{"id":7364,"date":"2020-12-04T11:00:09","date_gmt":"2020-12-04T03:00:09","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7364"},"modified":"2021-05-05T14:20:24","modified_gmt":"2021-05-05T06:20:24","slug":"news-2020-11-instagram","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-11-instagram\/","title":{"rendered":"\u30102020 Facebook \u5373\u6642\u5feb\u5831\u3011 instagram Ads \u5341\u4e00\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udca1"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span class=\"s4\">\u672c\u6587\u70ba<\/span><span class=\"s5\"> instagram Ads <\/span><span class=\"s4\">\u5341\u4e00\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd<span class=\"s6\"> instagram <\/span>\u7522\u54c1\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u56db\u5927\u90e8\u5206<span class=\"s7\">\uff0c\u5206\u5225\u662f\uff1a\u4ecb\u9762\u6539\u7248\u3001\u76f4\u64ad\u3001\u95dc\u9375\u5b57\u641c\u5c0b\uff0c\u4ee5\u53ca\u6587\u672b\u5f69\u86cb<\/span><span class=\"s8\">\u2014\u2014Facebook <\/span><span class=\"s7\">\u5168\u7403\u4e2d\u5c0f\u4f01\u696d\u5831\u544a\u3002<\/span><\/p>\n<p>\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2<span class=\"s6\"> Instagram <\/span>\u5341\u4e00\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 <span class=\"s3\">\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfeb<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udecd\u00a0 Instagram \u63a8\u51fa\u65b0\u4ecb\u9762\uff1a\u65b0\u589e Reels \u53ca\u5546\u5e97\u6309\u9215<\/span><\/strong><\/h3>\n<p>\u6839\u64da Facebook \u7814\u7a76\u6307\u51fa\uff0cReels \u4ee5\u53ca Shop \u6240\u5e36\u4f86\u7684\u6548\u76ca\u8b93\u4eba\u9a5a\u8277\uff0c\u8d8a\u4f86\u8d8a\u591a\u5f71\u7247\u5448\u73fe\u300e\u7206\u70b8\u5f0f\u300f\u7684\u6210\u9577\u8da8\u52e2\uff0c\u5546\u5e97\u6a19\u7c64\u5bb9\u6613\u5ba2\u88fd\u5316\u7684\u512a\u9ede\uff0c\u66f4\u662f\u5438\u5f15\u4e0d\u5c11\u6d88\u8cbb\u8005\u63a1\u53d6\u8cfc\u8cb7\u884c\u70ba\u3002\u56e0\u6b64\u5728\u4eca\u5e74 11 \u6708\uff0cInstagram \u6c7a\u5b9a\u63a8\u51fa\u65b0\u7248\u4ecb\u9762\uff0c\u5c07\u3010Reels\u3011\u548c\u3010\u5546\u5e97\u3011\u6309\u9215\u52a0\u5165\u756b\u9762\u4e3b\u529f\u80fd\u5217\uff08\u539f\u672c\u4f4d\u65bc\u4e2d\u592e\u7684\u3010\u65b0\u589e\u8cbc\u6587\u3011\u548c\u3010\u901a\u77e5\u3011\u529f\u80fd\u5247\u79fb\u81f3\u5e33\u865f\u500b\u4eba\u9801\u9762\u7684\u53f3\u4e0a\u89d2\uff09\uff0c\u4e5f\u671f\u8a31\u9019\u9805\u8b8a\u52d5\u53ef\u4ee5\u70ba\u5e73\u53f0\u8207\u7e3d\u9ad4\u5ee3\u544a\u7528\u6236\u5e36\u4f86\u66f4\u7f8e\u597d\u7684\u6536\u76ca\uff5e<\/p>\n<figure id=\"attachment_7356\" aria-describedby=\"caption-attachment-7356\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7356\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.002.jpeg\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.002.jpeg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.002-150x113.jpeg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.002-768x576.jpeg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.002-1024x768.jpeg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7356\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<figure id=\"attachment_7357\" aria-describedby=\"caption-attachment-7357\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7357\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.003.jpeg\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.003.jpeg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.003-150x113.jpeg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.003-768x576.jpeg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.003-1024x768.jpeg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7357\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf99 