{"id":7208,"date":"2020-10-20T11:00:08","date_gmt":"2020-10-20T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7208"},"modified":"2021-01-07T12:45:17","modified_gmt":"2021-01-07T04:45:17","slug":"facebook-set-automated-app-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/facebook-set-automated-app-ads\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Facebook \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u8a2d\u5b9a\u6559\u5b78\ud83c\udfb0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u4e5d\u6708\u7684\u7cbe\u9078\u529f\u80fd\u2014\u2014Facebook \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff08Automated App Ads\uff09\u7684\u8a2d\u5b9a\u6559\u5b78\uff0c\u60f3\u8981\u512a\u5316 APP \u5ee3\u544a\u6210\u6548\u7684\u4f60\uff0c\u8acb\u5225\u932f\u904e\u9019\u7bc7\u6587\u7ae0\ud83d\udcf1<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u662f\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u7684\u5347\u7d1a\u7248\uff0c\u52a0\u5165\u4e86\u66f4\u5f37\u5927\u7684\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5c07\u9810\u7b97\u96c6\u4e2d\u5728\u66f4\u5177\u6548\u76ca\u7684\u5ee3\u544a\u7248\u4f4d\u4e0a\uff0c\u89f8\u53ca\u76f8\u95dc\u6027\u9ad8\u7684\u4e3b\u8981\u5ba2\u7fa4\uff0c\u7372\u5f97\u66f4\u597d\u7684\u6210\u6548\ud83d\udcc8<\/p>\n<p>\u4ee5\u4e0b\u5c31\u8981\u4f86\u8b1b\u89e3\uff0c\u5982\u4f55\u4f7f\u7528 Facebook\u00a0 \u5ee3\u544a\u7ba1\u7406\u54e1\u8a2d\u5b9a\u3010\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\uff5e \u6709\u8208\u8da3\u7684\u540c\u5b78\u5011\uff0c\u5feb\u9032\u6559\u5ba4\u4e0a\u8ab2\u5427\u26a1\ufe0f<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Facebook \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u512a\u52e2<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u7cbe\u7c21\u884c\u92b7\u6d41\u7a0b<\/strong><\/span><\/p>\n<p>\u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u6578\u91cf\uff08\u50c5\u5305\u542b\u4e00\u500b\u884c\u92b7\u6d3b\u52d5\u3001\u4e00\u500b\u5ee3\u544a\u7d44\u5408\u548c\u4e00\u500b\u5ee3\u544a\uff09\u8207\u5206\u6790\u5831\u544a\uff0c\u79fb\u9664\u8907\u96dc\u7684\u5c64\u7d1a\u67b6\u69cb\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u66f4\u5feb\u555f\u52d5\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u63d0\u9ad8\u5ee3\u544a\u7d44\u5408\u6548\u80fd<\/strong><\/span><\/p>\n<figure id=\"attachment_7226\" aria-describedby=\"caption-attachment-7226\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7226\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-3-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7226\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/\u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5167\u5efa\u3010<a href=\"https:\/\/www.facebook.com\/business\/help\/170372403538781?id=244556379685063\">\u6d3b\u7528\u578b\u5ee3\u544a\u5275\u610f\u6700\u4f73\u5316\uff08DCO\uff09<\/a>\u3011\uff0c\u53ef\u904b\u7528\u5f37\u5927\u7684\u6a5f\u5668\u5b78\u7fd2\u7cfb\u7d71\uff0c\u5728\u591a\u9805\u7d20\u6750\u4e2d\uff0850 \u9805\u5716\u7247\u6216\u5f71\u7247\u7d20\u6750\u30015 \u5247\u6587\u6848\/\u6a19\u984c\u4e2d\uff09\uff0c\u7d44\u5408\u51fa\u6548\u76ca\u6700\u597d\u7684\u5ee3\u544a\u7d20\u6750\u7d44\u5408\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5728\u76f8\u540c\u7684\u9810\u7b97\u4e2d\uff0c\u7372\u5f97\u6210\u6548\u66f4\u512a\u826f\u7684\u5ee3\u544a\u7248\u4f4d\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u6709\u6548\u7684\u89f8\u53ca\u4f4d\u7f6e<\/strong><\/span><\/p>\n<figure