{"id":7818,"date":"2021-02-04T11:00:05","date_gmt":"2021-02-04T03:00:05","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7818"},"modified":"2021-05-05T14:17:24","modified_gmt":"2021-05-05T06:17:24","slug":"apple-ios-14-facebook-ads-tutor","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/apple-ios-14-facebook-ads-tutor\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011iOS 14 \u96b1\u79c1\u6b0a Facebook \u5ee3\u544a\u8abf\u6574\u6559\u5b78 \ud83d\udee1"},"content":{"rendered":"
\n

\u4e0a\u9031\u6211\u5011\u63d0\u4f9b\u4e86 Facebook <\/span>\u5ee3\u544a\u5728 iOS 14 <\/span>\u96b1\u79c1\u6b0a\u9650\u5236\u751f\u6548\u5f8c\uff0c\u5c0d\u5ee3\u544a\u4e3b\u53ef\u80fd\u6703\u51fa\u73fe\u7684\u5f71\u97ff\u3001\u4ee5\u53ca\u5efa\u8b70\u63a1\u53d6\u7684\u884c\u52d5\uff0c\u8981\u8907\u7fd2\u6587\u7ae0\u8acb\u6309\u9019\u88e1<\/a>\u3002\u672c\u6587\u5c07\u62c6\u89e3\u7db2\u7ad9\u5ee3\u544a\u4e3b\u9700\u8981\u63a1\u53d6\u7684\u9805\u76ee\u6b65\u9a5f\uff0c\u5982\u679c\u4f60\u4e5f\u6709\u4f7f\u7528\u00a0Facebook\u00a0<\/span>\u53ca\u00a0Instagram\u00a0<\/span>\u6295\u905e\u5ee3\u544a\uff0c\u5c31\u5feb\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u4f86\u8abf\u6574\u8a2d\u5b9a\u5427\ud83e\uddbe<\/p>\n<\/blockquote>\n

Apple \u5df2\u7d93\u9810\u544a\u4e0b\u4e00\u7248\u7684<\/span> iOS 14 \u66f4\u65b0\u5c07\u6703\u555f\u52d5<\/span> ATT\uff08<\/span>App Tracking Transparency\uff09\u653f\u7b56\uff0c\u7db2\u7ad9\u5ee3\u544a\u4e3b\u5728<\/span> Facebook Ads \u5f8c\u53f0\u7684\u8abf\u6574\u5c0d\u61c9\u5171\u6709\u56db\u500b\u52d5\u4f5c\uff1a<\/span><\/p>\n

\n

\u2460 \u5728 Facebook <\/span>\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u8a8d\u8b49\u60a8\u7684\u7db2\u57df
\n<\/strong>\u2461 \u70ba\u6bcf\u500b\u7db2\u57df\u8a2d\u5b9a\u6700\u591a8<\/span>\u500b\u50cf\u7d20\u4e8b\u4ef6\u4e26\u6c7a\u5b9a\u512a\u5148\u9806\u5e8f
\n<\/strong>\u2462 \u9810\u671f\u6b78\u56e0\u671f\u9593\u6709\u6240\u8b8a\u66f4\uff0c\u5728\u5fc5\u8981\u6642\u66f4\u65b0\u81ea\u52d5\u57f7\u884c\u898f\u5247
\n<\/strong>\u2463 \u627e\u51fa\u53ef\u80fd\u9700\u8981\u6e2c\u8a66\u7684\u884c\u92b7\u6d3b\u52d5\u6700\u4f73\u5316\u7b56\u7565<\/strong><\/p>\n<\/blockquote>\n

\u672c\u6b21 #\u4e00\u5206\u9418\u6559\u5ba4<\/span> \u5c07\u8981\u62c6\u89e3\u8aaa\u660e\u5982\u4f55\u9032\u884c\u4ee5\u4e0a\u8abf\u6574\uff0c\u8acb\u5927\u5bb6\u8ddf\u8457\u6211\u5011\u4e00\u8d77\u884c\u52d5\u5427 \ud83d\udc69\u200d\ud83d\udcbb<\/p>\n

