{"id":7370,"date":"2020-12-08T11:00:53","date_gmt":"2020-12-08T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7370"},"modified":"2021-05-05T14:20:18","modified_gmt":"2021-05-05T06:20:18","slug":"news-2020-11-facebook","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2020-11-facebook\/","title":{"rendered":"\u30102020 Facebook \u5373\u6642\u5feb\u5831\u3011Facebook Ads \u5341\u4e00\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udca8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Facebook Ads \u5341\u4e00\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427 \ud83d\udd25<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd Facebook \u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u5927\u90e8\u5206\uff0c\u5206\u5225\u662f\uff1a\u79c1\u5bc6\u5c0d\u8a71\uff08\u95b1\u904e\u5373\u711a\uff09\u3001\u8cfc\u7269\u5ee3\u544a\u3001\u5ee3\u544a\u7ba1\u7406\u54e1\u3001\u7cbe\u9078\u8f2f\uff0c\u4ee5\u53ca iOS 14 \u96b1\u79c1\u653f\u7b56\u3002<\/p>\n<p>\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u8907\u7fd2 Facebook Ads \u5341\u4e00\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83e\udd73<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcac\u00a0 Facebook Messenger \u63a8\u51fa\u3010\u95b1\u5f8c\u5373\u711a\u3011\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u63d0\u5347\u5e33\u6236\u96b1\u79c1\uff0cFacebook \u5ba3\u5e03\u63a8\u51fa Messenger \u3010\u79c1\u5bc6\u804a\u5929\u3011\u529f\u80fd\uff0c\u7528\u6236\u53ef\u900f\u904e\u3010\u79c1\u5bc6\u804a\u5929\u3011\u65b9\u5f0f\u958b\u555f\u804a\u5929\u5ba4\uff0c\u4e26\u5728\u96d9\u65b9\u5747\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u4f7f\u7528\u300e\u95b1\u5f8c\u5373\u711a\u300f\u529f\u80fd\uff0c\u5c07\u5c0d\u8a71\u6e05\u4e7e\u6de8 \u2728<\/p>\n<figure id=\"attachment_7373\" aria-describedby=\"caption-attachment-7373\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7373\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.007.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.007.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.007-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.007-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.007-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7373\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u9019\u9805\u529f\u80fd\u50c5\u9650\u65bc\u4e00\u5c0d\u4e00\u804a\u5929\u4f7f\u7528\uff0c\u7d44\u7fa4\u5c0d\u8a71\u529f\u80fd\u76ee\u524d\u5c1a\u672a\u958b\u653e\u3002\u4e14\u76ee\u524d\u50c5\u5148\u958b\u653e\u90e8\u5206\u5730\u5340\u4f7f\u7528\uff0c\u53f0\u7063\u7684\u670b\u53cb\u5982\u679c\u60f3\u9ad4\u9a57\u3010\u95b1\u904e\u5373\u711a\u3011\u7684\u529f\u80fd\uff0c\u53ef\u900f\u904e instagram \u8a0a\u606f\u8a66\u8a66\u9019\u9805\u65b0\u529f\u80fd\uff5e<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\uded2 \u00a0Facebook Shop \u63a8\u51fa\u8cfc\u7269\u4f86\u6e90\u53d7\u773e<\/span><\/strong><\/h3>\n<p>Facebook \u5728\u524d\u9663\u5b50\u5927\u529b\u63a8\u5ee3\u3010Shop\u3011\u7684\u529f\u80fd\u5f8c\uff0c\u6700\u8fd1\u4e5f\u63a8\u51fa\u8cfc\u7269\u4f86\u6e90\u53d7\u773e\u9078\u9805\u56c9\uff01\u5167\u5bb9\u5305\u542b\u3010\u67e5\u770b\u5546\u5e97\u9996\u9801\u3001\u67e5\u770b\u5546\u5e97\u7cbe\u9078\u96c6\u3001\u67e5\u770b\u5546\u54c1\u3001\u5132\u5b58\u5546\u54c1\u3001\u700f\u89bd\u5ee3\u544a\u3011\uff0c\u7528\u6236\u53ef\u900f\u904e\u518d\u884c\u92b7\u7b56\u7565\u6216\u662f\u81ea\u8a02\u53d7\u773e\u8207\u985e\u4f3c\u53d7\u773e\u5c0b\u627e\u65b0\u5ba2\uff08\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u4e5f\u5efa\u8b70\u5ee3\u544a\u4e3b\u53ef\u5148\u555f\u52d5 Facebook \u5546\u5e97\u6216 Instagram \u5546\u696d\u5e33\u865f\u7684\u3010\u7d50\u5e33\u3011\u529f\u80fd\uff0c\u9019\u6a23\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u5feb\u901f\u7684\u5efa\u7acb\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\uff09\u3002<\/p>\n<figure id=\"attachment_7439\" aria-describedby=\"caption-attachment-7439\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7439\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0011.