{"id":7922,"date":"2021-03-05T11:00:14","date_gmt":"2021-03-05T03:00:14","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7922"},"modified":"2021-05-05T14:16:49","modified_gmt":"2021-05-05T06:16:49","slug":"news-2021-2-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-2-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e8c\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udd25"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Google Ads \u4e8c\u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u88dc\u5145 Google \u5ee3\u544a\u7522\u54c1\u8cc7\u8a0a\ud83d\udca1<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u4e3b\u8981\u5206\u70ba\u4e09\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u5f71\u97f3\u5ee3\u544a\u3001\u641c\u5c0b\u5ee3\u544a\u8207\u667a\u6167\u51fa\u50f9\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u5348\u9593\u7684\u6642\u5149\uff0c\u5feb\u901f\u88dc\u5145 Google Ads \u4e8c\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83c\udf1e<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0d \u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u9ede\u64ca\u5ee3\u544a\u6a19\u984c\u986f\u793a\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae<\/strong><\/span><\/p>\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u3010\u6536\u96c6\u5f85\u958b\u767c\u5ba2\u6236\u8cc7\u8a0a\u3011\uff0c\u8acb\u52d9\u5fc5\u5617\u8a66 Google \u7684\u63a8\u85a6\u529f\u80fd\uff1a\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\ud83c\udf1f<br \/>\n\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u9f13\u52f5\u5728\u300e\u8003\u616e\u8cfc\u7269\u968e\u6bb5\u300f\u7684\u5ba2\u6236\u586b\u5beb\u8868\u55ae\uff0c\u4e26\u5c07\u4ed6\u5011\u5e36\u5f80\u4f60\u6240\u5e0c\u671b\u986f\u793a\u7684\u92b7\u552e\u7db2\u9801\u6216\u662f\u8fd4\u56de\u641c\u5c0b\u7d50\u679c\u9801\u9762\uff0c\u63d0\u5347\u8207\u6f5b\u5728\u5ba2\u6236\u4ea4\u6d41\u7684\u6a5f\u6703\uff01<\/p>\n<figure id=\"attachment_7929\" aria-describedby=\"caption-attachment-7929\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7929\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.001-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7929\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5982\u679c\u60f3\u4f7f\u7528\u4ee5\u4e0b\u529f\u80fd\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 \u8a2d\u5b9a\u6559\u5b78<\/strong><\/span><\/p>\n<p>\u2460 \u767b\u5165 Google Ads \u65b0\u589e\u5ee3\u544a\u6d3b\u52d5<br \/>\n\u2461 \u76ee\u6a19\u9078\u64c7\u3010\u5f85\u958b\u767c\u5ba2\u6236\u3011\u2192 \u985e\u578b\u9078\u64c7\u3010\u641c\u5c0b\u3011\u2192 \u9ede\u9078\u3010\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u3011<br \/>\n\u2462 \u8f38\u5165\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a<br \/>\n\u2463 \u5728\u3010\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u3011\u4e2d\u9078\u64c7\u3010\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u984d\u5916\u8cc7\u8a0a\u3011\u5efa\u7acb\u8cc7\u8a0a<br \/>\n\u2464 \u9078\u53d6\u3010\u7576\u4f7f\u7528\u8005\u8207\u6211\u7684\u5ee3\u544a\u4e92\u52d5\u6642\uff0c\u4e00\u5f8b\u986f\u793a\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u3011\u2192 \u9ede\u9078\u5132\u5b58\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\u26a0\ufe0f\u00a0 \u6ce8\u610f\uff1a\u6b64\u529f\u80fd\u50c5\u9650\u3010\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u3011\u548c\u3010\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u3011\u4f7f\u7528<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10091318\">\u4f7f\u7528\u641c\u5c0b\u5ee3\u544a\u958b\u555f\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10091318\">\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae<\/a> \u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-lead-form-extensions-set\/\">\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\uff1a\u6559\u5b78<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfa6\u00a0 \u5f71\u7247\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u81ea\u52d5\u5347\u7d1a\u529f\u80fd\uff1a\u5f71\u7247\u5ee3\u544a\u7d71\u4e00\u8f49\u63db\u6b78\u56e0\u6a19\u6e96<\/strong><\/span><\/p>\n<p>\u5982\u679c\u60f3\u5206\u6790\u4e0d\u540c\u7684\u5f71\u7247\u5ee3\u544a\u5728 YouTube \u548c Google \u5f71\u7247\u5408\u4f5c\u5925\u4f34\u7ba1\u9053\u4e2d\u7684\u8f49\u63db\u6210\u6548\uff0c\u5177\u7d71\u4e00\u6027\u7684\u6b78\u56e0\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u7372\u5f97\u66f4\u7cbe\u6e96\u7684\u6578\u64da\u3002Google \u81ea 2021 \u5e74\u4e8c\u6708\u8d77\u70ba\u6240\u6709\u5ee3\u544a\u7528\u6236\u81ea\u52d5\u5347\u7d1a\u8f49\u63db\u529f\u80fd\uff0c\u91dd\u5c0d\u6240\u6709\u3010\u53ef\u7565\u904e\u4e32\u6d41\u5167\u5ee3\u544a\u3011\u548c\u3010\u52d5\u614b\u994b\u7d66\u3011\u5f71\u7247\u683c\u5f0f\uff0c\u63a1\u7528\u7d71\u4e00\u7684\u8f49\u63db\u6b78\u56e0\u6a19\u6e96\u3002\u9019\u9805\u6a19\u6e96\u8207\u3010\u4ee5\u52d5\u4f5c\u70ba\u4e3b\u7684\u5f71\u7247\u683c\u5f0f\u3011\u6240\u63a1\u7528\u7684\u8f49\u63db\u6b78\u56e0\u4e00\u81f4\uff0c\u5c07\u3010\u9ede\u64ca\u3011\u8207\u3010\u4e92\u52d5\u6536\u8996\uff0810 \u79d2\uff09\u3011\u7576\u505a\u9810\u8a2d\u6b78\u56e0\u4e8b\u4ef6\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #eb7a77;\">\u26a0\ufe0f\u00a0 \u6ce8\u610f\u4e8b\u9805\uff1a\u4e26\u975e\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u90fd\u6703\u6700\u4f73\u5316\u8f49\u63db\uff0c\u6bd4\u5982\u89f8\u53ca\u7387\u548c\u8003\u616e\u5ea6\uff0c\u96d6\u7136\u6703\u986f\u793a\u8f49\u63db\u6210\u6548\uff0c\u4f46\u6703\u5206\u5225\u91dd\u5c0d\u4e0d\u91cd\u8907\u89f8\u53ca\u7387\u548c TrueView \u9032\u884c\u6700\u4f73\u5316\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u5f71\u97f3\u5ee3\u544a\u5c07\u65bc 2021.4.30 \u5f37\u5236\u555f\u7528\u4e26\u884c\u8ffd\u8e64<\/strong><\/span><\/p>\n<p>\u904e\u53bb\u6211\u5011\u6301\u7e8c\u63d0\u9192 Google \u5ee3\u544a\u7528\u6236\u555f\u7528\u3010\u4e26\u884c\u8ffd\u8e64\u3011\uff0c\u9019\u9805\u529f\u80fd\u53ef\u66f4\u5feb\u901f\u5e36\u9818\u4f7f\u7528\u8005\u524d\u5f80\u5230\u9054\u9801\u9762\uff0c\u63d0\u5347\u7db2\u7ad9\u6548\u80fd\u3002\u8fd1\u671f\u5b98\u65b9\u5ba3\u5e03\uff0c\u5c07\u65bc 2021.4.30 \u91dd\u5c0d\u3010\u5f71\u7247\u5ee3\u544a\u3011\u5f37\u5236\u555f\u7528\u4e26\u884c\u8ffd\u8e64\uff0c\u5982\u679c\u4f60\u9084\u6c92\u555f\u7528\u9019\u9805\u529f\u80fd\uff0c\u53ef\u53c3\u8003\u5ef6\u4f38\u8cc7\u8a0a\u57f7\u884c\u3002<\/p>\n<p>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10048752\">\u4e92\u52d5\u6536\u8996\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/better-conversion-measurement-video-ads-youtube-and-our-network\/\">Ads&amp;Commerce Blog<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7650215\">\u4e26\u884c\u8ffd\u8e64<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-parallel-tracking-tips\/\">\u4e26\u884c\u8ffd\u8e64\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/guides\/click-tracking\">\u5408\u4f5c\u5925\u4f34\u6307\u5357<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u667a\u6167\u51fa\u50f9\u63a8\u51fa\u8de8\u5e33\u6236\u51fa\u50f9\u529f\u80fd<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u66f4\u65b9\u4fbf\u7684\u638c\u63e1\u6210\u6548\uff0cGoogle Ads \u65bc\u53bb\u5e74\u4e03\u6708\u63a8\u51fa\u4e86\u3010\u7d44\u5408\u51fa\u50f9\u3011\u3001\u3010\u6210\u6548\u898f\u5283\u5de5\u5177\u3011\u3001\u3010\u6700\u4f73\u5316\u5206\u6578\u3011&#8230;\u7b49\u597d\u7528\u7684\u7ba1\u7406\u5de5\u5177\u3002\u800c\u81ea 2021.2.3 \u8d77\uff0c\u5b98\u65b9\u91dd\u5c0d\u3010\u641c\u5c0b\u3011\u8207\u3010\u8cfc\u7269\u3011\u5ee3\u544a\u8fd1\u4e00\u6b65\u63a8\u51fa\u3010\u8de8\u5e33\u6236\u51fa\u50f9\u3011\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u9019\u9805\u901a\u80fd\u6574\u5408\u591a\u9805\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u66f4\u8f15\u9b06\u7684\u65b9\u5f0f\u9054\u6210\u696d\u52d9\u76ee\u6a19\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udca1 \u8a2d\u5b9a\u6559\u5b78<\/strong><\/span><\/p>\n<p>\u2460 \u767b\u5165\u00a0Google Ads \u7ba1\u7406\u54e1\u5e33\u6236<br \/>\n\u2461 \u9078\u64c7\u53f3\u4e0a\u89d2\u3010\u5de5\u5177\u3011\u2192\u3010\u5171\u7528\u8cc7\u6599\u5eab\u3011\u2192\u3010\u51fa\u50f9\u7b56\u7565\u3011<br \/>\n\u2462 \u9ede\u9078\u52a0\u865f \u2192 \u9078\u64c7\u8981\u5efa\u7acb\u7684\u51fa\u50f9\u7b56\u7565\u985e\u578b\uff0c\u4f9d\u5e8f\u8f38\u5165\u8a2d\u5b9a<br \/>\n\u2463 \u9078\u64c7\u5ee3\u544a\u6d3b\u52d5 \u2192 \u6309\u4e0b\u3010\u5132\u5b58\u3011\u5373\u5b8c\u6210 \ud83c\udf1f<\/p>\n<p>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=zh-Hant\">\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6263072?hl=zh-Hant\">\u7d44\u5408\u51fa\u50f9<\/a>\u3001<a href=\"http:\/\/support.google.com\/google-ads\/answer\/10217043\">\u8de8\u5e33\u6236\u51fa\u50f9\u7b56\u7565<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-planner-intro\/\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/optimization-score-recommendations\/\">\u6700\u4f73\u5316\u5206\u6578<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f\u00a0 \u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u7570\u52d5\u5167\u5bb9<\/strong><\/span><\/h3>\n<p>Google \u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\u9010\u6b65\u505c\u6b62\u652f\u63f4\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\uff0c\u7570\u52d5\u6642\u7a0b\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>2 \u6708\u4e2d\u8d77\uff1a\u3010\u8a5e\u7d44\u6bd4\u5c0d\u3011\u548c\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u3011\u5c07\u8f49\u63db\u70ba\u65b0\u7684\u6bd4\u5c0d\u884c\u70ba<\/strong><\/span><\/p>\n<figure id=\"attachment_7930\" aria-describedby=\"caption-attachment-7930\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7930\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-7930\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u9019\u9805\u884c\u70ba\u5c07\u540c\u6642\u5957\u7528\u81f3\u9019\u5169\u500b\u6bd4\u5c0d\u985e\u578b\uff0c\u60a8\u4e0d\u9700\u8981\u7acb\u5373\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\uff0c\u7cfb\u7d71\u6703\u4fdd\u7559\u6210\u6548\u8cc7\u6599\uff0c\u4e5f\u4e0d\u9700\u8981\u9077\u79fb\u95dc\u9375\u5b57 \u2192 \u8907\u7fd2\u6642\u9593\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/keyword-match-type-strategy\/\">\u6bd4\u5c0d\u985e\u578b<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/set-broad-match-modifiers\/\">\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u6559\u5b78<\/a>\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">7 \u6708\u8d77\uff1a\u505c\u6b62\u5efa\u7acb\u65b0\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57<\/span><\/strong><\/p>\n<p>\u5728\u65b0\u884c\u70ba\u670d\u52d9\u63a8\u51fa\u5f8c\uff0c\u4f7f\u7528\u8005\u5c07\u7121\u6cd5\u5efa\u7acb\u65b0\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\uff0c\u4f46\u73fe\u6709\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u4fee\u98fe\u7b26\u95dc\u9375\u5b57\u4ecd\u6703\u4ee5\u65b0\u884c\u70ba\u7e7c\u7e8c\u904b\u4f5c\u3002<\/p>\n<figure id=\"attachment_7931\" aria-describedby=\"caption-attachment-7931\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7931\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.003.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-2-google-ads.003.png 1080w, 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href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6625\u6696\u82b1\u958b\uff5e\u4f86\u9ede Google Ads \u65b0\u80fd\u91cf \ud83c\udf38<\/p>\n","protected":false},"author":1,"featured_media":7926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,62,181,376,294,184],"class_list":["post-7922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-62","tag-181","tag-376","tag-294","tag-184"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102021 Google 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