 <\/p>\n

\ud83d\udd39 \u5c0f\u63d0\u793a\uff1aFacebook \u5f8c\u53f0<\/span>\u4e5f\u5df2\u65b0\u589e\u4e86\u300cResource Center <\/span>\u8cc7\u6e90\u4e2d\u5fc3\u300d\u65b0\u5206\u9801\uff0c\u63d0\u4f9b\u61c9\u9032\u884c\u4e8b\u9805\u7684\u4efb\u52d9\u6307\u5f15\uff0c\u5927\u5bb6\u53ef\u4ee5\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u5f8c\u53f0\u4f9d\u7167\u63d0\u9192\u5de5\u4f5c\u9805\u76ee\u9032\u884c\uff0c\u4e00\u6b65\u6b65\u5b8c\u6210\u8abf\u6574\u3002<\/p>\n

\ud83d\udccc \u5206\u9801\u4f4d\u7f6e\uff1a\u4f01\u696d\u7ba1\u7406\u5e73\u53f0 \u25b6<\/span> \u5ee3\u544a\u7ba1\u7406\u54e1 \u25b6<\/span> \u8cc7\u6e90\u4e2d\u5fc3<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u5728 Facebook <\/span>\u6700\u4f73\u4f5c\u6cd5\u5efa\u8b70\u6240\u6709\u5546\u5bb6\u90fd\u61c9\u9a57\u8b49\u81ea\u5df1\u7db2\u57df\uff0c\u5982\u679c\u7db2\u57df\u4e2d\u542b\u6709\u4e0d\u540c\u5ee3\u544a\u5e33\u865f\u7684\u8907\u6578\u50cf\u7d20\uff0c\u66f4\u9700\u512a\u5148\u63a1\u53d6\u6b64\u884c\u52d5\u3002\u904e\u5f80\u5728\u5ee3\u544a\u7684\u6210\u6548\u8ffd\u8e64\u4e0a\u4e0d\u9650\u4e8b\u4ef6\u6578\uff08\u8cfc\u8cb7\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u700f\u89bd\u9801\u9762…<\/span>\u7b49\uff09\uff0c\u53ea\u8981\u6709\u89f8\u767c\u7686\u6703\u56de\u50b3\u4e8b\u4ef6\uff1b\u5728 Apple <\/span>\u5f37\u5236\u57f7\u884c ATT <\/span>\u653f\u7b56\u5f8c\uff0c\u53ea\u8981\u4f7f\u7528\u8005\u4e0d\u540c\u610f\u5206\u4eab\u8cc7\u6599\uff0c\u5c07\u50c5\u56de\u50b3\u4e00\u500b\u4e8b\u4ef6\u3002<\/strong>\u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u662f\u540c\u6642\u89f8\u767c\u4e86\u300c\u8cfc\u8cb7\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u700f\u89bd\u9801\u9762\u300d\u4e09\u500b\u4e8b\u4ef6\uff0c\u4ecd\u53ea\u6703\u56de\u50b3\u5176\u4e2d\u4e00\u500b\u4e8b\u4ef6\uff0c\u4e8b\u4ef6\u5c07\u4f9d\u7167\u300e\u4e8b\u4ef6\u512a\u5148\u9806\u5e8f\u300f\u4f86\u56de\u50b3\u3002\u5728\u5e6b\u7db2\u57df\u8a2d\u5b9a\u4e8b\u4ef6\u512a\u5148\u9806\u5e8f\u524d\uff0c\u6211\u5011\u9996\u5148\u5fc5\u9808\u5b8c\u6210\u9a57\u8b49\u7db2\u57df\u3002<\/p>\n

 <\/p>\n

\u7acb\u5373\u884c\u52d5 1\uff1a\u5b8c\u6210\u9a57\u8b49\u7db2\u57df<\/strong><\/span><\/h3>\n

\ud83d\udd39 \u5148\u6c7a\u689d\u4ef6\uff1a\u5fc5\u9808\u64c1\u6709 Facebook <\/span>\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u7684\u300c\u7ba1\u7406\u54e1\u300d\u8cc7\u683c\u3002<\/p>\n

