{"id":7245,"date":"2020-11-03T11:00:19","date_gmt":"2020-11-03T03:00:19","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7245"},"modified":"2021-01-07T13:20:06","modified_gmt":"2021-01-07T05:20:06","slug":"news-2020-10-facebook","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-10-facebook\/","title":{"rendered":"\u30102020 Facebook \u5373\u6642\u5feb\u5831\u3011Facebook Ads \u5341\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Facebook Ads \u5341\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p1\">\u672c\u6708\u4efd<span class=\"s1\"> Facebook <\/span>\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u56db\u5927\u90e8\u5206<span class=\"s2\">\uff0c\u5206\u5225\u662f\uff1a\u76f4\u64ad\u5167\u5bb9\u3001\u96b1\u79c1\u5b89\u5168\u3001\u8de8\u5e73\u53f0\u6574\u5408\u4ee5\u53ca\u54c1\u724c\u7f6e\u5165\u5167\u5bb9\uff08 instagram \u7684\u66f4\u65b0\u5167\u5bb9\u5c07\u65bc\u4e0b\u4e00\u7bc7\u767c\u5e03\ud83c\udf1f \uff09<\/span>\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2<span class=\"s1\"> Facebook Ads \u5341<\/span>\u6708\u4efd\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 <span class=\"s3\">\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span style=\"color: #eb7a77;\"><strong>\ud83c\udf99 \u76f4\u64ad\u5de5\u5177\uff1a\u4f7f\u7528 Live Producer \u5ba3\u50b3\u7dda\u4e0a\u76f4\u64ad<\/strong><\/span><\/h3>\n<p class=\"p1\">Facebook \u65bc\u8fd1\u671f\u64f4\u5c55\u3010\u76f4\u64ad\u3011\u7684\u5c55\u793a\u9014\u5f91\uff0c\u81ea 2020.10 \u8d77\u53ef\u900f\u904e Facebook Live Producer \u63a8\u5ee3\u5728\u7dda\u76f4\u64ad\u3002\u4f7f\u7528\u8005\u53ef\u5728\u76f4\u64ad\u958b\u59cb\u5f8c\uff0c\u900f\u904e\u3010\u5ee3\u544a\u3011\u9801\u7c64\u9032\u884c\u5ba3\u50b3\uff0c\u4e26\u900f\u904e\u76f4\u64ad\u5100\u8868\u677f\u7ba1\u7406\u6d3b\u52d5\u8207\u4e92\u52d5\u65b9\u5f0f\uff0c\u8f15\u9b06\u7e2e\u77ed\u8207\u7c89\u7d72\u4e4b\u9593\u7684\u8ddd\u96e2\uff5e<\/p>\n<figure id=\"attachment_7247\" aria-describedby=\"caption-attachment-7247\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7247\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-1-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7247\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong><span style=\"color: #008080;\">\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u6b64\u529f\u80fd\u50c5\u9069\u7528\u65bc\u300e\u64c1\u6709\u85cd\u52fe\u52fe\u300f\u7684\u7c89\u7d72\u5c08\u9801 \u2192 \u50b3\u9001\u9580\uff1a<a href=\"https:\/\/www.facebook.com\/live\/producer\">Facebook Live Producer<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><strong><span style=\"color: #eb7a77;\">\ud83d\udee1 \u96b1\u79c1\u5b89\u5168\uff1a\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u52a0\u5f37\u3010\u96d9\u91cd\u9a57\u8b49\u3011\u8981\u6c42<\/span><\/strong><\/h3>\n<p class=\"p1\">\u70ba\u4e86\u7dad\u8b77\u4f7f\u7528\u8005\u7684\u96b1\u79c1\u5b89\u5168\uff0c\u5f9e 2020\/9\/29 \u958b\u59cb\uff0c\u5ee3\u544a\u5ba2\u6236\u5c07\u9678\u7e8c\u6536\u5230\u96d9\u91cd\u9a57\u8b49\u7684\u8a2d\u5b9a\u901a\u77e5\uff08\u4ee5\u53ca\u751f\u6548\u65e5\u671f\u7684\u96fb\u5b50\u90f5\u4ef6\uff09\uff0c\u4f7f\u7528\u8005\u53ef\u5728\u9019\u6bb5\u6642\u9593\u9032\u884c\u8a2d\u5b9a\u3002\u4f46\u5f9e 2020\/10\/8 \u958b\u59cb\uff0c\u6240\u6709\u5ee3\u544a\u5ba2\u6236\u9700\u8981\u4f7f\u7528\u96d9\u91cd\u9a57\u8b49\u624d\u53ef\u9032\u5165\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u3002<\/p>\n<p class=\"p1\">\ud83d\udccc \u4ee5\u4e0b\u4e5f\u9644\u4e0a\u96d9\u91cd\u9a57\u8b49\u7684\u8a2d\u5b9a\u8aaa\u660e\uff1a<\/p>\n<p