{"id":8036,"date":"2021-04-06T11:00:46","date_gmt":"2021-04-06T03:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=8036"},"modified":"2021-05-05T14:16:25","modified_gmt":"2021-05-05T06:16:25","slug":"news-2021-3-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-3-google-ads\/","title":{"rendered":"\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e09\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udcab"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u672c\u6587\u70ba Google Ads 2021\u5e74 3 \u6708\u4efd\u7684\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u88dc\u5145 Google \u5ee3\u544a\u7522\u54c1\u8cc7\u8a0a\u5427 \ud83c\udf1f<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u8cfc\u7269\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\u3001Google Ads \u5f8c\u53f0\/\u61c9\u7528\u7a0b\u5f0f\u3001\u641c\u5c0b\u5ee3\u544a\uff0c\u4ee5\u53ca\u70ba\u4e86\u4fc3\u9032\u65c5\u904a\u7522\u696d\u6240\u63a8\u51fa\u7684\u5168\u65b0\u7522\u54c1\uff1a\u7269\u696d\u4fc3\u92b7\u5ee3\u544a\uff08Property Promotion Ads\uff09\ud83d\udd25\u00a0 \u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u9031\u4e8c\u7684\u7cbe\u83ef\u6642\u5149\uff0c\u5feb\u901f\u56de\u9867 Google Ads \u4e09\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udcaa\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd\u00a0 \u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Google Showcase Ads \u5c07\u65bc 4\/1 \u8d77\u505c\u6b62\u66dd\u5149<\/strong><\/span><\/p>\n<p>\u81ea 2021\/04\/01 \u958b\u59cb\uff0c\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\uff08Showcase Ads\uff09\u5ee3\u544a\u7fa4\u7d44\u5c07\u65bc 4 \u6708\u958b\u59cb\u505c\u6b62\u66dd\u5149\u30024 \u6708\u8d77\u76f8\u540c\u7684\u7248\u4f4d\u53ca\u683c\u5f0f\u5c07\u6703\u7531\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u53ca\u4e00\u822c\u8cfc\u7269\u5ee3\u543f\u53d6\u4ee3\u3002\u5efa\u8b70\u76ee\u524d\u4ecd\u6709\u5728\u9032\u884c Showcase Ads \u7684\u4f7f\u7528\u8005\uff0c\u53ef\u4ee5\u53c3\u8003\u4ee5\u4e0b\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<p>\u2460 \u5e6b\u52a9\u5ee3\u544a\u642c\u5bb6\uff1a\u5c07\u76ee\u524d\u8a2d\u5b9a\u5728\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\u7684\u5546\u54c1\u540c\u6b65\u8a2d\u5b9a\u5728\u3010\u4e00\u822c\u8cfc\u7269\u5ee3\u544a\u3011\u6216\u662f\u3010\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u3011\u4e0a\uff0c\u4e26\u4e14\u78ba\u4fdd\u9810\u7b97\u5145\u8db3\u3002<br \/>\n\u2461 \u6539\u8b8a\u8996\u89ba\uff1a\u548c\u4e00\u822c\u8cfc\u7269\u5ee3\u544a\u4e0d\u540c\u7684\u662f\uff0c\u5c55\u793a\u578b\u8cfc\u7269\u5ee3\u544a\u53f3\u5716\u7d05\u6846\u8655\u6709\u5546\u5bb6\u6a19\uff0c\u5efa\u8b70\u5c07\u540c\u5546\u5bb6\u7684\u540c\u7a2e\u5546\u54c1\u96c6\u7d50\u5728\u4e00\u8d77\u3002<br \/>\n\u2462 \u6aa2\u8996\u904e\u5f80\u6210\u6548\uff1a\u5ee3\u544a\u548c\u5ee3\u544a\u7fa4\u7d44\u906d\u5230\u79fb\u9664\u5f8c\uff0c\u4f7f\u7528\u8005\u4ecd\u53ef\u4ee5\u5728\u5e33\u6236\u5831\u8868\u4e2d\u627e\u5230\u76f8\u95dc\u6210\u6548\u8cc7\u6599\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">GMC \u7522\u54c1\u8cc7\u6599\u66f4\u65b0<\/span><\/strong><\/p>\n<p>Content API 2.0 \u5c07\u5347\u7ea7\u70ba Content API 2.1 \u7684\u6642\u9593\u7531\u539f\u5148\u7684 2021 \u5e74 3 \u6708\u5e95\u5ef6\u9072\u81f3 9 \u6708\u5e95\uff0c\u82e5\u6709\u4f7f\u7528 Content API \u5728\u7ba1\u7406\u7269\u5ee3\u544a\u7684 GMC \u7684\u994b\u7d66\uff0c\u8acb\u8a18\u5f97\u5b89\u6392\u6280\u8853\u968a\u5728 9 \u6708\u524d\u63d0\u65e9\u6e96\u5099\u4e26\u6392\u671f\u5347\u7248\u81f3 2.1 \u7248\u3002\u5426\u5247\u8cfc\u7269\u5ee3\u544a\u994b\u7d66\u5c46\u6642\u5c07\u7121\u6cd5\u6b63\u5e38\u66f4\u65b0\u3002<\/p>\n<figure id=\"attachment_8043\" aria-describedby=\"caption-attachment-8043\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8043\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.006.