{"id":800,"date":"2018-05-25T10:00:58","date_gmt":"2018-05-25T02:00:58","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=800"},"modified":"2020-05-14T10:16:36","modified_gmt":"2020-05-14T02:16:36","slug":"consumer-barometer","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/consumer-barometer\/","title":{"rendered":"\u3016Google\u5de5\u5177\u3017Consumer Barometer \u5168\u7403\u6d88\u8cbb\u8005\u884c\u70ba\u4e00\u628a\u6293\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">\u5728\u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f\u4e2d\uff0c\u7528\u6236\u6240\u4f7f\u7528\u7684\u884c\u52d5\u88dd\u7f6e\u3001\u4f7f\u7528\u65b9\u6cd5\u3001\u89c0\u770b\u5ee3\u544a\u5f71\u7247\u7684\u6642\u9593\/\u5730\u9ede\/\u539f\u56e0&#8230;\u7b49\uff0c\u662f\u898f\u5283\u884c\u92b7\u7b56\u7565\u6642\u91cd\u8981\u7684\u5143\u7d20\u3002\u7136\u800c\uff0c\u6578\u64da\u7684\u8490\u96c6\u5f80\u5f80\u8017\u6642\u8cbb\u529b\u4e14\u9700\u8981\u6295\u5165\u9f90\u5927\u7684\u9810\u7b97\u3002\u56e0\u6b64\u9019\u7bc7\u6587\u7ae0\u662f\u8981\u548c\u8b80\u8005\u4ecb\u7d39\u4e00\u9805\u597d\u7528\u7684\u5de5\u5177\u2014\u2014Google Consumer Barometer\uff0c\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f60\u638c\u63e1\u6578\u4f4d\u4e16\u754c\u4e2d\uff0c\u77ac\u606f\u842c\u8b8a\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span class=\"s1\"><span style=\"color: #eb7a77;\"><strong>Google Consumer Barometer\uff0c\u6c7a\u7b56\u5fc5\u5099\u7684\u597d\u5e6b\u624b<\/strong><\/span><\/span><\/h3>\n<h6 class=\"p5\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fkPfbDdlHOY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/h6>\n<p class=\"p5\"><span class=\"s1\">Google Consumer Barometer \u5f9e 2014 \u5e74\u958b\u59cb\u8207\u5408\u4f5c\u5925\u4f34\u9032\u884c\u6d88\u8cbb\u8005\u884c\u70ba\u8abf\u67e5\uff0c\u4e26\u5c07\u9019\u4e9b\u6578\u64da\u5229\u7528\u8996\u89ba\u5316\u5716\u8868\u5448\u73fe\uff0c\u8b93\u5ee3\u5927\u7684\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u76f4\u63a5\u5730\u900f\u904e Graph Builder \u5c0b\u627e\u6240\u9700\u7684\u8cc7\u8a0a\u3002\u76ee\u524d\u9019\u4e9b\u7d71\u8a08\u8cc7\u6599\u5df2\u66f4\u65b0\u81f3 2015 \u5e74\uff0c\u7bc4\u570d\u8d85\u904e 45 \u500b\u570b\u5bb6\/\u5730\u5340\uff0c\u4e26\u63d0\u4f9b 10 \u7a2e\u7522\u54c1\u3002<\/span><\/p>\n<figure id=\"attachment_1407\" aria-describedby=\"caption-attachment-1407\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1407 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-1-0706.png\" alt=\"\" width=\"720\" height=\"458\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-1-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-1-0706-300x191.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-1-0706-393x250.png 393w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1407\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p><span class=\"s1\">Consumer Barometer \u63d0\u4f9b\u591a\u9805\u71b1\u9580\u5206\u6790\u5831\u544a\uff0c\u5305\u542b\uff1a\u7528\u6236\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u7684\u6bd4\u4f8b\u3001\u7dda\u4e0a\u5230\u7dda\u4e0b\uff08O2O\uff09\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u8cc7\u8a0a\u5a92\u4ecb\u4f86\u6e90&#8230;\u7b49\u8cc7\u8a0a\uff0c\u90fd\u80fd\u5728\u9801\u9762\u4e0a\u67e5\u8a62\u5230\u76f8\u95dc\u5831\u544a\uff0c\u4e26\u9032\u884c\u55ae\u4e00\u6216\u591a\u570b\u6bd4\u8f03\u3002<br \/>\n<\/span><span class=\"s1\">\u27aa \u5982\u679c\u60f3\u77e5\u9053\u66f4\u8a73\u76e1\u7684\u554f\u5377\u8cc7\u6599\u8207\u641c\u96c6\u65b9\u6cd5\uff0c\u53ef\u81f3 Consumer Barometer <a href=\"https:\/\/www.consumerbarometer.com\/en\/about\/\"><span class=\"s4\">\u4ecb\u7d39\u9801<\/span><\/a>\u4e86\u89e3<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p7\"><span class=\"s5\" style=\"color: #eb7a77;\"><b>Google\u00a0<span class=\"s1\">Consumer Barometer\u00a0<\/span>\u5e74\u5ea6\u6d88\u8cbb\u8005\u6d1e\u5bdf\u5831\u544a<\/b><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AV44w4E-huA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">\u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u9032\u5165\u5be6\u969b\u64cd\u4f5c\u7684\u8aaa\u660e\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span class=\"s1\" style=\"color: #eb7a77;\"><strong>Consumer Barometer Graph\u00a0Builder\uff0c\u4e00\u7db2\u6253\u76e1\u7dda\u4e0a\u7dda\u4e0b\u6d88\u8cbb\u8005\u884c\u70ba<\/strong><\/span><\/h3>\n<p class=\"p4\"><span class=\"s1\">Graph\u00a0Builder \u70ba\u554f\u5377\u6578\u64da\u8cc7\u6599\uff0c\u554f\u984c\u5206\u70ba\u4e09\u5927\u9805\uff0c\u5305\u542b\uff1a<br \/>\n<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">\u00a0The Online &amp; Multi-screen World \u4eba\u5011\u4f7f\u7528\u7db2\u8def\u7684\u65b9\u5f0f<\/span><\/li>\n<li class=\"p4\">\u00a0The Smart Shopper \u4eba\u5011\u8cfc\u7269\u7684\u65b9\u5f0f<\/li>\n<li class=\"p4\">The Smart Viewer \u4eba\u5011\u89c0\u770b\u5f71\u7247\u7684\u80cc\u666f\u8207\u52d5\u6a5f<\/li>\n<\/ul>\n<figure id=\"attachment_1408\" aria-describedby=\"caption-attachment-1408\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1408 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-2-0706.png\" alt=\"\" width=\"720\" height=\"486\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-2-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-2-0706-300x203.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-2-0706-370x250.png 370w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1408\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p class=\"p4\"><span class=\"s1\">\u27aa \u53ef\u900f\u904e\u7be9\u9078\u5668\u9078\u64c7\u570b\u5bb6\u3001\u4eba\u53e3\u7d44\u6210\u3001\u7db2\u8def\u4f7f\u7528\u3001\u4f7f\u7528\u8a2d\u5099\u3001\u4f7f\u7528\u667a\u6167\u578b\u88dd\u7f6e\u7684\u8cfc\u8cb7\u884c\u70ba&#8230;\u7b49\uff0c\u53ef\u4f9d\u64da\u4e0d\u540c\u7684\u9700\u6c42\u9032\u884c\u904e\u6ffe\u3002<\/span><\/p>\n<figure id=\"attachment_1409\" aria-describedby=\"caption-attachment-1409\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1409 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-3-0706.png\" alt=\"\" width=\"720\" height=\"485\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-3-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-3-0706-300x202.