{"id":7144,"date":"2020-10-13T11:00:27","date_gmt":"2020-10-13T03:00:27","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7144"},"modified":"2021-01-07T13:35:13","modified_gmt":"2021-01-07T05:35:13","slug":"google-performance-planner-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-planner-intro\/","title":{"rendered":"\u6253\u9020\u9ad8\u6210\u6548\u4f01\u5283\u66f8\uff01Google \u6210\u6548\u898f\u5283\u5de5\u5177\ud83d\udcc8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Google \u9810\u6e2c\u5de5\u5177\uff1a\u6210\u6548\u898f\u5283\u5de5\u5177\uff08Performance Planner\uff09\u4ecb\u7d39\uff0c\u6703\u5206\u5225\u5f9e\u512a\u52e2\u3001\u904b\u4f5c\u6a21\u5f0f\u3001\u4f7f\u7528\u689d\u4ef6\u8207\u512a\u5316\u65b9\u6cd5\u8b1b\u89e3\u3002\u60f3\u589e\u52a0\u5ee3\u544a\u6d3b\u52d5\u8f49\u63db\u91cf\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5225\u932f\u904e\u56c9\ud83c\udf1f<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4e00\u500b\u7406\u60f3\u7684\u884c\u92b7\u4f01\u5283\u6703\u5305\u542b\u3010\u5b78\u7fd2 \u2192 \u898f\u5283 \u2192 \u57f7\u884c\u3011\u7b49\u4e09\u5927\u6b77\u7a0b\u3002\u4f46\u5c31\u5be6\u52d9\u800c\u8a00\uff0c\u300e\u898f\u5283\u671f\u300f\u5b58\u5728\u8457\u592a\u591a\u7684\u8b8a\u6578\uff0c\u56e0\u6b64\u5f88\u96e3\u900f\u904e\u4e8b\u524d\u898f\u5283\u7372\u5f97\u9ad8\u8f49\u63db&#8230;\u3002\u5982\u679c\u60f3\u904b\u7528\u826f\u597d\u7684\u9810\u6e2c\u5de5\u5177\u6d88\u5f2d\u8b8a\u6578\u6240\u9020\u6210\u7684\u8cc7\u8a0a\u843d\u5dee\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66\uff1aGoogle \u6210\u6548\u898f\u5283\u5de5\u5177\uff08Performance Planner\uff09\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6210\u6548\u898f\u5283\u5de5\u5177 \u00b7 \u512a\u52e2<\/strong><\/span><\/h3>\n<p>Google \u6210\u6548\u898f\u5283\u5de5\u5177\u53ef\u6839\u64da\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u5efa\u7acb\u6700\u4f73\u7684\u5ee3\u544a\u652f\u51fa\u65b9\u6848\uff0c\u4e26\u900f\u904e Google \u8cc7\u6599\u5eab\u4e2d\u6578\u5341\u5104\u7b46\u8cc7\u6599\uff0c\u9810\u6e2c\u5ee3\u544a\u6d3b\u52d5\u8abf\u6574\u6240\u7522\u751f\u7684\u5f71\u97ff\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u66f4\u6709\u6548\u885d\u9ad8\u696d\u52d9\u76ee\u6a19\uff01<\/p>\n<p><span style=\"color: #333333; font-size: 1rem;\">\u6210\u6548\u898f\u5283\u5de5\u5177\u7684\u512a\u52e2\u5982\u4e0b\uff1a<\/span><\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_7151\" aria-describedby=\"caption-attachment-7151\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7151\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-1-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7151\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u6210\u6548\u9810\u6e2c<\/strong><\/span><\/p>\n<p>\u6210\u6548\u898f\u5283\u5de5\u5177\u662f\u4f9d\u64da Google \u5167\u90e8\u8cc7\u6599\u8207\u4f7f\u7528\u8005\u5e33\u6236\u904e\u5f80\u7684\u6210\u6548\u9032\u884c\u9810\u6e2c\uff0c\u4e26\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u9a57\u8b49\uff0c\u63d0\u4f9b\u66f4\u5177\u6e96\u78ba\u5ea6\u7684\u5ee3\u544a\u6d3b\u52d5\u9810\u8a08\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u722d\u53d6\u9ad8\u8f49\u63db <\/strong><\/span><\/p>\n<p>\u6210\u6548\u898f\u5283\u5de5\u5177\u53ef\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u3001\u6700\u4f73\u51fa\u50f9\u548c\u9810\u7b97\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u5728\u76f8\u540c\u7684\u652f\u51fa\u4e0b\u7372\u5f97\u66f4\u9ad8\u7684\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u9054\u6210\u696d\u52d9\u76ee\u6a19<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u8005\u53ef\u900f\u904e\u6210\u6548\u898f\u5283\u5de5\u5177\u77ad\u89e3\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u9020\u6210\u7684\u5f71\u97ff\uff0c\u4e26\u900f\u904e\u66f2\u7dda\u5716\u9810\u6e2c