Instagram \u5c07\u5ef6\u9577\u76f4\u64ad\u8207\u4fdd\u5b58\u6642\u9593<\/span><\/strong><\/h3>\n<p>\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u8a31\u591a\u6236\u5916\u6d3b\u52d5\uff08\u5982\uff0c\u6f14\u5531\u6703\u3001\u8ab2\u7a0b\u3001\u516c\u53f8\u6703\u8b70\uff09\u90fd\u9700\u8981\u900f\u904e\u7dda\u4e0a\u5f71\u7247\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u9019\u4e5f\u8b93\u76f4\u64ad\u7684\u9700\u6c42\u5927\u5e45\u63d0\u5347\u3002\u70ba\u4e86\u56e0\u61c9\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u7fd2\u6163\uff0cInstagram \u4e5f\u5ba3\u5e03\u5c07\u76f4\u64ad\u6642\u9593\u7531\u539f\u672c\u7684\u4e00\u5c0f\u6642\u5ef6\u9577\u81f3\u56db\u5c0f\u6642\uff0c\u4f46\u524d\u63d0\u662f\u7528\u6236\u5e33\u865f\u9700\u8981\u64c1\u6709\u300e\u826f\u597d\u4fe1\u8b7d\u300f\uff0c\u5167\u5bb9\u7b26\u5408\u793e\u7fa4\u898f\u7bc4\u4e14\u6c92\u6709\u4fb5\u72af\u8457\u4f5c\u6b0a\uff0c\u624d\u53ef\u4f7f\u7528\u9019\u9805\u529f\u80fd\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_7358\" aria-describedby=\"caption-attachment-7358\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7358\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.004.jpeg\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.004.jpeg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.004-150x113.jpeg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.004-768x576.jpeg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.004-1024x768.jpeg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7358\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>\u9664\u4e86\u5ef6\u9577\u76f4\u64ad\u6642\u9593\uff0cinstagram \u4e5f\u9810\u544a\u5c07\u63a8\u51fa\u3010\u4fdd\u5b58\u76f4\u64ad\u5f71\u7247 30 \u5929\u3011\u7684\u65b0\u529f\u80fd\uff01\u4f7f\u7528\u8005\u53ef\u5728\u76f4\u64ad\u7d50\u675f\u5f8c\u4e0b\u8f09\u5f71\u7247\u5167\u5bb9\u3001\u8f49\u50b3\u81f3\u5176\u4ed6\u793e\u7fa4\u5e73\u53f0\u5132\u5b58\uff0c\u6216\u4e0a\u50b3\u81f3 IGTV\uff0c\u76f4\u64ad\u5167\u5bb9\u5c07\u5728 30 \u5929\u5f8c\u81ea\u52d5\u522a\u9664\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd0d\u00a0 Instagram \u63a8\u51fa\u3010\u95dc\u9375\u5b57\u641c\u5c0b\u3011\u529f\u80fd<\/span><\/strong><\/h3>\n<p>\u904e\u53bb\u5982\u679c\u6211\u5011\u60f3\u5728 instagram \u5c0b\u627e\u7279\u5b9a\u5167\u5bb9\uff0c\u6703\u4f7f\u7528\u6a19\u7c64\u3001\u5e33\u865f ID \uff0c\u6216\u662f\u8f38\u5165\u5730\u9ede\u67e5\u8a62\u3002\u4f46\u672a\u4f86\u53ef\u900f\u904e\u300e\u8f38\u5165\u95dc\u9375\u5b57\u300f\u67e5\u8a62\uff0c\u4e14\u641c\u5c0b\u7d50\u679c\u6703\u9032\u4e00\u6b65\u958b\u653e\u5716\u7247\u3001\u5f71\u7247\u8207\u8cbc\u6587\uff0c\u7cfb\u7d71\u6703\u4ee5 AI \u65b9\u5f0f\u9032\u884c\u7be9\u9078\uff0c\u5354\u52a9\u7528\u6236\u66f4\u5feb\u901f\u5c0b\u627e\u5230\u611f\u8208\u8da3\u7684\u5167\u5bb9\u3002<\/p>\n<figure id=\"attachment_7359\" aria-describedby=\"caption-attachment-7359\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7359\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.005.jpeg\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.005.jpeg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.005-150x113.jpeg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.005-768x576.jpeg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.005-1024x768.jpeg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7359\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #008080;\">\u26a0\ufe0f \u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cInstagram \u95dc\u9375\u5b57\u641c\u5c0b\u76ee\u524d\u53ea\u958b\u653e\u3010\u82f1\u570b\u3001\u7f8e\u570b\u3001\u52a0\u62ff\u5927\u3001\u6fb3\u5927\u5229\u4e9e\u3001\u611b\u723e\u862d\u3001\u7d10\u897f\u862d\u3011\u570b\u5bb6\/\u5730\u5340\u7528\u6236\u4f7f\u7528\uff0c\u5176\u4ed6\u5730\u5340\u7684\u670b\u53cb\u8acb\u518d\u8010\u5fc3\u7b49\u5f85\uff5e<\/span><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25 \u5f69\u86cb\u6642\u9593\uff1aCOVID-19 \u5c0d\u5c0f\u578b\u4f01\u696d\u5f71\u97ff\u5831\u544a<\/strong><\/span><\/h3>\n<p>Facebook \u5728\u5341\u4e00\u6708\u4e2d\u65ec\u767c\u8868\u4e86\u4eca\u5e74\u7b2c\u4e94\u7248 \u7684\u300a\u5168\u7403\u5c0f\u578b\u4f01\u696d\u72c0\u6cc1\u5831\u544a\u300b\u3002\u672c\u6b21\u5831\u544a\u8207\u7d93\u6fdf\u5408\u4f5c\u8207\u767c\u5c55\u7d44\u7e54\uff08OECD\uff09\u548c\u4e16\u754c\u9280\u884c\u5171\u540c\u9032\u884c\u7814\u7a76\uff0c\u7814\u7a76\u6642\u9593\u70ba 2020.9\uff0c\u6a23\u672c\u4f86\u81ea 50 \u500b\u570b\u5bb6\/\u5730\u5340\u7684 25,000 \u591a\u540d\u5c0f\u578b\u4f01\u696d\u3002\u5167\u5bb9\u4e2d\u63d0\u5230\u4e86\u75ab\u60c5\u4e0b\u4e2d\u5c0f\u4f01\u696d\u6240\u9762\u81e8\u7684\u6311\u6230\u3001\u5c0f\u578b\u4f01\u696d\u7684\u5b9a\u7fa9\uff0c\u4ee5\u53ca\u300e\u4e00\u4eba\u4f01\u696d\u300f\u7684\u5d1b\u8d77\u3002\u5df2\u4e0b\u4e5f\u64f7\u53d6\u5831\u544a\u66f8\u5e7e\u9ede\u5167\u5bb9\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u53ef\u900f\u904e\u4e0b\u65b9\u9023\u7d50\u524d\u5f80\u4e0b\u8f09\u3002<\/p>\n<figure id=\"attachment_7360\" aria-describedby=\"caption-attachment-7360\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7360\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.006.jpeg\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.006.jpeg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.006-150x113.jpeg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.006-768x576.jpeg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.006-1024x768.jpeg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7360\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udccc COVID-19 \u5c0d\u5c0f\u578b\u4f01\u696d\u5f71\u97ff<\/strong><\/span><\/p>\n<p>\u2460 \u540c\u6027\u8cea\u7522\u696d\u76f8\u6bd4\uff0c\u5c0f\u578b\u4f01\u696d\u95dc\u9589\u7684\u901f\u5ea6\u9ad8\u65bc\u5927\u578b\u4f01\u696d<br \/>\n\u2461 \u5c0f\u578b\u4f01\u696d\u6709 49% \u662f\u7531\u5973\u6027\u9818\u5c0e\uff0c\u4f46\u64c1\u6709 10 \u4f4d\u4ee5\u4e0a\u54e1\u5de5\u7684\u4f01\u696d\u537b\u50c5\u4f54\u4e86 26%<br \/>\n\u2462 \u4e2d\u5c0f\u4f01\u696d\u9762\u81e8\u9700\u6c42\u6e1b\u5c11\u8207\u92b7\u552e\u984d\u4e0b\u6ed1\u7684\u60c5\u5f62<br \/>\n\u2192 \u8207 2019 \u5e74\u540c\u671f 30 \u5929\u76f8\u6bd4\uff0c9 \u6708\u6709 56%\u300e\u71df\u904b\u4e2d\u300f\u7684\u4e2d\u5c0f\u578b\u4f01\u696d\u92b7\u552e\u984d\u5448\u73fe\u4e0b\u964d\u3002<\/p>\n<p>\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb\u00a0 \u60f3\u95b1\u8b80\u5b8c\u6574\u5831\u544a\u66f8\uff0c\u8acb\u900f\u904e\u4ee5\u4e0b\u9023\u7d50 \u2192 <a href=\"https:\/\/dataforgood.fb.com\/global-state-of-smb\/\">\u5168\u7403\u5c0f\u578b\u4f01\u696d\u72c0\u6cc1<\/a>\u3001<a href=\"https:\/\/dataforgood.fb.com\/wp-content\/uploads\/2020\/11\/State-of-Small-Business-Wave-V-Report.pdf\">\u5831\u544a\u66f8\u8f09\u9ede<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br 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