{"id":7748,"date":"2021-01-29T11:00:22","date_gmt":"2021-01-29T03:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7748"},"modified":"2021-01-18T18:59:36","modified_gmt":"2021-01-18T10:59:36","slug":"cny-search-insights-2021","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/cny-search-insights-2021\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011\u53f0\u7063\u8fb2\u66c6\u65b0\u5e74\u6d88\u8cbb\u8da8\u52e2\u6d1e\u5bdf\u5831\u544a \ud83e\udde8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Google \u6240\u6574\u7406\u7684\u53f0\u7063\u8da8\u52e2\u5831\u544a\u8207\u7126\u9ede\u7522\u54c1\uff0c\u9084\u6c92\u958b\u59cb\u91dd\u5c0d\u65b0\u5e74\u8cfc\u7269\u5b63\u9032\u884c\u7dda\u4e0a\u4f48\u5c40\u7684\u670b\u53cb\u5011\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u7bc7\u6587\u7ae0\uff01<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u53f0\u7063 2020 \u5e74\u7d93\u6fdf\u8868\u73fe\u4eae\u773c\uff0c\u570b\u5167\u6d88\u8cbb\u81ea Q2 \u8d77\u5448\u73fe\u5927\u5e45\u6210\u9577\uff0c\u4f9d\u64da\u591a\u9805\u5831\u544a\u6307\u51fa\uff0c\u6d88\u8cbb\u610f\u5716\u5c07\u5728\u300e\u8fb2\u66c6\u65b0\u5e74\u300f\u5230\u9054\u6700\u9ad8\u5cf0 \ud83d\ude80<\/p>\n<p>\u4ee5\u4e0b\u5c07\u5206\u70ba\u3010\u65b0\u6625\u6d88\u8cbb\u8da8\u52e2\u3011\u8207\u3010\u7126\u9ede\u7522\u54c1\u63a8\u85a6\u3011\u5169\u90e8\u4efd\u8aaa\u660e\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u518d\u63a5\u8457\u5f80\u4e0b\u95b1\u8b80\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">2021 \u5e74\u65b0\u6625\u6d88\u8cbb\u8da8\u52e2<\/span><\/strong><\/h3>\n<p>\u7d93\u6b77\u4e86 2020 \u5e74\u7684\u75ab\u60c5\u9707\u64bc\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u958b\u59cb\u66f4\u71b1\u8877\u65bc\u300e\u81ea\u6211\u7167\u9867\u300f\uff0c\u95dc\u6ce8\u7684\u8b70\u984c\u5305\u542b\u5065\u5eb7\uff08\u5982\u4f55\u900f\u904e\u9632\u75ab\u7b56\u7565\u7167\u9867\u8eab\u5fc3\u9748\uff09\u3001\u793e\u6703\u74b0\u5883\uff08\u4e3b\u52d5\u95dc\u5fc3\u793e\u6703\u8207\u74b0\u5883\u6c38\u7e8c\u8b70\u984c\uff0c\u5982\uff0c\u9078\u8209\u3001\u68ee\u6797\u706b\u707d&#8230;\u7b49\u3002\uff09\u3001\u751f\u6d3b\u5a1b\u6a02\u3001\u7406\u8ca1\u6295\u8cc7\uff0c\u4ee5\u53ca\u6578\u4f4d\u6d88\u8cbb\u3002\u4ee5\u4e0b\u5c07\u900f\u904e\u4ee5\u4e0b\u4e94\u5927\u9805\u71b1\u9580\u95dc\u9375\u5b57\uff0c\u8aaa\u660e\u53f0\u7063\u8fb2\u66c6\u65b0\u5e74\u7684\u6d88\u8cbb\u8da8\u52e2\uff1a<\/p>\n<figure id=\"attachment_7752\" aria-describedby=\"caption-attachment-7752\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.001-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7752\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1aIllustration by <a href=\"undefined\">Natasha Remarchuk<\/a> from <a href=\"https:\/\/icons8.com\/\">Icons8<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc9d \u00a0\u81ea\u6211\u7167\u9867<\/strong><\/span><\/p>\n<p>\u4f9d\u64da 2018-2020 \u5e74\u7684 Google \u6578\u64da\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u81ea\u6211\u7167\u9867\u8b70\u984c\u7684\u71b1\u5ea6\u9010\u5e74\u4e0a\u5347\uff0c\u95dc\u6ce8\u7684\u8b70\u984c\u5206\u70ba\u4e09\u968e\u6bb5\uff1a<br \/>\n\u2460 \u65b0\u5e74\u958b\u59cb\u524d\u7684\u4fdd\u5065\u5de5\u4f5c\uff1a\u300e\u514d\u75ab\u529b\u300f\u8207\u300e\u76ca\u751f\u83cc\u300f\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577\u8d85\u904e 56%\u3002<br \/>\n\u2461 \u8fb2\u66c6\u5e74\u671f\u9593\u7684\u9ad4\u614b\u7ba1\u7406\uff1a\u8f03\u53bb\u5e74\u540c\u671f\u641c\u5c0b\u91cf\u76f8\u6bd4\uff0c\u300e\u5065\u5eb7\u300f\u589e\u9577\u4e86 70% ; \u300e\u65b7\u98df\u300f\u589e\u9577\u4e86 200%\u3002<br \/>\n\u2462 \u5fc3\u7406\u885b\u751f\u610f\u8b58\u63d0\u9ad8\uff1a\u6d88\u8cbb\u8005\u66f4\u95dc\u6ce8\u65bc\u5fc3\u7406\u5065\u5eb7\u7684\u7167\u9867\uff0c\u71b1\u8877\u7684\u95dc\u9375\u5b57\u5305\u542b\u300e\u7126\u616e\u300f\u3001\u300e\u5e78\u798f\u611f\u300f\uff0c\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577\u8d85\u904e 35%\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u26f0\ufe0f \u793e\u6703\u74b0\u5883<\/span><\/strong><\/p>\n<p>\u75ab\u60c5\u4fc3\u4f7f\u6d88\u8cbb\u8005\u66f4\u95dc\u5fc3\u751f\u6d3b\u74b0\u5883\uff0c\u66f4\u5728\u610f\u7522\u54c1\u6210\u5206\u8207\u88fd\u7a0b\u5916\uff0c\u5c0d\u65bc\u53f0\u7063\u88fd\u9020\u7684\u5546\u54c1\u4e5f\u66f4\u6709\u81ea\u4fe1\u3002\u71b1\u9580\u7684\u641c\u5c0b\u5b57\u5305\u542b\uff1a\u53f0\u7063\u88fd\u3001\u74b0\u4fdd\u3001\u6c38\u7e8c\u3001\u690d\u8403\u3001\u6210\u5206\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcc8\u00a0 \u7406\u8ca1\u6295\u8cc7<\/strong><\/span><\/p>\n<p>\u75ab\u60c5\u6240\u5e36\u4f86\u7684\u7d93\u6fdf\u52d5\u76ea\uff0c\u8b93\u570b\u4eba\u66f4\u95dc\u6ce8\u65bc\u8ca1\u7d93\u76f8\u95dc\u7684\u8b70\u984c\u5916\uff0c\u4e5f\u66f4\u7a4d\u6975\u5730\u70ba\u81ea\u6211\u6295\u8cc7\u505a\u6e96\u5099\u3002\u71b1\u9580\u7684\u641c\u5c0b\u5b57\u5305\u542b\uff1a\u88dc\u52a9\uff08\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577 110%\uff09\u3001\u80a1\u7968\uff08\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577 90%\uff09\u3001\u7dda\u4e0a\u8ab2\u7a0b\uff08\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577 90%\uff09\u3001\u5931\u696d\u3001\u5c65\u6b77\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\uddfa\u00a0 \u751f\u6d3b\u5a1b\u6a02<\/strong><\/span><\/p>\n<p>\u53d7\u5230\u570b\u5916\u75ab\u60c5\u8207\u9694\u96e2\u653f\u7b56\u5f71\u97ff\uff0c\u570b\u5167\u65c5\u904a\u7684\u9700\u6c42\u91cf\u5927\u589e\uff08\u71b1\u9580\u95dc\u9375\u5b57\u5305\u542b\uff1a\u6236\u5916\u666f\u9ede\u3001\u722c\u5c71\u3001Bed and breakfast\u3001\u98ef\u5e97\u3002\uff09\u7dda\u4e0a\u904a\u6232\u7684\u6642\u9593\u4e5f\u9010\u5e74\u589e\u9577\uff0c\u4ee5\u53f0\u7063 Android \u7528\u6236\u624b\u6a5f\u904a\u6232\u6642\u9593\u70ba\u4f8b\uff0c2020 Q2 \u8d77\uff0c\u6d88\u8cbb\u8005\u4f7f\u7528\u7dda\u4e0a\u904a\u6232\u7684\u6642\u9593\u8f03\u6c42\u589e\u9577 7.4%\uff0c\u4e0b\u8f09\u91cf\u4e5f\u6709\u986f\u8457\u6210\u9577\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udecd \u00a0\u7dda\u4e0a\u8cfc\u7269<\/strong><\/span><\/p>\n<p>\u75ab\u60c5\u5f8c\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u7db2\u8def\u8cfc\u7269\u7684\u63a5\u53d7\u5ea6\u8207\u4f7f\u7528\u7387\u6301\u7e8c\u589e\u9577\uff082020 \u5e74\u7dda\u4e0a\u8cfc\u7269\u666e\u53ca\u7387\u70ba 83%\uff0c\u8f03\u53bb\u5e74\u540c\u671f\u589e\u9577 30%\uff09\uff0c\u884c\u52d5\u652f\u4ed8\u7684\u4f7f\u7528\u91cf\u4e5f\u9010\u5e74\u6500\u5347\uff082020 1-6 \u6708\u8207 2019 1-6 \u6708\u76f8\u6bd4\uff0c\u53f0\u7063\u4e03\u5927\u884c\u52d5\u652f\u4ed8 App \u4f7f\u7528\u6642\u9593\u4e0a\u5347 30%\uff09\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u5916\u9001\u670d\u52d9\u7684\u9700\u6c42\u4e5f\u5feb\u901f\u7684\u64f4\u5f35\uff0c\u95dc\u9375\u5b57\u300e\u5916\u9001\u300f\u7684\u641c\u5c0b\u91cf\u8f03\u53bb\u5e74\u63d0\u5347\u4e86 58%\uff0c\u9810\u4f30\u5728\u904e\u5e74\u671f\u9593\u5c07\u6380\u8d77\u53e6\u4e00\u6ce2\u71b1\u641c\u9ad8\u5cf0\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>2021 \u5e74 Google \u7126\u9ede\u5546\u54c1\u63a8\u85a6<\/strong><\/span><\/h3>\n<p>\u770b\u5b8c 2021 \u5e74\u8da8\u52e2\u95dc\u9375\u5b57\uff0c\u4ee5\u4e0b\u4e5f\u63a8\u85a6\u3010\u5f71\u97f3\u3001\u8cfc\u7269\u3001\u641c\u5c0b\u8207\u5728\u5730\u5ee3\u544a\u3011\u7b49\u7522\u54c1\uff0c\u904b\u7528\u5b8c\u6574\u7684\u7dda\u4e0a\u4f48\u5c40\u8a08\u5283\u7cbe\u6e96\u56de\u61c9\u6d88\u8cbb\u9700\u6c42\uff0c\u6709\u6548\u5f15\u5c0e\u5168\u901a\u8def\u8f49\u63db\uff01<\/p>\n<figure id=\"attachment_7753\" aria-describedby=\"caption-attachment-7753\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7753\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u5f71\u97f3\u5ee3\u544a Video Ads<\/strong><\/span><\/p>\n<p>\ud83c\udf1f\u00a0 \u5f71\u97f3\u5ee3\u544a\u4f7f\u7528\u8a23\u7ac5<\/p>\n<p>\u2460 \u7b2c\u4e00\u968e\u6bb5\uff1a\u4f7f\u7528 TrueView for Reach + Bumper \u512a\u5316\u89f8\u53ca\u3001\u964d\u4f4e CPM\uff0c\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u81ea\u52d5\u512a\u5316\u5ee3\u544a\uff0c\u6709\u6548\u7c21\u5316\u8a2d\u5b9a\u6d41\u7a0b\u3002<br \/>\n\u2461 \u7b2c\u4e8c\u968e\u6bb5\uff1a\u4f7f\u7528 Video Action Campaign \u5347\u7d1a\u5f15\u64ce\u8207\u6d41\u91cf\uff0c\u6709\u6548\u512a\u5316\u7b49\u5f85\u6642\u9593\u3002<br \/>\n\u2462 \u7b2c\u4e09\u968e\u6bb5\uff1a\u904b\u7528\u591a\u5143\u5f71\u97f3\u7248\u4f4d\uff0c\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\u76ee\u5149\u3002<\/p>\n<figure id=\"attachment_7765\" aria-describedby=\"caption-attachment-7765\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7765\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.003.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.003-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.003-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.003-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7765\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\">Google Ads<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40\u00a0 \u00a0\u5ef6\u4f38\u8cc7\u6599\uff1a<\/strong><\/span><strong><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-video-ads-product-part1\/\">Google \u5f71\u7247\u5ee3\u544a\u5927\u5168<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ad-material-outstream-masthead\/\">YouTube \u5f71\u97f3\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/outstream-video-ads\/\">\u4e32\u6d41\u5f71\u97f3\u5ee3\u544a<\/a><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a