id=\"attachment_7225\" aria-describedby=\"caption-attachment-7225\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7225\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-2-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7225\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/\u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u70ba\u4e86\u5c07\u89f8\u53ca\u706b\u529b\u96c6\u4e2d\u65bc\u76f8\u95dc\u6027\u9ad8\u7684\u4e3b\u8981\u53d7\u773e\uff0c\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5c0d\u65bc\u3010\u61c9\u7528\u7a0b\u5f0f\u3001\u5546\u5e97\u3001\u570b\u5bb6\/\u5730\u5340\u3001\u8a9e\u8a00\u548c\u6700\u4f73\u5316\u3011\u53ea\u5141\u8a31\u55ae\u4e00\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u5ee3\u544a\u4e3b\u53ea\u9700\u8981\u8f38\u5165\u3010\u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u3001\u570b\u5bb6\/\u5730\u5340\u53ca\u6700\u4f73\u5316\u76ee\u6a19\u3011\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u641c\u5c0b\u51fa\u4f60\u7684\u7406\u60f3\u5c0d\u8c61\uff0c\u4e26\u6703\u4f7f\u7528\u81ea\u52d5\u7248\u4f4d\u529f\u80fd\uff0c\u5728 Facebook\u3001Instagram \u53ca Audience Network \u6295\u905e\u5ee3\u544a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u6700\u4f73\u5316<\/strong><\/span><\/p>\n<figure id=\"attachment_7224\" aria-describedby=\"caption-attachment-7224\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7224\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-1-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7224\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/\u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>\u5982\u679c\u60f3\u8981\u4e86\u89e3\u3010\u5b89\u88dd\u6b21\u6578\u3011\u8207\u3010\u8cfc\u8cb7\u3011\u4e4b\u9593\u7684\u6210\u6548\u95dc\u806f\uff0c\u53ef\u900f\u904e\u3010\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u6b21\u6578\u548c\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u3011\uff0c\u5e73\u8861\u6bcf\u6b21\u5b89\u88dd\u6210\u672c\uff08CPI\uff09\u548c\u6bcf\u6b21\u8cfc\u8cb7\u6210\u672c\uff08CPP\uff09\u4e4b\u9593\u7684\u6210\u6548 ; \u5982\u679c\u60f3\u91dd\u5c0d\u61c9\u7528\u7a0b\u5f0f\u9032\u884c\u512a\u5316\uff0c\u53ef\u4f7f\u7528\u3010\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\uff08MAI\uff09\u3011\u3001\u3010\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u6700\u4f73\u5316\uff08AEO\uff09\u3011\u548c\u3010\u6d88\u8cbb\u91d1\u984d\u6700\u4f73\u5316\uff08VO\uff09\u3011\u7684\u6295\u905e\u6a21\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Facebook \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5efa\u7acb\u6b65\u9a5f<\/strong><\/span><\/h3>\n<p>\u2460 \u524d\u5f80\u3010<a href=\"https:\/\/www.facebook.com\/ads\/manager\/accounts\/\">\u5ee3\u544a\u7ba1\u7406\u54e1<\/a>\u3011\u2192 \u5ee3\u544a\u76ee\u6a19\u9078\u64c7\u3010\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u3011<\/p>\n<p>\u2461 \u9078\u64c7\u3010\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff08Automated App Ads\uff09\u3011\uff0c\u70ba\u5ee3\u544a\u6d3b\u52d5\u547d\u540d\u3002<\/p>\n<p>\u2462 \u70ba\u5ee3\u544a\u7d44\u5408\u547d\u540d\uff0c\u4e26\u4f9d\u5e8f\u9078\u64c7\u61c9\u7528\u7a0b\u5f0f\u3001\u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u3001\u76ee\u6a19\u570b\u5bb6\/\u5730\u5340\u548c\u8a9e\u8a00\u3002<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\ud83d\udccc \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u2776 \u5b9a\u4f4d\u9078\u9805\u53ea\u80fd\u9078\u64c7\u3010\u570b\u5bb6\/\u5730\u5340\u3001\u64cd\u4f5c\u7cfb\u7d71\u548c\u8a9e\u8a00\u3011\uff0c\u4e14\u4e00\u6b21\u53ea\u80fd\u91dd\u5c0d\u7279\u5b9a\u7684\u512a\u5316\u76ee\u6a19\u904b\u4f5c\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7d44\u5408\u3002<br \/>\n\u2777 \u53d7\u773e\u5e74\u9f61\u9700\u8a2d\u5b9a 13 \u6b72\u4ee5\u4e0a<br \/>\n\u2778 \u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u8207\u624b\u52d5\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5b89\u88dd\u7a0b\u5e8f\u76f8\u540c\uff0c\u5747\u662f\u4f7f\u7528 90 \u5929\u6392\u9664\u9805\u76ee \u2192 \u7ffb\u8b6f\u849f\u84bb\uff1a\u5982\u679c\u4f7f\u7528\u8005\u5728\u904e\u53bb 90 \u5929\u5167\u6253\u958b\u904e\u67d0\u61c9\u7528\u7a0b\u5f0f\uff0c\u5c07\u4e0d\u6703\u518d\u5f9e\u9019\u500b APP \u4e2d\u63a5\u6536\u76f8\u95dc\u7684\u5ee3\u544a\u3002<br \/>\n\u2779 \u81ea\u52d5\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6c92\u6709\u522a\u9664\u3010\u5c55\u793a\u4f4d\u7f6e\u3011\u7684\u9078\u9805\u3002<\/p>\n<p style=\"text-align: left;\">\u2463 \u9078\u64c7\u512a\u5316\u76ee\u6a19\uff1a\u76ee\u524d\u81ea\u52d5\u5316\u61c9\u7528\u5ee3\u544a\u63d0\u4f9b\u56db\u7a2e\u6700\u4f73\u5316\u9078\u9805\uff08\u5982\u5716\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/675259936395308\">\u81ea\u52d5\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1a\u6700\u4f73\u5316\u6307\u5357<\/a>\uff09\uff0c\u4f7f\u7528\u8005\u53ef\u53c3\u8003\u7cfb\u7d71\u5efa\u8b70\uff0c\u5efa\u7acb\u55ae\u4e00\u6216\u662f\u591a\u500b\u884c\u92b7\u6d3b\u52d5\u3002\u4f46\u9808\u6ce8\u610f\u7684\u662f\uff0c\u76ee\u524d\u3010\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u6b21\u6578\u548c\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u3011\u53ea\u53ef\u4f7f\u7528\u3010\u8cfc\u8cb7\u3011\u9805\u76ee\u3002<\/p>\n<figure id=\"attachment_7228\" aria-describedby=\"caption-attachment-7228\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7228\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-5.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-5.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-set-automated-app-ads-5-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7228\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/\u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p style=\"text-align: left;\">\u2464 \u6839\u64da\u884c\u92b7\u76ee\u6a19\u9078\u64c7\u3010\u512a\u5316\u76ee\u6a19\u3011\u548c\u3010\u51fa\u50f9\u7b56\u7565\u3011\u2192 <a href=\"https:\/\/www.facebook.com\/business\/help\/317364032619502\">\u81ea\u52d5\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u985e\u578b<\/a><\/p>\n<p style=\"text-align: left;\">\u2465 \u4f7f\u7528\u3010\u6d3b\u7528\u578b\u5ee3\u544a\u5275\u610f\u6700\u4f73\u5316\uff08DCO\uff09\u3011\u4e0a\u50b3\u5ee3\u544a\u7d20\u6750\uff08\u6700\u591a\u53ef\u4e0a\u50b350 \u9805\u5716\u50cf\/\u5f71\u7247\u30015 \u5247\u6a19\u984c\u8207\u5167\u6587\uff09\uff0c\u7cfb\u7d71\u6703\u4ee5\u52d5\u614b\u7684\u65b9\u5f0f\u9078\u51fa\u6210\u6548\u6700\u4f73\u7684\u5716\u50cf\/\u5f71\u7247\u3001\u6a19\u984c\u8207\u5167\u6587\u7684\u7d20\u6750\u7d44\u5408\u3002<\/p>\n<p style=\"text-align: left;\">\u2466 \u9078\u64c7\u3010\u78ba\u8a8d\u3011\uff0c\u5b8c\u5de5\u6492\u82b1 \ud83c\udf89<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u62d3\u5c55\u904a\u6232\u898f\u6a21\u7684\u6700\u4f73\u5229\u5668 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