{"id":6993,"date":"2020-08-14T11:00:03","date_gmt":"2020-08-14T03:00:03","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=6993"},"modified":"2021-01-07T12:28:50","modified_gmt":"2021-01-07T04:28:50","slug":"2020-google-set-adh","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-set-adh\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011YouTube \u7b2c\u4e09\u65b9\u5ee3\u544a\u8ffd\u8e64\u65b9\u5f0f\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p2\">YouTube <span class=\"s2\">\u5c07\u81ea<\/span> 2020.8.15 <span class=\"s2\">\u8d77\u5c07\u4ee3\u78bc\u8ffd\u8e64\u65b9\u5f0f\u5f37\u5236\u8abf\u6574\u70ba<\/span> ADH<span class=\"s2\">\uff08<\/span>Ads Data Hub<span class=\"s2\">\uff09\u5f62\u5f0f\u3002\u672c\u6587\u5c07\u8aaa\u660e\u8a72\u5982\u4f55\u904b\u7528\u3010<\/span>Google Ads<span class=\"s2\">\u3011\u8207\u3010<\/span>DV360<span class=\"s2\">\u3011\u5b89\u88dd<\/span> ADH <span class=\"s2\">\u4ee3\u78bc\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">YouTube <\/span>\u5c07\u5f9e<span class=\"s1\"> 2020 <\/span>\u7b2c\u4e09\u5b63\u8d77\u8abf\u6574\u7b2c\u4e09\u65b9\u5ee3\u544a\u8ffd\u8e64\u7684\u65b9\u5f0f\uff0c<span class=\"s1\">2020.8.15 <\/span>\u5f8c\uff0c\u65b0\u5efa\u7acb\u7684\u5ee3\u544a\u5c07\u53ea\u80fd\u4f7f\u7528<span class=\"s1\"> ADH <\/span>\u65b9\u5f0f\u7372\u53d6\u8ffd\u8e64\u5831\u8868\uff08\u5df2\u5efa\u7acb\u7684\u5ee3\u544a\u672a\u5f37\u5236\u4f7f\u7528\uff09 \uff0c<span class=\"s1\">2020.9.1 <\/span>\u5f8c\u5247\u6703\u5f37\u5236\u6240\u6709\u65b0\u820a\u5ee3\u544a\u6d3b\u52d5\u7686\u9700\u8981\u8abf\u6574\u70ba<span class=\"s1\"> ADH <\/span>\u5f62\u5f0f\uff0c\u82e5\u7121\u5b8c\u6210\u8a2d\u5b9a\u5c07\u7121\u6cd5\u9032\u884c\u7b2c\u4e09\u65b9\u5ee3\u544a\u8ffd\u8e64\u3002<\/p>\n<figure id=\"attachment_6998\" aria-describedby=\"caption-attachment-6998\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6998\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-1.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-1-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-1-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-1-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6998\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p2\">\u4ee5\u4e0b\u4e5f\u5206\u5225\u5c0d\u3010<span class=\"s1\">Google Ads<\/span>\u3011\u8207\u3010<span class=\"s1\">DV360<\/span>\u3011\u8b1b\u89e3\uff0c\u8a72\u5982\u4f55\u4f7f\u7528\u4ee5\u4e0a\u5169\u7a2e\u5de5\u5177\u8a2d\u5b9a<span class=\"s1\"> ADH<\/span>\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u9032\u6559\u5ba4\u4e0a\u8ab2\u5427<span class=\"s3\">\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p2\"><strong><span style=\"color: #eb7a77;\"><span class=\"s5\">Google Ads <\/span><span class=\"s6\">\u8a2d\u5b9a<\/span><span class=\"s5\"> ADH <\/span><span class=\"s6\">\u6d41\u7a0b<\/span><\/span><\/strong><\/h3>\n<p class=\"p3\">\u2460 \u6253\u958b<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6161966\"><span class=\"s7\">\u7b2c\u4e09\u65b9\u8a55\u4f30\u5de5\u5177<\/span><\/a>\u5c0e\u5165\u8981\u6c42 <span class=\"s8\">\u2192<\/span> \u9ede\u9078<span class=\"s1\"> <a href=\"https:\/\/storage.cloud.google.com\/support-kms-prod\/CQ3h77EdUSh8XGMq20b4tiXG5lYIQehBKHCB\"><span class=\"s9\">\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u7684\u7b2c\u4e09\u65b9\u8a55\u4f30<\/span><\/a> <\/span>\u4e0b\u8f09\u7bc4\u672c<\/p>\n<p class=\"p3\"><span class=\"s2\">\u2461<\/span> <span class=\"s2\">\u5728\u7bc4\u672c\u5167\u4f9d\u5e8f\u586b\u5165\u4ee5\u4e0b\u9805\u76ee\uff1a<\/span><br \/>\n&#8211; Customer ID<br \/>\n&#8211; Campaign ID<br \/>\n&#8211; Vendor Client ID<span class=\"s2\">\uff08\u7531\u7b2c\u4e09\u65b9\u63d0\u4f9b\uff09<\/span><br \/>\n&#8211; Vendor Reporting ID<span class=\"s2\">\uff08\u7531\u7b2c\u4e09\u65b9\u63d0\u4f9b<\/span> <span class=\"s8\">\u2192<\/span> <span class=\"s2\">\u50c5\u6709\u5728\u7b2c\u4e09\u65b9\u6709\u63d0\u4f9b\u6642\u624d\u70ba\u5fc5\u9808\u6b04\u4f4d\uff09<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">\u2462<\/span> <span class=\"s2\">\u56de\u5230<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6161966\"><span class=\"s10\">\u9023\u7d50<\/span><\/a>\u586b\u5165\u806f\u7d61\u8cc7\u8a0a<\/span><\/p>\n<figure id=\"attachment_6995\" aria-describedby=\"caption-attachment-6995\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6995\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-3.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-3-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-3-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-3-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6995\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2463 \u9ede\u9078\u3010\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u3011\u4ee5\u53ca\u3010\u7b2c\u4e09\u65b9\u8a55\u4f30\u3011\uff0c\u4e0a\u50b3\u7bc4\u672c\u4e26\u63d0\u4ea4<br \/>\n<span class=\"s8\">\u2192<\/span> \u5831\u8868\u6703\u7531\u7b2c\u4e09\u65b9\u5925\u4f34\u63d0\u4f9b\uff0c\u8a73\u7d30\u5408\u4f5c\u65b9\u5f0f\u53ca\u5167\u5bb9\uff0c\u5efa\u8b70\u8207\u5c0d\u61c9\u7b2c\u4e09\u65b9\u670d\u52d9\u7a97\u53e3\u806f\u7e6b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s5\">DV360 <\/span><span class=\"s6\">\u7aef\u8a2d\u5b9a<\/span><span class=\"s5\"> ADH <\/span><span class=\"s6\">\u6d41\u7a0b<\/span><\/strong><\/span><\/h3>\n<p class=\"p4\"><span class=\"s2\">\u2460<\/span> <span class=\"s2\">\u8207\u60a8\u7684\u7b2c\u4e09\u65b9\u8ffd\u8e64\u5925\u4f34\u78ba\u8a8d<\/span> VCID<span class=\"s2\">\uff08<\/span>Vendor Client ID<span class=\"s2\">\uff09<\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">\u2461<\/span> <span class=\"s2\">\u5c07<\/span> VCID <span class=\"s2\">\u4ee5\u53ca<\/span> Advertiser ID <span class=\"s2\">\u900f\u904e<\/span> DV360 Support Email <span class=\"s2\">\u7684\u65b9\u5f0f\u767c\u9001\u652f\u63f4\u5c0f\u7d44\u9032\u884c\u4e32\u63a5\u3002<\/span><\/p>\n<p class=\"p3\">\u2462 \u652f\u63f4\u5c0f\u7d44\u5b8c\u6210\u4e32\u63a5\u5f8c\uff0c\u8acb\u81f3<span class=\"s1\"> DV360 <\/span>\u5e33\u6236\u4e2d\u9032\u884c\u78ba\u8a8d\u662f\u5426\u4e32\u63a5\u6b63\u78ba\uff0c\u78ba\u8a8d\u9805\u76ee\u5305\u542b\u7b2c\u4e09\u65b9\u5925\u4f34\u540d\u7a31\u4ee5\u53ca<span class=\"s1\"> VCID<\/span>\u3002<\/p>\n<figure id=\"attachment_6996\" aria-describedby=\"caption-attachment-6996\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6996\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-4.png\" alt=\"\" width=\"1080\" height=\"1033\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-4-150x143.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-4-768x735.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-4-1024x979.