Smart Shopping Campaign, SSC<\/strong><\/span><\/p>\n<p>\u900f\u904e SSC \u65b0\u7248\u4f4d\u8207\u8c50\u5bcc\u7684\u7d20\u6750\uff0c\u61c9\u5c0d\u8cfc\u7269\u5b63\u6240\u7522\u751f\u7684\u6d41\u91cf\u9700\u6c42\u3002<\/p>\n<p>\ud83c\udf1f\u00a0 SSC \u4f7f\u7528\u8a23\u7ac5<\/p>\n<p>\u2460 \u4f7f\u7528\u300e\u65b0\u5ba2\u529f\u80fd\u300f\uff0c\u66f4\u6709\u6548\u5730\u57f7\u884c SSC \u5ee3\u544a\u8207\u9867\u5ba2\u540d\u55ae\u3002<br \/>\n\u2461 \u52a0\u5165 YouTube \u641c\u5c0b\u7d50\u679c\u548c\u9996\u9801\u7248\u4f4d\uff0c\u89f8\u53ca\u66f4\u591a\u5f71\u97f3\u53d7\u773e\u3002<br \/>\n\u2462 \u65b0\u589e\u5f71\u7247\u7d20\u6750\uff0c\u589e\u52a0\u5ee3\u544a\u8c50\u5bcc\u5ea6\u3002<\/p>\n<figure id=\"attachment_7766\" aria-describedby=\"caption-attachment-7766\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7766\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.004-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7766\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\">Google Ads<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udc40\u00a0 \u00a0\u5ef6\u4f38\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\">SSC \u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-tips\/\">\u8a2d\u5b9a\u6559\u5b78\u3001<\/a><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-shopping-ads-q4-2019\/\">\u8cfc\u7269\u5b63\u8da8\u52e2\u8207\u7b56\u7565<\/a><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\u52d5\u614b\u641c\u5c0b\u5ee3\u544a Dynamic Search Ads, DSA<\/strong><\/span><\/p>\n<p>\u900f\u904e Google DSA \u885d\u523a\u7bc0\u6176\u5546\u6a5f\uff0c\u7db2\u7f85\u52d5\u614b\u9700\u6c42\uff01<\/p>\n<p>\ud83c\udf1f\u00a0 DSA \u4f7f\u7528\u8a23\u7ac5<\/p>\n<p>\u2460 \u7b2c\u4e00\u968e\u6bb5\uff1a\u70ba\u5ee3\u544a\u8a2d\u5b9a\u7db2\u5740\uff0c\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u6700\u591a\u53ef\u6307\u5b9a 20 \u500b\u7279\u5b9a\u7db2\u5740\u3002<br \/>\n\u2461 \u7b2c\u4e8c\u968e\u6bb5\uff1a\u8a2d\u5b9a\u52d5\u614b\u994b\u7d66\u5927\u898f\u6a21\u6307\u5b9a\u7279\u5b9a\u7db2\u5740\u8207\u51fa\u50f9\uff0c\u4e26\u6839\u64da\u7db2\u7ad9\u4e3b\u984c\u548c\u4f7f\u7528\u8005\u884c\u70ba\u6307\u5b9a\u6d41\u91cf\u3002<br \/>\n\u2462 \u7b2c\u4e09\u968e\u6bb5\uff1a\u8a2d\u5b9a\u6a19\u6e96\u5ee3\u544a\u7fa4\u7d44\u7684\u5230\u9054\u7db2\u9801\uff0c\u4ee5\u6307\u5b9a\u5e33\u6236\u5167\u76ee\u524d\u6b63\u653e\u9001\u641c\u5c0b\u5ee3\u544a\u7684\u6240\u6709\u7db2\u9801\u3002<\/p>\n<figure id=\"attachment_7767\" aria-describedby=\"caption-attachment-7767\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7767\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.005.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.005.