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-3-0706-371x250.png 371w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1409\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span class=\"s1\" style=\"color: #eb7a77;\"><strong>Trended data &amp;\u00a0Curated Insights\uff1a\u6c7a\u7b56\u5fc5\u5099\u8cc7\u6599<\/strong><\/span><\/h3>\n<p class=\"p4\"><span class=\"s1\">Trended data \u548c The Online &amp; Multiscreen World\u00a0\u662f\u5df2\u8a2d\u5b9a\u597d\u554f\u984c\u7684\u5716\u8868\u8cc7\u6599\uff0c\u524d\u8005\u9700\u8981\u9078\u64c7\u570b\u5bb6\u548c\u5c0d\u8c61\uff08\u7537\u6027\/\u5973\u6027\/\u5e74\u9f61\uff09\uff0c\u5f8c\u8005\u5247\u53ea\u9700\u8981\u8a2d\u5b9a\u570b\u5bb6\uff0c\u4fbf\u53ef\u7372\u5f97\u8a72\u5730\u5340\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\u3002<\/span><\/p>\n<h3 class=\"p10\"><strong><span class=\"s1\" style=\"color: #008080;\">Trended data 2012-2017 \u4f7f\u7528\u7db2\u8def\u7684\u767e\u5206\u6bd4\u6578\u64da\uff0c\u554f\u984c\u5305\u542b\uff1a<\/span><\/strong><\/h3>\n<ul>\n<li class=\"p10\"><span class=\"s1\">\u62dc\u8a2a\u7db2\u8def\u7684\u4eba\u6578\uff08\u7576\u5e74\u5ea6\u7e3d\u4eba\u6b21\/\u7576\u65e5\u62dc\u8a2a\u4eba\u6578\uff09<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">\u4f7f\u7528\u7684\u88dd\u7f6e\u4f86\u6e90\uff08\u667a\u6167\u578b\u624b\u6a5f\/\u684c\u6a5f\/\u5176\u4ed6\u884c\u52d5\u88dd\u7f6e\uff09<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">\u4f7f\u7528\u87a2\u5e55\u6578\u91cf<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">\u7d93\u5e38\u900f\u904e\u667a\u6167\u578b\u624b\u6a5f\u4e0a\u7db2<\/span><\/li>\n<li class=\"p10\"><span class=\"s1\">\u6bcf\u4eba\u5e73\u5747\u4f7f\u7528\u7684\u8a2d\u5099\u6578\u91cf\u3002<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_1412\" aria-describedby=\"caption-attachment-1412\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1412 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-6-0706.png\" alt=\"\" width=\"720\" height=\"488\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-6-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-6-0706-300x203.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-6-0706-369x250.png 369w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1412\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3 class=\"p4\"><span class=\"s1\"><strong><span style=\"color: #008080;\">Curated Insights \u63d0\u4f9b\u4e94\u5927\u9762\u5411\u7684\u7d71\u8a08\u6578\u64da\uff0c\u5305\u542b\uff1a<\/span><\/strong><br \/>\n<\/span><\/h3>\n<ol>\n<li class=\"p4\"><span class=\"s1\">The Online &amp; Multiscreen World \u6d88\u8cbb\u8005\u662f\u5982\u4f55\u4f7f\u7528\u7db2\u8def <\/span><span class=\"s6\">\u261e<\/span> <span class=\"s1\">\u4f7f\u7528\u8005\u5e74\u9f61\u3001\u71b1\u9580\u6642\u6bb5\u548c\u4f7f\u7528\u76ee\u7684<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">The Smart Shopper \u6d88\u8cbb\u8005\u4f7f\u7528\u667a\u6167\u578b\u88dd\u7f6e\u8cfc\u7269\u7684\u884c\u70ba\u5206\u6790 <\/span><span class=\"s6\">\u261e<\/span> <span class=\"s1\">\u8cfc\u8cb7\u8cc7\u8a0a\u4f86\u6e90\u5230\u6700\u7d42\u8cfc\u8cb7\u904e\u7a0b<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">The Local Shopper \u6d88\u8cbb\u8005\u5728\u672c\u5730\u611f\u8208\u8da3\u7684\u8b70\u984c\u5206\u6790 <\/span><span class=\"s6\">\u261e<\/span> <span class=\"s1\">\u4f55\u6642\/\u4f55\u5730\/\u4f55\u7a2e\u8a0a\u606f\u80fd\u5920\u5f15\u8d77\u7528\u6236\u8208\u8da3<\/span><\/li>\n<li