{"id":7799,"date":"2021-02-02T11:00:31","date_gmt":"2021-02-02T03:00:31","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7799"},"modified":"2021-08-09T11:47:23","modified_gmt":"2021-08-09T03:47:23","slug":"news-2021-1-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-1-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e00\u6708\u7522\u54c1\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads \u4e00\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b 2021 \u5e74\u7684\u7b2c\u4e00\u7bc7 Google \u7522\u54c1\u8cc7\u8a0a\u5427 \ud83d\ude80<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u8cfc\u7269\u5ee3\u544a\u3001\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\uff0c\u4ee5\u53ca\u91dd\u5c0d\u7570\u5e38\u4e8b\u4ef6\u6240\u63a8\u51fa\u7684\u51fa\u50f9\u7b56\u7565 &#8211; \u8cc7\u6599\u6392\u9664\u529f\u80fd\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u7684\u6642\u5149\uff0c\u5feb\u901f\u5438\u6536 2021 \u5e74\u7b2c\u4e00\u7bc7 Google Ads \u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427\u00a0 \ud83d\udc40<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd\u00a0 \u00a0\u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u63a8\u51fa\u65b0\u5ba2\u6236\u8f49\u63db\u76ee\u6a19<\/strong><\/span><\/p>\n<p>\u7e7c\u3010\u7dda\u4e0a\u92b7\u552e\u3011\u76ee\u6a19\u5f8c\uff0c\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u5728\u4eca\u5e74\u4e00\u6708\u63a8\u51fa\u4ee5\u958b\u767c\u65b0\u5ba2\u6236\u70ba\u76ee\u7684\u7684\u3010\u65b0\u5ba2\u6236\u8f49\u63db\u50f9\u503c\uff08New Customer Acquisition\uff09\u3011\u3002\u4f7f\u7528\u8005\u52fe\u9078\u9019\u500b\u9805\u76ee\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u8a08\u7b97\u65b0\u5ba2\u8f49\u63db\u50f9\u503c\uff08\u8a08\u7b97\u65b9\u6cd5\uff1a\u8cfc\u7269\u50f9\u503c\u8207\u65b0\u5ba2\u6236\u50f9\u503c\u7e3d\u548c\uff09\uff0c\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u5373\u53ef\u900f\u904e\u9019\u9805\u6578\u503c\u57f7\u884c\u512a\u5316\u7b56\u7565\uff0c\u4ee5\u66f4\u7cbe\u6e96\u7684\u65b9\u5f0f\u63a5\u89f8\u65b0\u5ba2\u7fa4\u3002<\/p>\n<figure id=\"attachment_7802\" aria-describedby=\"caption-attachment-7802\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7802\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.001-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7802\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb\u00a0 \u8a2d\u5b9a\u689d\u4ef6<\/strong><\/p>\n<p>\u2460 \u5df2\u6709\u7d2f\u7a4d\u8f49\u63db\u7684\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3002<br \/>\n\u2461 \u4f7f\u7528\u4ee5\u4e0b\u5176\u4e2d\u4e00\u7a2e\u65b9\u5f0f\u8fa6\u522b\u65b0\u5ba2\uff1a<br \/>\nA. \u63a1\u7528 Google Ads Conversion Tracking \u2192 \u5efa\u8b70\u4f7f\u7528 \ud83c\udf1f<br \/>\nB. \u4e0a\u50b3\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae<br \/>\nC. \u4f7f\u7528\u6a19\u8a18\u9032\u884c\u65b0\u5ba2\u6236\u8f49\u63db\u8ffd\u8e64<\/p>\n<p><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\u4e8b\u9805<\/strong><\/p>\n<p>\u2460 \u904e\u53bb 540 \u5929\u6c92\u6709\u6d3b\u52d5\u8005\u5373\u70ba\u65b0\u5ba2\uff0c\u53ef\u900f\u904e\u5ee3\u544a\u6d3b\u52d5\u7684\u3010\u5340\u9694\u3011\u6216\u3010\u4fee\u6539\u6b04\u3011\u8a2d\u5b9a\u770b\u5230\u3010\u65b0\u5ba2\u6236\u8207\u56de\u8a2a\u5ba2\u6236\u3011\u67e5\u770b\u6578\u91cf\u3002<br \/>\n\u2461 \u8acb\u5c07\u8f49\u63db\u6539\u6210\u6d3b\u52d5\u5c64\u7d1a\u4e26\u8a2d\u5b9a\u8981\u984d\u5916\u52a0\u6210\u7684\u3010\u65b0\u5ba2\u6236\u8f49\u63db\u50f9\u503c\u3011\u2192 