{"id":7937,"date":"2021-03-09T11:00:26","date_gmt":"2021-03-09T03:00:26","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=7937"},"modified":"2021-03-09T10:51:55","modified_gmt":"2021-03-09T02:51:55","slug":"google-app-campaigns-bidding-2021","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-app-campaigns-bidding-2021\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1a\u51fa\u50f9\u7b56\u7565\u9078\u64c7\u6307\u5357 \ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb"},"content":{"rendered":"

 <\/p>\n

\n

\u672c\u6587\u70ba\u3010Google \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u6559\u5b78\u7cfb\u5217\u5167\u5bb9\uff0c\u5c07\u8aaa\u660e\u8a72\u5982\u4f55\u8a55\u4f30\u4f7f\u7528\u60c5\u5883\uff0c\u9078\u64c7\u66f4\u5408\u9069\u7684\u51fa\u50f9\u7b56\u7565\u3002\u73fe\u5728\u5c31\u8b93\u6211\u5011\u7528\u73cd\u8cb4\u7684\u5348\u9910\u6642\u5149\uff0c\u4f86\u88dc\u5145 Google \u5ee3\u544a\u80fd\u91cf\u5427\u26a1\ufe0f<\/p>\n<\/blockquote>\n

 <\/p>\n

\u4ee5\u4e0b\u6211\u5011\u6703\u900f\u904e\u3010\u722d\u53d6\u5b89\u88dd\u6b21\u6578\u3001\u5b8c\u6210\u6307\u5b9a\u52d5\u4f5c\u3001\u9054\u5230\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u4e09\u90e8\u5206\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u4f86\u8aaa\u660e\u61c9\u7528\u5ee3\u544a\u7a0b\u5f0f\u51fa\u50f9\u7b56\u7565\u3002<\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u76ee\u6a19\uff1a\u722d\u53d6\u66f4\u591a\u5b89\u88dd\u6b21\u6578<\/strong><\/span><\/h3>\n

\u2460 \u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9<\/strong><\/span><\/p>\n

\u5982\u679c\u4f60\u5c07\u63a8\u51fa\u65b0\u7684\u61c9\u7528\u7a0b\u5f0f\uff0c\u76ee\u6a19\u662f\u5438\u5f15\u66f4\u591a\u65b0\u5ba2\u6236\u4e0b\u8f09\u61c9\u7528\u7a0b\u5f0f\uff0c\u53ef\u9078\u64c7\u3010\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u3011\u3002\u5728\u8a2d\u5b9a\u51fa\u50f9\u5f8c\uff0cGoogle Ads \u6703\u77e5\u9053\u7576\u65b0\u5ba2\u6236\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u6642\uff0c\u4f60\u9858\u610f\u652f\u4ed8\u7684\u5e73\u5747\u91d1\u984d\u662f\u591a\u5c11\uff0c\u4e26\u6839\u64da\u4f60\u6240\u8a2d\u5b9a\u7684\u91d1\u984d\uff0c\u5728\u9810\u7b97\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u5b89\u88dd\u3002<\/p>\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb \u6bcf\u65e5\u9810\u7b97 \u00f7 \u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9 = \u6bcf\u65e5\u722d\u53d6\u7684\u5b89\u88dd\u6b21\u6578<\/strong><\/p><\/blockquote>\n

\u8209\u4f8b\uff1a\u5982\u679c\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u70ba NT$3,000 \u5143\uff0c\u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u8a2d\u5b9a NT$60 \u5143\uff0c\u5ee3\u544a\u76ee\u6a19\u70ba\u6bcf\u65e5\u722d\u53d6\u7d04 50 \u6b21\u5b89\u88dd\u3002<\/p>\n

\u2461 \u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/span><\/strong><\/p>\n

\u5982\u679c\u672a\u52fe\u9078\u3010\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u3011\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u70ba\u4f60\u9078\u64c7\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\uff0c\u5354\u52a9\u4f60\u8a2d\u5b9a\u5408\u9069\u7684\u51fa\u50f9\uff0c\u6839\u64da\u4f60\u7684\u9810\u7b97\u91d1\u984d\u722d\u53d6\u5230\u6700\u591a\u7684\u5b89\u88dd\u91cf\u3002<\/p>\n