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.006.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.006-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.006-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.006-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8043\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #eb7a77;\">\ud83d\udca1 \u5efa\u8b70\u505a\u6cd5<\/span><\/strong><\/p>\n<p>\u2460 \u5546\u54c1\u72c0\u614b\u52a0\u5165\u300c\u9810\u8cfc\u300d\u9805\uff08\u539f\u5148\u53ea\u6709\u300c\u6709\u8ca8\u300d\u8ddf\u300c\u7f3a\u8ca8\u300d\uff09\uff0c\u4f46\u9700\u8981\u540c\u6b65\u5beb\u4e0a\u9810\u8a08\u5230\u8ca8\u65e5\uff08availability_date\uff09\u3002<br \/>\n\u2461 \u9664\u4e86\u5ee3\u544a\u53ca\u5230\u9054\u9801\u9762\u7684\u50f9\u683c\u4e00\u81f4\u4e4b\u5916\uff0c\u5f9e 4\/6 \u8d77\u4e5f\u6703\u591a\u52a0\u6aa2\u67e5\u5728\u7d50\u5e33\u904e\u7a0b\u4e2d\uff08\u4f8b\u5982\uff0c\u52a0\u5165\u8cfc\u7269\u8eca\u5230\u4ed8\u6b3e\u7b49\u6b65\u9a5f\uff09\u50f9\u683c\u7686\u8981\u7dad\u6301\u4e00\u81f4\u3002<br \/>\n\u2462 \u5728\u586b\u5beb\u65e5\u671f\u6642\uff08\u4fc3\u92b7\u5230\u671f\u65e5\u3001\u5230\u8ca8\u65e5\uff09\u82e5\u8981\u6307\u5b9a\u6642\u5340\u8acb\u76f4\u63a5\u5beb\u9032\u6b04\u4f4d\u4e2d\uff08\u4f8b\u5982\uff0cMay1,2021 at 12:01:59 AM for the UTC+8 time zone\uff0c\u61c9\u5beb\u6210\uff1a2021-05-1 T00:01:59+0800\uff09\u5426\u5247\u5c07\u8996\u70ba\u6295\u653e\u5730\u5340\u7684 UTC\u3002<br \/>\n\u2463 \u91dd\u5c0d\u670d\u98fe\u7b49\u985e\u5225\u4f9b\u591a\u7a2e\u985e\u5225\u5c3a\u5bf8\uff08size\uff3ftype\uff09\u3002\u4f8b\u5982\uff0c&#8221;big&#8221;,\u201ctall&#8221; and &#8220;plus&#8221;\u3002<\/p>\n<p>\ud83d\udcac\u00a0 \u00a0\u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/developers.google.com\/shopping-content\/guides\/migration?hl=en#migrating_your_application\">\u5347\u7d1a\u8aaa\u660e<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324497?hl=en\">size\uff3ftype<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/7055760?hl=en\">Format date and time<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324371?hl=en\">price<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324470?hl=en&amp;ref_topic=6324338\">availability_date<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324448\">availability [\u4f9b\u61c9\u60c5\u5f62]<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40\u00a0 Google Ads<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udcf1 Google Ads APP\uff1a\u63a8\u51fa\u3010\u81ea\u8a02\u901a\u77e5\u3011\u3001\u3010\u6210\u6548\u6df1\u5165\u5206\u6790\u3011\u65b0\u529f\u80fd<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u8b93\u884c\u52d5\u7528\u6236\u53ef\u4ee5\u66f4\u4fbf\u5229\u3001\u5feb\u901f\u7684\u638c\u63e1\u5ee3\u544a\u6d3b\u52d5\uff0cGoogle Ads App \u65bc 2021 \u5e74 3 \u6708\u521d\u63a8\u51fa\u4e86\u5168\u65b0\u529f\u80fd\uff1a\u3010\u81ea\u8a02\u901a\u77e5\u3011\u4ee5\u53ca\u3010\u6210\u6548\u6df1\u5165\u5206\u6790\u3011\uff01\u4ee5\u4e0b\u70ba\u65b0\u529f\u80fd\u4ecb\u7d39\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u5728\u770b\u6587\u7ae0\u524d\uff0c\u8acb\u5148\u5c07 Google Ads App \u555f\u52d5\u66f4\u65b0\u5427 \ud83d\udcab<\/p>\n<p>\u2460 \u81ea\u8a02\u901a\u77e5\uff1a\u4f7f\u7528\u8005\u53ef\u900f\u904e\u8a2d\u5b9a\u81ea\u8a02\u901a\u77e5\uff0c\u66f4\u5373\u6642\u638c\u63e1\u5ee3\u544a\u6210\u6548\u8b8a\u5316\u3002\u4f8b\u5982\uff0c\u82e5\u60f3\u91dd\u5c0d\u6625\u5b63\u884c\u92b7\u6d3b\u52d5\u9032\u884c\u7b56\u7565\u898f\u5283\uff0c\u53ef\u900f\u904e\u81ea\u8a02\u901a\u77e5\uff0c\u8b93\u7cfb\u7d71\u65bc\u6bcf\u9031\u8f49\u63db\u6b21\u6578\u589e\u5e45\u8d85\u904e 10% \u6642\u986f\u793a\u901a\u77e5\u3002<\/p>\n<figure id=\"attachment_8038\" aria-describedby=\"caption-attachment-8038\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8038\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.001.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.001.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.001-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8038\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\udd33\ud83c\udffb \u555f\u52d5\u65b9\u5f0f<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Step1. \u524d\u5f80\u61c9\u7528\u7a0b\u5f0f\u2192\u3010\u8a2d\u5b9a\u3011<\/strong><br \/>\n<strong>Step2. \u9078\u64c7\u3010\u63a5\u6536\u901a\u77e5\u3011\u2192\u3010\u81ea\u8a02\u901a\u77e5\u3011\u2192 \u8a2d\u5b9a\u5e0c\u671b\u6536\u5230\u901a\u77e5\u7684\u6642\u9593\u9ede\uff08\u9019\u9805\u8a2d\u5b9a\u53ef\u96a8\u6642\u9032\u884c\u66f4\u6539\uff09\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2461 \u6210\u6548\u6df1\u5165\u5206\u6790\uff1a\u6210\u6548\u6df1\u5165\u5206\u6790\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u5728\u6210\u6548\u51fa\u73fe\u91cd\u5927\u8b8a\u5316\u6642\uff0c\u6536\u5230\u5373\u6642\u901a\u77e5\u8207\u8b8a\u5316\u767c\u751f\u7684\u539f\u56e0\u8aaa\u660e\uff0c\u4e26\u986f\u793a\u76f8\u95dc\u7684\u61c9\u5c0d\u5efa\u8b70\u3002\u5982\u679c\u60f3\u4f7f\u7528\u9019\u9805\u529f\u80fd\uff0c\u53ef\u900f\u904e\u66f4\u65b0\u61c9\u7528\u7a0b\u5f0f\u53d6\u5f97\uff08\u8f09\u9ede\uff1a\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.apps.adwords\">Android<\/a>\u3001<a href=\"https:\/\/crq8j.app.goo.gl\/S9kf\">iOS<\/a>\uff09\u3002<\/p>\n<figure id=\"attachment_8039\" aria-describedby=\"caption-attachment-8039\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8039\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.002.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.002.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.002-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.002-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.002-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8039\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\ud83e\uddfe\u00a0 Google Ads \u63a8\u51fa\u5168\u65b0\u529f\u80fd\uff1a\u6458\u8981\u6aa2\u8996<\/span><\/strong><\/p>\n<p>\u70ba\u4e86\u66f4\u65b9\u4fbf\u4f7f\u7528\u8005\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\uff0cGoogle Ads \u65bc 2021 \u5e74 3 \u6708\u4e0b\u65ec\u63a8\u51fa\u4e86\u5168\u65b0\u529f\u80fd\uff1a\u6458\u8981\u6aa2\u8996 \ud83d\udd0d<br \/>\n\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u900f\u904e\u3010\u6458\u8981\u6aa2\u8996\u3011\u5feb\u901f\u9054\u6210\u4ee5\u4e0b\u9805\u76ee\u64cd\u4f5c\uff1a<\/p>\n<p>\u2460 \u67e5\u770b\u6210\u6548\u8cc7\u6599<br \/>\n\u2461 \u63a1\u7528\u81ea\u8a02\u5efa\u8b70<br \/>\n\u2462 \u5feb\u901f\u5efa\u7acb\u53ca\u7de8\u8f2f\u5ee3\u544a\u6d3b\u52d5<br \/>\n\u2463 \u96c6\u4e2d\u7ba1\u7406\u95dc\u9375\u5b57<\/p>\n<div id='gallery-1' class='gallery galleryid-8036 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.003.