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9918441?hl=zh-Hant\">SSC \u65b0\u5ba2\u6236\u8f49\u63db\u76ee\u6a19\u8aaa\u660e<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\u7248\u4f4d\u66f4\u65b0<\/strong><\/span><\/p>\n<p>\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\uff08Showcase Ads\uff09\u5c07\u4ee5\u5546\u54c1\u53d6\u4ee3\u5f62\u8c61\u5716\uff0c\u4e26\u958b\u653e\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u51fa\u73fe\u5728\u5ee3\u544a\u7248\u4f4d\u4e2d\u3002<\/p>\n<figure id=\"attachment_7803\" aria-describedby=\"caption-attachment-7803\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7803\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7803\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\u4e8b\u9805<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u662f\u3010\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3011\u7684\u5ee3\u544a\u4e3b\uff0c\u4e0d\u9700\u518d\u505a\u984d\u5916\u8a2d\u5b9a\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5354\u52a9\u4f60\u52a0\u5165\u5c55\u793a\u578b\u5ee3\u544a\u7248\u4f4d ; \u4f46\u5982\u679c\u4f60\u539f\u672c\u6295\u653e\u7684\u5ee3\u544a\u70ba\u3010\u5c55\u793a\u578b\u5ee3\u544a\u3011\uff0c\u9700\u8981\u518d\u4e0a\u50b3\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\uff08\u9078\u586b\uff09\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u3001\u986f\u793a\u7db2\u5740 \u2192 \u8a73\u7d30\u8a2d\u5b9a\u53ef\u53c3\u8003\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7316325?hl=zh-Hant\">\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\u8a2d\u5b9a\u6559\u5b78<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u65b0\u589e YouTube \u641c\u5c0b\u7d50\u679c\u7248\u4f4d<\/strong><\/span><\/p>\n<p>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u5728 2020 \u5e74 Q3 \u52a0\u5165 YouTube \u9996\u9801\u5f8c\uff0c\u5728\u8fd1\u65e5\u5167\u53c8\u52a0\u78bc\u958b\u653e\u4e86 YouTube \u635c\u5c0b\u7d50\u679c\u7248\u4f4d\u3002\u9019\u9805\u529f\u80fd\u4e0d\u9700\u8981\u518d\u53e6\u5916\u8a2d\u5b9a\u95dc\u9375\u5b57\uff0c\u4f7f\u7528\u65b9\u6cd5\u8207\u8cfc\u7269\u5ee3\u544a\u76f8\u540c\uff0c\u7cfb\u7d71\u53ef\u81ea\u52d5\u904b\u7528\u52d5\u614b\u994b\u7d66\u81ea\u52d5\u6bd4\u5c0d\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u5728 YouTube \u5e73\u53f0\u4e0a\u5927\u5e45\u5ea6\u63d0\u5347\u66dd\u5149\u5ea6\uff01<\/p>\n<p><strong>\u26a0\ufe0f\u00a0 \u6ce8\u610f\u4e8b\u9805<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u662f\u3010\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3011\u7684\u5ee3\u544a\u4e3b\uff0c\u4e0d\u9700\u518d\u505a\u984d\u5916\u8a2d\u5b9a\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5354\u52a9\u4f60\u52a0\u5165 YouTube \u635c\u5c0b\u7d50\u679c\u7248\u4f4d ; \u4f46\u5982\u679c\u4f60\u662f\u4f7f\u7528\u3010\u50b3\u7d71\u8cfc\u7269\u5ee3\u544a\u3011\u7684\u5ee3\u544a\u4e3b\uff0c\u8acb\u5728\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u4e2d\u52a0\u5165\u641c\u5c0b\u806f\u64ad\u7db2\u300eYouTube, Gmail&amp;Discover\u300f\uff0c\u5373\u53ef\u4f7f\u7528\u65b0\u7248\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u65b0\u589e\u5f71\u7247\u7d20\u6750<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u5354\u52a9\u4f7f\u7528\u8005\u589e\u52a0\u7248\u4f4d\u66dd\u5149\u3001\u89f8\u53ca\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\uff0c\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u65bc\u4eca\u5e74\u4e00\u6708\u8d77\u958b\u653e\u4f7f\u7528\u5f71\u7247\u7d20\u6750 \ud83d\udca8<\/p>\n<figure id=\"attachment_7811\" aria-describedby=\"caption-attachment-7811\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7811\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.004.