{"id":7306,"date":"2020-11-17T11:00:52","date_gmt":"2020-11-17T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7306"},"modified":"2021-01-07T13:34:08","modified_gmt":"2021-01-07T05:34:08","slug":"trueview-for-action-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/trueview-for-action-intro\/","title":{"rendered":"\u6709\u6548\u63d0\u9ad8 YouTube \u8f49\u63db\uff01TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6587\u70ba TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff08TrueView for Action<\/span>\uff09\u4ecb\u7d39\uff0c\u6211\u5011\u5c07\u65bc\u4e0b\u7bc7\u6587\u7ae0\u4e2d\u8b1b\u89e3 Google Ads <\/span>\u64cd\u4f5c\u6559\u5b78\u3002\u5df2\u5145\u5206\u904b\u7528\u3010\u641c\u5c0b\u3011\u548c\u3010\u8cfc\u7269\u3011\u5ee3\u544a\u6d3b\u52d5\uff0c\u4f46\u4ecd\u5728\u601d\u8003\u8a72\u7528\u4ec0\u9ebc\u65b9\u5f0f\u63d0\u5347\u8f49\u63db\u7684\u4f60\uff0c\u8acb\u5feb\u4f86\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\u5427 \ud83d\udc40<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83d\udcbc<\/span> TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff1a\u904b\u4f5c\u65b9\u5f0f<\/span><\/span><\/strong><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\u5c6c\u65bc\u5f71\u7247\u5ee3\u544a\u7684\u5ef6\u4f38\u9805\u76ee\uff0c\u63a1\u7528\u3010\u53ef\u7565\u904e\u4e32\u6d41\u5167\u3011\u5ee3\u544a\u683c\u5f0f\u3002\u53ef\u4ee5\u5728<\/span> YouTube <\/span>\u5f71\u7247\u4e2d\u5448\u73fe\u5438\u775b\u7684\u884c\u52d5\u865f\u53ec\u3001\u5ee3\u544a\u6a19\u984c\u6587\u5b57\u91cd\u758a\u5ee3\u544a\u548c\u7d50\u675f\u756b\u9762\uff08\u4e5f\u53ef\u4f7f\u7528<\/span>\u7db2\u7ad9\u9023\u7d50<\/span>\u6216<\/span>\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae<\/span>\u7b49\u9078\u7528\u529f\u80fd\uff09\uff0c\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u5c0d\u7522\u54c1<\/span>\/<\/span>\u670d\u52d9\u63a1\u53d6\u52d5\u4f5c\u6216\u7559\u4e0b\u806f\u7d61\u8cc7\u8a0a\uff0c\u6709\u6548\u958b\u767c\u6f5b\u5728\u5ba2\u6236\u4e26\u63d0\u5347\u8f49\u63db\uff01<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\ud83d\udce3\u00a0<\/span> TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff1a\u4e8b\u524d\u6e96\u5099<\/span><\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u4f7f\u7528<\/span> Google Ads <\/span>\u8f49\u63db\u8ffd\u8e64\u50cf\u7d20<\/span><\/strong><\/span><\/p>\n

\u2192<\/span> \u7531\u65bc<\/span> Google Analytics \u7121\u6cd5\u8a08\u7b97<\/span> YouTube \u5ee3\u544a\u700f\u89bd\u6240\u5e36\u4f86\u7684\u8f49\u63db\uff0c\u56e0\u6b64\u5efa\u8b70\u4f7f\u7528<\/b><\/span> Google Ads <\/b>\u8f49\u63db\u8ffd\u8e64<\/span> YouTube <\/b>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\uff0c\u53ef\u4ee5\u7372\u5f97\u66f4\u5b8c\u6574\u7684\u8f49\u63db\u8a55\u4f30\u8cc7\u6599\u3002<\/span><\/p>\n

\u66f4\u65b0\u8ffd\u8e64\u8a2d\u5b9a<\/span><\/strong><\/p>\n

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\u78ba\u8a8d\u5ee3\u544a\u6d3b\u52d5\u5e33\u6236<\/strong><\/span><\/p>\n