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.005-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.005-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.005-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7767\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\">Google Ads<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40\u00a0 \u00a0\u5ef6\u4f38\u8cc7\u6599\uff1a<\/strong><\/span><strong><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dynamic-search-ads-intro\/\">DSA \u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-dynamic-search-ads-tips\/\">\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-dsa-qa\/\">\u6700\u4f73\u505a\u6cd5<\/a>\u00a0<\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a Responsive Search Ads, RSA<\/strong><\/span><\/p>\n<p>\u5982\u679c\u60f3\u638c\u63e1\u8fb2\u66c6\u5e74\u6d88\u8cbb\u5546\u6a5f\uff0c\u53ef\u900f\u904e RSA \u898f\u5283\u8cfc\u7269\u5b63\u884c\u92b7\u7b56\u7565\uff01<\/p>\n<p>\u2460 \u8cfc\u7269\u5b63\u958b\u59cb\u524d\uff1a\u4f7f\u7528 RSA \u5012\u6578\u8a08\u6642\u529f\u80fd\uff0c\u5ba3\u50b3\u4fc3\u92b7\u8a0a\u606f<br \/>\n\u2461 \u8cfc\u7269\u5b63\u671f\u9593\uff1a\u4f7f\u7528 RSA \u63d2\u5165\u5730\u7406\u4f4d\u7f6e\uff0c\u91dd\u5c0d\u641c\u5c0b\u8cfc\u8cb7\u95dc\u9375\u5b57\u6216\u662f\u76f8\u95dc\u5730\u7406\u4f4d\u7f6e\u7684\u6d88\u8cbb\u8005\u63d0\u4f9b\u5ba2\u88fd\u7684\u5ee3\u544a\u5167\u5bb9\u3002<br \/>\n\u2462 \u8cfc\u7269\u5b63\u9032\u884c\u4e00\u6bb5\u6642\u9593\u5f8c\uff1a\u4f7f\u7528 RSA \u7684\u7d20\u6750\u512a\u7570\u5ea6\uff0c\u78ba\u4fdd\u7d20\u6750\u5167\u5bb9\u7b26\u5408\u7576\u4e0b\u7bc0\u6176\u8a71\u984c\u8207\u8cfc\u8cb7\u6642\u6a5f\uff0c\u4ee5\u66f4\u8cbc\u8fd1\u6d88\u8cbb\u8005\u751f\u6d3b\u3002<\/p>\n<figure id=\"attachment_7768\" aria-describedby=\"caption-attachment-7768\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7768\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.006.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.006.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.006-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.006-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.006-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7768\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\">Google Ads<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40\u00a0 \u00a0\u5ef6\u4f38\u8cc7\u6599\uff1a<\/strong><\/span><strong><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/responsive-search-ads-intro\/\">RSA \u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/responsive-search-ads-tips\/\">\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-responsive-search-ads\/\">2020 \u5168\u65b0\u529f\u80fd<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9921843?hl=zh-Hant\">\u7d20\u6750\u512a\u7570\u5ea6<\/a><\/strong><\/p>\n<p><span style=\"color: #008080;\"><strong>\u5728\u5730\u5ee3\u544a Local Campaigns<\/strong><\/span><\/p>\n<p>\u900f\u904e\u81ea\u52d5\u5316\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u653e\u5927\u7dda\u4e0b\u76ee\u6a19\uff08 Local Actions\u3001\u89aa\u81e8\u9580\u5e02\u8f49\u63db\uff09\uff0c\u4e26\u904b\u7528\u3010\u8de8\u641c\u5c0b\u3001GDN\u3001 YouTube \u5e73\u53f0\u6d41\u91cf\u3011\u6975\u5927\u5316\u89f8\u53ca\uff0c\u4e14\u53ea\u9700\u8981\u6e96\u5099\u57fa\u672c\u7d20\u6750\u5373\u53ef\u8f15\u9b06\u5b8c\u6210\u5ee3\u544a\u6295\u653e\uff01<\/p>\n<figure id=\"attachment_7769\" aria-describedby=\"caption-attachment-7769\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7769\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.007.