Google Ads \u80fd\u9054\u5230\u696d\u52d9\u76ee\u6a19\u7684\u6a5f\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6210\u6548\u898f\u5283\u5de5\u5177 \u00b7 \u4f7f\u7528\u689d\u4ef6<\/strong><\/span><\/h3>\n<p>\u60f3\u4f7f\u7528 Google \u6210\u6548\u898f\u5283\u5de5\u5177\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u9808\u7b26\u5408\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/p>\n<p>\u2460 \u5ee3\u544a\u6d3b\u52d5\u5df2\u653e\u9001\u81f3\u5c11 72 \u5c0f\u6642<br \/>\n\u2461 \u653e\u9001 7 \u5929\u5167\u81f3\u5c11\u6709 3 \u6b21\u9ede\u64ca\u30011 \u6b21\u8f49\u63db \u2192 \u5982\u679c\u662f\u8457\u91cd\u8f49\u63db\u7684\u5ee3\u544a\u6d3b\u52d5<br \/>\n\u2462 \u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u51fa\u50f9\u7b56\u7565\u9700\u63a1\u7528\u3010\u624b\u52d5\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u3001\u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71\u3001\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u3001\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3001\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3001\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u3011\u7b49\u65b9\u5f0f\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u26a0\ufe0f \u5982\u679c\u5ee3\u544a\u6d3b\u52d5\u300e\u5df2\u522a\u9664\u300f\uff0c\u6216\u662f\u300e\u96d6\u7136\u4ee5\u7b26\u5408\u4e0a\u8ff0\u898f\u5b9a\uff0c\u4f46\u5957\u7528\u65b0\u8a2d\u5b9a\u7684\u6642\u9593\u672a\u6eff 7 \u5929\u300f\uff0c\u90fd\u7121\u6cd5\u4f7f\u7528\u6210\u6548\u898f\u5283\u5de5\u5177\u3002<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6210\u6548\u898f\u5283\u5de5\u5177 \u00b7 \u904b\u4f5c\u65b9\u5f0f<\/span><\/strong><\/h3>\n<figure id=\"attachment_7149\" aria-describedby=\"caption-attachment-7149\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7149\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-2-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7149\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\u2460 \u8cc7\u6599\u641c\u96c6\u8207\u9810\u6e2c\u671f<\/span><\/strong><\/p>\n<p>\u70ba\u4e86\u63d0\u5347\u9810\u6e2c\u6e96\u78ba\u5ea6\uff0c\u6210\u6548\u898f\u5283\u5de5\u5177\u6703\u53c3\u8003 7-10 \u65e5\u5167\u6578\u5341\u5104\u7b46\u76f8\u95dc\u5ee3\u544a\u7af6\u50f9\u8cc7\u6599\uff0c\u4ee5\u6bcf 24 \u5c0f\u6642\u7684\u983b\u7387\u9032\u884c\u66f4\u65b0\uff0c\u4e26\u5c07\u3010\u5b63\u7bc0\u6027\u56e0\u7d20\/\u7af6\u722d\u5c0d\u624b\u6d3b\u52d5\/\u5230\u9054\u7db2\u9801\u3011\u7b49\u8b8a\u6578\u7d0d\u5165\u8003\u91cf\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u6a21\u64ec\u671f<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u67e5\u8a62\u5c64\u7d1a\u8b8a\u6578\u4f86\u6a21\u64ec\u76f8\u95dc\u7684\u5ee3\u544a\u7af6\u50f9\uff08\u5982\uff0c\u5b63\u7bc0\u8da8\u52e2\u3001\u9ede\u64ca\u7387\u3001\u7af6\u722d\u5c0d\u624b\u3001\u5230\u9054\u7db2\u9801\u548c\u6642\u6bb5&#8230;\u7b49\u8b8a\u6578\u3002\uff09\u5b8c\u6210\u6536\u96c6\u8cc7\u6599\u5f8c\uff0c\u7cfb\u7d71\u6703\u5c0d\u7167\u5ee3\u544a\u6d3b\u52d5\u653e\u9001\u5f8c\u6240\u7372\u5f97\u7684\u6700\u7d42\u5be6\u969b\u6210\u6548\u9032\u884c\u6e96\u78ba\u5ea6\u8a55\u4f30\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u5b78\u7fd2\u671f<\/strong><\/span><\/p>\n<p>\u9032\u4e00\u6b65\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u4f86\u5fae\u8abf\u9810\u6e2c\u7d50\u679c\u53ca\u63d0\u5347\u6e96\u78ba\u5ea6\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u9a57\u8b49\u671f<\/strong><\/span><\/p>\n<p>\u91dd\u5c0d\u6578\u4ee5\u842c\u8a08\u7684\u5ee3\u544a\u6d3b\u52d5\u6a23\u672c\uff0c\u57f7\u884c\u70ba\u671f\u3010 