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.004.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.004-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.004-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-1-google-ads.004-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7811\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong>\ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb \u4f7f\u7528\u65b9\u6cd5<\/strong><\/p>\n<p>\u2460 \u5c07\u5f71\u7247\u4e0a\u50b3\u81f3 YouTube\uff0c\u5728\u88fd\u4f5c\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u6642\u52a0\u5165\u5f71\u7247\u9023\u7d50\u3002<br \/>\n\u2461 \u5982\u679c\u6c92\u6709\u4e3b\u52d5\u52a0\u5165\u5f71\u7247\u9023\u7d50\uff0c\u7cfb\u7d71\u6703\u7d44\u5408\u52d5\u614b\u994b\u7d66\u4e2d\u7684\u5ee3\u544a\u6a19\u984c\u3001\u6a19\u8a8c\u3001\u516c\u53f8\u540d\u7a31\u548c\u7d20\u6750\u8cc7\u6e90\uff0c\u81ea\u52d5\u70ba\u751f\u6210\u5f71\u7247\u3002<\/p>\n<p><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb\u00a0 \u5f71\u7247\u7d20\u6750\u898f\u5b9a<\/strong><\/p>\n<p>\u2460 \u5f71\u7247\u9577\u5ea6\u4e0d\u8d85\u904e 30 \u79d2\u3002<br \/>\n\u2461 \u5efa\u8b70\u9577\u5bec\u6bd4\uff1a16:9\u30011:1\u30014:3 \u6216 9:16\u3002<br \/>\n\u2462 \u5f71\u7247\u5167\u5bb9\u4ee5\u5c0e\u8cfc\u70ba\u76ee\u7684\uff0c\u6216\u5167\u5bb9\u5546\u54c1\u660e\u78ba \u2192 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9784719?hl=zh-Hant#zippy=%2C%E5%BD%B1%E7%89%87\">SSC \u7d20\u6750\u8cc7\u6e90\u6700\u4f73\u505a\u6cd5<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u8a73\u7d30\u5ba2\u5c64\u589e\u52a0\u5c31\u696d\u60c5\u6cc1\u9805\u76ee<\/strong><\/span><\/p>\n<p>\u76ee\u6a19\u5c0d\u8c61\u4e2d\u7684\u8a73\u7d30\u5ba2\u5c64\u65b0\u589e\u3010\u5c31\u696d\u60c5\u6cc1\u3011\u9078\u9805\uff0c\u4e26\u53ef\u91dd\u5c0d\u7279\u5b9a\u516c\u53f8\u898f\u6a21\u8207\u7522\u696d\u6295\u905e\u5ee3\u544a\u3002\u76ee\u524d\u53ef\u4f7f\u7528\u5c31\u696d\u60c5\u6cc1\u5ba2\u5c64\u7684\u5ee3\u544a\u985e\u578b\u70ba\uff1a\u641c\u5c0b\u5ee3\u544a\u3001Gmail \u5ee3\u544a\u3001YouTube\u3001\u63a2\u7d22\u5ee3\u544a\u4ee5\u53ca\u8cfc\u7269\u5ee3\u544a\u3002<\/p>\n<p><strong>\ud83d\udc40 \u5ef6\u4f38\u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2580383?hl=zh-Hant\">\u95dc\u65bc\u6307\u5b9a\u5ba2\u5c64<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-custom-affinity\/\">Custom Affinity<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/custom-intent-for-youtube\/\">Custom Intent<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc5b\u00a0 \u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u667a\u6167\u51fa\u50f9\u65b0\u589e\u8cc7\u6599\u6392\u9664\u529f\u80fd<\/span><\/strong><\/p>\n<p>\u904e\u53bb\u5728\u4f7f\u7528\u667a\u6167\u51fa\u50f9\u6642\uff0c\u5982\u679c\u9047\u5230\u4ee3\u78bc\u7570\u5e38\u6216\u662f\u7db2\u8def\u4e2d\u65b7\u6642\uff0c\u6703\u51fa\u73fe\u8f49\u63db\u901f\u7387\u4e0d\u6e96\u78ba\u7684\u554f\u984c\u3002\u70ba\u4e86\u89e3\u6c7a\u9019\u500b\u554f\u984c\uff0cGoogle \u65bc 2021.1.7 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