class=\"p4\">The International Shopper \u6d88\u8cbb\u8005\u5728\u8de8\u570b\u8cfc\u7269\u7684\u884c\u70ba\u5206\u6790<\/li>\n<li class=\"p4\">The Smart Viewer \u6d88\u8cbb\u8005\u89c0\u770b\u7db2\u8def\u5f71\u7247\u7684\u80cc\u666f\u52d5\u6a5f\u5206\u6790<\/li>\n<\/ol>\n<figure id=\"attachment_1410\" aria-describedby=\"caption-attachment-1410\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-4-0706.png\" alt=\"\" width=\"720\" height=\"486\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-4-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-4-0706-300x203.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-4-0706-370x250.png 370w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1410\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3 class=\"p4\"><span class=\"s1\"><strong><span style=\"color: #008080;\">\u6eff\u6eff\u7684\u4e7e\u8ca8\u5009\u5eab\uff1aConsumer Barometer\u00a0Audience Stories<\/span> <\/strong><\/span><\/h3>\n<p class=\"p4\"><span class=\"s1\">Google Audience Stories \u5145\u6eff\u8457\u5404\u7a2e\u884c\u92b7\u5831\u544a\u66f8\uff0c\u5305\u542b\u54c1\u724c\u65b9\u5411\u5efa\u8b70\u3001\u5abd\u5abd\u5011\u7684\u7db2\u8def\u884c\u70ba\u3001\u5982\u4f55\u61c9\u5c0d Y \u4e16\u4ee3\uff081981\u5e74\uff5e2000\u5e74\u51fa\u751f\u7684\u5ba2\u7fa4\uff09\u7684\u6d88\u8cbb\u8005\uff0c\u4ee5\u53ca\u76ee\u524d\u6700\u706b\u7d05\u7684\u5167\u5bb9\u5f71\u7247\u5206\u6790\u3002\u9019\u4e9b\u8da8\u52e2\u5c0d\u65bc\u884c\u92b7\u6295\u653e\u8005\u8207\u5167\u5bb9\u5275\u4f5c\u8005\u800c\u8a00\uff0c\u90fd\u662f\u5341\u5206\u6709\u50f9\u503c\u7684\u5de5\u5177\u3002<\/span><\/p>\n<figure id=\"attachment_1411\" aria-describedby=\"caption-attachment-1411\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1411 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-5-0706.png\" alt=\"\" width=\"720\" height=\"430\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-5-0706.png 720w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-5-0706-300x179.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/05\/consumer-barometer-5-0706-419x250.png 419w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-1411\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u4eca\u65e5 <a href=\"https:\/\/www.consumerbarometer.com\/en\/\">Google Consumer Barometer<\/a> \u7684\u5206\u4eab\uff0c\u6709\u8208\u8da3\u7684\u8b80\u8005\u4e0d\u59a8\u4e5f\u53bb\u4f7f\u7528\u770b\u770b\uff5e<\/span><span class=\"s1\">\u4e0b\u4e00\u7bc7\u6703\u70ba\u4f60\u5e36\u4f86 Google \u597d\u7528\u7684\u898f\u5283\u5c0f\u5de5\u5177\uff0c\u8acb\u6301\u7e8c\u9396\u5b9a iSPOTxTalks \u52d5\u614b\uff08\u63ee\u624b\u4e0b\u964d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u52a9\u4f60\u6d1e\u6089\u6d88\u8cbb\u8005\u8cfc\u7269\u7fd2\u6163\uff0c\u6253\u9020\u62f3\u62f3\u5230\u4f4d\u7684\u884c\u92b7\u7b56\u7565\uff01<\/p>\n","protected":false},"author":1,"featured_media":1413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[84,4,89,296],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-google-consumer-barometer","tag-google","tag-think-with-google","tag-296"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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