\u26a0\ufe0f\u00a0 <\/strong>\u00a0\u6ce8\u610f\u4e8b\u9805\uff1a\u5982\u679c\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u8a2d\u5b9a\u7684\u91d1\u984d\u904e\u4f4e\uff0c\u53ef\u80fd\u7121\u6cd5\u7372\u5f97\u8f49\u63db \u2192 \u8aaa\u660e\u6587\u7ae0<\/a>\u3002<\/strong><\/p>\n

 <\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u76ee\u6a19\uff1a\u5438\u5f15\u4f7f\u7528\u8005\u5b8c\u6210\u6307\u5b9a\u52d5\u4f5c<\/span><\/strong><\/h3>\n

\u2462 \u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9<\/strong><\/span><\/p>\n

\u5982\u679c\u4f60\u5e0c\u671b\u4f7f\u7528\u8005\u5728\u61c9\u7528\u7a0b\u5f0f\u5167\u5b8c\u6210\u6307\u5b9a\u52d5\u4f5c\uff0c\u53ef\u9078\u64c7\u3010\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u3011\u3002\u5728\u8a2d\u5b9a\u51fa\u50f9\u5f8c\uff0cGoogle Ads \u6703\u77e5\u9053\u7576\u6709\u4f7f\u7528\u8005\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u4e26\u57f7\u884c\u6307\u5b9a\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u6642\uff0c\u4f60\u9858\u610f\u652f\u4ed8\u7684\u5e73\u5747\u91d1\u984d\u662f\u591a\u5c11\uff0c\u4e26\u6839\u64da\u4f60\u6240\u8a2d\u5b9a\u7684\u91d1\u984d\uff0c\u5728\u9810\u7b97\u76e1\u5167\u722d\u53d6\u5b89\u88dd\u3002<\/p>\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb\u00a0 \u6bcf\u65e5\u9810\u7b97 \u00f7 \u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9 = \u6bcf\u65e5\u722d\u53d6\u7684\u52d5\u4f5c\u6b21\u6578<\/strong><\/p><\/blockquote>\n

\u8209\u4f8b\uff1a\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u70ba NT$9,000 \u5143\uff0c\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u8a2d\u5b9a NT$300 \u5143\uff0c\u5ee3\u544a\u76ee\u6a19\u70ba\u6bcf\u5929\u722d\u53d6\u7d04 30 \u6b21\u52d5\u4f5c\u3002<\/p>\n

 <\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u76ee\u6a19\uff1a\u9054\u6210\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/strong><\/span><\/h3>\n

\u2463 \u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/strong><\/span><\/p>\n

\u5982\u679c\u4f60\u5e0c\u671b\u900f\u904e\u61c9\u7528\u7a0b\u5f0f\u9054\u6210\u7279\u5b9a\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u53ef\u9078\u64c7\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u3002\u5728\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5f8c\uff0cGoogle Ads \u5728\u7406\u89e3\u4f60\u5e0c\u671b\u7372\u5f97\u7684\u5e73\u5747\u50f9\u503c\u5f8c\uff0c\u6703\u6839\u64da\u4f60\u6240\u8a2d\u5b9a\u7684\u91d1\u984d\uff0c\u5728\u9810\u7b97\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u50f9\u503c\u3002<\/p>\n

\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb \u6bcf\u65e5\u9810\u7b97 x \u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 = \u6bcf\u65e5\u5ee3\u544a\u7372\u5f97\u50f9\u503c<\/strong><\/p>\n<\/blockquote>\n

\u8209\u4f8b\uff1a\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u70ba NT$9,000 \u5143\uff0c\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u8a2d\u5b9a 20%\uff0c\u5ee3\u544a\u6703\u5728\u8207\u61c9\u7528\u7a0b\u5f0f\u5167\u4e8b\u4ef6\u76f8\u95dc\u806f\u7684\u671f\u9593\u5167\u7372\u5f97\u5927\u7d04 NT$1,800 \u5143\u7684\u50f9\u503c\u3002<\/p>\n