class=\"p1\">\u2460 \u524d\u5f80\u4f01\u696d\u7ba1\u7406\u5e73\u53f0 \u2192 \u8a2d\u5b9a<br \/>\n\u2461 \u9078\u64c7\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u8cc7\u6599 \u2192 \u7de8\u8f2f\u3002<br \/>\n\u2462 \u9078\u64c7\u96d9\u91cd\u9a57\u8b49 \u2192\u3010\u6240\u6709\u4eba\u90fd\u9700\u8981\u6216\u50c5\u91dd\u5c0d\u7ba1\u7406\u54e1\u3011<br \/>\n*\u82e5\u8981\u95dc\u9589\u96d9\u91cd\u9a57\u8b49\u529f\u80fd \u2192 \u9078\u64c7\u3010\u4e0d\u9700\u8981\u3011<br \/>\n\u2463 \u9ede\u64ca\u5132\u5b58\uff0c\u5b8c\u5de5\u6492\u82b1 \ud83d\ude4c\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span style=\"color: #eb7a77;\"><strong>\ud83d\udc6d\ud83c\udffb \u5e73\u53f0\u53cb\u597d\uff1aMessenger \u548c Instagram \u63a8\u51fa\u8de8\u5e73\u53f0\u50b3\u8a0a\u606f\u529f\u80fd<\/strong><\/span><\/h3>\n<figure id=\"attachment_7248\" aria-describedby=\"caption-attachment-7248\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7248\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-2-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7248\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>Facebook \u65bc\u8fd1\u671f\u63a8\u51fa\u3010Messenger\u3011\u8207\u3010Instagram\u3011\u8de8\u5e73\u53f0\u50b3\u8a0a\u606f\u7684\u529f\u80fd\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u4efb\u4e00\u5e73\u53f0\u8207\u597d\u53cb\/\u8ffd\u8e64\u8005\u9032\u884c\u4e92\u52d5\uff5e\u9664\u4e86\u50b3\u9001\u8a0a\u606f\u5916\uff0cMessenger \u7528\u6236\u9084\u53ef\u4ee5\u4f7f\u7528\u591a\u9805\u904e\u53bb\u300eInstagram \u9650\u5b9a\u300f \u7684\u529f\u80fd\uff0c\u5305\u542b\uff1a\u81ea\u62cd\u8cbc\u7d19\u3001\u52d5\u756b\u3001\u8868\u60c5\u7b26\u865f\u50b3\u9054\u5fc3\u60c5&#8230;\u7b49\u3002\u9019\u9805\u529f\u80fd\u53ef\u81ea\u7531\u9078\u64c7\u662f\u5426\u555f\u7528\uff0c\u7528\u6236\u53ea\u9700\u8981\u900f\u904e\u66f4\u65b0 App \u5373\u53ef\u9032\u884c\u8de8\u5e73\u53f0\u529f\u80fd\u8a2d\u5b9a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83e\udd95\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/about.fb.com\/news\/2020\/09\/new-messaging-features-for-instagram\/?fbclid=IwAR1xGRk8HA2COx6OEP7vuxUVoaRCq_qrlM8T5HVv6C83SNSDqdDzUrHG2bk\">Facebook Newsroom<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2764\ufe0f\u00a0 \u5e73\u53f0\u53cb\u597d\u7b2c\u4e8c\u5f48\uff1aMessenger \u63a8\u51fa \u6f38\u5c64\u8272 LOGO<\/strong><\/span><\/h3>\n<p>\u7e7c\u4e0a\u4e00\u5247\u3010\u8de8\u5e73\u53f0\u4e92\u50b3\u8a0a\u606f\u3011\u7684\u529f\u80fd\u5f8c\uff0cMessenger \u518d\u5ea6\u5411\u4e16\u4eba\u5ba3\u544a\u5b83\u5c0d Instagram \u7099\u71b1\u7684\u611b\u2014\u2014\u63a8\u51fa\u548c Instagram \u8272\u7cfb\u76f8\u8fd1\u7684\u6f38\u5c64\u8272 LOGO\uff08\u8b0e\u4e4b\u8072\uff1a\u4e00\u500b\u7a7f\u60c5\u4fb6\u88dd\u7684\u6982\u5ff5\uff09\uff01<\/p>\n<figure id=\"attachment_7249\" aria-describedby=\"caption-attachment-7249\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7249\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-3-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7249\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p>Facebook \u8868\u793a\u9019\u9805\u6539\u7248\u662f\u70ba\u4e86\u50b3\u9054\u3010\u8a0a\u606f\u3011\u7684\u91cd\u8981\u6027\uff0c\u4e5f\u671f\u8a31\u672a\u4f86 Messenger \u80fd\u5920\u6210\u70ba\u66f4\u6709\u5f48\u6027\u3001\u6709\u8da3\u4e14\u5177\u9ad8\u5ea6\u6574\u5408\u6027\u7684\u901a\u8a0a\u8edf\u9ad4\u3002\u9664\u4e86 LOGO \u66f4\u65b0\u5916\uff0c Messenger \u4e5f\u63a8\u51fa\u8a31\u591a\u66f4\u65b0\uff1a<\/p>\n<p>\ud83e\udd13\u00a0 