d8\u8a23<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7178291?hl=zh-Hant\">\u7d93\u92b7\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/a><\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5728\u5730\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e<\/strong><\/span><\/h3>\n<p>\u5728\u5730\u5ee3\u544a\u53ef\u4ee5\u904b\u7528 Google \u8cc7\u6e90\u986f\u793a\u65bc\u591a\u7a2e\u7ba1\u9053\u4e2d\uff0c\u4ee5\u4e0b\u5217\u51fa\u56db\u9805\u53ef\u986f\u793a Google \u5728\u5730\u5ee3\u544a\u7684\u4f4d\u7f6e\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>YouTube<\/strong><\/span><\/p>\n<p>\u7576\u6d88\u8cbb\u8005\u5728\u4f7f\u7528 YouTube \u6642\uff0cGoogle Ads \u6703\u5c07\u5ee3\u544a\u986f\u793a\u65bc\u4f7f\u7528\u8005\u9ede\u64ca\u7387\u8f03\u9ad8\u7684\u4f4d\u7f6e\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2<\/strong><\/span><\/p>\n<p>Google Ads \u6703\u81ea\u52d5\u8abf\u6574\u5728\u5730\u5ee3\u544a\u7684\u986f\u793a\u4f4d\u7f6e\uff0c\u5354\u52a9\u5546\u5bb6\u5c07\u5ee3\u544a\u986f\u793a\u65bc Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u4e2d\u6700\u5177\u95dc\u806f\u6027\u7684\u4f4d\u7f6e\u3002<\/p>\n<figure id=\"attachment_6858\" aria-describedby=\"caption-attachment-6858\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6858\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.003.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.003-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.003-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.003-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6858\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>Google \u5730\u5716<\/strong><\/span><\/p>\n<p>\u7576\u6d88\u8cbb\u8005\u900f\u904e Google \u5730\u5716\u641c\u5c0b\u7684\u5730\u9ede\u9130\u8fd1\u4f60\u7684\u5546\u5bb6\u6240\u5728\u5730\uff0c\u7cfb\u7d71\u6703\u9032\u884c\u81ea\u52d5\u914d\u5c0d\uff0c\u5354\u52a9\u9130\u8fd1\u5340\u57df\/\u6216\u6e96\u5099\u524d\u5f80\u8a72\u5340\u57df\u7684\u6d88\u8cbb\u8005\u770b\u5230\u4f60\u6240\u6295\u653e\u7684\u5ee3\u544a\u3002<\/p>\n<figure id=\"attachment_6856\" aria-describedby=\"caption-attachment-6856\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6856\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.001.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.001-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.001-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.001-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6856\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>Google \u641c\u5c0b\u806f\u64ad\u7db2<\/strong><\/span><\/p>\n<p>\u7576\u6d88\u8cbb\u8005\u641c\u5c0b\u7684\u5b57\u8a5e\u8207\u5546\u5bb6\u6240\u5728\u5730\u9ede\u76f8\u95dc\u6642\uff0c\u7cfb\u7d71\u6703\u9032\u884c\u81ea\u52d5\u914d\u5c0d\uff0c\u5354\u52a9 Google \u986f\u793a\u4f60\u6240\u6295\u653e\u7684\u5ee3\u544a\u3002<\/p>\n<figure id=\"attachment_6857\" aria-describedby=\"caption-attachment-6857\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6857\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.002.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.002-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.002-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-local-campaigns-intro-.002-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6857\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u8a66\u8a66 2020 Google \u5168\u81ea\u52d5\u5316 offline \u795e\u5668\u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":6864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,432,433,66],"class_list":["post-6851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-local-campaigns","tag-o2o","tag-66"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6709\u6548\u9054\u6210 O2O \u76ee\u6a19\uff01Google \u5728\u5730\u5ee3\u544a\u6d3b\u52d5\uff5ciSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google \u5728\u5730\u5ee3\u544a\uff08Local 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content=\"\u6709\u6548\u9054\u6210 O2O \u76ee\u6a19\uff01Google \u5728\u5730\u5ee3\u544a\u6d3b\u52d5\uff5ciSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u70ba Gogole \u5728\u5730\u5ee3\u544a\uff08Local Campaigns\uff09\u4ecb\u7d39\uff0c\u8b1b\u89e3\u5982\u4f55\u900f\u904e\u55ae\u4e00\u5ee3\u544a\u9054\u6210\u6975\u5927\u5316\u89f8\u53ca\uff0c\u8f15\u9b06\u6536\u7a6b O2O \u76ee\u6a19...\u8d85\u904e\u4e03\u6210\u7684\u6d88\u8cbb\u8005\u5728\u524d\u5f80\u5be6\u9ad4\u5546\u5e97\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u524d\uff0c\u6703\u5148\u900f\u904e\u6578\u4f4d\u5a92\u9ad4\u9032\u884c\u8cfc\u7269\u6c7a\u7b56\u3002\u5982\u679c\u60f3\u5c07\u3010\u7dda\u4e0a\u5230\u7dda\u4e0b\u3011\u7684\u884c\u92b7\u7b56\u7565\u9032\u884c\u6709\u6548\u6574\u5408\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66 Google \u5728\u5730\u5ee3\u544a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-local-campaigns-intro\/\" \/>\n<meta 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