\u70ba\u4e86\u907f\u514d\u8f49\u63db\u91cd\u8907\u8a08\u7b97\uff0c\u5efa\u8b70\u8a2d\u5b9a YouTube <\/span>\u5ee3\u544a\u6d3b\u52d5\u7684\u5e33\u6236\uff0c\u8207\u8a2d\u5b9a\u641c\u5c0b\uff08\u5305\u542b\u8cfc\u7269\uff09\u548c\u591a\u5a92\u9ad4\uff08\u5305\u542b\u63a2\u7d22\uff09\u5ee3\u544a\u6d3b\u52d5\u7684\u5e33\u6236\u76f8\u540c\uff0c\u9019\u9805\u4f5c\u6cd5\u66f4\u6709\u5229\u65bc\u6578\u64da\u8a55\u4f30\u5916\uff0c\u4e5f\u53ef\u7701\u53bb\u91cd\u8907\u8a2d\u5b9a\u4ee3\u78bc\u7684\u5de5\u4f5c\u3002<\/p>\n

 <\/p>\n

\ud83d\udca1 <\/span>TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff1a\u7d20\u6750\u6307\u5357<\/span><\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460 \u5ee3\u544a\u6a19\u984c\uff1a\u6700\u591a 15 <\/span>\u500b\u534a\u5f62\u5b57\u5143\u3002<\/p>\n

\u2461 \u884c\u52d5\u865f\u53ec\u6309\u9215\uff1a\u6700\u591a 10 <\/span>\u500b\u534a\u5f62\u5b57\u5143\u3002
\n<\/span>\u2192<\/span> \u5448\u73fe\u65b9\u5f0f\uff1a\u884c\u52d5\u88dd\u7f6e\u7248\u3010\u76f4\u5411\u6a21\u5f0f\u3011\u6642\u986f\u793a\u5728\u5f71\u7247\u4e0b\u65b9\uff0c\u3010\u6a6b\u5411\u6a21\u5f0f\u3011\u6642\u5247\u6703\u4ee5\u91cd\u758a\u7684\u65b9\u5f0f\u986f\u793a\u65bc\u87a2\u5e55\u4e2d ; <\/span>\u684c\u6a5f\u7248\u5247\u6703\u540c\u6642\u986f\u793a\u884c\u52d5\u865f\u53ec\u91cd\u758a\u5ee3\u544a\u548c\u5074\u908a\u7684\u96a8\u64ad\u6a6b\u5e45\u5ee3\u544a\u3002<\/p>\n

\u2462 \u96a8\u6a5f\u6a6b\u5e45\u5ee3\u544a\uff1a\u50c5\u986f\u793a\u65bc\u684c\u6a5f\u7248\uff0c\u53ef\u7531\u7cfb\u7d71\u81ea\u52d5\u7522\u751f\uff0c\u4e5f\u53ef\u624b\u52d5\u9078\u64c7\u5716\u7247\u3002
\n<\/span>\u2192<\/span> \u7d20\u6750\u683c\u5f0f\uff1a\u9808\u70ba 300x60px \/ 150 kb <\/span>\u4ee5\u5167\u7684\u5716\u7247\u6a94\u6848\u3002<\/p>\n

\u2463 \u81ea\u52d5\u7d50\u675f\u756b\u9762\uff1a\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u986f\u793a\u6642\u9593\u70ba 5 <\/span>\u79d2\uff0c\u684c\u6a5f\u7248\u986f\u793a 7 <\/span>\u79d2\u3002
\n<\/span>\u2192<\/span> \u5f71\u7247\u9577\u5ea6\u9700\u5927\u65bc 15 <\/span>\u79d2\u624d\u6703\u986f\u793a\u3002<\/p>\n

\ud83d\udc40<\/span>\u00a0 \u9078\u7528\u529f\u80fd\uff1a\u7db2\u7ad9\u9023\u7d50\u6216\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae<\/strong><\/span><\/p>\n