emoji \u56de\u8986\uff1a\u904e\u53bb\u6211\u5011\u53ef\u4ee5\u9ede\u9078\u7279\u5b9a\u8a0a\u606f\u7d66\u4e88 \ud83d\udc4d\ud83c\udffb \u7684\u7b26\u865f\uff0c\u672a\u4f86\u5c07\u6703\u958b\u653e\u66f4\u591a emoji \u7684\u9078\u64c7\u3002<br \/>\n\ud83c\udfac\u00a0 \u5171\u540c\u89c0\u770b\uff1a\u9032\u884c\u8996\u8a0a\u901a\u8a71\u6642\uff0c\u53ef\u8207\u597d\u53cb\u5171\u540c\u89c0\u770b Watch\u3001IG TV\u3001\u96fb\u8996\u6216\u96fb\u5f71&#8230;\u7b49\u5167\u5bb9\u3002<br \/>\n\ud83d\udcac\u00a0 \u804a\u5929\u5ba4\u80cc\u666f\uff1a\u76ee\u524d\u63d0\u4f9b\u3010\u842c\u8056\u7bc0\u3001\u611b\u60c5\u3001\u6f38\u5c64\u8272\u53ca\u5f69\u8679\u9a55\u50b2\u3011\u4e3b\u984c\uff0c\u4e0d\u540c\u804a\u5929\u5ba4\u53ef\u9078\u64c7\u4e0d\u540c\u80cc\u666f\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #008080;\">\u2192 \u66f4\u591a\u66f4\u65b0\u5167\u5bb9\u53ef\u524d\u5f80 <a href=\"https:\/\/messengernews.fb.com\/2020\/10\/13\/the-future-of-messaging-is-now\/?fbclid=IwAR0EGKvBz-peRV74PMGenZVMvF_tg-uYcFdaYCseZXGGMAuccua-vXopgKQ\">Messenger News<\/a> \u95b1\u8b80 \ud83d\udc40<\/span><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd\u00a0 \u54c1\u724c\u7f6e\u5165\u5167\u5bb9\uff1a\u958b\u653e\u3010\u516c\u958b\u793e\u5718\u3011\u7f6e\u5165\u54c1\u724c\u5167\u5bb9<\/strong><\/span><\/h3>\n<p>Facebook \u793e\u5718\u7684\u6548\u76ca\u9010\u5e74\u4e0a\u5347\uff0c\u7ba1\u7406\u54e1\u7684\u98a8\u683c\u3001\u6210\u54e1\u7684\u9ecf\u8457\u5ea6\u8207\u6d3b\u8e8d\u4e92\u52d5\u529b\uff0c\u4f7f\u5f97\u5b98\u65b9\u8d8a\u4f86\u8d8a\u91cd\u8996\u793e\u5718\u5546\u6a5f\uff01Facebook \u65bc 2020.10 \u5ba3\u5e03\u5c07\u958b\u653e\u3010\u54c1\u724c\u7f6e\u5165\u5167\u5bb9\u3011\u5728\u300e\u516c\u958b\u793e\u5718\u300f\u5167\u4f7f\u7528\uff0c\u672a\u4f86\u54c1\u724c\u5ba2\u6236\u53ef\u900f\u904e\u3010\u54c1\u724c\u5408\u4f5c\u7ba1\u7406\u5e73\u53f0\u3011\u700f\u89bd\u793e\u5718\u5217\u8868\uff0c\u4e26\u53ef\u76f4\u63a5\u8207\u7ba1\u7406\u54e1\u6d3d\u8ac7\u5408\u4f5c\u4e8b\u5b9c\u3002<\/p>\n<figure id=\"attachment_7250\" aria-describedby=\"caption-attachment-7250\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7250\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-4.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-10-facebook-4-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7250\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1afacebook \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #eb7a77;\">\ud83d\udce2\u00a0 facebook \u5c07\u65bc\u672a\u4f86\u5e7e\u9031\u5167\u9678\u7e8c\u958b\u653e\u516c\u958b\u793e\u5718\u4f7f\u7528 BCM\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\u8acb\u591a\u6ce8\u610f\u8fd1\u671f\u5b98\u65b9\u6240\u91cb\u51fa\u7684\u8cc7\u8a0a\u5594\uff01<\/span><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\ud83e\udd95\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/1225872907555801?id=1912903575666924\">\u54c1\u724c\u5408\u4f5c\u7ba1\u7406\uff08BCM\uff09\u8aaa\u660e<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/news\/brand-collabs-manager-update-facebook-groups\/?fbclid=IwAR1QTsVfS0DzghMKAEppEWMhrcIl2WtpVtx-G46hL0ylpIIdh0HKkN_QaAE\">Facebook for business<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/creators\/tools\/brand-collabs-manager\">\u54c1\u724c\u5408\u4f5c\u7ba1\u7406\u5e73\u53f0<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a>Facebook<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5341\u6708\u4efd\u7684 Facebook \u66f4\u65b0\u5feb\u5831\u4f86\u5566 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