\u6b65\u9a5f\u4e00\uff1a\u9032\u5165 Facebook <\/span>\u4f01\u696d\u7ba1\u7406\u5e73\u53f0 \u25b6<\/span> \u54c1\u724c\u5b89\u5168 \u25b6<\/span> \u7db2\u57df \u25b6<\/span> \u65b0\u589e\u7db2\u57df<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u6b65\u9a5f\u4e8c\uff1a\u9078\u64c7\u9a57\u8b49\u65b9\u5f0f<\/span><\/strong><\/p>\n

\u2460<\/span> DNS \u9a57\u8b49<\/span><\/span><\/strong><\/p>\n

\"\"<\/p>\n

Step 1. \u5c0e\u89bd\u81f3\u7db2\u57df\u4e3b\u6a5f\u7684<\/span> DNS \u7d00\u9304\u5340\u6bb5\u3002<\/span><\/p>\n

Step 2. \u8907\u88fd<\/span> TXT \u9805\u76ee\u5c07\u5176\u65b0\u589e\u81f3<\/span> DNS \u7d00\u9304\u3002<\/span><\/p>\n

\"\"<\/p>\n

Step 3. <\/span>\u5c07\u00a0@\u00a0<\/span>\u65b0\u589e\u81f3\u00a0Host\u00a0<\/span>\u6b04\u4f4d\uff08\u5982\u679c\u7db2\u57df\u4e3b\u6a5f\u6709\u8981\u6c42\u7684\u8a71\uff09\u3002<\/p>\n

Step 4. <\/span>\u7576\u8b8a\u66f4\u4e0a\u50b3\u5230\u7db2\u57df\u7684\u6240\u6709\u7db2\u9801\u4f3a\u670d\u5668\u5f8c\uff0c\u5728\u6240\u9078\u64c7\u7db2\u57df\u7684\u300cDNS <\/span>\u9a57\u8b49\u300d\u9801\u7c64\uff0c\u9ede\u64ca\u5e95\u90e8\u7684\u300c\u9a57\u8b49\u300d\u6309\u9215\u3002
\n<\/span>\u8acb\u6ce8\u610f\uff1a\u9019\u9805\u8b8a\u66f4\u901a\u5e38\u53ea\u9700\u6578\u5206\u9418\u5373\u53ef\u5b8c\u6210\uff0c\u4f46\u6709\u6642\u5019\u53ef\u80fd\u9700\u8981\u9577\u9054 72 <\/span>\u5c0f\u6642\u3002<\/p>\n

Step 5. <\/span>\u56e0\u70ba\u57fa\u65bc\u9a57\u8b49\u76ee\u7684\u9700\u8981\u5b9a\u671f\u6aa2\u67e5\uff0c\u8acb\u5c07\u8a72 TXT <\/span>\u9805\u76ee\u4fdd\u7559\u5728 DNS <\/span>\u7d00\u9304\u4e2d\u3002<\/p>\n

 <\/p>\n

\u2461<\/span> HTML \u6a94\u6848\u4e0a\u50b3<\/span><\/span><\/strong><\/p>\n

\"\"<\/p>\n

Step 1. \u4e0b\u8f09<\/span> HTML \u9a57\u8b49\u6a94\u6848\u3002<\/span><\/p>\n

Step 2. <\/span>\u5c07\u8a72\u6a94\u6848\u4e0a\u50b3\u81f3\u7db2\u7ad9\u6839\u76ee\u9304\u3002\u60a8\u53ef\u900f\u904e\u300cHTML <\/span>\u6a94\u6848\u4e0a\u50b3\u300d\u9801\u7c64\u4e2d\u6240\u63d0\u4f9b\u7684\u9023\u7d50\u67e5\u770b\u4e0a\u50b3\u72c0\u6cc1\u3002<\/p>\n