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.003-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8040\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.003-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.003-560x560.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8040'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aGoogle\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.004.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.004-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8041\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.004-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.004-560x560.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8041'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aGoogle\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.005.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.005-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8042\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.005-300x300.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.005-560x560.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8042'>\n\t\t\t\t\u8cc7\u6599\u4f86\u6e90\uff1aGoogle\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<blockquote><p><strong>\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb\u00a0 \u4f7f\u7528\u6559\u5b78<\/strong><\/p>\n<p><strong>Step1. \u9ede\u9078\u3010\u5de5\u5177\u8207\u8a2d\u5b9a\u3011\u2192 \u9078\u64c7\u5faa\u74b0\u7bad\u982d\u7b26\u865f\uff0c\u5373\u53ef\u4f7f\u7528\u3010\u6458\u8981\u6aa2\u8996\u3011\u529f\u80fd\u3002<\/strong><br \/>\n<strong>Step2. \u5982\u679c\u60f3\u8981\u5207\u63db\u56de\u7e3d\u89bd\u6a21\u5f0f \u2192 \u518d\u6b21\u9ede\u64ca\u5faa\u74b0\u7bad\u982d\u7b26\u865f\u5373\u53ef \u2192 \u8a73\u7d30\u8aaa\u660e\u53ef\u53c3\u8003\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10181848\">Google Ads Help<\/a><\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfac\u00a0 \u00a0\u5f71\u97f3\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Brand Lift Survey \u555f\u52d5\u52a0\u901f\u7248\u7814\u7a76\u65b9\u6cd5<\/strong><\/span><\/p>\n<p>\u70ba\u4e86\u66f4\u7cbe\u6e96\u7684\u8a55\u4f30\u5ee3\u544a\u6210\u6548\uff0cGoogle Brand Lift Survey \u54c1\u724c\u63d0\u5347\u8abf\u67e5\u5c07\u555f\u52d5\u5347\u7d1a\u7248\u7814\u7a76\u65b9\u6cd5\uff0c\u52a0\u901f\u554f\u5377\u8490\u96c6\u8207\u5176\u4ed6\u8abf\u67e5\u8a2d\u5b9a\uff0c\u4f8b\u5982\uff0c\u554f\u5377\u8a2d\u8a08\u8207\u9810\u7b97\u9580\u6abb\u7b49\u7dad\u6301\u4e0d\u8b8a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u8f49\u63db\u6700\u4f73\u5316\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u9810\u8a2d\u555f\u7528\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55<\/span><\/strong><\/p>\n<p>\u91dd\u5c0d\u8f49\u63db\u6700\u4f73\u5316\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\uff08\u4f8b\u5982\uff0c\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\uff09\u548c\u63a2\u7d22\u5ee3\u544a\u6d3b\u52d5\uff0c\u6703\u81ea\u52d5\u555f\u7528 