{"id":7184,"date":"2020-10-06T11:00:29","date_gmt":"2020-10-06T03:00:29","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7184"},"modified":"2021-01-07T13:19:54","modified_gmt":"2021-01-07T05:19:54","slug":"news-2020-9-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-9-google-ads\/","title":{"rendered":"\u30102020 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e5d\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><span class=\"s7\">\u672c\u6587\u70ba<\/span><span class=\"s8\"> Google Ads <\/span><span class=\"s7\">\u4e5d\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\">\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5206\u5225\u662f\uff1a<span class=\"s9\">\u8f49\u63db\u985e\u5225<\/span><span class=\"s10\">\uff1a\u7a0b\u5e8f\u6307\u6a19\u66f4\u65b0<\/span>\u3001<span class=\"s9\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/span>\uff0c\u4ee5\u53ca <span class=\"s11\">Google <\/span><span class=\"s12\">\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"s4\">\u3002<\/span>\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2<span class=\"s2\"> Google Ads <\/span>\u4e5d\u6708\u4efd\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><strong><span style=\"color: #eb7a77;\"><span class=\"s9\">\u8f49\u63db\u985e\u5225<\/span><span class=\"s10\">\uff1a\u7a0b\u5e8f\u6307\u6a19\u66f4\u65b0<\/span><\/span><\/strong><\/h3>\n<figure id=\"attachment_7187\" aria-describedby=\"caption-attachment-7187\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7187\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-2-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7187\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s4\">\u904e\u53bb<\/span><span class=\"s5\"> Google Ads <\/span><span class=\"s4\">\u63d0\u4f9b<\/span><span class=\"s5\"> 6 <\/span><span class=\"s4\">\u7a2e\u8f49\u63db\u52d5\u4f5c\u985e\u5225\uff0c\u4f9b\u7528\u6236\u8fa8\u5225\u5ee3\u544a\u9ede\u64ca\u5e36\u4f86\u7684\u5be6\u8cea\u6210\u6548\u3002\u5b98\u65b9\u65bc<\/span><span class=\"s5\"> 2020.9.3 <\/span><span class=\"s4\">\u5ba3\u4f48\u5347\u7d1a\u8f49\u63db\u52d5\u4f5c\uff0c\u5c07\u7a0b\u5e8f\u6307\u6a19\u9032\u4e00\u6b65\u64f4\u5145\u81f3<\/span><span class=\"s5\"> 19 <\/span><span class=\"s4\">\u500b\u9078\u9805\uff08\u5982\uff0c\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u63d0\u4ea4\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u3001\u9810\u7d04<\/span><span class=\"s5\">&#8230;<\/span><span class=\"s4\">\u7b49\u52d5\u4f5c\u3002\uff09\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u3010\u8f49\u63db\u3011\u9801\u9762\u67e5\u770b\u4e26\u4f7f\u7528\u9019\u4e9b\u9078\u9805\u3002\u76ee\u524d\u63a1\u81ea\u7531\u4f7f\u7528\u5236\u5ea6\uff0c\u81ea<\/span><span class=\"s5\"> 2020.10.15 <\/span><span class=\"s4\">\u7cfb\u7d71\u6703\u81ea\u52d5\u5957\u5165\uff0c\u60f3\u63d0\u65e9\u66b8\u89e3\u76f8\u95dc\u898f\u5b9a\u53ef\u53c3\u8003\u4ee5\u4e0b\u5ef6\u4f38\u8cc7\u6599\u3002<\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s3\">\ud83d\udc40\u00a0<\/span> \u5ef6\u4f38\u95b1\u8b80 <span class=\"s13\">\u2192<\/span><span class=\"s2\"> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6308\"><span class=\"s14\">\u8f49\u63db\u8a55\u4f30<\/span><\/a><\/span>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6032150\"><span class=\"s15\">\u8f49\u63db\u52d5\u4f5c<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9791434\"><span class=\"s15\">\u5df2\u66f4\u65b0\u7684\u8f49\u63db\u985e\u5225<\/span><\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s9\">\u6210\u6548\u898f\u5283\u5de5\u5177\u958b\u653e\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/span><span class=\"s10\">\u4f7f\u7528<\/span><\/span><\/strong><\/h3>\n<figure