Step 3. <\/span>\u4e0a\u50b3\u5b8c\u6210\u5f8c\uff0c\u5728\u6240\u9078\u64c7\u7db2\u57df\u7684\u300cHTML <\/span>\u6a94\u6848\u9a57\u8b49\u300d\u9801\u7c64\uff0c\u9ede\u64ca\u5e95\u90e8\u7684\u300c\u9a57\u8b49\u300d\u6309\u9215\u3002<\/p>\n

Step 4. <\/span>\u56e0\u70ba\u57fa\u65bc\u9a57\u8b49\u76ee\u7684\u9700\u8981\u5b9a\u671f\u6aa2\u67e5\uff0c\u8acb\u5c07\u8a72 HTML <\/span>\u9a57\u8b49\u6a94\u6848\u4fdd\u7559\u5728\u7db2\u7ad9\u6839\u76ee\u9304\u4e2d\u3002<\/p>\n

 <\/p>\n

\u2462<\/span> Meta-tag Verification<\/span><\/strong><\/p>\n

\"\"<\/p>\n

Step 1. \u8907\u88fd<\/span> Meta-tag \u4ee3\u78bc\u3002<\/span><\/p>\n

Step 2. \u81f3\u4f60\u7db2\u57df\u9996\u9801<\/span> html \u539f\u59cb\u78bc<\/span> <head> \u5340\u6bb5\u4e2d\uff0c\u52a0\u5165\u8907\u88fd\u7684<\/span> Meta-tag \u4ee3\u78bc\u3002<\/span><\/p>\n

Step 3. <\/span>\u9020\u8a2a\u4f60\u7684\u7db2\u57df\u9996\u9801\u4e26\u65bc html <\/span>\u539f\u59cb\u78bc\u4e2d\u78ba\u8a8d\u4ee3\u78bc\u6dfb\u52a0\u6210\u529f\u3002<\/p>\n

Step 4. \u5728\u6240\u9078\u64c7\u7db2\u57df\u7684\u300c<\/span>Meta-tag Verification\u300d\u9801\u7c64\uff0c\u9ede\u64ca\u5e95\u90e8\u7684\u300c\u9a57\u8b49\u300d\u6309\u9215\u3002<\/span><\/p>\n

\ud83c\udf4e \u5ef6\u4f38\u95b1\u8b80\uff1a\u9a57\u8b49\u7db2\u57df\u5b98\u65b9\u6559\u5b78\u5f71\u7247<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\u7acb\u5373\u884c\u52d5 2<\/span>\uff1a\u70ba\u7db2\u57df\u8a2d\u5b9a\u50cf\u7d20\u4e8b\u4ef6\u4e26\u6c7a\u5b9a\u512a\u5148\u9806\u5e8f\uff08\u6700\u591a 8 <\/span>\u500b\uff09<\/span><\/strong><\/h3>\n

\ud83d\udd39 \u5148\u6c7a\u689d\u4ef6\uff1a\u5fc5\u9808\u64c1\u6709 Facebook <\/span>\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u7684\u300c\u7ba1\u7406\u54e1\u300d\u8cc7\u683c\u3002<\/p>\n

\u6b65\u9a5f\u4e00\uff1a\u9032\u5165\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177 \u25b6<\/span> \u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u2192<\/span>\u00a0<\/span>\u4e5f\u53ef\u4ee5\u900f\u904e\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u7684\u8cc7\u6e90\u4e2d\u5fc3\u5206\u9801\uff0c\u5de5\u4f5c\u9805\u76ee\u300c\u6aa2\u8996\u5c07\u4e0d\u518d\u6709\u53ef\u7528\u8f49\u63db\u4e8b\u4ef6\u7684\u50cf\u7d20\u300d\u9032\u5165\u3002<\/p>\n

 <\/p>\n

\u6b65\u9a5f\u4e8c\uff1a\u7db2\u7ad9\u4e8b\u4ef6\u8a2d\u5b9a \u25b6<\/span> \u9078\u64c7\u7db2\u57df \u25b6<\/span> \u7de8\u8f2f\u4e8b\u4ef6<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u2192<\/span>\u00a0<\/span>\u9700\u8981\u5177\u5099 Facebook <\/span>\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u7684\u300c\u7ba1\u7406\u54e1\u300d\u8cc7\u683c\u624d\u80fd\u5920\u7de8\u8f2f\u4e8b\u4ef6\u3002<\/p>\n