1 \u5929\u30017 \u5929\u300130 \u5929\u548c 90 \u5929\u3011\u7684\u524d\u5411\u548c\u5f8c\u5411\u6e96\u78ba\u5ea6\u8a55\u4f30\uff0c\u4ee5\u78ba\u4fdd\u9810\u6e2c\u5efa\u8b70\u7684\u6e96\u78ba\u5ea6\u3002\u4e26\u4f9d\u64da\u4f7f\u7528\u8005 Google Ads \u6210\u6548\u5831\u8868\u4e2d\u3010\u8f49\u63db\u3011\u6b04\u4e2d\u7684\u3010\u8f49\u63db\u985e\u578b\u3011\u63d0\u4f9b\u9810\u6e2c\u8f49\u63db\u6b21\u6578\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\ud83d\udccc\u00a0 \u4f7f\u7528\u65b9\u6cd5<\/strong><\/span><br \/>\n\u2460 \u9032\u5165 Google Ads \u5f8c\u53f0<br \/>\n\u2461 \u958b\u555f\u6700\u4e0a\u65b9\u5de5\u5177\u677f\uff0c\u9078\u64c7\u6273\u624b\u7b26\u865f \u2192 \u5373\u53ef\u770b\u5230\u3010\u6210\u6548\u898f\u5283\u5de5\u5177\u3011\u9078\u9805<br \/>\n\ud83d\udd26\u00a0 \u5982\u679c\u5ee3\u544a\u6d3b\u52d5\u7d2f\u7a4d\u7684\u8f49\u63db\u91cf\u4e0d\u8db3\u3001\u4f46\u9ede\u64ca\u91cf\u8db3\u5920\uff0c\u53ef\u4ee5\u900f\u904e\u300e\u624b\u52d5\u8f38\u5165\u300f\u7684\u65b9\u5f0f\u67e5\u770b\u8f49\u63db\u9810\u6e2c<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6210\u6548\u898f\u5283\u5de5\u5177 \u00b7 \u512a\u5316\u65b9\u6cd5<\/strong><\/span><\/h3>\n<figure id=\"attachment_7152\" aria-describedby=\"caption-attachment-7152\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7152\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-performance-planner-intro-3-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7152\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u5b78\u7fd2\u671f\uff1a\u5584\u7528\u4f01\u5283\u66f8\u4fc3\u6210\u66f4\u591a\u8f49\u63db<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u3010\u6539\u5584\u4f01\u5283\u66f8\u3011\u5efa\u7acb\u65b0\u7684\u6210\u6548\u4f01\u5283\u66f8\uff0c\u70ba\u5ee3\u544a\u6d3b\u52d5\u627e\u51fa\u6700\u4f73\u7684\u51fa\u50f9\u9810\u7b97\uff0c\u5728\u4e0d\u8ffd\u52a0\u9810\u7b97\u7684\u60c5\u6cc1\u4e0b\u722d\u53d6\u66f4\u591a\u8f49\u63db\uff01<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u63a2\u7d22\u671f\uff1a\u627e\u51fa\u6700\u4f73\u5316\u5546\u6a5f<\/span><\/strong><\/p>\n<p>\u2192 \u4f7f\u7528\u9810\u6e2c\u8cc7\u6599\u627e\u51fa\u3010\u65b0\u589e\u7279\u5b9a\u95dc\u9375\u5b57\u6216 Google \u641c\u5c0b\u5925\u4f34\u3011\u5f8c\uff0c\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u6703\u51fa\u73fe\u7684\u8b8a\u5316\uff0c\u4ee5\u53ca\u8a72\u5982\u4f55\u5584\u7528\u9019\u4efd\u8cc7\u8a0a\u5e36\u52d5\u696d\u7e3e\u7684\u6210\u9577\u3002<br \/>\n\u2192 \u67e5\u770b\u4e0d\u540c\u7684\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u6240\u80fd\u4fc3\u6210\u7684\u6700\u5927\u8f49\u63db\u91cf\uff0c\u85c9\u6b64\u63d0\u9ad8\u6295\u8cc7\u5831\u916c\u7387\uff0c\u4e26\u904b\u7528 Google Ads \u6709\u6548\u589e\u52a0\u8f49\u63db\uff01<\/p>\n<p><strong><span style=\"color: #008080;\">\u2462 \u884c\u52d5\u671f\uff1a\u57f7\u884c\u5efa\u8b70<\/span><\/strong><\/p>\n<p>\u843d\u5be6\u6210\u6548\u4f01\u5283\u66f8\u63d0\u4f9b\u7684\u5efa\u8b70\uff08\u53ef\u4f7f\u7528\u4e0b\u8f09 CSV \u63a1\u884c\u76f8\u95dc\u8b8a\u66f4\uff09\uff0c\u4ee5\u6700\u4f73\u51fa\u50f9\u548c\u9810\u7b97\u722d\u53d6\u9ad8\u8f49\u63db\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2463 \u5faa\u74b0\u671f\uff1a\u91cd\u8907\u6b65\u9a5f \u2460\uff5e\u2462<\/span><\/strong><\/p>\n<p>\u91cd\u8907\u524d\u4e09\u500b\u6b65\u9a5f\uff0c\u4f9d\u5e8f\u8abf\u6574\u76ee\u6a19\u6307\u6a19\u7d44\u5408\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: 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