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0011.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0011-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0011-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0011-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7439\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>\u76ee\u524d\u7f8e\u570b\u5730\u5340\u7684\u5ee3\u544a\u5ba2\u6236\u9084\u53ef\u4f7f\u7528\u3010\u52a0\u5230\u8cfc\u7269\u8eca\u3001\u958b\u59cb\u7d50\u5e33\u3001\u8cfc\u8cb7\u3011\u4f86\u6e90\uff0c\u53f0\u7063\u5730\u5340\u7684\u6c11\u773e\u8acb\u518d\u8010\u5fc3\u7b49\u5019\uff5e\u76f8\u4fe1\u4e0d\u4e45\u7684\u5c07\u4f86\u5c31\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u65b0\u529f\u80fd\u56c9\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb\u00a0 \u5ee3\u544a\u7ba1\u7406\u54e1\u5c07\u63a8\u51fa\u3010\u5206\u4eab\u9810\u89bd\u3011\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u5728\u5b8c\u7f8e\u7684\u5ee3\u544a\u6b63\u5f0f\u8a95\u751f\u524d\uff0c\u901a\u5e38\u6703\u5148\u7d93\u6b77\u88fd\u4f5c\u5718\u968a\u3001\u5ba2\u6236\u3001\u4ee3\u7406\u5546\u7b49\u591a\u65b9\u5be9\u6838\u3002\u70ba\u4e86\u7e2e\u77ed\u6aa2\u67e5\u6642\u9593\uff0cFacebook \u5c07\u65bc 12\/7\uff0c\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u52a0\u5165\u4e86\u4e00\u9805\u597d\u7528\u7684\u5de5\u5177\u2014\u2014\u5206\u4eab\u9810\u89bd \ud83d\udc40 \u9019\u9805\u529f\u80fd\u53ef\u4ee5\u5354\u52a9\u7528\u6236\u5728\u5ee3\u544a\u767c\u4f48\u524d\u751f\u6210\u300e\u53ef\u5206\u4eab\u300f\u7684\u5ee3\u544a\u9023\u7d50\uff0c\u4f7f\u7528\u8005\u53ea\u9700\u8981\u767b\u5165 Facebook \u5e33\u6236\u5373\u53ef\u958b\u555f\uff0c\u9084\u53ef\u76f4\u63a5\u5c07\u8349\u7a3f\u7248\u672c\u7684\u5ee3\u544a\u690d\u5165 Facebook feed \u6216 Instagram feed \u4e2d\uff0c\u63d0\u5347\u5be9\u6838\u6548\u80fd\u26a1\ufe0f<\/p>\n<p><span style=\"color: #008080;\"><strong>\u4f7f\u7528\u6559\u5b78<\/strong><\/span><\/p>\n<figure id=\"attachment_7374\" aria-describedby=\"caption-attachment-7374\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7374\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.008.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.008.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.008-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.008-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.008-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7374\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>\u2460 \u6253\u958b\u5ee3\u544a\u7ba1\u7406\u54e1\uff0c\u9078\u64c7\u3010\u5ee3\u544a\u3011\u5c64\u7d1a \u2192 \u9ede\u64ca\u53f3\u4e0a\u89d2\u3010\u67e5\u770b\u6240\u6709\u9810\u89bd\u548c\u5206\u4eab\u3011\u6309\u9215<br \/>\n\u2461 \u9078\u64c7\u3010\u5206\u4eab\u9023\u7d50\u3011 \u2192 \u6253\u958b\u3010\u5206\u4eab\u3011\u6309\u9215\uff0c\u5373\u53ef\u751f\u6210\u5206\u4eab\u9023\u7d50<br \/>\n\u2462 \u9078\u64c7\u3010\u8907\u88fd\u3011\u5c07\u9023\u7d50\u5206\u4eab\u7d66\u4f60\u7684\u5718\u968a\u6210\u54e1<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\ud83d\udcdd\u00a0 \u5099\u8a3b\uff1a\u5206\u4eab\u9023\u7d50\u6c92\u6709\u5bc6\u78bc\u9650\u5236\uff08\u5206\u4eab\u9023\u7d50\u53ef\u4ee5\u8b93\u4efb\u4f55\u4eba\u900f\u904e\u9023\u7d50\u95b1\u89bd\u5ee3\u544a\uff09\uff0c\u7121\u8ad6\u662f\u5426\u767c\u5e03\uff0c\u9023\u7d50\u5c07\u5728\u751f\u6210\u5f8c 