Audience Expansion \u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55\u529f\u80fd\u3002\u82e5\u662f\u91dd\u5c0d\u89f8\u53ca\u7387\u6700\u4f73\u5316\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\uff0c\u5247\u5fc5\u9808\u624b\u52d5\u555f\u7528\u9019\u9805\u529f\u80fd\u3002\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u300c\u92b7\u552e\u300d\u3001\u300c\u5f85\u958b\u5ba2\u6236\u300d\u6216\u300c\u7db2\u7ad9\u6d41\u91cf\u300d\uff0c\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55\u529f\u80fd\u6703\u4ee5\u5ee3\u544a\u6d3b\u52d5\u7684\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u76ee\u6a19\u70ba\u9650\uff0c\u76e1\u53ef\u80fd\u627e\u51fa\u6709\u671b\u5b8c\u6210\u8f49\u63db\u7684\u5176\u4ed6\u4f7f\u7528\u8005\u3002<\/p>\n<p>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9496986?hl=zh-Hant\">\u95dc\u65bc\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9044004?hl=zh-Hant\">\u54c1\u724c\u63d0\u5347\u554f\u5377\u8abf\u67e5\u56de\u8986\u6578\u91cf\u548c\u7d55\u5c0d\u5347\u5e45<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd25\u00a0 \u65b0\u529f\u80fd\uff1a\u7269\u696d\u4fc3\u92b7\u5ee3\u544a Property Promotion Ads<\/strong><\/span><\/h3>\n<p>\u5728\u75ab\u60c5\u6f38\u6f38\u56de\u7a69\u5f8c\uff0c\u5404\u5730\u7684\u65c5\u904a\u7522\u696d\u4e5f\u6162\u6162\u5fa9\u7526\u3002\u70ba\u4e86\u5354\u52a9\u98ef\u5e97\u696d\u8005\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\u524d\u5f80\u9810\u5b9a\uff0cGoogle Ads \u65bc 2021 \u5e74 3 \u6708\u5e95\u63a8\u4e86\u5168\u65b0\u7684\u5ee3\u544a\u7522\u54c1\uff1a\u7269\u696d\u4fc3\u92b7\u5ee3\u544a Property Promotion Ads\u2728<\/p>\n<figure id=\"attachment_8044\" aria-describedby=\"caption-attachment-8044\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8044\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.007.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.007.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.007-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.007-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2021-3-google-ads.007-1024x768.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-8044\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u9019\u9805\u5ee3\u544a\u683c\u5f0f\u53ef\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u5728\u98ef\u5e97\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u986f\u773c\u4f4d\u7f6e\u5ba3\u50b3\u623f\u6e90\uff0c\u5438\u5f15\u4ecd\u5728\u7336\u8c6b\u662f\u5426\u8981\u9810\u8a02\u623f\u9593\u7684\u6d88\u8cbb\u8005\u524d\u5f80\u4e0b\u55ae\u3002\u800c\u9664\u4e86\u98ef\u5e97\u696d\u8005\uff0c\u9019\u9805\u5ee3\u544a\u9084\u53ef\u5354\u52a9\u623f\u5730\u7522\u696d\u8005\u52a0\u5f37\u4fc3\u92b7\u5546\u54c1\u3002\u4f7f\u7528\u8005\u53ef\u76f4\u63a5\u900f\u904e Google Ads \u5f8c\u53f0\u3001API \u548c\u6279\u6b21\u4e0a\u50b3\u7cfb\u7d71\u70ba\u7269\u696d\u4fc3\u92b7\u5ee3\u544a\u8a2d\u7f6e\u7279\u5b9a\u7684\u51fa\u50f9\u3002<\/p>\n<blockquote><p><strong>\ud83e\udd33\ud83c\udffb \u555f\u52d5\u65b9\u5f0f<\/strong><br \/>\n<strong>\u5982\u679c\u60f3\u4f7f\u7528\u9019\u9805\u529f\u80fd\uff0c\u53ef\u900f\u904e\u98ef\u5e97\u5ee3\u544a\u4e2d\u7684\u3010\u5ee3\u544a\u985e\u578b\u3011\u9078\u64c7 Property Promotion Ads\u3002<\/strong><\/p><\/blockquote>\n<p>\ud83d\udcac\u00a0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10266883\">Property