\u2460 \u7db2\u7ad9\u9023\u7d50\uff1a\u50c5\u9069\u7528\u65bc\u884c\u52d5\u88dd\u7f6e\uff0c\u6700\u591a\u986f\u793a 4 <\/span>\u500b\u3002
\n<\/span>\u2461 \u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\uff1a\u50c5\u9069\u7528\u65bc\u884c\u52d5\u88dd\u7f6e\uff0c\u4e14 Google Ads <\/span>\u5e33\u6236\u9808\u7b26\u5408\u8cc7\u683c\u898f\u5b9a\u624d\u53ef\u4f7f\u7528\u3002<\/p>\n

 <\/p>\n

\ud83d\udd25 <\/span>TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff1a<\/span>\u6700\u4f73\u5316\u79d8\u8a23<\/span><\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u51fa\u50f9\u7b56\u7565\u8abf\u6574<\/span><\/strong><\/p>\n

\u4f7f\u7528 TrueView <\/span>\u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\u5efa\u8b70\u5148\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u7b56\u7565\uff0c\u904b\u884c\u4e00\u6bb5\u6642\u9593\u3001\u9054\u5230\u6210\u6548\u76ee\u6a19\uff08\u8a55\u4f30\u57fa\u6e96\uff1a\u6bcf\u9031\u7372\u5f97\u81f3\u5c11 50 <\/span>\u6b21\u8f49\u63db\uff09\u5f8c\uff0c\u53ef\u6539\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u3011\u7b56\u7565\uff0c\u4e26\u53c3\u8003\u5e73\u5747\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u8cc7\u6599\uff0c\u9032\u884c\u6700\u4f73\u5316\u3002<\/p>\n

\u4f7f\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u3011\u8a23\u7ac5<\/span><\/strong><\/span><\/p>\n

\u2192<\/span> \u5982\u679c\u66fe\u6295\u653e YouTube <\/span>\u5ee3\u544a\u6d3b\u52d5\uff0c\u5efa\u8b70\u4f7f\u7528 YouTube <\/span>\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9 ; <\/span>\u5982\u679c\u5f9e\u672a\u4f7f\u7528\u904e\uff0c\u5efa\u8b70\u9078\u64c7\u9ad8\u65bc\u641c\u5c0b\u5ee3\u544a\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\uff0c\u4e26\u8a2d\u5b9a\u4e00\u500b\u4fdd\u5b88\u7684\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u3002
\n<\/span>\u2192<\/span> \u5982\u679c\u60f3\u9054\u6210\u8f03\u4f4e\u7684\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\uff0c\u5efa\u8b70\u964d\u4f4e\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\uff08\u5e45\u5ea6\u8acb\u5c0f\u65bc 10%<\/span>\uff09\uff0c\u6bcf\u6b21\u8b8a\u66f4\u51fa\u50f9\u5f8c\uff0c\u8acb\u81f3\u5c11\u7b49\u5f85 5 <\/span>\u5929\u518d\u9032\u884c\u8b8a\u66f4\u3002<\/p>\n

\u8010\u5fc3\u7b49\u5019<\/span><\/strong><\/span><\/p>\n

\u8b93\u6f14\u7b97\u6cd5\u6709 7-14 <\/span>\u5929\u7684\u6642\u9593\u9032\u884c\u5b78\u7fd2\u8207\u8abf\u6574\uff0c\u5efa\u8b70\u4e0d\u8981\u5728\u77ed\u671f\u5167\u8b8a\u66f4\u51fa\u50f9\u7b56\u7565\u3002<\/p>\n

 <\/p>\n

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\n<\/span>\u2706<\/span> 02-23965819
\n<\/span>\u2709\ufe0e<\/span>\u00a0https:\/\/pse.is\/ispot<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e74\u5e95\u7684 KPI \u5c31\u9760\u5b83 \ud83d\udc7b<\/p>\n","protected":false},"author":1,"featured_media":7311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,94,93,62,376,294,461],"class_list":["post-7306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-trueview","tag-youtube","tag-62","tag-376","tag-294","tag-461"],"yoast_head":"\n\u6709\u6548\u63d0\u9ad8 YouTube \u8f49\u63db\uff01TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\uff5ciSPOT x Talks<\/title>\n<meta name=\"description\" content=\"TrueView 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