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.007.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.007-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.007-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cny-search-insights-2021.007-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7769\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\">Google Ads<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udc40\u00a0 \u00a0\u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-local-campaigns-intro\/\">\u5728\u5730\u5ee3\u544a\u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-set-local-campaigns\/\">\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/2020-google-my-business-tips\/\">\u6211\u7684\u5546\u5bb6\u7d93\u71df\u5bc6\u6280<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-my-business-tips\/\">\u6211\u7684\u5546\u5bb6\u6559\u5b78<\/a><\/span><\/strong><\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fb2\u66c6\u65b0\u5e74\u5373\u5c07\u5230\u4f86\uff5e\u5343\u842c\u5225\u932f\u904e\u6625\u7bc0\u5546\u6a5f\uff01<\/p>\n","protected":false},"author":1,"featured_media":7751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,83,181,376,294],"class_list":["post-7748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-trends","tag-181","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102021 Google \u6700\u65b0\u71df\u990a\u3011\u53f0\u7063\u8fb2\u66c6\u65b0\u5e74\u6d88\u8cbb\u8da8\u52e2\u6d1e\u5bdf\u5831\u544a \ud83e\udde8<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google \u6240\u6574\u7406\u7684\u53f0\u7063\u8da8\u52e2\u5831\u544a\u8207\u7126\u9ede\u7522\u54c1\uff0c\u9084\u6c92\u958b\u59cb\u91dd\u5c0d\u65b0\u5e74\u8cfc\u7269\u5b63\u9032\u884c\u7dda\u4e0a\u4f48\u5c40\u7684\u670b\u53cb\u5011\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u7bc7\u6587\u7ae0\uff01\u53f0\u7063 2020 \u5e74\u7d93\u6fdf\u8868\u73fe\u4eae\u773c\uff0c\u570b\u5167\u6d88\u8cbb\u81ea Q2 \u8d77\u5448\u73fe\u5927\u5e45\u6210\u9577\uff0c\u4f9d\u64da\u591a\u9805\u5831\u544a\u6307\u51fa\uff0c\u6d88\u8cbb\u610f\u5716\u5c07\u5728\u300e\u8fb2\u66c6\u65b0\u5e74\u300f\u5230\u9054\u6700\u9ad8\u5cf0 \ud83d\ude80 \u4ee5\u4e0b\u5c07\u5206\u70ba\u3010\u65b0\u6625\u6d88\u8cbb\u8da8\u52e2\u3011\u8207\u3010\u7126\u9ede\u7522\u54c1\u63a8...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/cny-search-insights-2021\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011\u53f0\u7063\u8fb2\u66c6\u65b0\u5e74\u6d88\u8cbb\u8da8\u52e2\u6d1e\u5bdf\u5831\u544a \ud83e\udde8 \uff5ciSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u70ba Google \u6240\u6574\u7406\u7684\u53f0\u7063\u8da8\u52e2\u5831\u544a\u8207\u7126\u9ede\u7522\u54c1\uff0c\u9084\u6c92\u958b\u59cb\u91dd\u5c0d\u65b0\u5e74\u8cfc\u7269\u5b63\u9032\u884c\u7dda\u4e0a\u4f48\u5c40\u7684\u670b\u53cb\u5011\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u7bc7\u6587\u7ae0\uff01\u53f0\u7063 2020 \u5e74\u7d93\u6fdf\u8868\u73fe\u4eae\u773c\uff0c\u570b\u5167\u6d88\u8cbb\u81ea Q2 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