id=\"attachment_7186\" aria-describedby=\"caption-attachment-7186\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7186\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-1-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7186\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p class=\"p5\"><span class=\"s5\">Google <\/span><span class=\"s4\">\u6210\u6548\u898f\u5283\u5de5\u5177\u53ef\u4ee5\u5354\u52a9\u4f7f\u7528\u8005\u898f\u5283\u51fa\u66f4\u5177\u6548\u76ca\u7684\u884c\u92b7\u63d0\u6848\u3002\u76ee\u524d\u6210\u6548\u898f\u5283\u5de5\u5177\u5df2\u958b\u653e\u3010\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u3011\u8207\u3010\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u3011\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u9019\u9805\u5de5\u5177\u5b8c\u6210\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">\u2460<\/span> \u8abf\u6574\u9810\u7b97\u548c\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u8a55\u4f30\u6210\u6548\u5f71\u97ff<span class=\"s5\"><br \/>\n<\/span><span class=\"s4\">\u2461<\/span> \u7ba1\u7406\u591a\u500b\u5e33\u6236\u548c\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97<span class=\"s5\"><br \/>\n<\/span><span class=\"s4\">\u2462<\/span> \u66f4\u6709\u6548\u7684\u898f\u5283\u5373\u5c07\u63a8\u51fa\u7684\u5b63\u7bc0\u6027\u6d3b\u52d5\u3002<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><span class=\"s3\">\ud83d\udc40 <\/span>\u5ef6\u4f38\u95b1\u8b80 <span class=\"s13\">\u2192<\/span><span class=\"s2\"> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124\"><span class=\"s14\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/span><\/a><\/span>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454022\"><span class=\"s15\">\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7674739\"><span class=\"s15\">\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/span><\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s16\">Google <\/span><span class=\"s9\">\u63a8\u51fa\u3010\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"s10\">\u3011\u529f\u80fd<\/span><\/span><\/strong><\/h3>\n<p class=\"p6\">\u904e\u53bb\u5982\u679c\u4f7f\u7528\u904e\u3010<span class=\"s11\">Google <\/span><span class=\"s12\">\u76ee\u6a19\u5c0d\u8c61<\/span>\u3011\uff0c\u61c9\u8a72\u5c0d\u3010\u81ea\u8a02\u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61\u3011\u548c\u3010\u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u3011\u4e0d\u964c\u751f\u3002\u9019\u5169\u9805\u529f\u80fd\u53ef\u4ee5\u5354\u52a9\u54c1\u724c\u89f8\u53ca\u5c0d\u7522\u54c1\u6216\u670d\u52d9\u5167\u5bb9\u611f\u8208\u8da3\u7684\u53d7\u773e\uff0c\u85c9\u6b64\u9054\u6210\u696d\u7e3e\u76ee\u6a19\u3002\u800c\u81ea<span class=\"s2\"> 2020.9.14 <\/span>\u958b\u59cb\uff0c<span class=\"s2\">Google <\/span>\u5ba3\u4f48\u5c07\u9019\u5169\u9805\u529f\u80fd\u5408\u4f75\u70ba\u3010\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u3011\uff0c\u672a\u4f86\u53ea\u8981\u4f7f\u7528\u9019\u500b\u9078\u9805\uff0c\u5373\u53ef\u63d0\u4f9b\u7d66\u6240\u6709\u591a\u5a92\u9ad4\u3001<span class=\"s2\">YouTube <\/span>\u548c\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\u7684\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\uff5e<\/p>\n<figure id=\"attachment_7205\" aria-describedby=\"caption-attachment-7205\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7205\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-4.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-9-google-ads-4-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7205\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s17\">\ud83d\udccc \u66f4\u65b0<\/span><span class=\"s4\">\u8aaa\u660e<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s19\">\u2460<\/span> <span class=\"s19\">\u5df2\u8a2d\u5b9a\u3010\u81ea\u8a02\u610f\u9858\u6216\u81ea\u8a02\u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61\u3011\u2192<\/span> <span class=\"s20\">\u6703\u81ea\u52d5\u9077\u79fb\u5230\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"s21\"><br \/>\n<\/span><span class=\"s19\">\u2461<\/span> <span class=\"s19\">\u65b0\u5efa\u7acb\u3010\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u3011\u2192<\/span> <span class=\"s20\">\u5efa\u7acb\u5b8c\u6210\u5f8c\uff0c\u53ef\u904b\u7528\u65bc\u591a\u5a92\u9ad4\u3001\u63a2\u7d22\u548c<\/span><span class=\"s21\"> YouTube <\/span><span class=\"s20\">\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><span class=\"s22\">\ud83d\udc40 <\/span><span class=\"s19\">\u5ef6\u4f38\u95b1\u8b80<\/span> <span class=\"s23\">\u2192<\/span><span class=\"s18\"> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941\"><span class=\"s24\">Google <\/span><span class=\"s25\">\u76ee\u6a19\u5c0d\u8c61<\/span><\/a><\/span><span class=\"s19\">\u3001<a href=\"https:\/\/adssettings.google.com\/\"><span class=\"s24\">\u5ee3\u544a\u8a2d\u5b9a<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9805516\"><span class=\"s24\">\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/143465#papolicy\"><span class=\"s24\">\u500b\u4eba\u5316\u5ee3\u544a\u653f\u7b56<\/span><\/a><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7cbe\u9078\u63a8\u85a6\uff1a\u5c55\u793a\u983b\u7387\u6307\u6a19<\/span><\/strong><\/h3>\n<p>\u5c55\u793a\u983b\u7387\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4f7f\u7528\u8005\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u559c\u597d\uff0c\u66f4\u6709\u7cfb\u7d71\u7684\u8a55\u4f30\u6210\u6548\u3002Google \u65bc\u4e5d\u6708\u4e0b\u65ec\u5347\u7d1a\u4e86\u3010\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u3011\u7684\u5c55\u793a\u983b\u7387\u6210\u6548\uff0c\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u8861\u91cf\u6307\u6a19\uff1a\u983b\u7387\u5206\u5e03\u3001\u6bcf\u9031\/\u6bcf\u6708\u5e73\u5747\u5c55\u793a\u983b\u7387\u3002\u4ee5\u4e0b\u70ba\u6307\u6a19\u4ecb\u7d39\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u983b\u7387\u5206\u5e03<\/strong><\/span><\/p>\n<p>\u983b\u7387\u5206\u5e03\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u6295\u905e\u8005\u4e86\u89e3\uff0c\u5728\u6307\u5b9a\u65e5\u671f\u7bc4\u570d\u5167\uff0c\u6709\u591a\u5c11\u4f7f\u7528\u8005\u770b\u5230\u4e00\u5b9a\u6b21\u6578\u7684\u5ee3\u544a\u3002\u6b21\u6578\u5305\u542b 6 \u500b\u5340\u9593\uff1a1 \u6b21\u4ee5\u4e0a\uff08\u4e0d\u91cd\u8907\u89f8\u53ca\u7387\uff09\/ 2 \u6b21\u4ee5\u4e0a \/ 3 \u6b21\u4ee5\u4e0a \/ 4 \u6b21\u4ee5\u4e0a \/ 5 \u6b21\u4ee5\u4e0a\u548c 10 \u6b21\u4ee5\u4e0a\uff08 \ud83d\udc40\u00a0 \u7cfb\u7d71\u6703\u5c07\u770b\u904e 3 \u6b21\u5ee3\u544a\u7684\u4f7f\u7528\u8005\uff0c\u7d0d\u5165\u30101 \u6b21\u4ee5\u4e0a \/ 2 \u6b21\u4ee5\u4e0a \/ 3 \u6b21\u4ee5\u4e0a \u3011\u7684\u9805\u76ee\u4e2d\uff09\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u6bcf\u9031\/\u6bcf\u6708\u5e73\u5747\u5c55\u793a\u983b\u7387<\/strong><\/span><\/p>\n<p>\u3010\u6bcf\u9031\/\u6bcf\u6708\u5e73\u5747\u5c55\u793a\u983b\u7387\u3011\u6307\u6a19\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u6295\u905e\u8005\u4e86\u89e3\uff0c\u5ee3\u544a\u5728\u7279\u5b9a\u6642\u9593\u5340\u57df\u5167\uff08\u53ef\u9078\u64c7 7 \u5929\u6216 30 \u5929\uff09\u5c0d\u6d88\u8cbb\u8005\u986f\u793a\u7684\u983b\u7387\u3001\u9019\u6bb5\u5340\u9593\u5167\u7684\u6210\u6548\u8b8a\u5316\u3002\u4f7f\u7528\u8005\u53ef\u91dd\u5c0d\u300e\u5ee3\u544a\u6d3b\u52d5\u520a\u767b\u671f\u9593\u300f\u6216\u300e\u5ee3\u544a\u6d3b\u52d5\u7d50\u675f\u5f8c\u300f\u5efa\u7acb\u6bcf\u9031\u3001\u6bcf\u6708\u7684\u6210\u6548\u56de\u6eaf\u671f\uff0c\u4e26\u900f\u904e\u9019\u4e9b\u6578\u64da\u4e86\u89e3\u8da8\u52e2\u8b8a\u5316\u3002<\/p>\n<blockquote><p><span style=\"color: #eb7a77;\"><strong>\ud83d\udccc \u6536\u670d\u6307\u6a19\u653b\u7565\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u95b1\u8b80\u5b8c\u4ee5\u4e0a\u7684\u4ecb\u7d39\u5f8c\uff0c\u53ef\u4ee5\u524d\u5f80 Google Ads 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