Promotion Ads<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9238461?hl=zh-Hant\">\u98ef\u5e97\u5ee3\u544a<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udd0d\u00a0 \u641c\u5c0b\u5ee3\u544a<\/span><\/strong><\/h3>\n<p><span style=\"color: #008080;\"><strong>Google RSA \u6210\u70ba\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u8a2d\u5ee3\u544a\u985e\u578b<\/strong><\/span><\/p>\n<p>\u81ea 2021\/02\/18 \u958b\u59cb\uff0cRSA\uff08\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff09\u5c07\u6210\u70ba\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u8a2d\u5ee3\u544a\u985e\u578b\uff0c\u4f46\u76ee\u524d\u4ecd\u7136\u53ef\u4ee5\u8996\u9700\u8981\u88fd\u4f5c ETA \u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u3002\u5efa\u8b70\u5728\u64cd\u4f5c\u5ee3\u544a\u6642\uff0c\u53ef\u4ee5\u53c3\u8003\u4ee5\u4e0b\u512a\u5316\u5efa\u8b70\uff1a<\/p>\n<p>\u2460 \u64b0\u5beb\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u6642\uff0c\u53c3\u8003\u3010\u5ee3\u544a\u512a\u7570\u5ea6\u3011\u77ad\u89e3\u5ee3\u544a\u6548\u679c\u3002<br \/>\n\u2461 \u4f7f\u7528\u3010\u667a\u6167\u51fa\u50f9\u3011\u548c\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u95dc\u9375\u5b57\u3011\uff0c\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u8207\u89f8\u53ca\u7387\u3002<br \/>\n\u2462 \u4f7f\u7528\u3010\u8de8\u5ee3\u544a\u6d3b\u52d5\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u3011\uff0c\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6700\u80fd\u6253\u52d5\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80 \ud83c\udf1f<br \/>\n\u5982\u679c\u5c0d\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62 \u260e\ufe0f<br \/>\n\u6211\u5011\u6703\u76e1\u5feb\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9 \ud83d\ude80<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6536\u4ef6\u5f8c\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f&#8230;\u6536\u770b\u6700\u65b0\u7684 Google Ads \u7522\u54c1\u6574\u7406 \ud83c\udf1f<\/p>\n","protected":false},"author":1,"featured_media":8045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[4,175,502,62,181,376,294,97,417],"class_list":["post-8036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-property-promotion-ads","tag-62","tag-181","tag-376","tag-294","tag-97","tag-417"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30102021 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u4e09\u6708\u7522\u54c1\u66f4\u65b0 By iSPOT Media \u26a1\ufe0f<\/title>\n<meta name=\"description\" content=\"\u672c\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5206\u70ba\u4e94\u5927\u9805\u76ee\uff0c\u5206\u5225\u662f\u8cfc\u7269\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\u3001Google Ads \u5f8c\u53f0\/\u61c9\u7528\u7a0b\u5f0f\u3001\u641c\u5c0b\u5ee3\u544a\uff0c\u4ee5\u53ca\u70ba\u4e86\u4fc3\u9032\u65c5\u904a\u7522\u696d\u6240\u63a8\u51fa\u7684\u5168\u65b0\u7522\u54c1\uff1a\u7269\u696d\u4fc3\u92b7\u5ee3\u544a\uff08Property Promotion Ads\uff09\ud83d\udd25\u00a0 \u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u9031\u4e8c\u7684\u7cbe\u83ef\u6642\u5149\uff0c\u5feb\u901f\u56de\u9867 Google Ads \u4e09\u6708\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udcaa\ud83c\udffb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/news-2021-3-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" 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