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6996\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2463 \u5ee3\u544a\u8a2d\u5b9a\u6642\uff0c\u91dd\u5c0d\u9700\u8981\u4f7f\u7528\u7b2c\u4e09\u65b9\u8ffd\u8e64\u670d\u52d9\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u8acb\u5728<span class=\"s1\"> Trueview Line Item <\/span>\u7684\u5c64<\/p>\n<p class=\"p3\">\u7d1a\uff0c\u958b\u555f\u8ffd\u8e64\u9078\u9805\u3002<\/p>\n<p class=\"p4\"><span class=\"s2\">\u2464<\/span> <span class=\"s2\">\u8a2d\u5b9a\u8def\u5f91\u53c3\u8003<\/span> <span class=\"s8\">\u2192<\/span> Line item details <span class=\"s8\">\u25b8<\/span> Additional Settings <span class=\"s8\">\u25b8<\/span> Third-party vendors<span class=\"s2\">\u3002<\/span><\/p>\n<figure id=\"attachment_6997\" aria-describedby=\"caption-attachment-6997\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6997\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-5.png\" alt=\"\" width=\"1080\" height=\"904\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-5.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-5-150x126.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-5-768x643.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-5-1024x857.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6997\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u2465<\/span> Reporting ID <span class=\"s2\">\u70ba\u9078\u586b\uff0c\u82e5\u7b2c\u4e09\u65b9\u6709\u8981\u6c42\u5247\u53ef\u586b\u4e0a\u3002<\/span><br \/>\n<span class=\"s8\">\u2192<\/span> <span class=\"s2\">\u5831\u8868\u6703\u7531\u7b2c\u4e09\u65b9\u5925\u4f34\u63d0\u4f9b\uff0c\u8a73\u7d30\u5408\u4f5c\u65b9\u5f0f\u53ca\u5167\u5bb9\uff0c\u5efa\u8b70\u8207\u5c0d\u61c9\u7b2c\u4e09\u65b9\u670d\u52d9\u7a97\u53e3\u806f\u7e6b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s12\"><span class=\"s11\">\ud83e\udd96<\/span>\u00a0\u88dc\u5145\u8cc7\u8a0a\uff1a<\/span><span class=\"s6\">YouTube<\/span><span class=\"s12\">\u7b2c\u4e09\u65b9\u8ffd\u8e64\u652f\u63f4\u5925\u4f34<\/span><\/strong><\/span><\/p>\n<figure id=\"attachment_6994\" aria-describedby=\"caption-attachment-6994\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6994\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-2.png\" alt=\"\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-2-150x100.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-2-768x512.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2020-google-set-adh-2-1024x683.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-6994\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s2\">\u2460<\/span> Viewability<span class=\"s2\">\uff1a<\/span>MOAT, DoubleVerify, IAS<br \/>\n<span class=\"s2\">\u2461<\/span> Brand Suitability<span class=\"s2\">\uff1a<\/span>DoubleVerify, IAS<br \/>\n<span class=\"s2\">\u2462<\/span> Brand Lift<span class=\"s2\">\uff1a<\/span>Kantar, Dynata<br \/>\n<span class=\"s2\">\u2463<\/span> Reach<span class=\"s2\">\uff1a<\/span>Nielsen, Comscore<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p4\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<span class=\"s1\"><br \/>\n<\/span>\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s13\">\u2706<\/span><span class=\"s1\"> 02-23965819<br \/>\n<\/span><span class=\"s13\">\u2709\ufe0e<\/span><span class=\"s1\">\u00a0<a href=\"https:\/\/pse.is\/ispot\"><span class=\"s14\">https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u8d77\u4f86\u5b78\u7fd2\u6700\u65b0\u7684\u8ffd\u8e64\u65b9\u5f0f\u5427\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/p>\n","protected":false},"author":1,"featured_media":6999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[388,4,175,161],"class_list":["post-6993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-dv360","tag-google","tag-google-ads","tag-161"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011YouTube 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