\u26a0\ufe0f \u00a0\u6ce8\u610f\u4e8b\u9805\uff1a\u8f03\u9ad8\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u6703\u964d\u4f4e\u6f5b\u5728\u5b89\u88dd\u7387\uff0c\u800c\u8f03\u4f4e\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u53ef\u64f4\u5927\u5ee3\u544a\u6d3b\u52d5\u7684\u6f5b\u5728\u63a5\u89f8\u7bc4\u570d\u3002\u5efa\u8b70\u4f9d\u500b\u5225\u7684\u5ee3\u544a\u60c5\u6cc1\uff0c\u9078\u64c7\u5408\u9069\u7684\u76ee\u6a19\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n

\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u00a0\u88dc\u5145\u8aaa\u660e\uff1a\u67e5\u770b\u9810\u7b97\u52a0\u6b0a\u5e73\u5747\u503c<\/strong><\/span><\/p>\n

\u9078\u64c7\u51fa\u50f9\u7b56\u7565\u6642\uff0c\u5efa\u8b70\u5148\u4f7f\u7528\u73fe\u6709\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u51fa\u50f9\u7684\u9810\u7b97\u52a0\u6b0a\u5e73\u5747\u503c\u3002\u4ee5\u4e0b\u70ba\u67e5\u770b\u52a0\u6b0a\u5e73\u5747\u503c\u4f5c\u6cd5\uff1a<\/p>\n

\u2460 \u9032\u5165\u00a0Google Ads\u00a0\u5f8c\u53f0\uff0c\u9078\u64c7\u3010\u5831\u8868\u3011\u2192 \u9ede\u9078\u2795\u6309\u9215 \u2192 \u3010\u8868\u683c\u3011
\n\u2461 \u5728\u641c\u5c0b\u6b04\u4f4d\u8f38\u5165\u3010\u8f49\u63db\u3011\u2192 \u5c07\u3010\u8cbb\u7528\/\u6240\u6709\u8f49\u63db\u3011\u62d6\u66f3\u5230\u9801\u9762\u4e2d\u592e
\n\u2462 \u9ede\u9078\u7be9\u9078\u5668 \u2192 \u5728\u641c\u5c0b\u6b04\u4f4d\u4e2d\u8f38\u5165\u3010\u8f49\u63db\u3011\u2192\u3010\u8f49\u63db\u52d5\u4f5c\u540d\u7a31\u3011\u2192\u3010\u5957\u7528\u3011
\n\u2463 \u627e\u51fa\u8207\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u7b56\u7565\u76f8\u95dc\u7684\u52d5\u4f5c\uff0c\u67e5\u770b\u8a72\u52d5\u4f5c\u7684\u3010\u8cbb\u7528\/\u6240\u6709\u8f49\u63db\u3011\u6b04\uff0c\u5373\u53ef\u770b\u5230\u5e73\u5747\u503c\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\uff1a\u4f7f\u7528\u60c5\u5883<\/strong><\/span><\/h3>\n

\u5728\u8a8d\u8b58\u4e86\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\u5f8c\uff0c\u5c0d\u65bc\u8a72\u5982\u4f55\u9078\u64c7\u4ecd\u611f\u5230\u6709\u4e9b\u832b\u7136…\u90a3\u9ebc\u4f60\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u6240\u5217\u8209\u7684\u4ee5\u4e0b\u60c5\u5883\u76ee\u6a19\u9032\u884c\u9078\u64c7\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u2460 \u9810\u5099\u63a8\u51fa\u65b0\u904a\u6232\uff0c\u5e0c\u671b\u80fd\u8fc5\u901f\u885d\u9ad8\u5b89\u88dd\u91cf
\n<\/strong><\/span>\u89e3\u6c7a\u65b9\u6cd5\uff1a\u9078\u64c7\u4ee5\u5b89\u88dd\u91cf\u548c\u6d41\u91cf\u70ba\u76ee\u6a19\u70ba\u51fa\u50f9\u76ee\u6a19\uff0c\u900f\u904e\u81ea\u52d5\u5316\u529f\u80fd\u627e\u51fa\u53ef\u80fd\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u8005\u4f86\u885d\u9ad8\u5b89\u88dd\u91cf\u3002<\/p>\n