30 \u5929\u5167\u6709\u6548\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\u2463 \u5982\u679c\u5e0c\u671b\u751f\u6210\u65b0\u9023\u7d50\uff0c\u91cd\u8907\u6b65\u9a5f \u2460\uff5e\u2462\uff0c\u5373\u53ef\u7522\u751f\u65b0\u9023\u7d50\u4e26\u4f7f\u820a\u9023\u7d50\u4f5c\u5ee2<br \/>\n\u2464 \u6253\u958b\u9810\u89bd\uff1a\u9ede\u64ca\u5206\u4eab\u7684\u9023\u7d50\uff08\u9700\u767b\u5165 Facebook \u5e33\u6236\uff09\uff0c\u5373\u53ef\u9010\u4e00\u6aa2\u8996\u4e0d\u540c\u7248\u4f4d\u7684\u5ee3\u544a<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf9e\u00a0 \u7cbe\u9078\u8f2f\u5ee3\u544a\u958b\u653e\u3010\u63d2\u64ad\u5f71\u7247\u3011\u7248\u4f4d<\/span><\/strong><\/h3>\n<figure id=\"attachment_7376\" aria-describedby=\"caption-attachment-7376\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7376\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0010.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0010.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0010-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0010-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2020-11-facebook.0010-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7376\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aFacebook business<\/figcaption><\/figure>\n<p>\u70ba\u4e86\u8b93\u6d88\u8cbb\u8005\u53ef\u4ee5\u5728\u66f4\u8f15\u9b06\u4fbf\u5229\u7684\u74b0\u5883\u4e0b\u700f\u89bd\u611f\u8208\u8da3\u7684\u7522\u54c1\uff0cFacebook \u5ba3\u5e03\u81ea 2020\/11\/9 \u8d77\uff0c\u958b\u653e\u7cbe\u9078\u8f2f\u5ee3\u544a\u5728\u3010\u63d2\u64ad\u5f71\u7247\u3011\u7248\u4f4d\u6295\u653e\u3002\u5ee3\u544a\u7528\u6236\u53ef\u904b\u7528\u7cbe\u9078\u8f2f\u8207\u63d2\u64ad\u5f71\u7247\u7248\u4f4d\u7684\u512a\u52e2\uff0c\u63a5\u89f8\u66f4\u591a\u5c0d\u54c1\u724c\u5546\u54c1\u6216\u670d\u52d9\u76f8\u95dc\u6027\u66f4\u9ad8\u7684\u53d7\u773e\uff0c\u5275\u9020\u66f4\u597d\u7684\u6548\u76ca \ud83c\udfc6<\/p>\n<p>\ud83e\udd16 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/902459833240201?id=241532349736982\">\u63d2\u64ad\u5f71\u7247<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1128914607238107?id=370281743380548\">\u7cbe\u9078\u8f2f\u5ee3\u544a<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcf6\u00a0 iOS 14 \u96b1\u79c1\u653f\u7b56\uff1a\u61c9\u5c0d\u6307\u5357<\/span><\/strong><\/h3>\n<p>\u6211\u5011\u66fe\u5728 9 \u6708\u63d0\u5230 Google \u91dd\u5c0d<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/apple-ios-14-privacy-ad-tracking\/\"> iOS14 \u96b1\u79c1\u653f\u7b56<\/a> \u63d0\u51fa\u7684\u89e3\u6c7a\u8fa6\u6cd5\uff0c\u5728\u4eca\u5e74 11 \u6708\uff0cFacebook \u4e5f\u63a8\u51fa\u4e86\u61c9\u5c0d\u65b9\u6cd5\uff0c\u5982\u679c\u4f60\u662f Audience Network SDK \u7684\u4f7f\u7528\u8005\uff0c\u53ef\u524d\u5f80 <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2020\/10\/29\/preparing-our-partners-ios-14-latest-guidance-on-skadnetwork\/\">Facebook for Developers Blog<\/a> \u89c0\u770b\u6559\u5b78\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5341\u4e00\u6708\u4efd\u7684 Facebook \u66f4\u65b0\u5feb\u5831\u4f86\u5566 \ud83d\udecd<\/p>\n","protected":false},"author":1,"featured_media":7371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[28,138,448,241,420,404,468,376,294,484],"class_list":["post-7370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-facebook","tag-instagram","tag-ios14","tag-facebook-messenger","tag-shop","tag-404","tag-468","tag-376","tag-294","tag-484"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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