 <\/p>\n

\u6b65\u9a5f\u4e09\uff1a\u4e8b\u4ef6\u82e5\u4e0d\u5728\u9810\u8a2d\u7684\u8a2d\u5b9a\u4e2d\uff0c\u53ef\u9078\u64c7\u65b0\u589e<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u2192<\/span>\u00a0<\/span>\u7cfb\u7d71\u6703\u5148\u4f9d\u7167\u904e\u5f80\u5ee3\u544a\u4e8b\u4ef6\u5b89\u6392\u521d\u59cb\u8a2d\u5b9a\uff0c\u6211\u5011\u4ecd\u53ef\u4ee5\u4f9d\u7167\u60f3\u9054\u5230\u7684\u696d\u52d9\u6210\u679c\u65b0\u589e\u6216\u522a\u9664\u4e8b\u4ef6\u3002
\n<\/span>\u6bcf\u500b\u7db2\u57df\u90fd\u5c07\u4f9d\u64da\u904e\u53bb 28 <\/span>\u5929\u5167\u7684\u884c\u92b7\u6d3b\u52d5\u8cbb\u7528\uff0c\u5c07\u65e2\u6709\u7684\u8f49\u63db\u4e8b\u4ef6\u8a2d\u70ba\u524d 8 <\/span>\u540d\u7684\u8f49\u63db\u4e8b\u4ef6\u3002\u82e5\u4e8b\u4ef6\u4e0d\u5728\u524d 8 <\/span>\u540d\u8f49\u63db\u4e8b\u4ef6\u4e2d\uff0c\u5176\u5ee3\u544a\u7d44\u5408\u6700\u4f73\u5316\u5c07\u6703\u66ab\u505c\u3002<\/strong>
\n<\/span><\/p>\n

 <\/p>\n

\u6b65\u9a5f\u56db\uff1a\u4f9d\u7167\u4e8b\u4ef6\u7684\u91cd\u8981\u7a0b\u5ea6\u6392\u5e8f\u512a\u5148\u9806\u5e8f<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u2192<\/span> \u4ee5\u62d6\u66f3\u7684\u65b9\u5f0f\u8abf\u6574\u6392\u5e8f\u3002<\/p>\n

 <\/p>\n

\u6b65\u9a5f\u4e94\uff1a\u6aa2\u8996\u6392\u5e8f\u662f\u5426\u6b63\u78ba\uff0c\u63d0\u4ea4\u5f8c\u9001\u51fa<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u2192<\/span> \u8b8a\u66f4\u8a2d\u5b9a\u5f8c\uff0c\u7531\u65bc\u53d7\u5230\u8cc7\u6599\u5ef6\u9072\u7684\u95dc\u4fc2\uff0c\u6700\u591a\u5fc5\u9808\u7b49\u5230 3 <\/span>\u5929\u5f8c\u624d\u53ef\u91dd\u5c0d\u8a72\u4e8b\u4ef6\u9032\u884c\u6700\u4f73\u5316\u3002<\/p>\n

 <\/p>\n

\u7acb\u5373\u884c\u52d5 3<\/span>\uff1a\u9810\u671f\u6b78\u56e0\u671f\u9593\u6709\u6240\u8b8a\u66f4\uff0c\u4e26\u5728\u5fc5\u8981\u6642\u66f4\u65b0\u81ea\u52d5\u5316\u898f\u5247<\/span><\/strong>
\n<\/span><\/h3>\n

\u5982\u679c\u4f60\u4e4b\u524d\u662f\u4f7f\u7528 28 <\/span>\u5929\u6b78\u56e0\u6216\u4f7f\u7528\u81ea\u52d5\u5316\u898f\u5247\u7684\u5ee3\u544a\u4e3b\uff0c\u61c9\u8a72\u958b\u59cb\u63a1\u53d6\u4ee5\u4e0b\u884c\u52d5\uff1a<\/p>\n

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