\u2461\u5e0c\u671b\u4f7f\u7528\u8005\u80fd\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u4e26\u9032\u884c\u8a3b\u518a<\/strong><\/span>
\n\u89e3\u6c7a\u65b9\u6cd5\uff1a\u9032\u968e\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\uff0c\u904b\u7528\u3010\u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u3011\u9054\u6210\u76ee\u6a19\u3002<\/p>\n

\u2462 \u5e0c\u671b\u900f\u904e\u61c9\u7528\u7a0b\u5f0f\u5e36\u4f86\u8a02\u55ae<\/strong><\/span>
\n\u89e3\u6c7a\u65b9\u6cd5\uff1a\u9078\u64c7\u722d\u53d6\u52d5\u4f5c\u70ba\u76ee\u6a19\uff0c\u900f\u904e\u3010\u76ee\u6a19\u55ae\u6b21\u5b89\u88dd\u51fa\u50f9\u3011\u8a2d\u5b9a\u8cbb\u7528\u3002<\/p>\n

\u2463 \u6709\u7cbe\u78ba\u7684\u4f7f\u7528\u8005\u50f9\u503c\u76ee\u6a19\uff0c\u5e0c\u671b\u9054\u5230\u7279\u5b9a\u6536\u76ca<\/span><\/strong>
\n\u89e3\u6c7a\u65b9\u6cd5\uff1a\u4ee5\u722d\u53d6\u50f9\u503c\u70ba\u76ee\u6a19\uff0c\u4e26\u6839\u64da\u6240\u9078\u7684\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u8a2d\u5b9a\u51fa\u50f9\u3002<\/p>\n

\ud83d\udcf1 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5ef6\u4f38\u95b1\u8b80\uff1a\u5ee3\u544a\u4ecb\u7d39<\/a>\u3001\u8a2d\u5b9a\u6559\u5b78<\/a>\u3001\u51fa\u50f9\u7b56\u7565<\/a><\/strong><\/p>\n

 <\/p>\n

\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\uff1a\u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n

\u5c0d\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u51fa\u50f9\u7b56\u7565\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\u5f8c\uff0c\u9032\u5165\u5be6\u969b\u64cd\u4f5c\u5f8c\u53ef\u80fd\u6703\u9047\u5230\u4e00\u4e9b\u74f6\u9838\u3002\u4ee5\u4e0b\u6211\u5011\u4e5f\u5217\u8209\u4e86\u5169\u9805\u5e38\u898b\u554f\u984c\u8207\u89e3\u6c7a\u65b9\u6cd5\uff1a<\/p>\n

\u554f\u984c\u4e00\u3001\u5ee3\u544a\u6d3b\u52d5\u898f\u6a21\u6216\u9810\u7b97\u554f\u984c<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u5e38\u898b\u539f\u56e0\uff1a\u51fa\u50f9\u592a\u4f4e\u3001\u6307\u5b9a\u7bc4\u570d\u592a\u5c0f\u3001\u5ee3\u544a\u88ab\u62d2\u767b\u3001\u8f49\u63db\u8ffd\u8e64\u7570\u5e38
\n\u89e3\u6c7a\u65b9\u6cd5\uff1a\u53ef\u900f\u904e\u3010\u63d0\u9ad8\u51fa\u50f9\u3001\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\u3011\u78ba\u4fdd\u5ee3\u544a\u6c92\u6709\u906d\u5230\u62d2\u767b\uff0c\u4e26\u6aa2\u67e5\u3010\u8f49\u63db\u8ffd\u8e64\u3011\u89e3\u6c7a\u554f\u984c\u3002<\/p>\n

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\"\"
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